L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 793 | 100.0% | 1.5% | 484 | 100.0% | 1.9% | 309 | 100.0% | 1.1% | 415 | 100.0% | 2.4% |
| Sexe | ||||||||||||
| Homme | 484 | 61.1% | 1.9% | 484 | 100.0% | 1.9% | - | - | - | 259 | 62.4% | 2.9% |
| Femme | 309 | 38.9% | 1.1% | - | - | - | 309 | 100.0% | 1.1% | 156 | 37.6% | 1.8% |
| Age | ||||||||||||
| 15 à 24 ans | 210 | 26.5% | 2.9% | 105 | 21.7% | 2.9% | 105 | 33.9% | 2.9% | 110 | 26.5% | 3.6% |
| 25 à 34 ans | 98 | 12.3% | 1.3% | 69 | 14.3% | 1.9% | 28 | 9.2% | 0.7% | 58 | 14.0% | 1.8% |
| 35 à 49 ans | 198 | 25.0% | 1.6% | 126 | 26.0% | 2.0% | 72 | 23.4% | 1.1% | 136 | 32.8% | 2.2% |
| 50 à 59 ans | 139 | 17.6% | 1.5% | 86 | 17.7% | 1.9% | 54 | 17.4% | 1.2% | 87 | 21.0% | 2.3% |
| 60 ans et plus | 148 | 18.7% | 0.9% | 98 | 20.3% | 1.4% | 50 | 16.2% | 0.6% | 24 | 5.7% | 2.4% |
| Individu | ||||||||||||
| Ménagères | 210 | 26.5% | 0.9% | - | - | - | 210 | 68.0% | 0.9% | 103 | 24.8% | 1.5% |
| Personne de référence | 430 | 54.3% | 1.5% | 353 | 72.9% | 1.7% | 77 | 25.1% | 1.0% | 230 | 55.3% | 2.7% |
| Responsable des achats | 459 | 57.9% | 1.3% | 248 | 51.2% | 1.9% | 211 | 68.3% | 0.9% | 226 | 54.5% | 2.0% |
| PCS Individu | ||||||||||||
| Agriculteurs | 4 | 0.5% | 0.8% | 3 | 0.6% | 0.8% | 1 | 0.3% | 0.6% | - | - | - |
| Petits patrons | 21 | 2.7% | 1.3% | 17 | 3.5% | 1.4% | 4 | 1.4% | 1.0% | 20 | 4.8% | 1.4% |
| Affaires et Cadres | 200 | 25.2% | 4.1% | 128 | 26.5% | 4.5% | 71 | 23.1% | 3.4% | 177 | 42.7% | 4.0% |
| Professions intermédiaires | 102 | 12.8% | 1.4% | 64 | 13.3% | 1.8% | 37 | 12.1% | 1.0% | 93 | 22.4% | 1.6% |
| Employés | 76 | 9.5% | 0.9% | 35 | 7.2% | 1.5% | 41 | 13.2% | 0.7% | 15 | 3.6% | 0.8% |
| Ouvriers | 56 | 7.0% | 0.9% | 49 | 10.2% | 1.0% | 6 | 2.1% | 0.5% | 4 | 0.9% | 1.1% |
| Retraités | 123 | 15.5% | 1.0% | 82 | 17.0% | 1.4% | 41 | 13.1% | 0.6% | 2 | 0.4% | 0.9% |
| Autres inactifs | 213 | 26.8% | 2.1% | 106 | 21.8% | 2.9% | 107 | 34.7% | 1.6% | 104 | 25.1% | 3.2% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 11 | 1.4% | 1.5% | 7 | 1.4% | 1.7% | 4 | 1.4% | 1.2% | - | - | - |
| Petits patrons | 44 | 5.5% | 1.7% | 30 | 6.2% | 2.2% | 14 | 4.6% | 1.1% | 44 | 10.6% | 1.7% |
| Affaires et Cadres | 246 | 31.0% | 3.6% | 150 | 30.9% | 4.4% | 96 | 31.2% | 2.8% | 246 | 59.3% | 3.6% |
| Professions intermédiaires | 125 | 15.8% | 1.6% | 80 | 16.5% | 2.0% | 45 | 14.7% | 1.2% | 125 | 30.2% | 1.6% |
| Employés | 77 | 9.7% | 1.4% | 46 | 9.4% | 1.9% | 31 | 10.0% | 1.0% | - | - | - |
| Ouvriers | 101 | 12.7% | 1.1% | 66 | 13.5% | 1.3% | 35 | 11.4% | 0.8% | - | - | - |
| Retraités | 154 | 19.4% | 1.0% | 96 | 19.8% | 1.4% | 58 | 18.7% | 0.7% | - | - | - |
| Autres inactifs | 36 | 4.5% | 0.9% | 11 | 2.3% | 0.7% | 25 | 8.0% | 1.0% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 116 | 14.6% | 1.2% | 64 | 13.2% | 1.5% | 52 | 16.8% | 0.9% | 55 | 13.3% | 2.8% |
| 2 personnes | 245 | 30.9% | 1.4% | 162 | 33.5% | 1.9% | 83 | 26.9% | 0.9% | 93 | 22.5% | 2.3% |
| 3 personnes | 170 | 21.4% | 1.8% | 88 | 18.2% | 1.9% | 82 | 26.5% | 1.8% | 89 | 21.6% | 2.2% |
| 4 personnes | 144 | 18.1% | 1.5% | 90 | 18.6% | 2.0% | 54 | 17.3% | 1.1% | 113 | 27.2% | 2.4% |
| 5 personnes et + | 119 | 15.0% | 2.2% | 80 | 16.5% | 3.0% | 39 | 12.5% | 1.4% | 64 | 15.5% | 2.5% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 219 | 27.6% | 1.4% | 142 | 29.3% | 1.9% | 77 | 25.0% | 0.9% | 147 | 35.4% | 1.9% |
| Non | 574 | 72.4% | 1.6% | 343 | 70.7% | 2.0% | 232 | 75.0% | 1.2% | 268 | 64.6% | 2.8% |
| Habitat | ||||||||||||
| Communes rurales | 107 | 13.4% | 0.9% | 62 | 12.7% | 1.1% | 45 | 14.5% | 0.7% | 51 | 12.3% | 1.6% |
| Agglo. - 20 000 hab | 95 | 11.9% | 1.0% | 58 | 12.0% | 1.3% | 37 | 11.9% | 0.8% | 54 | 12.9% | 2.1% |
| Agglo. 20 000 à 100 000 hab | 85 | 10.8% | 1.2% | 51 | 10.5% | 1.5% | 35 | 11.2% | 1.0% | 42 | 10.2% | 2.1% |
| Agglo. + 100 000 hab | 287 | 36.2% | 1.9% | 180 | 37.2% | 2.4% | 107 | 34.8% | 1.3% | 157 | 37.9% | 2.8% |
| Agglo. Paris | 219 | 27.6% | 2.6% | 134 | 27.7% | 3.3% | 85 | 27.5% | 1.9% | 111 | 26.7% | 2.8% |
| Régions INSEE | ||||||||||||
| Ile de France | 234 | 29.5% | 2.4% | 145 | 30.0% | 3.2% | 89 | 28.7% | 1.8% | 119 | 28.7% | 2.7% |
| Nord Pas de Calais | 46 | 5.8% | 1.4% | 37 | 7.6% | 2.4% | 9 | 2.9% | 0.5% | 15 | 3.6% | 1.5% |
| Lorraine | 18 | 2.2% | 0.9% | 8 | 1.7% | 0.9% | 9 | 3.0% | 0.9% | 8 | 1.9% | 1.5% |
| Alsace | 9 | 1.1% | 0.6% | 5 | 1.0% | 0.6% | 4 | 1.4% | 0.5% | 5 | 1.2% | 1.2% |
| Franche-Comté | 12 | 1.5% | 1.2% | 7 | 1.5% | 1.5% | 5 | 1.5% | 0.9% | 6 | 1.6% | 2.6% |
| Champagne Ardennes | 11 | 1.4% | 1.0% | 7 | 1.4% | 1.3% | 4 | 1.4% | 0.8% | 6 | 1.4% | 2.1% |
| Picardie | 8 | 1.0% | 0.5% | 2 | 0.4% | 0.3% | 6 | 1.9% | 0.8% | 2 | 0.4% | 0.4% |
| Bourgogne | 21 | 2.6% | 1.5% | 13 | 2.6% | 1.9% | 8 | 2.7% | 1.2% | 9 | 2.1% | 2.6% |
| Haute Normandie | 21 | 2.7% | 1.4% | 8 | 1.8% | 1.2% | 13 | 4.1% | 1.6% | 7 | 1.6% | 1.5% |
| Basse Normandie | 15 | 1.9% | 1.3% | 12 | 2.5% | 2.1% | 3 | 1.1% | 0.5% | 5 | 1.2% | 1.4% |
| Centre | 19 | 2.4% | 0.9% | 10 | 2.0% | 1.0% | 9 | 2.9% | 0.8% | 12 | 2.8% | 1.8% |
| Pays de Loire | 40 | 5.0% | 1.3% | 32 | 6.6% | 2.2% | 8 | 2.5% | 0.5% | 20 | 4.8% | 2.2% |
| Bretagne | 33 | 4.2% | 1.2% | 22 | 4.5% | 1.7% | 12 | 3.7% | 0.8% | 24 | 5.7% | 3.4% |
| Poitou Charentes | 27 | 3.5% | 1.8% | 20 | 4.1% | 2.8% | 8 | 2.4% | 1.0% | 15 | 3.6% | 4.0% |
| Aquitaine | 37 | 4.6% | 1.3% | 16 | 3.2% | 1.2% | 21 | 6.8% | 1.4% | 22 | 5.3% | 2.6% |
| Midi Pyrénées | 30 | 3.8% | 1.2% | 17 | 3.5% | 1.4% | 13 | 4.2% | 1.0% | 16 | 3.9% | 2.0% |
| Limousin | 5 | 0.6% | 0.8% | 2 | 0.4% | 0.7% | 3 | 0.9% | 0.9% | 1 | 0.2% | 0.6% |
| Auvergne | 12 | 1.6% | 1.1% | 4 | 0.9% | 0.8% | 8 | 2.6% | 1.4% | 6 | 1.6% | 2.1% |
| Rhône Alpes | 96 | 12.1% | 1.8% | 67 | 13.7% | 2.6% | 30 | 9.6% | 1.1% | 55 | 13.2% | 2.8% |
| Languedoc Roussillon | 31 | 3.9% | 1.3% | 15 | 3.1% | 1.4% | 15 | 5.0% | 1.3% | 18 | 4.4% | 2.5% |
| Provence Alpes Côte d'Azur, Corse | 69 | 8.7% | 1.6% | 36 | 7.5% | 1.8% | 32 | 10.5% | 1.4% | 45 | 10.8% | 2.9% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 698 | 88.0% | 1.9% | 436 | 90.1% | 2.4% | 262 | 84.7% | 1.4% | 384 | 92.5% | 2.5% |
| Presque tous les jours | 57 | 7.2% | 1.0% | 21 | 4.3% | 0.8% | 37 | 11.8% | 1.2% | 24 | 5.7% | 1.5% |
| 1 à 2 fois par semaine | 20 | 2.5% | 0.7% | 10 | 2.1% | 0.9% | 10 | 3.1% | 0.6% | 8 | 1.8% | 1.5% |
| 1 à 3 fois par mois | 3 | 0.3% | 0.5% | 2 | 0.3% | 0.7% | 1 | 0.3% | 0.4% | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 22 | 2.8% | 1.3% | 18 | 3.8% | 2.5% | 4 | 1.2% | 0.4% | 1 | 0.2% | 0.5% |
| De 9 000 à moins de 12 000 euros par an | 21 | 2.7% | 0.8% | 7 | 1.4% | 0.7% | 14 | 4.6% | 0.9% | 7 | 1.6% | 2.6% |
| De 12 000 à moins de 18 000 euros par an | 54 | 6.8% | 1.0% | 39 | 8.1% | 1.8% | 14 | 4.7% | 0.5% | 4 | 1.0% | 0.6% |
| De 18 000 à moins de 24 000 euros par an | 61 | 7.7% | 0.9% | 31 | 6.3% | 1.0% | 31 | 9.9% | 0.8% | 26 | 6.2% | 1.8% |
| De 24 000 à moins de 36 000 euros par an | 135 | 17.0% | 1.2% | 73 | 15.2% | 1.3% | 62 | 20.0% | 1.0% | 73 | 17.5% | 2.1% |
| De 36 000 à moins de 45 000 euros par an | 113 | 14.2% | 1.5% | 66 | 13.6% | 1.8% | 47 | 15.3% | 1.3% | 60 | 14.4% | 2.1% |
| De 45 000 à moins de 65 000 euros par an | 155 | 19.5% | 2.2% | 107 | 22.1% | 2.7% | 48 | 15.4% | 1.6% | 101 | 24.4% | 2.7% |
| 65 000 euros et plus par an | 136 | 17.1% | 3.2% | 90 | 18.6% | 3.7% | 46 | 14.8% | 2.6% | 87 | 21.0% | 3.0% |
| Refus | 74 | 9.3% | 1.7% | 34 | 7.1% | 1.9% | 39 | 12.7% | 1.6% | 46 | 11.0% | 3.1% |
| Ne sait pas | 23 | 2.9% | 2.1% | 19 | 3.8% | 3.8% | 4 | 1.4% | 0.7% | 11 | 2.8% | 3.0% |
