L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 3072 | 100.0% | 5.9% | 1237 | 100.0% | 5.0% | 1835 | 100.0% | 6.8% | 799 | 100.0% | 4.6% |
| Sexe | ||||||||||||
| Homme | 1237 | 40.3% | 5.0% | 1237 | 100.0% | 5.0% | - | - | - | 340 | 42.6% | 3.8% |
| Femme | 1835 | 59.7% | 6.8% | - | - | - | 1835 | 100.0% | 6.8% | 459 | 57.4% | 5.4% |
| Age | ||||||||||||
| 15 à 24 ans | 362 | 11.8% | 5.0% | 150 | 12.1% | 4.1% | 213 | 11.6% | 5.9% | 141 | 17.6% | 4.6% |
| 25 à 34 ans | 386 | 12.6% | 5.1% | 156 | 12.6% | 4.2% | 230 | 12.5% | 5.9% | 103 | 12.9% | 3.2% |
| 35 à 49 ans | 798 | 26.0% | 6.4% | 334 | 27.0% | 5.4% | 464 | 25.3% | 7.3% | 304 | 38.1% | 4.8% |
| 50 à 59 ans | 634 | 20.7% | 7.0% | 281 | 22.7% | 6.2% | 353 | 19.3% | 7.9% | 194 | 24.2% | 5.1% |
| 60 ans et plus | 891 | 29.0% | 5.7% | 317 | 25.6% | 4.6% | 575 | 31.3% | 6.5% | 57 | 7.1% | 5.7% |
| Individu | ||||||||||||
| Ménagères | 1616 | 52.6% | 6.9% | - | - | - | 1616 | 88.1% | 6.9% | 381 | 47.7% | 5.4% |
| Personne de référence | 1570 | 51.1% | 5.5% | 1028 | 83.1% | 5.0% | 542 | 29.5% | 6.9% | 341 | 42.7% | 4.0% |
| Responsable des achats | 2212 | 72.0% | 6.1% | 649 | 52.4% | 4.9% | 1563 | 85.2% | 6.8% | 540 | 67.6% | 4.9% |
| PCS Individu | ||||||||||||
| Agriculteurs | 12 | 0.4% | 2.4% | 6 | 0.5% | 1.8% | 6 | 0.3% | 3.7% | - | - | - |
| Petits patrons | 52 | 1.7% | 3.2% | 24 | 2.0% | 2.1% | 27 | 1.5% | 6.3% | 49 | 6.1% | 3.4% |
| Affaires et Cadres | 182 | 5.9% | 3.7% | 100 | 8.1% | 3.5% | 83 | 4.5% | 4.0% | 153 | 19.1% | 3.5% |
| Professions intermédiaires | 390 | 12.7% | 5.4% | 166 | 13.4% | 4.6% | 223 | 12.2% | 6.2% | 302 | 37.8% | 5.1% |
| Employés | 646 | 21.0% | 7.7% | 136 | 11.0% | 6.0% | 511 | 27.8% | 8.4% | 94 | 11.8% | 5.2% |
| Ouvriers | 441 | 14.4% | 7.0% | 346 | 28.0% | 6.8% | 95 | 5.2% | 7.5% | 16 | 2.0% | 4.4% |
| Retraités | 701 | 22.8% | 5.5% | 285 | 23.1% | 4.7% | 415 | 22.6% | 6.1% | 5 | 0.6% | 2.5% |
| Autres inactifs | 648 | 21.1% | 6.3% | 174 | 14.1% | 4.8% | 474 | 25.8% | 7.1% | 180 | 22.5% | 5.5% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 26 | 0.9% | 3.5% | 6 | 0.5% | 1.5% | 20 | 1.1% | 5.7% | - | - | - |
| Petits patrons | 95 | 3.1% | 3.6% | 35 | 2.8% | 2.5% | 60 | 3.3% | 4.8% | 95 | 11.9% | 3.6% |
| Affaires et Cadres | 239 | 7.8% | 3.5% | 110 | 8.9% | 3.2% | 129 | 7.0% | 3.7% | 239 | 29.9% | 3.5% |
| Professions intermédiaires | 465 | 15.1% | 5.9% | 195 | 15.7% | 4.8% | 270 | 14.7% | 7.1% | 465 | 58.2% | 5.9% |
| Employés | 407 | 13.2% | 7.5% | 142 | 11.5% | 6.0% | 265 | 14.4% | 8.6% | - | - | - |
| Ouvriers | 731 | 23.8% | 7.7% | 356 | 28.7% | 7.0% | 375 | 20.4% | 8.5% | - | - | - |
| Retraités | 831 | 27.1% | 5.6% | 310 | 25.1% | 4.6% | 521 | 28.4% | 6.3% | - | - | - |
| Autres inactifs | 278 | 9.0% | 6.8% | 83 | 6.7% | 5.5% | 195 | 10.6% | 7.6% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 586 | 19.1% | 5.8% | 218 | 17.6% | 5.0% | 368 | 20.1% | 6.5% | 67 | 8.4% | 3.5% |
| 2 personnes | 1173 | 38.2% | 6.5% | 504 | 40.8% | 5.8% | 669 | 36.4% | 7.1% | 204 | 25.5% | 4.9% |
| 3 personnes | 493 | 16.0% | 5.4% | 210 | 16.9% | 4.4% | 283 | 15.4% | 6.3% | 175 | 21.9% | 4.4% |
| 4 personnes | 519 | 16.9% | 5.6% | 196 | 15.8% | 4.3% | 324 | 17.6% | 6.8% | 229 | 28.6% | 4.8% |
| 5 personnes et + | 301 | 9.8% | 5.5% | 110 | 8.9% | 4.1% | 191 | 10.4% | 6.7% | 125 | 15.6% | 4.9% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 826 | 26.9% | 5.2% | 294 | 23.8% | 4.0% | 532 | 29.0% | 6.4% | 365 | 45.7% | 4.7% |
| Non | 2246 | 73.1% | 6.2% | 943 | 76.2% | 5.4% | 1303 | 71.0% | 6.9% | 434 | 54.3% | 4.5% |
| Habitat | ||||||||||||
| Communes rurales | 703 | 22.9% | 5.9% | 271 | 21.9% | 4.7% | 432 | 23.6% | 6.9% | 164 | 20.6% | 5.1% |
| Agglo. - 20 000 hab | 548 | 17.8% | 6.0% | 191 | 15.5% | 4.4% | 356 | 19.4% | 7.5% | 127 | 15.9% | 4.9% |
| Agglo. 20 000 à 100 000 hab | 448 | 14.6% | 6.4% | 190 | 15.4% | 5.7% | 258 | 14.0% | 7.1% | 84 | 10.5% | 4.1% |
| Agglo. + 100 000 hab | 973 | 31.7% | 6.3% | 435 | 35.2% | 5.8% | 538 | 29.3% | 6.7% | 246 | 30.8% | 4.4% |
| Agglo. Paris | 399 | 13.0% | 4.7% | 149 | 12.1% | 3.7% | 250 | 13.6% | 5.6% | 178 | 22.2% | 4.5% |
| Régions INSEE | ||||||||||||
| Ile de France | 468 | 15.2% | 4.9% | 166 | 13.4% | 3.6% | 302 | 16.5% | 6.0% | 197 | 24.7% | 4.5% |
| Nord Pas de Calais | 292 | 9.5% | 9.1% | 123 | 9.9% | 8.0% | 169 | 9.2% | 10.0% | 66 | 8.3% | 6.7% |
| Lorraine | 109 | 3.5% | 5.7% | 40 | 3.2% | 4.3% | 69 | 3.8% | 7.0% | 29 | 3.7% | 5.5% |
| Alsace | 97 | 3.2% | 6.3% | 40 | 3.2% | 5.4% | 57 | 3.1% | 7.2% | 17 | 2.1% | 3.9% |
| Franche-Comté | 51 | 1.7% | 5.4% | 22 | 1.8% | 4.7% | 30 | 1.6% | 6.0% | 7 | 0.8% | 2.7% |
| Champagne Ardennes | 70 | 2.3% | 6.4% | 35 | 2.8% | 6.6% | 35 | 1.9% | 6.2% | 12 | 1.5% | 4.3% |
| Picardie | 124 | 4.0% | 8.1% | 57 | 4.6% | 7.7% | 67 | 3.7% | 8.4% | 27 | 3.4% | 6.1% |
| Bourgogne | 80 | 2.6% | 5.9% | 29 | 2.4% | 4.5% | 51 | 2.8% | 7.3% | 24 | 3.0% | 7.0% |
| Haute Normandie | 127 | 4.1% | 8.5% | 68 | 5.5% | 9.6% | 59 | 3.2% | 7.5% | 32 | 4.0% | 7.1% |
| Basse Normandie | 79 | 2.6% | 6.6% | 32 | 2.6% | 5.6% | 47 | 2.6% | 7.5% | 23 | 2.9% | 6.5% |
| Centre | 151 | 4.9% | 7.2% | 77 | 6.2% | 7.6% | 75 | 4.1% | 6.8% | 39 | 4.9% | 5.9% |
| Pays de Loire | 132 | 4.3% | 4.4% | 51 | 4.1% | 3.5% | 82 | 4.5% | 5.3% | 33 | 4.1% | 3.7% |
| Bretagne | 116 | 3.8% | 4.3% | 46 | 3.7% | 3.6% | 70 | 3.8% | 5.0% | 14 | 1.7% | 1.9% |
| Poitou Charentes | 96 | 3.1% | 6.5% | 43 | 3.5% | 6.0% | 53 | 2.9% | 6.9% | 27 | 3.4% | 7.3% |
| Aquitaine | 185 | 6.0% | 6.6% | 57 | 4.6% | 4.3% | 127 | 6.9% | 8.7% | 27 | 3.4% | 3.3% |
| Midi Pyrénées | 136 | 4.4% | 5.5% | 61 | 5.0% | 5.1% | 75 | 4.1% | 5.9% | 47 | 5.9% | 5.9% |
| Limousin | 49 | 1.6% | 7.9% | 22 | 1.7% | 7.4% | 27 | 1.5% | 8.5% | 9 | 1.1% | 5.5% |
| Auvergne | 67 | 2.2% | 5.9% | 28 | 2.3% | 5.2% | 38 | 2.1% | 6.5% | 15 | 1.9% | 4.9% |
| Rhône Alpes | 265 | 8.6% | 5.1% | 87 | 7.0% | 3.4% | 178 | 9.7% | 6.6% | 70 | 8.8% | 3.7% |
| Languedoc Roussillon | 110 | 3.6% | 4.8% | 45 | 3.6% | 4.1% | 65 | 3.5% | 5.4% | 29 | 3.7% | 4.0% |
| Provence Alpes Côte d'Azur, Corse | 268 | 8.7% | 6.1% | 110 | 8.9% | 5.3% | 158 | 8.6% | 6.9% | 53 | 6.7% | 3.5% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 2129 | 69.3% | 5.7% | 860 | 69.5% | 4.7% | 1269 | 69.2% | 6.8% | 692 | 86.6% | 4.6% |
| Presque tous les jours | 318 | 10.3% | 5.7% | 123 | 9.9% | 4.8% | 195 | 10.6% | 6.4% | 56 | 7.0% | 3.5% |
| 1 à 2 fois par semaine | 236 | 7.7% | 8.6% | 81 | 6.6% | 7.0% | 155 | 8.5% | 9.8% | 34 | 4.3% | 6.6% |
| 1 à 3 fois par mois | 33 | 1.1% | 6.4% | 19 | 1.5% | 8.3% | 14 | 0.7% | 4.9% | 9 | 1.1% | 10.4% |
| Moins souvent | 45 | 1.5% | 8.0% | 11 | 0.9% | 3.9% | 34 | 1.9% | 12.3% | - | - | - |
| Jamais | 17 | 0.6% | 23.6% | 17 | 1.4% | 32.7% | - | - | - | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 137 | 4.5% | 8.2% | 60 | 4.8% | 8.2% | 78 | 4.2% | 8.2% | 3 | 0.3% | 1.5% |
| De 9 000 à moins de 12 000 euros par an | 248 | 8.1% | 9.2% | 107 | 8.6% | 10.2% | 141 | 7.7% | 8.5% | 18 | 2.3% | 7.3% |
| De 12 000 à moins de 18 000 euros par an | 413 | 13.5% | 7.7% | 136 | 11.0% | 6.1% | 277 | 15.1% | 8.8% | 35 | 4.4% | 5.2% |
| De 18 000 à moins de 24 000 euros par an | 403 | 13.1% | 6.0% | 133 | 10.7% | 4.5% | 270 | 14.7% | 7.2% | 95 | 11.9% | 6.7% |
| De 24 000 à moins de 36 000 euros par an | 725 | 23.6% | 6.2% | 287 | 23.2% | 5.2% | 438 | 23.9% | 7.2% | 164 | 20.5% | 4.7% |
| De 36 000 à moins de 45 000 euros par an | 419 | 13.6% | 5.7% | 189 | 15.3% | 5.0% | 230 | 12.5% | 6.4% | 151 | 18.9% | 5.2% |
| De 45 000 à moins de 65 000 euros par an | 305 | 9.9% | 4.3% | 136 | 11.0% | 3.5% | 168 | 9.2% | 5.5% | 146 | 18.3% | 3.9% |
| 65 000 euros et plus par an | 151 | 4.9% | 3.6% | 62 | 5.0% | 2.5% | 89 | 4.9% | 5.0% | 95 | 11.9% | 3.3% |
| Refus | 210 | 6.8% | 5.0% | 89 | 7.2% | 5.1% | 120 | 6.6% | 4.9% | 82 | 10.3% | 5.5% |
| Ne sait pas | 61 | 2.0% | 5.7% | 38 | 3.0% | 7.7% | 24 | 1.3% | 4.0% | 9 | 1.1% | 2.3% |
