L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 487 | 100.0% | 0.9% | 87 | 100.0% | 0.4% | 399 | 100.0% | 1.5% | 185 | 100.0% | 1.1% |
| Sexe | ||||||||||||
| Homme | 87 | 18.0% | 0.4% | 87 | 100.0% | 0.4% | - | - | - | 28 | 15.1% | 0.3% |
| Femme | 399 | 82.0% | 1.5% | - | - | - | 399 | 100.0% | 1.5% | 157 | 84.9% | 1.8% |
| Age | ||||||||||||
| 15 à 24 ans | 128 | 26.3% | 1.8% | 8 | 8.7% | 0.2% | 120 | 30.1% | 3.4% | 43 | 23.4% | 1.4% |
| 25 à 34 ans | 102 | 21.0% | 1.3% | 10 | 11.3% | 0.3% | 92 | 23.1% | 2.4% | 35 | 19.1% | 1.1% |
| 35 à 49 ans | 155 | 31.9% | 1.2% | 35 | 40.0% | 0.6% | 120 | 30.1% | 1.9% | 82 | 44.4% | 1.3% |
| 50 à 59 ans | 60 | 12.2% | 0.7% | 27 | 30.6% | 0.6% | 33 | 8.2% | 0.7% | 21 | 11.2% | 0.5% |
| 60 ans et plus | 42 | 8.6% | 0.3% | 8 | 9.3% | 0.1% | 34 | 8.5% | 0.4% | 4 | 1.9% | 0.4% |
| Individu | ||||||||||||
| Ménagères | 298 | 61.3% | 1.3% | - | - | - | 298 | 74.7% | 1.3% | 119 | 64.5% | 1.7% |
| Personne de référence | 214 | 43.9% | 0.8% | 79 | 89.9% | 0.4% | 135 | 33.9% | 1.7% | 67 | 36.4% | 0.8% |
| Responsable des achats | 361 | 74.3% | 1.0% | 60 | 68.4% | 0.5% | 302 | 75.5% | 1.3% | 125 | 67.5% | 1.1% |
| PCS Individu | ||||||||||||
| Petits patrons | 7 | 1.5% | 0.4% | 2 | 2.8% | 0.2% | 5 | 1.2% | 1.1% | 7 | 3.8% | 0.5% |
| Affaires et Cadres | 87 | 17.9% | 1.8% | 14 | 16.2% | 0.5% | 73 | 18.3% | 3.5% | 70 | 37.8% | 1.6% |
| Professions intermédiaires | 59 | 12.0% | 0.8% | 12 | 13.7% | 0.3% | 47 | 11.7% | 1.3% | 51 | 27.6% | 0.9% |
| Employés | 98 | 20.1% | 1.2% | 28 | 31.5% | 1.2% | 71 | 17.7% | 1.2% | 8 | 4.5% | 0.5% |
| Ouvriers | 30 | 6.2% | 0.5% | 20 | 22.6% | 0.4% | 10 | 2.6% | 0.8% | - | - | - |
| Retraités | 37 | 7.7% | 0.3% | 8 | 9.3% | 0.1% | 29 | 7.3% | 0.4% | - | - | - |
| Autres inactifs | 168 | 34.6% | 1.6% | 4 | 4.1% | 0.1% | 165 | 41.3% | 2.5% | 48 | 26.3% | 1.5% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 1 | 0.2% | 0.1% | - | - | - | 1 | 0.2% | 0.2% | - | - | - |
| Petits patrons | 33 | 6.7% | 1.2% | 2 | 2.8% | 0.2% | 30 | 7.6% | 2.4% | 33 | 17.7% | 1.2% |
| Affaires et Cadres | 105 | 21.5% | 1.5% | 16 | 17.9% | 0.5% | 89 | 22.3% | 2.6% | 105 | 56.6% | 1.5% |
| Professions intermédiaires | 47 | 9.7% | 0.6% | 10 | 11.2% | 0.2% | 38 | 9.4% | 1.0% | 47 | 25.7% | 0.6% |
| Employés | 95 | 19.5% | 1.7% | 24 | 27.9% | 1.0% | 71 | 17.7% | 2.3% | - | - | - |
| Ouvriers | 86 | 17.7% | 0.9% | 23 | 26.2% | 0.5% | 63 | 15.9% | 1.4% | - | - | - |
| Retraités | 49 | 10.0% | 0.3% | 9 | 10.6% | 0.1% | 40 | 9.9% | 0.5% | - | - | - |
| Autres inactifs | 71 | 14.6% | 1.7% | 3 | 3.4% | 0.2% | 68 | 17.1% | 2.7% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 85 | 17.5% | 0.9% | 9 | 10.1% | 0.2% | 77 | 19.2% | 1.3% | 30 | 16.4% | 1.6% |
| 2 personnes | 142 | 29.2% | 0.8% | 21 | 24.2% | 0.2% | 121 | 30.3% | 1.3% | 45 | 24.2% | 1.1% |
| 3 personnes | 89 | 18.4% | 1.0% | 15 | 17.0% | 0.3% | 74 | 18.7% | 1.7% | 44 | 23.7% | 1.1% |
| 4 personnes | 65 | 13.4% | 0.7% | 19 | 21.3% | 0.4% | 47 | 11.7% | 1.0% | 27 | 14.4% | 0.6% |
| 5 personnes et + | 104 | 21.5% | 1.9% | 24 | 27.4% | 0.9% | 80 | 20.1% | 2.8% | 39 | 21.3% | 1.5% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 207 | 42.6% | 1.3% | 48 | 55.0% | 0.6% | 159 | 39.9% | 1.9% | 71 | 38.7% | 0.9% |
| Non | 279 | 57.4% | 0.8% | 39 | 45.0% | 0.2% | 240 | 60.1% | 1.3% | 113 | 61.3% | 1.2% |
| Habitat | ||||||||||||
| Communes rurales | 11 | 2.2% | 0.1% | 1 | 1.3% | - | 9 | 2.4% | 0.2% | 4 | 2.2% | 0.1% |
| Agglo. - 20 000 hab | 20 | 4.1% | 0.2% | 2 | 2.5% | - | 18 | 4.4% | 0.4% | 5 | 2.6% | 0.2% |
| Agglo. 20 000 à 100 000 hab | 15 | 3.2% | 0.2% | 1 | 1.3% | - | 14 | 3.6% | 0.4% | 7 | 4.0% | 0.4% |
| Agglo. + 100 000 hab | 134 | 27.5% | 0.9% | 18 | 20.9% | 0.2% | 115 | 28.9% | 1.4% | 43 | 23.4% | 0.8% |
| Agglo. Paris | 307 | 63.1% | 3.6% | 65 | 74.0% | 1.6% | 243 | 60.7% | 5.4% | 125 | 67.7% | 3.2% |
| Régions INSEE | ||||||||||||
| Ile de France | 322 | 66.1% | 3.3% | 66 | 75.3% | 1.4% | 256 | 64.1% | 5.1% | 128 | 69.3% | 2.9% |
| Nord Pas de Calais | 16 | 3.2% | 0.5% | 3 | 3.3% | 0.2% | 13 | 3.2% | 0.8% | 4 | 2.1% | 0.4% |
| Lorraine | 1 | 0.2% | 0.1% | - | - | - | 1 | 0.3% | 0.1% | - | - | - |
| Alsace | 5 | 0.9% | 0.3% | - | - | - | 5 | 1.2% | 0.6% | 2 | 1.1% | 0.4% |
| Champagne Ardennes | 1 | 0.1% | 0.1% | - | - | - | 1 | 0.2% | 0.1% | 1 | 0.3% | 0.2% |
| Picardie | 5 | 1.0% | 0.3% | 1 | 0.7% | 0.1% | 4 | 1.1% | 0.6% | 3 | 1.4% | 0.6% |
| Haute Normandie | 1 | 0.1% | - | 1 | 0.6% | 0.1% | - | - | - | 1 | 0.3% | 0.1% |
| Basse Normandie | 0 | 0.1% | - | - | - | - | 0 | 0.1% | 0.1% | 0 | 0.2% | 0.1% |
| Centre | 2 | 0.5% | 0.1% | 1 | 1.1% | 0.1% | 1 | 0.4% | 0.1% | 2 | 1.3% | 0.4% |
| Pays de Loire | 17 | 3.6% | 0.6% | 8 | 9.2% | 0.6% | 9 | 2.3% | 0.6% | - | - | - |
| Bretagne | 1 | 0.3% | 0.1% | - | - | - | 1 | 0.3% | 0.1% | - | - | - |
| Aquitaine | 15 | 3.0% | 0.5% | - | - | - | 15 | 3.6% | 1.0% | 6 | 3.5% | 0.8% |
| Midi Pyrénées | 14 | 2.9% | 0.6% | - | - | - | 14 | 3.5% | 1.1% | 2 | 1.0% | 0.2% |
| Limousin | 0 | - | - | - | - | - | 0 | - | - | 0 | 0.1% | 0.1% |
| Rhône Alpes | 42 | 8.7% | 0.8% | 6 | 7.0% | 0.2% | 36 | 9.1% | 1.3% | 12 | 6.4% | 0.6% |
| Languedoc Roussillon | 2 | 0.4% | 0.1% | - | - | - | 2 | 0.5% | 0.2% | 1 | 0.7% | 0.2% |
| Provence Alpes Côte d'Azur, Corse | 43 | 8.8% | 1.0% | 2 | 2.7% | 0.1% | 40 | 10.1% | 1.7% | 23 | 12.3% | 1.5% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 402 | 82.7% | 1.1% | 77 | 87.5% | 0.4% | 326 | 81.6% | 1.7% | 162 | 87.7% | 1.1% |
| Presque tous les jours | 35 | 7.1% | 0.6% | - | - | - | 35 | 8.7% | 1.1% | 6 | 3.4% | 0.4% |
| 1 à 2 fois par semaine | 17 | 3.4% | 0.6% | 7 | 8.0% | 0.6% | 10 | 2.4% | 0.6% | 3 | 1.6% | 0.6% |
| 1 à 3 fois par mois | 1 | 0.3% | 0.3% | - | - | - | 1 | 0.3% | 0.5% | - | - | - |
| Moins souvent | 25 | 5.1% | 4.4% | - | - | - | 25 | 6.3% | 9.0% | 13 | 7.2% | 24.7% |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 46 | 9.5% | 2.7% | - | - | - | 46 | 11.6% | 4.9% | - | - | - |
| De 9 000 à moins de 12 000 euros par an | 19 | 3.9% | 0.7% | - | - | - | 19 | 4.7% | 1.1% | 5 | 2.9% | 2.1% |
| De 12 000 à moins de 18 000 euros par an | 46 | 9.4% | 0.9% | 16 | 18.8% | 0.7% | 30 | 7.4% | 0.9% | 12 | 6.2% | 1.7% |
| De 18 000 à moins de 24 000 euros par an | 53 | 10.9% | 0.8% | 20 | 22.5% | 0.7% | 33 | 8.3% | 0.9% | 13 | 7.1% | 0.9% |
| De 24 000 à moins de 36 000 euros par an | 100 | 20.5% | 0.9% | 22 | 25.0% | 0.4% | 78 | 19.5% | 1.3% | 31 | 17.1% | 0.9% |
| De 36 000 à moins de 45 000 euros par an | 55 | 11.3% | 0.7% | 7 | 7.8% | 0.2% | 48 | 12.1% | 1.3% | 20 | 10.8% | 0.7% |
| De 45 000 à moins de 65 000 euros par an | 46 | 9.4% | 0.7% | 10 | 11.4% | 0.3% | 36 | 8.9% | 1.2% | 25 | 13.4% | 0.7% |
| 65 000 euros et plus par an | 54 | 11.1% | 1.3% | 8 | 9.6% | 0.3% | 46 | 11.4% | 2.6% | 43 | 23.2% | 1.5% |
| Refus | 45 | 9.2% | 1.1% | 1 | 1.4% | 0.1% | 44 | 10.9% | 1.8% | 22 | 11.9% | 1.5% |
| Ne sait pas | 23 | 4.8% | 2.2% | 3 | 3.4% | 0.6% | 20 | 5.1% | 3.5% | 14 | 7.4% | 3.5% |
