L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 710 | 100.0% | 1.4% | 372 | 100.0% | 1.5% | 339 | 100.0% | 1.2% | 217 | 100.0% | 1.2% |
| Sexe | ||||||||||||
| Homme | 372 | 52.3% | 1.5% | 372 | 100.0% | 1.5% | - | - | - | 115 | 53.1% | 1.3% |
| Femme | 339 | 47.7% | 1.2% | - | - | - | 339 | 100.0% | 1.2% | 102 | 46.9% | 1.2% |
| Age | ||||||||||||
| 15 à 24 ans | 57 | 8.0% | 0.8% | 38 | 10.3% | 1.0% | 19 | 5.5% | 0.5% | 24 | 11.2% | 0.8% |
| 25 à 34 ans | 84 | 11.8% | 1.1% | 49 | 13.1% | 1.3% | 35 | 10.3% | 0.9% | 28 | 12.7% | 0.9% |
| 35 à 49 ans | 180 | 25.3% | 1.4% | 92 | 24.7% | 1.5% | 88 | 25.9% | 1.4% | 92 | 42.4% | 1.5% |
| 50 à 59 ans | 187 | 26.4% | 2.1% | 109 | 29.2% | 2.4% | 79 | 23.2% | 1.8% | 63 | 29.1% | 1.7% |
| 60 ans et plus | 203 | 28.6% | 1.3% | 84 | 22.7% | 1.2% | 119 | 35.0% | 1.3% | 10 | 4.6% | 1.0% |
| Individu | ||||||||||||
| Ménagères | 308 | 43.4% | 1.3% | - | - | - | 308 | 91.1% | 1.3% | 89 | 41.1% | 1.3% |
| Personne de référence | 417 | 58.7% | 1.5% | 319 | 85.9% | 1.6% | 98 | 28.9% | 1.2% | 100 | 46.2% | 1.2% |
| Responsable des achats | 500 | 70.4% | 1.4% | 202 | 54.3% | 1.5% | 298 | 87.9% | 1.3% | 155 | 71.6% | 1.4% |
| PCS Individu | ||||||||||||
| Agriculteurs | 4 | 0.6% | 0.9% | 3 | 0.7% | 0.8% | 2 | 0.5% | 1.1% | 2 | 0.8% | 6.9% |
| Petits patrons | 35 | 4.9% | 2.2% | 30 | 8.1% | 2.6% | 5 | 1.4% | 1.1% | 33 | 15.0% | 2.3% |
| Affaires et Cadres | 56 | 7.8% | 1.1% | 27 | 7.4% | 1.0% | 28 | 8.3% | 1.3% | 50 | 23.0% | 1.1% |
| Professions intermédiaires | 79 | 11.1% | 1.1% | 42 | 11.2% | 1.1% | 37 | 11.0% | 1.0% | 67 | 30.7% | 1.1% |
| Employés | 127 | 17.9% | 1.5% | 53 | 14.2% | 2.3% | 75 | 22.0% | 1.2% | 32 | 14.6% | 1.7% |
| Ouvriers | 108 | 15.2% | 1.7% | 84 | 22.5% | 1.7% | 24 | 7.2% | 1.9% | 2 | 0.7% | 0.5% |
| Retraités | 187 | 26.4% | 1.5% | 77 | 20.8% | 1.3% | 110 | 32.5% | 1.6% | 3 | 1.2% | 1.3% |
| Autres inactifs | 114 | 16.0% | 1.1% | 56 | 15.1% | 1.5% | 58 | 17.0% | 0.9% | 30 | 13.9% | 0.9% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 4 | 0.6% | 0.5% | 3 | 0.7% | 0.7% | 1 | 0.4% | 0.3% | - | - | - |
| Petits patrons | 46 | 6.5% | 1.8% | 34 | 9.1% | 2.5% | 13 | 3.7% | 1.0% | 46 | 21.4% | 1.8% |
| Affaires et Cadres | 80 | 11.3% | 1.2% | 30 | 8.0% | 0.9% | 50 | 14.9% | 1.5% | 80 | 36.9% | 1.2% |
| Professions intermédiaires | 90 | 12.7% | 1.1% | 52 | 13.9% | 1.3% | 39 | 11.4% | 1.0% | 90 | 41.6% | 1.1% |
| Employés | 92 | 13.0% | 1.7% | 49 | 13.2% | 2.1% | 43 | 12.8% | 1.4% | - | - | - |
| Ouvriers | 135 | 18.9% | 1.4% | 78 | 21.0% | 1.5% | 57 | 16.7% | 1.3% | - | - | - |
| Retraités | 212 | 29.8% | 1.4% | 88 | 23.6% | 1.3% | 124 | 36.6% | 1.5% | - | - | - |
| Autres inactifs | 51 | 7.2% | 1.3% | 39 | 10.6% | 2.6% | 12 | 3.6% | 0.5% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 131 | 18.5% | 1.3% | 57 | 15.4% | 1.3% | 74 | 21.9% | 1.3% | 17 | 7.7% | 0.9% |
| 2 personnes | 284 | 40.0% | 1.6% | 144 | 38.8% | 1.7% | 140 | 41.4% | 1.5% | 62 | 28.5% | 1.5% |
| 3 personnes | 115 | 16.1% | 1.2% | 59 | 16.0% | 1.3% | 55 | 16.2% | 1.2% | 45 | 20.7% | 1.1% |
| 4 personnes | 118 | 16.6% | 1.3% | 73 | 19.5% | 1.6% | 45 | 13.4% | 1.0% | 62 | 28.4% | 1.3% |
| 5 personnes et + | 62 | 8.8% | 1.1% | 38 | 10.3% | 1.4% | 24 | 7.1% | 0.8% | 32 | 14.7% | 1.2% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 180 | 25.3% | 1.1% | 94 | 25.4% | 1.3% | 85 | 25.2% | 1.0% | 88 | 40.6% | 1.1% |
| Non | 531 | 74.7% | 1.5% | 277 | 74.6% | 1.6% | 253 | 74.8% | 1.3% | 129 | 59.4% | 1.3% |
| Habitat | ||||||||||||
| Communes rurales | 109 | 15.3% | 0.9% | 47 | 12.8% | 0.8% | 61 | 18.1% | 1.0% | 33 | 15.4% | 1.0% |
| Agglo. - 20 000 hab | 120 | 17.0% | 1.3% | 68 | 18.3% | 1.6% | 52 | 15.5% | 1.1% | 37 | 17.1% | 1.4% |
| Agglo. 20 000 à 100 000 hab | 142 | 20.0% | 2.0% | 86 | 23.2% | 2.6% | 56 | 16.5% | 1.5% | 18 | 8.5% | 0.9% |
| Agglo. + 100 000 hab | 202 | 28.5% | 1.3% | 96 | 25.8% | 1.3% | 107 | 31.5% | 1.3% | 77 | 35.7% | 1.4% |
| Agglo. Paris | 136 | 19.2% | 1.6% | 74 | 19.9% | 1.8% | 62 | 18.4% | 1.4% | 50 | 23.3% | 1.3% |
| Régions INSEE | ||||||||||||
| Ile de France | 157 | 22.1% | 1.6% | 87 | 23.3% | 1.9% | 70 | 20.8% | 1.4% | 60 | 27.9% | 1.4% |
| Nord Pas de Calais | 30 | 4.2% | 0.9% | 14 | 3.7% | 0.9% | 16 | 4.7% | 1.0% | 5 | 2.4% | 0.5% |
| Lorraine | 36 | 5.1% | 1.9% | 19 | 5.0% | 2.0% | 18 | 5.2% | 1.8% | 16 | 7.2% | 2.9% |
| Alsace | 37 | 5.2% | 2.4% | 20 | 5.5% | 2.8% | 17 | 4.9% | 2.1% | 5 | 2.3% | 1.1% |
| Franche-Comté | 12 | 1.7% | 1.3% | 5 | 1.5% | 1.2% | 7 | 2.0% | 1.4% | 5 | 2.3% | 2.0% |
| Champagne Ardennes | 10 | 1.4% | 0.9% | 4 | 1.0% | 0.7% | 6 | 1.7% | 1.0% | 3 | 1.4% | 1.1% |
| Picardie | 11 | 1.6% | 0.7% | 3 | 0.7% | 0.4% | 9 | 2.5% | 1.1% | 2 | 0.7% | 0.4% |
| Bourgogne | 16 | 2.3% | 1.2% | 9 | 2.5% | 1.4% | 7 | 2.0% | 0.9% | 1 | 0.5% | 0.3% |
| Haute Normandie | 21 | 3.0% | 1.4% | 5 | 1.4% | 0.7% | 16 | 4.7% | 2.0% | 9 | 4.3% | 2.1% |
| Basse Normandie | 9 | 1.3% | 0.8% | 6 | 1.7% | 1.1% | 3 | 0.8% | 0.5% | - | - | - |
| Centre | 22 | 3.1% | 1.0% | 13 | 3.6% | 1.3% | 9 | 2.5% | 0.8% | 6 | 2.9% | 0.9% |
| Pays de Loire | 32 | 4.5% | 1.1% | 23 | 6.3% | 1.6% | 9 | 2.5% | 0.6% | 6 | 2.9% | 0.7% |
| Bretagne | 32 | 4.5% | 1.2% | 24 | 6.4% | 1.9% | 8 | 2.4% | 0.6% | 5 | 2.1% | 0.6% |
| Poitou Charentes | 16 | 2.2% | 1.1% | 6 | 1.6% | 0.8% | 10 | 2.9% | 1.3% | 2 | 0.9% | 0.5% |
| Aquitaine | 49 | 6.9% | 1.8% | 22 | 5.9% | 1.6% | 27 | 8.1% | 1.9% | 20 | 9.2% | 2.4% |
| Midi Pyrénées | 25 | 3.6% | 1.0% | 13 | 3.4% | 1.0% | 13 | 3.8% | 1.0% | 6 | 2.8% | 0.8% |
| Limousin | 11 | 1.5% | 1.7% | 3 | 0.8% | 1.0% | 8 | 2.3% | 2.4% | 3 | 1.2% | 1.7% |
| Auvergne | 5 | 0.7% | 0.4% | 3 | 0.7% | 0.5% | 2 | 0.7% | 0.4% | 1 | 0.6% | 0.4% |
| Rhône Alpes | 61 | 8.7% | 1.2% | 35 | 9.5% | 1.4% | 26 | 7.8% | 1.0% | 23 | 10.5% | 1.2% |
| Languedoc Roussillon | 42 | 5.9% | 1.8% | 13 | 3.6% | 1.2% | 28 | 8.4% | 2.4% | 12 | 5.7% | 1.7% |
| Provence Alpes Côte d'Azur, Corse | 76 | 10.8% | 1.7% | 45 | 12.1% | 2.2% | 32 | 9.3% | 1.4% | 26 | 12.0% | 1.7% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 500 | 70.4% | 1.3% | 258 | 69.4% | 1.4% | 243 | 71.6% | 1.3% | 183 | 84.6% | 1.2% |
| Presque tous les jours | 89 | 12.6% | 1.6% | 44 | 11.9% | 1.7% | 45 | 13.4% | 1.5% | 16 | 7.2% | 1.0% |
| 1 à 2 fois par semaine | 68 | 9.6% | 2.5% | 39 | 10.4% | 3.3% | 30 | 8.7% | 1.9% | 15 | 6.8% | 2.8% |
| 1 à 3 fois par mois | 10 | 1.4% | 1.9% | 7 | 1.9% | 3.1% | 3 | 0.8% | 0.9% | 3 | 1.4% | 3.8% |
| Moins souvent | 10 | 1.4% | 1.8% | 10 | 2.7% | 3.5% | - | - | - | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 18 | 2.6% | 1.1% | 5 | 1.5% | 0.7% | 13 | 3.8% | 1.4% | 2 | 0.7% | 0.9% |
| De 9 000 à moins de 12 000 euros par an | 22 | 3.1% | 0.8% | 14 | 3.8% | 1.4% | 8 | 2.3% | 0.5% | - | - | - |
| De 12 000 à moins de 18 000 euros par an | 67 | 9.5% | 1.3% | 29 | 7.8% | 1.3% | 38 | 11.4% | 1.2% | 11 | 4.9% | 1.6% |
| De 18 000 à moins de 24 000 euros par an | 90 | 12.7% | 1.3% | 49 | 13.3% | 1.7% | 41 | 12.0% | 1.1% | 23 | 10.4% | 1.6% |
| De 24 000 à moins de 36 000 euros par an | 173 | 24.3% | 1.5% | 79 | 21.3% | 1.4% | 93 | 27.6% | 1.5% | 48 | 22.3% | 1.4% |
| De 36 000 à moins de 45 000 euros par an | 101 | 14.2% | 1.4% | 45 | 12.2% | 1.2% | 55 | 16.3% | 1.5% | 43 | 19.7% | 1.5% |
| De 45 000 à moins de 65 000 euros par an | 106 | 15.0% | 1.5% | 67 | 18.1% | 1.7% | 39 | 11.6% | 1.3% | 42 | 19.3% | 1.1% |
| 65 000 euros et plus par an | 52 | 7.4% | 1.2% | 27 | 7.3% | 1.1% | 25 | 7.5% | 1.4% | 33 | 15.3% | 1.1% |
| Refus | 70 | 9.8% | 1.6% | 47 | 12.6% | 2.7% | 23 | 6.7% | 0.9% | 15 | 6.7% | 1.0% |
| Ne sait pas | 11 | 1.5% | 1.0% | 8 | 2.1% | 1.6% | 3 | 0.9% | 0.5% | 2 | 0.7% | 0.4% |
