L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 3997 | 100.0% | 7.7% | 1698 | 100.0% | 6.8% | 2299 | 100.0% | 8.5% | 882 | 100.0% | 5.1% |
| Sexe | ||||||||||||
| Homme | 1698 | 42.5% | 6.8% | 1698 | 100.0% | 6.8% | - | - | - | 423 | 48.0% | 4.8% |
| Femme | 2299 | 57.5% | 8.5% | - | - | - | 2299 | 100.0% | 8.5% | 459 | 52.0% | 5.4% |
| Age | ||||||||||||
| 15 à 24 ans | 557 | 13.9% | 7.7% | 242 | 14.3% | 6.6% | 314 | 13.7% | 8.8% | 200 | 22.7% | 6.5% |
| 25 à 34 ans | 493 | 12.3% | 6.5% | 223 | 13.1% | 6.0% | 269 | 11.7% | 7.0% | 139 | 15.7% | 4.4% |
| 35 à 49 ans | 859 | 21.5% | 6.9% | 391 | 23.0% | 6.3% | 468 | 20.4% | 7.4% | 280 | 31.8% | 4.4% |
| 50 à 59 ans | 743 | 18.6% | 8.3% | 320 | 18.9% | 7.1% | 422 | 18.4% | 9.4% | 205 | 23.2% | 5.4% |
| 60 ans et plus | 1346 | 33.7% | 8.5% | 522 | 30.7% | 7.6% | 825 | 35.9% | 9.3% | 58 | 6.5% | 5.7% |
| Individu | ||||||||||||
| Ménagères | 1959 | 49.0% | 8.3% | - | - | - | 1959 | 85.2% | 8.3% | 339 | 38.4% | 4.8% |
| Personne de référence | 2108 | 52.7% | 7.4% | 1351 | 79.6% | 6.6% | 757 | 32.9% | 9.6% | 374 | 42.5% | 4.4% |
| Responsable des achats | 2748 | 68.8% | 7.6% | 852 | 50.2% | 6.5% | 1896 | 82.5% | 8.3% | 497 | 56.4% | 4.5% |
| PCS Individu | ||||||||||||
| Agriculteurs | 61 | 1.5% | 12.1% | 35 | 2.1% | 10.4% | 26 | 1.1% | 15.5% | - | - | - |
| Petits patrons | 64 | 1.6% | 4.0% | 50 | 3.0% | 4.3% | 14 | 0.6% | 3.3% | 58 | 6.6% | 4.1% |
| Affaires et Cadres | 156 | 3.9% | 3.2% | 97 | 5.7% | 3.4% | 59 | 2.6% | 2.8% | 143 | 16.2% | 3.2% |
| Professions intermédiaires | 412 | 10.3% | 5.7% | 198 | 11.7% | 5.5% | 214 | 9.3% | 6.0% | 301 | 34.1% | 5.1% |
| Employés | 730 | 18.3% | 8.7% | 162 | 9.6% | 7.2% | 568 | 24.7% | 9.3% | 127 | 14.4% | 7.0% |
| Ouvriers | 517 | 12.9% | 8.2% | 416 | 24.5% | 8.2% | 100 | 4.4% | 7.9% | 12 | 1.4% | 3.5% |
| Retraités | 1078 | 27.0% | 8.4% | 462 | 27.2% | 7.6% | 616 | 26.8% | 9.1% | 19 | 2.1% | 9.1% |
| Autres inactifs | 979 | 24.5% | 9.5% | 277 | 16.3% | 7.7% | 702 | 30.5% | 10.5% | 222 | 25.2% | 6.8% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 77 | 1.9% | 10.3% | 38 | 2.3% | 9.7% | 39 | 1.7% | 10.9% | - | - | - |
| Petits patrons | 142 | 3.5% | 5.4% | 59 | 3.5% | 4.3% | 83 | 3.6% | 6.7% | 142 | 16.0% | 5.4% |
| Affaires et Cadres | 262 | 6.5% | 3.8% | 124 | 7.3% | 3.6% | 138 | 6.0% | 4.0% | 262 | 29.7% | 3.8% |
| Professions intermédiaires | 479 | 12.0% | 6.0% | 240 | 14.1% | 5.9% | 238 | 10.4% | 6.2% | 479 | 54.3% | 6.0% |
| Employés | 434 | 10.9% | 8.0% | 166 | 9.8% | 7.0% | 268 | 11.7% | 8.8% | - | - | - |
| Ouvriers | 895 | 22.4% | 9.4% | 412 | 24.2% | 8.1% | 484 | 21.0% | 10.9% | - | - | - |
| Retraités | 1282 | 32.1% | 8.6% | 518 | 30.5% | 7.7% | 764 | 33.2% | 9.3% | - | - | - |
| Autres inactifs | 426 | 10.7% | 10.4% | 141 | 8.3% | 9.3% | 285 | 12.4% | 11.1% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 813 | 20.3% | 8.1% | 276 | 16.2% | 6.3% | 538 | 23.4% | 9.5% | 84 | 9.5% | 4.3% |
| 2 personnes | 1435 | 35.9% | 7.9% | 598 | 35.2% | 6.9% | 837 | 36.4% | 8.9% | 199 | 22.5% | 4.8% |
| 3 personnes | 637 | 15.9% | 6.9% | 337 | 19.8% | 7.1% | 300 | 13.0% | 6.7% | 197 | 22.3% | 4.9% |
| 4 personnes | 643 | 16.1% | 6.9% | 284 | 16.7% | 6.3% | 358 | 15.6% | 7.6% | 240 | 27.2% | 5.0% |
| 5 personnes et + | 470 | 11.7% | 8.6% | 203 | 12.0% | 7.7% | 267 | 11.6% | 9.4% | 162 | 18.4% | 6.3% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 1113 | 27.8% | 7.1% | 473 | 27.8% | 6.4% | 640 | 27.9% | 7.7% | 378 | 42.9% | 4.9% |
| Non | 2884 | 72.2% | 7.9% | 1226 | 72.2% | 7.0% | 1659 | 72.1% | 8.8% | 504 | 57.1% | 5.2% |
| Habitat | ||||||||||||
| Communes rurales | 1083 | 27.1% | 9.0% | 469 | 27.6% | 8.2% | 613 | 26.7% | 9.8% | 191 | 21.7% | 6.0% |
| Agglo. - 20 000 hab | 773 | 19.3% | 8.5% | 306 | 18.0% | 7.1% | 467 | 20.3% | 9.8% | 162 | 18.4% | 6.3% |
| Agglo. 20 000 à 100 000 hab | 577 | 14.4% | 8.3% | 256 | 15.1% | 7.6% | 321 | 14.0% | 8.8% | 110 | 12.4% | 5.4% |
| Agglo. + 100 000 hab | 1119 | 28.0% | 7.2% | 494 | 29.1% | 6.6% | 625 | 27.2% | 7.8% | 268 | 30.3% | 4.8% |
| Agglo. Paris | 445 | 11.1% | 5.2% | 173 | 10.2% | 4.2% | 272 | 11.8% | 6.1% | 152 | 17.2% | 3.8% |
| Régions INSEE | ||||||||||||
| Ile de France | 514 | 12.9% | 5.3% | 205 | 12.1% | 4.5% | 309 | 13.4% | 6.2% | 170 | 19.3% | 3.9% |
| Nord Pas de Calais | 416 | 10.4% | 12.9% | 191 | 11.3% | 12.5% | 224 | 9.7% | 13.3% | 98 | 11.1% | 9.9% |
| Lorraine | 141 | 3.5% | 7.3% | 66 | 3.9% | 7.1% | 75 | 3.3% | 7.6% | 21 | 2.4% | 4.0% |
| Alsace | 63 | 1.6% | 4.1% | 18 | 1.1% | 2.5% | 45 | 1.9% | 5.6% | 27 | 3.0% | 6.0% |
| Franche-Comté | 81 | 2.0% | 8.4% | 40 | 2.3% | 8.6% | 41 | 1.8% | 8.3% | 16 | 1.9% | 6.5% |
| Champagne Ardennes | 109 | 2.7% | 9.9% | 52 | 3.1% | 9.8% | 57 | 2.5% | 10.1% | 22 | 2.5% | 7.7% |
| Picardie | 178 | 4.4% | 11.5% | 66 | 3.9% | 8.9% | 112 | 4.9% | 14.0% | 32 | 3.7% | 7.3% |
| Bourgogne | 148 | 3.7% | 10.9% | 57 | 3.4% | 8.8% | 91 | 4.0% | 12.9% | 22 | 2.5% | 6.6% |
| Haute Normandie | 181 | 4.5% | 12.1% | 58 | 3.4% | 8.2% | 122 | 5.3% | 15.7% | 30 | 3.4% | 6.6% |
| Basse Normandie | 93 | 2.3% | 7.7% | 28 | 1.7% | 5.0% | 64 | 2.8% | 10.2% | 12 | 1.4% | 3.4% |
| Centre | 215 | 5.4% | 10.2% | 106 | 6.2% | 10.5% | 109 | 4.8% | 10.0% | 47 | 5.3% | 7.0% |
| Pays de Loire | 189 | 4.7% | 6.3% | 87 | 5.1% | 6.0% | 102 | 4.4% | 6.6% | 34 | 3.9% | 3.9% |
| Bretagne | 115 | 2.9% | 4.3% | 59 | 3.5% | 4.6% | 56 | 2.4% | 4.0% | 17 | 1.9% | 2.4% |
| Poitou Charentes | 140 | 3.5% | 9.4% | 63 | 3.7% | 8.8% | 77 | 3.3% | 9.9% | 29 | 3.3% | 7.9% |
| Aquitaine | 243 | 6.1% | 8.7% | 123 | 7.3% | 9.3% | 120 | 5.2% | 8.2% | 27 | 3.0% | 3.2% |
| Midi Pyrénées | 211 | 5.3% | 8.5% | 79 | 4.7% | 6.6% | 132 | 5.7% | 10.3% | 31 | 3.5% | 3.8% |
| Limousin | 47 | 1.2% | 7.6% | 20 | 1.2% | 6.9% | 26 | 1.1% | 8.2% | 5 | 0.6% | 3.2% |
| Auvergne | 94 | 2.3% | 8.2% | 41 | 2.4% | 7.5% | 53 | 2.3% | 9.0% | 23 | 2.6% | 7.5% |
| Rhône Alpes | 332 | 8.3% | 6.4% | 131 | 7.7% | 5.2% | 201 | 8.7% | 7.4% | 102 | 11.5% | 5.3% |
| Languedoc Roussillon | 202 | 5.1% | 8.8% | 101 | 6.0% | 9.3% | 101 | 4.4% | 8.4% | 45 | 5.1% | 6.1% |
| Provence Alpes Côte d'Azur, Corse | 288 | 7.2% | 6.6% | 104 | 6.1% | 5.0% | 183 | 8.0% | 7.9% | 71 | 8.1% | 4.6% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 2435 | 60.9% | 6.6% | 1104 | 65.0% | 6.0% | 1330 | 57.9% | 7.1% | 701 | 79.5% | 4.6% |
| Presque tous les jours | 423 | 10.6% | 7.6% | 193 | 11.4% | 7.6% | 230 | 10.0% | 7.6% | 87 | 9.9% | 5.5% |
| 1 à 2 fois par semaine | 253 | 6.3% | 9.3% | 101 | 6.0% | 8.8% | 152 | 6.6% | 9.6% | 49 | 5.5% | 9.4% |
| 1 à 3 fois par mois | 43 | 1.1% | 8.5% | 18 | 1.1% | 7.7% | 25 | 1.1% | 9.1% | 10 | 1.2% | 12.4% |
| Moins souvent | 85 | 2.1% | 15.1% | 31 | 1.8% | 10.8% | 54 | 2.4% | 19.5% | 17 | 1.9% | 31.8% |
| Jamais | 16 | 0.4% | 22.3% | 14 | 0.8% | 26.8% | 2 | 0.1% | 10.6% | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 146 | 3.7% | 8.7% | 52 | 3.1% | 7.1% | 94 | 4.1% | 9.9% | 9 | 1.0% | 5.2% |
| De 9 000 à moins de 12 000 euros par an | 368 | 9.2% | 13.6% | 109 | 6.4% | 10.5% | 259 | 11.2% | 15.5% | 29 | 3.3% | 11.5% |
| De 12 000 à moins de 18 000 euros par an | 583 | 14.6% | 10.8% | 193 | 11.3% | 8.6% | 390 | 17.0% | 12.4% | 37 | 4.2% | 5.4% |
| De 18 000 à moins de 24 000 euros par an | 562 | 14.1% | 8.4% | 245 | 14.4% | 8.3% | 318 | 13.8% | 8.4% | 82 | 9.3% | 5.8% |
| De 24 000 à moins de 36 000 euros par an | 952 | 23.8% | 8.1% | 440 | 25.9% | 7.9% | 512 | 22.3% | 8.4% | 198 | 22.5% | 5.7% |
| De 36 000 à moins de 45 000 euros par an | 463 | 11.6% | 6.3% | 228 | 13.4% | 6.1% | 235 | 10.2% | 6.5% | 151 | 17.2% | 5.3% |
| De 45 000 à moins de 65 000 euros par an | 347 | 8.7% | 5.0% | 182 | 10.7% | 4.6% | 165 | 7.2% | 5.4% | 177 | 20.1% | 4.8% |
| 65 000 euros et plus par an | 160 | 4.0% | 3.8% | 89 | 5.3% | 3.6% | 71 | 3.1% | 4.0% | 81 | 9.1% | 2.8% |
| Refus | 321 | 8.0% | 7.6% | 128 | 7.5% | 7.3% | 193 | 8.4% | 7.9% | 93 | 10.6% | 6.2% |
| Ne sait pas | 94 | 2.3% | 8.8% | 32 | 1.9% | 6.6% | 62 | 2.7% | 10.5% | 24 | 2.8% | 6.3% |
