L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 866 | 100.0% | 1.7% | 407 | 100.0% | 1.6% | 459 | 100.0% | 1.7% | 224 | 100.0% | 1.3% |
| Sexe | ||||||||||||
| Homme | 407 | 47.0% | 1.6% | 407 | 100.0% | 1.6% | - | - | - | 101 | 45.2% | 1.1% |
| Femme | 459 | 53.0% | 1.7% | - | - | - | 459 | 100.0% | 1.7% | 123 | 54.8% | 1.4% |
| Age | ||||||||||||
| 15 à 24 ans | 147 | 17.0% | 2.0% | 88 | 21.6% | 2.4% | 60 | 13.0% | 1.7% | 64 | 28.8% | 2.1% |
| 25 à 34 ans | 164 | 18.9% | 2.2% | 80 | 19.6% | 2.2% | 84 | 18.3% | 2.2% | 45 | 20.2% | 1.4% |
| 35 à 49 ans | 199 | 23.0% | 1.6% | 90 | 22.2% | 1.5% | 109 | 23.8% | 1.7% | 81 | 36.1% | 1.3% |
| 50 à 59 ans | 121 | 14.0% | 1.3% | 61 | 14.9% | 1.3% | 61 | 13.2% | 1.4% | 25 | 11.1% | 0.7% |
| 60 ans et plus | 234 | 27.0% | 1.5% | 88 | 21.7% | 1.3% | 145 | 31.7% | 1.6% | 9 | 3.8% | 0.8% |
| Individu | ||||||||||||
| Ménagères | 394 | 45.5% | 1.7% | - | - | - | 394 | 85.8% | 1.7% | 96 | 42.7% | 1.4% |
| Personne de référence | 415 | 47.9% | 1.5% | 306 | 75.1% | 1.5% | 109 | 23.7% | 1.4% | 78 | 34.8% | 0.9% |
| Responsable des achats | 589 | 68.0% | 1.6% | 212 | 52.1% | 1.6% | 377 | 82.2% | 1.6% | 123 | 55.2% | 1.1% |
| PCS Individu | ||||||||||||
| Agriculteurs | 7 | 0.8% | 1.4% | 2 | 0.5% | 0.7% | 5 | 1.1% | 3.0% | - | - | - |
| Petits patrons | 20 | 2.3% | 1.3% | 15 | 3.7% | 1.3% | 5 | 1.1% | 1.1% | 15 | 6.7% | 1.0% |
| Affaires et Cadres | 37 | 4.2% | 0.7% | 21 | 5.3% | 0.8% | 15 | 3.3% | 0.7% | 33 | 14.9% | 0.8% |
| Professions intermédiaires | 87 | 10.0% | 1.2% | 42 | 10.3% | 1.2% | 45 | 9.7% | 1.2% | 63 | 28.1% | 1.1% |
| Employés | 183 | 21.2% | 2.2% | 57 | 13.9% | 2.5% | 127 | 27.6% | 2.1% | 28 | 12.6% | 1.6% |
| Ouvriers | 136 | 15.7% | 2.1% | 110 | 27.0% | 2.2% | 26 | 5.6% | 2.0% | 6 | 2.9% | 1.8% |
| Retraités | 179 | 20.7% | 1.4% | 81 | 19.9% | 1.3% | 98 | 21.3% | 1.4% | - | - | - |
| Autres inactifs | 217 | 25.1% | 2.1% | 79 | 19.3% | 2.2% | 139 | 30.2% | 2.1% | 78 | 34.7% | 2.4% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 13 | 1.5% | 1.7% | 4 | 1.0% | 1.0% | 9 | 2.0% | 2.5% | - | - | - |
| Petits patrons | 42 | 4.8% | 1.6% | 13 | 3.3% | 1.0% | 29 | 6.2% | 2.3% | 42 | 18.7% | 1.6% |
| Affaires et Cadres | 52 | 6.0% | 0.8% | 35 | 8.7% | 1.0% | 16 | 3.5% | 0.5% | 52 | 23.0% | 0.8% |
| Professions intermédiaires | 130 | 15.1% | 1.6% | 52 | 12.9% | 1.3% | 78 | 17.0% | 2.0% | 130 | 58.3% | 1.6% |
| Employés | 118 | 13.6% | 2.2% | 72 | 17.6% | 3.0% | 46 | 10.1% | 1.5% | - | - | - |
| Ouvriers | 215 | 24.9% | 2.3% | 107 | 26.3% | 2.1% | 108 | 23.6% | 2.4% | - | - | - |
| Retraités | 218 | 25.2% | 1.5% | 91 | 22.5% | 1.4% | 127 | 27.6% | 1.5% | - | - | - |
| Autres inactifs | 78 | 9.0% | 1.9% | 32 | 7.8% | 2.1% | 46 | 10.0% | 1.8% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 147 | 16.9% | 1.5% | 60 | 14.6% | 1.4% | 87 | 19.0% | 1.5% | 18 | 8.1% | 0.9% |
| 2 personnes | 257 | 29.7% | 1.4% | 123 | 30.1% | 1.4% | 134 | 29.2% | 1.4% | 24 | 10.9% | 0.6% |
| 3 personnes | 157 | 18.1% | 1.7% | 69 | 17.1% | 1.5% | 87 | 19.1% | 2.0% | 56 | 24.9% | 1.4% |
| 4 personnes | 141 | 16.3% | 1.5% | 65 | 16.0% | 1.4% | 76 | 16.6% | 1.6% | 63 | 28.2% | 1.3% |
| 5 personnes et + | 164 | 18.9% | 3.0% | 90 | 22.1% | 3.4% | 74 | 16.1% | 2.6% | 62 | 27.8% | 2.4% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 318 | 36.8% | 2.0% | 151 | 37.1% | 2.0% | 167 | 36.5% | 2.0% | 122 | 54.5% | 1.6% |
| Non | 547 | 63.2% | 1.5% | 256 | 62.9% | 1.5% | 291 | 63.5% | 1.5% | 102 | 45.5% | 1.0% |
| Habitat | ||||||||||||
| Communes rurales | 235 | 27.2% | 2.0% | 103 | 25.4% | 1.8% | 132 | 28.8% | 2.1% | 55 | 24.5% | 1.7% |
| Agglo. - 20 000 hab | 172 | 19.9% | 1.9% | 97 | 23.9% | 2.3% | 75 | 16.4% | 1.6% | 43 | 19.0% | 1.7% |
| Agglo. 20 000 à 100 000 hab | 119 | 13.8% | 1.7% | 48 | 11.7% | 1.4% | 72 | 15.7% | 2.0% | 21 | 9.4% | 1.0% |
| Agglo. + 100 000 hab | 212 | 24.5% | 1.4% | 106 | 26.1% | 1.4% | 106 | 23.1% | 1.3% | 68 | 30.5% | 1.2% |
| Agglo. Paris | 126 | 14.6% | 1.5% | 53 | 12.9% | 1.3% | 74 | 16.1% | 1.6% | 37 | 16.6% | 0.9% |
| Régions INSEE | ||||||||||||
| Ile de France | 160 | 18.5% | 1.7% | 58 | 14.2% | 1.3% | 102 | 22.3% | 2.0% | 43 | 19.1% | 1.0% |
| Nord Pas de Calais | 61 | 7.1% | 1.9% | 38 | 9.2% | 2.5% | 24 | 5.2% | 1.4% | 11 | 5.0% | 1.1% |
| Lorraine | 32 | 3.7% | 1.7% | 12 | 3.0% | 1.3% | 20 | 4.3% | 2.0% | 4 | 1.7% | 0.7% |
| Alsace | 11 | 1.3% | 0.7% | 9 | 2.1% | 1.2% | 3 | 0.6% | 0.3% | 6 | 2.5% | 1.3% |
| Franche-Comté | 17 | 2.0% | 1.8% | 9 | 2.3% | 2.0% | 8 | 1.7% | 1.6% | 5 | 2.1% | 1.9% |
| Champagne Ardennes | 21 | 2.4% | 1.9% | 6 | 1.4% | 1.0% | 16 | 3.4% | 2.8% | 8 | 3.8% | 3.0% |
| Picardie | 36 | 4.1% | 2.3% | 25 | 6.1% | 3.4% | 11 | 2.4% | 1.4% | 9 | 4.1% | 2.1% |
| Bourgogne | 28 | 3.2% | 2.0% | 14 | 3.5% | 2.2% | 13 | 2.9% | 1.9% | 5 | 2.0% | 1.3% |
| Haute Normandie | 23 | 2.6% | 1.5% | 10 | 2.5% | 1.4% | 12 | 2.7% | 1.6% | 9 | 4.2% | 2.1% |
| Basse Normandie | 29 | 3.4% | 2.4% | 9 | 2.1% | 1.5% | 21 | 4.5% | 3.3% | 5 | 2.0% | 1.3% |
| Centre | 27 | 3.1% | 1.3% | 8 | 2.1% | 0.8% | 18 | 4.0% | 1.7% | 6 | 2.5% | 0.8% |
| Pays de Loire | 39 | 4.5% | 1.3% | 21 | 5.2% | 1.5% | 17 | 3.8% | 1.1% | 5 | 2.1% | 0.5% |
| Bretagne | 51 | 5.9% | 1.9% | 37 | 9.0% | 2.9% | 15 | 3.2% | 1.1% | 17 | 7.7% | 2.4% |
| Poitou Charentes | 23 | 2.7% | 1.5% | 16 | 4.0% | 2.3% | 7 | 1.5% | 0.9% | 7 | 3.2% | 1.9% |
| Aquitaine | 67 | 7.7% | 2.4% | 27 | 6.6% | 2.0% | 40 | 8.7% | 2.7% | 9 | 3.8% | 1.0% |
| Midi Pyrénées | 33 | 3.8% | 1.3% | 21 | 5.1% | 1.7% | 12 | 2.6% | 0.9% | 4 | 2.0% | 0.6% |
| Limousin | 5 | 0.6% | 0.8% | 3 | 0.8% | 1.2% | 2 | 0.3% | 0.5% | 0 | 0.2% | 0.2% |
| Auvergne | 18 | 2.1% | 1.6% | 8 | 2.1% | 1.5% | 10 | 2.1% | 1.7% | 7 | 3.2% | 2.3% |
| Rhône Alpes | 78 | 9.1% | 1.5% | 35 | 8.6% | 1.4% | 43 | 9.5% | 1.6% | 27 | 12.1% | 1.4% |
| Languedoc Roussillon | 28 | 3.3% | 1.2% | 4 | 1.1% | 0.4% | 24 | 5.2% | 2.0% | 12 | 5.5% | 1.7% |
| Provence Alpes Côte d'Azur, Corse | 78 | 9.1% | 1.8% | 36 | 8.9% | 1.8% | 42 | 9.2% | 1.8% | 25 | 11.2% | 1.6% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 613 | 70.9% | 1.7% | 308 | 75.6% | 1.7% | 306 | 66.7% | 1.6% | 188 | 84.1% | 1.2% |
| Presque tous les jours | 84 | 9.7% | 1.5% | 28 | 6.9% | 1.1% | 56 | 12.2% | 1.8% | 13 | 5.9% | 0.8% |
| 1 à 2 fois par semaine | 71 | 8.2% | 2.6% | 35 | 8.7% | 3.1% | 36 | 7.8% | 2.3% | 9 | 4.0% | 1.7% |
| 1 à 3 fois par mois | 7 | 0.8% | 1.3% | 2 | 0.4% | 0.7% | 5 | 1.1% | 1.8% | - | - | - |
| Moins souvent | 25 | 2.9% | 4.4% | 11 | 2.7% | 3.8% | 14 | 3.0% | 5.0% | 13 | 6.0% | 24.7% |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 36 | 4.1% | 2.1% | 19 | 4.6% | 2.5% | 17 | 3.8% | 1.8% | 3 | 1.2% | 1.5% |
| De 9 000 à moins de 12 000 euros par an | 47 | 5.4% | 1.7% | 20 | 4.8% | 1.9% | 27 | 6.0% | 1.6% | 2 | 1.0% | 0.9% |
| De 12 000 à moins de 18 000 euros par an | 108 | 12.5% | 2.0% | 53 | 13.0% | 2.3% | 55 | 12.1% | 1.8% | 10 | 4.4% | 1.4% |
| De 18 000 à moins de 24 000 euros par an | 121 | 14.0% | 1.8% | 56 | 13.7% | 1.9% | 66 | 14.3% | 1.7% | 30 | 13.2% | 2.1% |
| De 24 000 à moins de 36 000 euros par an | 190 | 22.0% | 1.6% | 87 | 21.4% | 1.6% | 103 | 22.5% | 1.7% | 49 | 21.7% | 1.4% |
| De 36 000 à moins de 45 000 euros par an | 133 | 15.3% | 1.8% | 62 | 15.1% | 1.6% | 71 | 15.5% | 2.0% | 44 | 19.6% | 1.5% |
| De 45 000 à moins de 65 000 euros par an | 61 | 7.1% | 0.9% | 30 | 7.4% | 0.8% | 31 | 6.8% | 1.0% | 22 | 9.7% | 0.6% |
| 65 000 euros et plus par an | 36 | 4.1% | 0.8% | 19 | 4.7% | 0.8% | 17 | 3.6% | 0.9% | 15 | 6.6% | 0.5% |
| Refus | 106 | 12.2% | 2.5% | 53 | 13.0% | 3.0% | 53 | 11.5% | 2.1% | 30 | 13.6% | 2.0% |
| Ne sait pas | 28 | 3.2% | 2.6% | 10 | 2.4% | 2.0% | 18 | 3.9% | 3.1% | 20 | 8.9% | 5.1% |
