L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 1047 | 100.0% | 2.0% | 423 | 100.0% | 1.7% | 624 | 100.0% | 2.3% | 238 | 100.0% | 1.4% |
| Sexe | ||||||||||||
| Homme | 423 | 40.4% | 1.7% | 423 | 100.0% | 1.7% | - | - | - | 125 | 52.8% | 1.4% |
| Femme | 624 | 59.6% | 2.3% | - | - | - | 624 | 100.0% | 2.3% | 112 | 47.2% | 1.3% |
| Age | ||||||||||||
| 15 à 24 ans | 32 | 3.1% | 0.4% | 6 | 1.5% | 0.2% | 26 | 4.1% | 0.7% | 7 | 2.9% | 0.2% |
| 25 à 34 ans | 80 | 7.6% | 1.1% | 48 | 11.3% | 1.3% | 32 | 5.1% | 0.8% | 41 | 17.1% | 1.3% |
| 35 à 49 ans | 182 | 17.4% | 1.5% | 85 | 20.0% | 1.4% | 98 | 15.6% | 1.5% | 90 | 37.7% | 1.4% |
| 50 à 59 ans | 225 | 21.5% | 2.5% | 91 | 21.6% | 2.0% | 134 | 21.5% | 3.0% | 83 | 34.9% | 2.2% |
| 60 ans et plus | 527 | 50.4% | 3.3% | 193 | 45.6% | 2.8% | 335 | 53.6% | 3.8% | 17 | 7.3% | 1.7% |
| Individu | ||||||||||||
| Ménagères | 602 | 57.5% | 2.6% | - | - | - | 602 | 96.5% | 2.6% | 104 | 43.9% | 1.5% |
| Personne de référence | 573 | 54.7% | 2.0% | 405 | 95.8% | 2.0% | 167 | 26.8% | 2.1% | 140 | 58.8% | 1.6% |
| Responsable des achats | 807 | 77.1% | 2.2% | 242 | 57.3% | 1.8% | 565 | 90.5% | 2.5% | 161 | 68.0% | 1.5% |
| PCS Individu | ||||||||||||
| Agriculteurs | 10 | 1.0% | 2.1% | 4 | 1.0% | 1.2% | 6 | 1.0% | 3.7% | 3 | 1.1% | 9.9% |
| Petits patrons | 30 | 2.9% | 1.9% | 15 | 3.6% | 1.3% | 15 | 2.4% | 3.5% | 24 | 10.0% | 1.7% |
| Affaires et Cadres | 52 | 5.0% | 1.1% | 29 | 6.9% | 1.0% | 23 | 3.7% | 1.1% | 45 | 19.1% | 1.0% |
| Professions intermédiaires | 129 | 12.4% | 1.8% | 75 | 17.8% | 2.1% | 54 | 8.7% | 1.5% | 107 | 44.9% | 1.8% |
| Employés | 152 | 14.5% | 1.8% | 28 | 6.5% | 1.2% | 125 | 20.0% | 2.0% | 35 | 14.5% | 1.9% |
| Ouvriers | 74 | 7.1% | 1.2% | 60 | 14.1% | 1.2% | 14 | 2.3% | 1.1% | 2 | 0.6% | 0.4% |
| Retraités | 435 | 41.6% | 3.4% | 187 | 44.2% | 3.1% | 248 | 39.8% | 3.7% | 6 | 2.6% | 3.0% |
| Autres inactifs | 163 | 15.5% | 1.6% | 25 | 5.9% | 0.7% | 138 | 22.1% | 2.1% | 17 | 7.1% | 0.5% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 28 | 2.7% | 3.7% | 9 | 2.2% | 2.3% | 19 | 3.0% | 5.3% | - | - | - |
| Petits patrons | 31 | 2.9% | 1.2% | 19 | 4.4% | 1.3% | 12 | 1.9% | 1.0% | 31 | 12.9% | 1.2% |
| Affaires et Cadres | 74 | 7.1% | 1.1% | 30 | 7.1% | 0.9% | 45 | 7.1% | 1.3% | 74 | 31.4% | 1.1% |
| Professions intermédiaires | 132 | 12.7% | 1.7% | 77 | 18.2% | 1.9% | 56 | 8.9% | 1.5% | 132 | 55.7% | 1.7% |
| Employés | 67 | 6.4% | 1.2% | 27 | 6.4% | 1.1% | 40 | 6.4% | 1.3% | - | - | - |
| Ouvriers | 135 | 12.9% | 1.4% | 54 | 12.7% | 1.1% | 81 | 13.1% | 1.8% | - | - | - |
| Retraités | 491 | 46.9% | 3.3% | 191 | 45.2% | 2.9% | 300 | 48.1% | 3.7% | - | - | - |
| Autres inactifs | 88 | 8.4% | 2.1% | 16 | 3.9% | 1.1% | 71 | 11.4% | 2.8% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 196 | 18.8% | 2.0% | 59 | 13.9% | 1.4% | 137 | 22.0% | 2.4% | 17 | 7.1% | 0.9% |
| 2 personnes | 535 | 51.1% | 3.0% | 209 | 49.4% | 2.4% | 326 | 52.3% | 3.5% | 82 | 34.7% | 2.0% |
| 3 personnes | 125 | 11.9% | 1.4% | 56 | 13.3% | 1.2% | 68 | 10.9% | 1.5% | 44 | 18.6% | 1.1% |
| 4 personnes | 140 | 13.4% | 1.5% | 78 | 18.5% | 1.7% | 62 | 10.0% | 1.3% | 67 | 28.2% | 1.4% |
| 5 personnes et + | 50 | 4.8% | 0.9% | 20 | 4.8% | 0.8% | 30 | 4.8% | 1.1% | 27 | 11.4% | 1.1% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 214 | 20.4% | 1.4% | 103 | 24.4% | 1.4% | 110 | 17.7% | 1.3% | 92 | 38.5% | 1.2% |
| Non | 833 | 79.6% | 2.3% | 320 | 75.6% | 1.8% | 513 | 82.3% | 2.7% | 146 | 61.5% | 1.5% |
| Habitat | ||||||||||||
| Communes rurales | 437 | 41.7% | 3.6% | 185 | 43.6% | 3.2% | 252 | 40.4% | 4.0% | 95 | 39.9% | 3.0% |
| Agglo. - 20 000 hab | 243 | 23.2% | 2.7% | 88 | 20.7% | 2.0% | 155 | 24.8% | 3.3% | 58 | 24.5% | 2.3% |
| Agglo. 20 000 à 100 000 hab | 130 | 12.4% | 1.9% | 44 | 10.4% | 1.3% | 86 | 13.8% | 2.4% | 23 | 9.6% | 1.1% |
| Agglo. + 100 000 hab | 138 | 13.1% | 0.9% | 71 | 16.9% | 1.0% | 66 | 10.6% | 0.8% | 41 | 17.2% | 0.7% |
| Agglo. Paris | 100 | 9.5% | 1.2% | 35 | 8.4% | 0.9% | 64 | 10.3% | 1.4% | 21 | 8.8% | 0.5% |
| Régions INSEE | ||||||||||||
| Ile de France | 124 | 11.9% | 1.3% | 43 | 10.2% | 0.9% | 81 | 13.0% | 1.6% | 33 | 13.7% | 0.7% |
| Nord Pas de Calais | 56 | 5.4% | 1.8% | 33 | 7.7% | 2.1% | 24 | 3.8% | 1.4% | 6 | 2.5% | 0.6% |
| Lorraine | 51 | 4.8% | 2.6% | 23 | 5.5% | 2.5% | 27 | 4.3% | 2.7% | 15 | 6.3% | 2.8% |
| Alsace | 31 | 3.0% | 2.0% | 15 | 3.6% | 2.0% | 16 | 2.5% | 2.0% | 3 | 1.1% | 0.6% |
| Franche-Comté | 15 | 1.4% | 1.6% | 4 | 0.9% | 0.8% | 11 | 1.8% | 2.3% | 4 | 1.5% | 1.4% |
| Champagne Ardennes | 38 | 3.6% | 3.5% | 18 | 4.2% | 3.4% | 20 | 3.2% | 3.5% | 14 | 6.0% | 5.0% |
| Picardie | 44 | 4.2% | 2.9% | 16 | 3.8% | 2.1% | 29 | 4.6% | 3.6% | 6 | 2.4% | 1.3% |
| Bourgogne | 56 | 5.3% | 4.1% | 26 | 6.1% | 4.0% | 30 | 4.8% | 4.2% | 4 | 1.7% | 1.2% |
| Haute Normandie | 22 | 2.1% | 1.5% | 6 | 1.4% | 0.8% | 16 | 2.6% | 2.1% | 4 | 1.7% | 0.9% |
| Basse Normandie | 24 | 2.3% | 2.0% | 8 | 2.0% | 1.5% | 16 | 2.6% | 2.6% | 6 | 2.6% | 1.7% |
| Centre | 69 | 6.5% | 3.3% | 23 | 5.4% | 2.3% | 46 | 7.3% | 4.2% | 15 | 6.4% | 2.3% |
| Pays de Loire | 56 | 5.4% | 1.9% | 25 | 6.0% | 1.7% | 31 | 5.0% | 2.0% | 16 | 6.9% | 1.8% |
| Bretagne | 90 | 8.6% | 3.3% | 25 | 6.0% | 2.0% | 64 | 10.3% | 4.6% | 17 | 7.3% | 2.4% |
| Poitou Charentes | 46 | 4.4% | 3.1% | 21 | 5.1% | 3.0% | 24 | 3.9% | 3.2% | 8 | 3.4% | 2.2% |
| Aquitaine | 59 | 5.7% | 2.1% | 19 | 4.5% | 1.4% | 40 | 6.5% | 2.8% | 11 | 4.7% | 1.4% |
| Midi Pyrénées | 45 | 4.3% | 1.8% | 13 | 3.1% | 1.1% | 32 | 5.2% | 2.5% | 10 | 4.4% | 1.3% |
| Limousin | 20 | 1.9% | 3.3% | 6 | 1.4% | 2.1% | 14 | 2.3% | 4.4% | 3 | 1.3% | 1.9% |
| Auvergne | 35 | 3.3% | 3.1% | 22 | 5.2% | 4.0% | 13 | 2.0% | 2.2% | 7 | 2.8% | 2.2% |
| Rhône Alpes | 88 | 8.4% | 1.7% | 45 | 10.7% | 1.8% | 43 | 6.9% | 1.6% | 29 | 12.2% | 1.5% |
| Languedoc Roussillon | 35 | 3.3% | 1.5% | 18 | 4.2% | 1.6% | 17 | 2.8% | 1.4% | 13 | 5.5% | 1.8% |
| Provence Alpes Côte d'Azur, Corse | 42 | 4.0% | 1.0% | 13 | 3.1% | 0.6% | 29 | 4.6% | 1.2% | 13 | 5.5% | 0.9% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 673 | 64.3% | 1.8% | 285 | 67.3% | 1.6% | 389 | 62.3% | 2.1% | 194 | 81.7% | 1.3% |
| Presque tous les jours | 130 | 12.5% | 2.3% | 49 | 11.5% | 1.9% | 82 | 13.1% | 2.7% | 26 | 10.8% | 1.6% |
| 1 à 2 fois par semaine | 70 | 6.7% | 2.6% | 34 | 8.0% | 2.9% | 36 | 5.8% | 2.3% | 16 | 6.9% | 3.2% |
| 1 à 3 fois par mois | 8 | 0.7% | 1.5% | 3 | 0.6% | 1.1% | 5 | 0.8% | 1.8% | 1 | 0.6% | 1.7% |
| Moins souvent | 11 | 1.0% | 1.9% | 10 | 2.3% | 3.4% | 1 | 0.2% | 0.4% | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 20 | 1.9% | 1.2% | 4 | 0.8% | 0.5% | 17 | 2.7% | 1.8% | - | - | - |
| De 9 000 à moins de 12 000 euros par an | 41 | 3.9% | 1.5% | 10 | 2.3% | 0.9% | 31 | 5.0% | 1.9% | 5 | 2.2% | 2.0% |
| De 12 000 à moins de 18 000 euros par an | 93 | 8.9% | 1.7% | 42 | 10.0% | 1.9% | 51 | 8.2% | 1.6% | 3 | 1.1% | 0.4% |
| De 18 000 à moins de 24 000 euros par an | 179 | 17.1% | 2.7% | 69 | 16.4% | 2.3% | 110 | 17.6% | 2.9% | 21 | 8.6% | 1.4% |
| De 24 000 à moins de 36 000 euros par an | 247 | 23.6% | 2.1% | 95 | 22.5% | 1.7% | 152 | 24.4% | 2.5% | 51 | 21.3% | 1.4% |
| De 36 000 à moins de 45 000 euros par an | 158 | 15.1% | 2.1% | 70 | 16.6% | 1.9% | 87 | 14.0% | 2.4% | 57 | 24.2% | 2.0% |
| De 45 000 à moins de 65 000 euros par an | 140 | 13.4% | 2.0% | 67 | 15.9% | 1.7% | 73 | 11.7% | 2.4% | 54 | 22.6% | 1.4% |
| 65 000 euros et plus par an | 63 | 6.0% | 1.5% | 28 | 6.6% | 1.1% | 35 | 5.6% | 2.0% | 33 | 13.8% | 1.1% |
| Refus | 86 | 8.2% | 2.0% | 28 | 6.7% | 1.6% | 58 | 9.2% | 2.3% | 9 | 3.9% | 0.6% |
| Ne sait pas | 19 | 1.8% | 1.7% | 9 | 2.0% | 1.8% | 10 | 1.6% | 1.7% | 5 | 2.3% | 1.4% |
