L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 3510 | 100.0% | 6.7% | 1381 | 100.0% | 5.5% | 2129 | 100.0% | 7.8% | 1001 | 100.0% | 5.8% |
| Sexe | ||||||||||||
| Homme | 1381 | 39.3% | 5.5% | 1381 | 100.0% | 5.5% | - | - | - | 408 | 40.7% | 4.6% |
| Femme | 2129 | 60.7% | 7.8% | - | - | - | 2129 | 100.0% | 7.8% | 593 | 59.3% | 7.0% |
| Age | ||||||||||||
| 15 à 24 ans | 239 | 6.8% | 3.3% | 135 | 9.8% | 3.7% | 104 | 4.9% | 2.9% | 119 | 11.9% | 3.9% |
| 25 à 34 ans | 242 | 6.9% | 3.2% | 100 | 7.2% | 2.7% | 143 | 6.7% | 3.7% | 96 | 9.6% | 3.0% |
| 35 à 49 ans | 726 | 20.7% | 5.8% | 287 | 20.8% | 4.7% | 439 | 20.6% | 6.9% | 387 | 38.7% | 6.1% |
| 50 à 59 ans | 697 | 19.9% | 7.7% | 298 | 21.6% | 6.6% | 400 | 18.8% | 8.9% | 286 | 28.6% | 7.5% |
| 60 ans et plus | 1605 | 45.7% | 10.2% | 561 | 40.6% | 8.2% | 1044 | 49.0% | 11.8% | 112 | 11.2% | 11.2% |
| Individu | ||||||||||||
| Ménagères | 1999 | 56.9% | 8.5% | - | - | - | 1999 | 93.9% | 8.5% | 534 | 53.4% | 7.6% |
| Personne de référence | 1857 | 52.9% | 6.5% | 1215 | 88.0% | 5.9% | 642 | 30.2% | 8.2% | 432 | 43.2% | 5.1% |
| Responsable des achats | 2615 | 74.5% | 7.3% | 694 | 50.2% | 5.3% | 1921 | 90.2% | 8.4% | 691 | 69.0% | 6.3% |
| PCS Individu | ||||||||||||
| Agriculteurs | 26 | 0.7% | 5.2% | 15 | 1.1% | 4.3% | 11 | 0.5% | 6.9% | 3 | 0.3% | 11.0% |
| Petits patrons | 129 | 3.7% | 8.0% | 75 | 5.4% | 6.4% | 54 | 2.5% | 12.5% | 118 | 11.8% | 8.3% |
| Affaires et Cadres | 292 | 8.3% | 5.9% | 136 | 9.8% | 4.8% | 156 | 7.3% | 7.4% | 259 | 25.9% | 5.9% |
| Professions intermédiaires | 360 | 10.3% | 5.0% | 145 | 10.5% | 4.0% | 215 | 10.1% | 6.0% | 299 | 29.8% | 5.1% |
| Employés | 469 | 13.3% | 5.6% | 99 | 7.2% | 4.4% | 370 | 17.4% | 6.1% | 88 | 8.8% | 4.8% |
| Ouvriers | 317 | 9.0% | 5.0% | 253 | 18.3% | 5.0% | 64 | 3.0% | 5.1% | 20 | 2.0% | 5.6% |
| Retraités | 1310 | 37.3% | 10.2% | 477 | 34.5% | 7.9% | 834 | 39.2% | 12.3% | 31 | 3.1% | 15.1% |
| Autres inactifs | 607 | 17.3% | 5.9% | 182 | 13.2% | 5.0% | 425 | 20.0% | 6.3% | 183 | 18.3% | 5.6% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 40 | 1.2% | 5.4% | 16 | 1.2% | 4.1% | 24 | 1.1% | 6.9% | - | - | - |
| Petits patrons | 184 | 5.3% | 7.0% | 84 | 6.1% | 6.1% | 100 | 4.7% | 8.1% | 184 | 18.4% | 7.0% |
| Affaires et Cadres | 460 | 13.1% | 6.7% | 169 | 12.3% | 5.0% | 291 | 13.7% | 8.4% | 460 | 46.0% | 6.7% |
| Professions intermédiaires | 356 | 10.1% | 4.5% | 154 | 11.2% | 3.8% | 202 | 9.5% | 5.3% | 356 | 35.6% | 4.5% |
| Employés | 304 | 8.7% | 5.6% | 98 | 7.1% | 4.1% | 207 | 9.7% | 6.7% | - | - | - |
| Ouvriers | 465 | 13.2% | 4.9% | 261 | 18.9% | 5.1% | 204 | 9.6% | 4.6% | - | - | - |
| Retraités | 1499 | 42.7% | 10.1% | 511 | 37.0% | 7.6% | 989 | 46.4% | 12.0% | - | - | - |
| Autres inactifs | 201 | 5.7% | 4.9% | 88 | 6.4% | 5.8% | 112 | 5.3% | 4.4% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 684 | 19.5% | 6.8% | 164 | 11.9% | 3.8% | 520 | 24.4% | 9.1% | 117 | 11.7% | 6.0% |
| 2 personnes | 1538 | 43.8% | 8.5% | 614 | 44.5% | 7.1% | 924 | 43.4% | 9.8% | 261 | 26.1% | 6.3% |
| 3 personnes | 520 | 14.8% | 5.7% | 249 | 18.1% | 5.3% | 271 | 12.7% | 6.1% | 235 | 23.4% | 5.8% |
| 4 personnes | 482 | 13.7% | 5.2% | 209 | 15.1% | 4.6% | 274 | 12.9% | 5.8% | 253 | 25.3% | 5.3% |
| 5 personnes et + | 285 | 8.1% | 5.2% | 144 | 10.4% | 5.4% | 142 | 6.6% | 5.0% | 134 | 13.4% | 5.2% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 778 | 22.2% | 4.9% | 352 | 25.5% | 4.7% | 426 | 20.0% | 5.1% | 391 | 39.1% | 5.1% |
| Non | 2732 | 77.8% | 7.5% | 1028 | 74.5% | 5.9% | 1703 | 80.0% | 9.1% | 610 | 60.9% | 6.3% |
| Habitat | ||||||||||||
| Communes rurales | 673 | 19.2% | 5.6% | 264 | 19.1% | 4.6% | 409 | 19.2% | 6.6% | 148 | 14.8% | 4.6% |
| Agglo. - 20 000 hab | 559 | 15.9% | 6.2% | 221 | 16.0% | 5.1% | 338 | 15.9% | 7.1% | 144 | 14.4% | 5.6% |
| Agglo. 20 000 à 100 000 hab | 528 | 15.1% | 7.6% | 210 | 15.2% | 6.3% | 318 | 14.9% | 8.8% | 109 | 10.9% | 5.4% |
| Agglo. + 100 000 hab | 1062 | 30.2% | 6.9% | 400 | 28.9% | 5.3% | 662 | 31.1% | 8.3% | 331 | 33.1% | 5.9% |
| Agglo. Paris | 687 | 19.6% | 8.0% | 286 | 20.7% | 7.0% | 402 | 18.9% | 8.9% | 268 | 26.8% | 6.8% |
| Régions INSEE | ||||||||||||
| Ile de France | 759 | 21.6% | 7.9% | 302 | 21.9% | 6.6% | 457 | 21.5% | 9.1% | 291 | 29.0% | 6.7% |
| Nord Pas de Calais | 162 | 4.6% | 5.0% | 64 | 4.7% | 4.2% | 98 | 4.6% | 5.8% | 36 | 3.6% | 3.6% |
| Lorraine | 98 | 2.8% | 5.1% | 34 | 2.4% | 3.6% | 64 | 3.0% | 6.5% | 24 | 2.4% | 4.4% |
| Alsace | 125 | 3.6% | 8.1% | 57 | 4.1% | 7.6% | 68 | 3.2% | 8.6% | 38 | 3.8% | 8.7% |
| Franche-Comté | 55 | 1.6% | 5.8% | 24 | 1.7% | 5.1% | 32 | 1.5% | 6.4% | 17 | 1.7% | 6.6% |
| Champagne Ardennes | 71 | 2.0% | 6.5% | 28 | 2.0% | 5.2% | 43 | 2.0% | 7.7% | 8 | 0.8% | 3.0% |
| Picardie | 96 | 2.7% | 6.2% | 37 | 2.7% | 5.0% | 58 | 2.7% | 7.3% | 18 | 1.8% | 4.2% |
| Bourgogne | 69 | 2.0% | 5.1% | 23 | 1.7% | 3.6% | 46 | 2.2% | 6.5% | 15 | 1.5% | 4.5% |
| Haute Normandie | 130 | 3.7% | 8.7% | 47 | 3.4% | 6.6% | 83 | 3.9% | 10.6% | 29 | 2.9% | 6.3% |
| Basse Normandie | 62 | 1.8% | 5.1% | 14 | 1.0% | 2.4% | 48 | 2.3% | 7.6% | 20 | 2.0% | 5.6% |
| Centre | 117 | 3.3% | 5.5% | 47 | 3.4% | 4.6% | 70 | 3.3% | 6.4% | 32 | 3.2% | 4.8% |
| Pays de Loire | 154 | 4.4% | 5.1% | 64 | 4.7% | 4.5% | 90 | 4.2% | 5.8% | 42 | 4.2% | 4.7% |
| Bretagne | 184 | 5.2% | 6.9% | 60 | 4.3% | 4.6% | 124 | 5.8% | 8.9% | 43 | 4.3% | 6.0% |
| Poitou Charentes | 105 | 3.0% | 7.0% | 43 | 3.1% | 5.9% | 63 | 2.9% | 8.1% | 18 | 1.8% | 4.9% |
| Aquitaine | 261 | 7.4% | 9.3% | 111 | 8.1% | 8.4% | 150 | 7.0% | 10.2% | 62 | 6.2% | 7.5% |
| Midi Pyrénées | 146 | 4.1% | 5.9% | 49 | 3.5% | 4.1% | 97 | 4.6% | 7.6% | 50 | 5.0% | 6.1% |
| Limousin | 41 | 1.2% | 6.7% | 12 | 0.8% | 3.9% | 30 | 1.4% | 9.2% | 7 | 0.7% | 4.2% |
| Auvergne | 68 | 1.9% | 6.0% | 25 | 1.8% | 4.5% | 44 | 2.1% | 7.4% | 20 | 2.0% | 6.4% |
| Rhône Alpes | 284 | 8.1% | 5.4% | 127 | 9.2% | 5.1% | 157 | 7.4% | 5.8% | 82 | 8.2% | 4.2% |
| Languedoc Roussillon | 152 | 4.3% | 6.6% | 66 | 4.8% | 6.0% | 87 | 4.1% | 7.2% | 50 | 5.0% | 6.9% |
| Provence Alpes Côte d'Azur, Corse | 371 | 10.6% | 8.5% | 149 | 10.8% | 7.2% | 222 | 10.4% | 9.6% | 100 | 10.0% | 6.5% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 2380 | 67.8% | 6.4% | 981 | 71.0% | 5.3% | 1400 | 65.7% | 7.5% | 847 | 84.6% | 5.6% |
| Presque tous les jours | 430 | 12.2% | 7.7% | 127 | 9.2% | 5.0% | 303 | 14.2% | 10.0% | 94 | 9.4% | 5.9% |
| 1 à 2 fois par semaine | 192 | 5.5% | 7.0% | 72 | 5.2% | 6.2% | 121 | 5.7% | 7.6% | 30 | 3.0% | 5.8% |
| 1 à 3 fois par mois | 60 | 1.7% | 11.8% | 41 | 2.9% | 17.5% | 19 | 0.9% | 7.1% | 8 | 0.8% | 10.1% |
| Moins souvent | 45 | 1.3% | 7.9% | 17 | 1.3% | 6.1% | 28 | 1.3% | 9.9% | 18 | 1.8% | 33.5% |
| Jamais | 5 | 0.2% | 7.5% | 5 | 0.4% | 10.4% | - | - | - | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 52 | 1.5% | 3.1% | 24 | 1.7% | 3.2% | 28 | 1.3% | 3.0% | 7 | 0.7% | 4.1% |
| De 9 000 à moins de 12 000 euros par an | 141 | 4.0% | 5.2% | 49 | 3.5% | 4.7% | 93 | 4.3% | 5.6% | 10 | 1.0% | 4.0% |
| De 12 000 à moins de 18 000 euros par an | 290 | 8.3% | 5.4% | 111 | 8.0% | 4.9% | 180 | 8.4% | 5.7% | 35 | 3.5% | 5.1% |
| De 18 000 à moins de 24 000 euros par an | 411 | 11.7% | 6.1% | 106 | 7.7% | 3.6% | 305 | 14.3% | 8.1% | 77 | 7.7% | 5.5% |
| De 24 000 à moins de 36 000 euros par an | 813 | 23.1% | 7.0% | 328 | 23.8% | 5.9% | 484 | 22.7% | 7.9% | 175 | 17.5% | 5.0% |
| De 36 000 à moins de 45 000 euros par an | 496 | 14.1% | 6.7% | 200 | 14.5% | 5.3% | 296 | 13.9% | 8.2% | 138 | 13.8% | 4.8% |
| De 45 000 à moins de 65 000 euros par an | 549 | 15.6% | 7.8% | 254 | 18.4% | 6.4% | 295 | 13.9% | 9.6% | 220 | 22.0% | 5.9% |
| 65 000 euros et plus par an | 366 | 10.4% | 8.7% | 163 | 11.8% | 6.6% | 203 | 9.5% | 11.4% | 215 | 21.5% | 7.4% |
| Refus | 337 | 9.6% | 8.0% | 136 | 9.9% | 7.7% | 201 | 9.4% | 8.2% | 98 | 9.7% | 6.5% |
| Ne sait pas | 54 | 1.5% | 5.0% | 10 | 0.7% | 2.1% | 44 | 2.1% | 7.5% | 26 | 2.6% | 6.7% |
