L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 942 | 100.0% | 1.8% | 199 | 100.0% | 0.8% | 744 | 100.0% | 2.7% | 101 | 100.0% | 0.6% |
| Sexe | ||||||||||||
| Homme | 199 | 21.1% | 0.8% | 199 | 100.0% | 0.8% | - | - | - | 26 | 26.2% | 0.3% |
| Femme | 744 | 78.9% | 2.7% | - | - | - | 744 | 100.0% | 2.7% | 74 | 73.8% | 0.9% |
| Age | ||||||||||||
| 15 à 24 ans | 33 | 3.5% | 0.5% | 6 | 2.8% | 0.2% | 27 | 3.7% | 0.8% | 10 | 10.3% | 0.3% |
| 25 à 34 ans | 60 | 6.3% | 0.8% | 12 | 6.1% | 0.3% | 47 | 6.4% | 1.2% | 12 | 11.6% | 0.4% |
| 35 à 49 ans | 137 | 14.5% | 1.1% | 42 | 21.2% | 0.7% | 94 | 12.7% | 1.5% | 33 | 32.6% | 0.5% |
| 50 à 59 ans | 284 | 30.1% | 3.2% | 53 | 26.4% | 1.2% | 231 | 31.1% | 5.2% | 35 | 35.0% | 0.9% |
| 60 ans et plus | 430 | 45.6% | 2.7% | 86 | 43.5% | 1.3% | 343 | 46.2% | 3.9% | 11 | 10.5% | 1.1% |
| Individu | ||||||||||||
| Ménagères | 691 | 73.3% | 2.9% | - | - | - | 691 | 92.9% | 2.9% | 61 | 60.2% | 0.9% |
| Personne de référence | 449 | 47.6% | 1.6% | 173 | 87.0% | 0.8% | 276 | 37.1% | 3.5% | 30 | 29.6% | 0.4% |
| Responsable des achats | 798 | 84.6% | 2.2% | 129 | 64.7% | 1.0% | 669 | 90.0% | 2.9% | 69 | 68.7% | 0.6% |
| PCS Individu | ||||||||||||
| Agriculteurs | 6 | 0.7% | 1.2% | 4 | 2.3% | 1.3% | 2 | 0.2% | 1.0% | - | - | - |
| Petits patrons | 6 | 0.7% | 0.4% | - | - | - | 6 | 0.9% | 1.5% | 2 | 1.8% | 0.1% |
| Affaires et Cadres | 18 | 1.9% | 0.4% | 6 | 3.0% | 0.2% | 12 | 1.6% | 0.6% | 14 | 13.8% | 0.3% |
| Professions intermédiaires | 61 | 6.5% | 0.9% | 17 | 8.7% | 0.5% | 44 | 5.9% | 1.2% | 39 | 38.5% | 0.7% |
| Employés | 222 | 23.6% | 2.7% | 13 | 6.7% | 0.6% | 209 | 28.1% | 3.4% | 31 | 30.3% | 1.7% |
| Ouvriers | 96 | 10.2% | 1.5% | 56 | 28.1% | 1.1% | 40 | 5.4% | 3.2% | 1 | 0.9% | 0.3% |
| Retraités | 338 | 35.9% | 2.6% | 87 | 43.7% | 1.4% | 251 | 33.8% | 3.7% | 3 | 2.9% | 1.4% |
| Autres inactifs | 194 | 20.6% | 1.9% | 15 | 7.5% | 0.4% | 179 | 24.0% | 2.7% | 12 | 11.7% | 0.4% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 14 | 1.5% | 1.9% | 4 | 2.0% | 1.0% | 10 | 1.4% | 2.9% | - | - | - |
| Petits patrons | 8 | 0.9% | 0.3% | - | - | - | 8 | 1.1% | 0.7% | 8 | 8.1% | 0.3% |
| Affaires et Cadres | 28 | 3.0% | 0.4% | 6 | 2.8% | 0.2% | 22 | 3.0% | 0.7% | 28 | 27.8% | 0.4% |
| Professions intermédiaires | 65 | 6.8% | 0.8% | 21 | 10.5% | 0.5% | 44 | 5.9% | 1.1% | 65 | 64.1% | 0.8% |
| Employés | 98 | 10.4% | 1.8% | 13 | 6.6% | 0.6% | 85 | 11.5% | 2.8% | - | - | - |
| Ouvriers | 188 | 19.9% | 2.0% | 56 | 28.3% | 1.1% | 132 | 17.7% | 3.0% | - | - | - |
| Retraités | 410 | 43.5% | 2.8% | 90 | 45.1% | 1.3% | 321 | 43.1% | 3.9% | - | - | - |
| Autres inactifs | 130 | 13.8% | 3.2% | 9 | 4.7% | 0.6% | 121 | 16.3% | 4.7% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 241 | 25.6% | 2.4% | 34 | 16.9% | 0.8% | 208 | 27.9% | 3.7% | 5 | 5.2% | 0.3% |
| 2 personnes | 450 | 47.8% | 2.5% | 92 | 46.3% | 1.1% | 358 | 48.2% | 3.8% | 46 | 45.4% | 1.1% |
| 3 personnes | 132 | 14.1% | 1.4% | 41 | 20.6% | 0.9% | 92 | 12.3% | 2.1% | 21 | 20.7% | 0.5% |
| 4 personnes | 78 | 8.3% | 0.8% | 26 | 13.0% | 0.6% | 53 | 7.1% | 1.1% | 15 | 15.0% | 0.3% |
| 5 personnes et + | 40 | 4.2% | 0.7% | 6 | 3.1% | 0.2% | 33 | 4.5% | 1.2% | 14 | 13.7% | 0.5% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 135 | 14.4% | 0.9% | 38 | 19.1% | 0.5% | 98 | 13.1% | 1.2% | 35 | 35.0% | 0.5% |
| Non | 807 | 85.6% | 2.2% | 161 | 80.9% | 0.9% | 646 | 86.9% | 3.4% | 65 | 65.0% | 0.7% |
| Habitat | ||||||||||||
| Communes rurales | 279 | 29.6% | 2.3% | 55 | 27.6% | 1.0% | 224 | 30.1% | 3.6% | 20 | 20.2% | 0.6% |
| Agglo. - 20 000 hab | 183 | 19.4% | 2.0% | 34 | 16.9% | 0.8% | 149 | 20.1% | 3.1% | 29 | 29.1% | 1.1% |
| Agglo. 20 000 à 100 000 hab | 178 | 18.9% | 2.5% | 41 | 20.5% | 1.2% | 137 | 18.5% | 3.8% | 10 | 9.9% | 0.5% |
| Agglo. + 100 000 hab | 236 | 25.0% | 1.5% | 70 | 35.0% | 0.9% | 166 | 22.4% | 2.1% | 26 | 25.4% | 0.5% |
| Agglo. Paris | 67 | 7.1% | 0.8% | - | - | - | 67 | 9.0% | 1.5% | 16 | 15.4% | 0.4% |
| Régions INSEE | ||||||||||||
| Ile de France | 70 | 7.4% | 0.7% | 1 | 0.4% | - | 69 | 9.3% | 1.4% | 16 | 16.2% | 0.4% |
| Nord Pas de Calais | 86 | 9.2% | 2.7% | 30 | 15.2% | 2.0% | 56 | 7.6% | 3.3% | 9 | 8.8% | 0.9% |
| Lorraine | 58 | 6.1% | 3.0% | 19 | 9.4% | 2.0% | 39 | 5.3% | 4.0% | 9 | 9.4% | 1.8% |
| Alsace | 22 | 2.4% | 1.5% | 1 | 0.3% | 0.1% | 22 | 2.9% | 2.8% | 1 | 0.5% | 0.1% |
| Franche-Comté | 20 | 2.2% | 2.1% | 3 | 1.6% | 0.7% | 17 | 2.3% | 3.5% | 1 | 1.1% | 0.5% |
| Champagne Ardennes | 19 | 2.0% | 1.7% | 3 | 1.3% | 0.5% | 16 | 2.2% | 2.9% | 6 | 5.8% | 2.1% |
| Picardie | 66 | 7.0% | 4.3% | 16 | 8.3% | 2.2% | 50 | 6.7% | 6.2% | 3 | 2.6% | 0.6% |
| Bourgogne | 22 | 2.4% | 1.7% | 3 | 1.5% | 0.5% | 19 | 2.6% | 2.8% | 1 | 1.0% | 0.3% |
| Haute Normandie | 20 | 2.1% | 1.3% | 1 | 0.3% | 0.1% | 19 | 2.6% | 2.5% | 5 | 4.5% | 1.0% |
| Basse Normandie | 48 | 5.1% | 4.0% | 17 | 8.6% | 3.0% | 31 | 4.2% | 5.0% | 0 | 0.4% | 0.1% |
| Centre | 52 | 5.5% | 2.5% | 14 | 7.2% | 1.4% | 38 | 5.1% | 3.5% | 8 | 8.1% | 1.2% |
| Pays de Loire | 88 | 9.3% | 2.9% | 16 | 8.3% | 1.1% | 71 | 9.6% | 4.6% | 6 | 5.7% | 0.6% |
| Bretagne | 27 | 2.9% | 1.0% | 9 | 4.3% | 0.7% | 19 | 2.5% | 1.4% | 5 | 5.0% | 0.7% |
| Poitou Charentes | 33 | 3.5% | 2.2% | 4 | 2.0% | 0.6% | 29 | 3.9% | 3.8% | - | - | - |
| Aquitaine | 64 | 6.8% | 2.3% | 10 | 5.2% | 0.8% | 53 | 7.2% | 3.6% | 1 | 0.8% | 0.1% |
| Midi Pyrénées | 47 | 5.0% | 1.9% | 5 | 2.8% | 0.5% | 42 | 5.6% | 3.3% | 8 | 7.6% | 0.9% |
| Limousin | 8 | 0.9% | 1.3% | 2 | 1.2% | 0.8% | 6 | 0.8% | 1.8% | 1 | 0.7% | 0.4% |
| Auvergne | 18 | 1.9% | 1.6% | 3 | 1.7% | 0.6% | 14 | 1.9% | 2.4% | - | - | - |
| Rhône Alpes | 86 | 9.1% | 1.6% | 28 | 14.0% | 1.1% | 58 | 7.8% | 2.2% | 12 | 11.5% | 0.6% |
| Languedoc Roussillon | 42 | 4.4% | 1.8% | 6 | 3.0% | 0.6% | 36 | 4.8% | 2.9% | 5 | 4.6% | 0.6% |
| Provence Alpes Côte d'Azur, Corse | 44 | 4.7% | 1.0% | 7 | 3.4% | 0.3% | 37 | 5.0% | 1.6% | 6 | 5.7% | 0.4% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 453 | 48.1% | 1.2% | 114 | 57.3% | 0.6% | 339 | 45.6% | 1.8% | 74 | 73.2% | 0.5% |
| Presque tous les jours | 106 | 11.2% | 1.9% | 12 | 6.1% | 0.5% | 94 | 12.6% | 3.1% | 11 | 11.4% | 0.7% |
| 1 à 2 fois par semaine | 61 | 6.5% | 2.2% | 23 | 11.4% | 1.9% | 39 | 5.2% | 2.5% | 16 | 15.4% | 3.0% |
| 1 à 3 fois par mois | 26 | 2.7% | 5.1% | 1 | 0.5% | 0.4% | 25 | 3.3% | 8.9% | - | - | - |
| Moins souvent | 11 | 1.2% | 2.0% | - | - | - | 11 | 1.5% | 4.0% | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 55 | 5.8% | 3.3% | 4 | 2.2% | 0.6% | 51 | 6.8% | 5.3% | 1 | 1.3% | 0.7% |
| De 9 000 à moins de 12 000 euros par an | 109 | 11.6% | 4.0% | 16 | 8.0% | 1.5% | 93 | 12.5% | 5.6% | 3 | 2.8% | 1.1% |
| De 12 000 à moins de 18 000 euros par an | 221 | 23.4% | 4.1% | 26 | 12.9% | 1.1% | 195 | 26.3% | 6.2% | 12 | 12.1% | 1.8% |
| De 18 000 à moins de 24 000 euros par an | 177 | 18.7% | 2.6% | 32 | 16.2% | 1.1% | 144 | 19.4% | 3.8% | 4 | 4.2% | 0.3% |
| De 24 000 à moins de 36 000 euros par an | 171 | 18.1% | 1.5% | 46 | 23.0% | 0.8% | 125 | 16.8% | 2.0% | 16 | 15.9% | 0.5% |
| De 36 000 à moins de 45 000 euros par an | 81 | 8.5% | 1.1% | 32 | 16.1% | 0.9% | 48 | 6.5% | 1.3% | 27 | 26.6% | 0.9% |
| De 45 000 à moins de 65 000 euros par an | 39 | 4.2% | 0.6% | 15 | 7.7% | 0.4% | 24 | 3.2% | 0.8% | 15 | 15.3% | 0.4% |
| 65 000 euros et plus par an | 17 | 1.8% | 0.4% | 8 | 3.9% | 0.3% | 9 | 1.2% | 0.5% | 9 | 9.3% | 0.3% |
| Refus | 58 | 6.1% | 1.4% | 5 | 2.4% | 0.3% | 53 | 7.1% | 2.1% | 13 | 12.6% | 0.9% |
| Ne sait pas | 16 | 1.7% | 1.5% | 15 | 7.5% | 3.1% | 1 | 0.1% | 0.2% | - | - | - |
