L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 1250 | 100.0% | 2.4% | 376 | 100.0% | 1.5% | 874 | 100.0% | 3.2% | 327 | 100.0% | 1.9% |
| Sexe | ||||||||||||
| Homme | 376 | 30.1% | 1.5% | 376 | 100.0% | 1.5% | - | - | - | 101 | 31.0% | 1.1% |
| Femme | 874 | 69.9% | 3.2% | - | - | - | 874 | 100.0% | 3.2% | 225 | 69.0% | 2.6% |
| Age | ||||||||||||
| 15 à 24 ans | 61 | 4.9% | 0.8% | 6 | 1.6% | 0.2% | 55 | 6.2% | 1.5% | 33 | 10.0% | 1.1% |
| 25 à 34 ans | 72 | 5.8% | 1.0% | 17 | 4.5% | 0.5% | 55 | 6.3% | 1.4% | 34 | 10.5% | 1.1% |
| 35 à 49 ans | 186 | 14.9% | 1.5% | 41 | 11.0% | 0.7% | 145 | 16.6% | 2.3% | 95 | 29.1% | 1.5% |
| 50 à 59 ans | 170 | 13.6% | 1.9% | 68 | 18.1% | 1.5% | 102 | 11.6% | 2.3% | 99 | 30.4% | 2.6% |
| 60 ans et plus | 760 | 60.8% | 4.8% | 243 | 64.8% | 3.5% | 517 | 59.2% | 5.8% | 65 | 20.0% | 6.5% |
| Individu | ||||||||||||
| Ménagères | 810 | 64.9% | 3.4% | - | - | - | 810 | 92.7% | 3.4% | 193 | 59.2% | 2.8% |
| Personne de référence | 613 | 49.0% | 2.2% | 358 | 95.2% | 1.7% | 255 | 29.2% | 3.2% | 136 | 41.6% | 1.6% |
| Responsable des achats | 978 | 78.3% | 2.7% | 194 | 51.7% | 1.5% | 784 | 89.7% | 3.4% | 222 | 67.9% | 2.0% |
| PCS Individu | ||||||||||||
| Agriculteurs | 11 | 0.8% | 2.1% | 4 | 1.1% | 1.2% | 7 | 0.8% | 4.0% | - | - | - |
| Petits patrons | 31 | 2.5% | 1.9% | 17 | 4.6% | 1.5% | 14 | 1.6% | 3.2% | 28 | 8.6% | 2.0% |
| Affaires et Cadres | 133 | 10.6% | 2.7% | 57 | 15.1% | 2.0% | 76 | 8.7% | 3.6% | 121 | 37.1% | 2.8% |
| Professions intermédiaires | 93 | 7.5% | 1.3% | 22 | 5.9% | 0.6% | 71 | 8.2% | 2.0% | 71 | 21.8% | 1.2% |
| Employés | 132 | 10.6% | 1.6% | 25 | 6.7% | 1.1% | 107 | 12.2% | 1.7% | 28 | 8.7% | 1.6% |
| Ouvriers | 56 | 4.5% | 0.9% | 25 | 6.7% | 0.5% | 31 | 3.5% | 2.4% | 4 | 1.3% | 1.2% |
| Retraités | 562 | 45.0% | 4.4% | 211 | 56.2% | 3.5% | 351 | 40.2% | 5.2% | 10 | 3.1% | 4.9% |
| Autres inactifs | 231 | 18.5% | 2.2% | 14 | 3.7% | 0.4% | 217 | 24.9% | 3.2% | 63 | 19.4% | 1.9% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 14 | 1.1% | 1.9% | 4 | 1.1% | 1.0% | 10 | 1.2% | 2.9% | - | - | - |
| Petits patrons | 51 | 4.1% | 1.9% | 17 | 4.6% | 1.3% | 34 | 3.8% | 2.7% | 51 | 15.6% | 1.9% |
| Affaires et Cadres | 193 | 15.4% | 2.8% | 59 | 15.7% | 1.7% | 134 | 15.3% | 3.9% | 193 | 59.1% | 2.8% |
| Professions intermédiaires | 83 | 6.6% | 1.0% | 25 | 6.6% | 0.6% | 58 | 6.6% | 1.5% | 83 | 25.3% | 1.0% |
| Employés | 81 | 6.5% | 1.5% | 24 | 6.5% | 1.0% | 57 | 6.5% | 1.9% | - | - | - |
| Ouvriers | 92 | 7.4% | 1.0% | 26 | 7.0% | 0.5% | 66 | 7.6% | 1.5% | - | - | - |
| Retraités | 635 | 50.8% | 4.3% | 213 | 56.6% | 3.2% | 422 | 48.3% | 5.1% | - | - | - |
| Autres inactifs | 100 | 8.0% | 2.5% | 7 | 1.9% | 0.5% | 93 | 10.7% | 3.6% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 280 | 22.4% | 2.8% | 51 | 13.7% | 1.2% | 229 | 26.2% | 4.0% | 39 | 11.9% | 2.0% |
| 2 personnes | 633 | 50.6% | 3.5% | 234 | 62.3% | 2.7% | 399 | 45.6% | 4.2% | 119 | 36.4% | 2.9% |
| 3 personnes | 127 | 10.2% | 1.4% | 49 | 12.9% | 1.0% | 79 | 9.0% | 1.8% | 52 | 16.1% | 1.3% |
| 4 personnes | 135 | 10.8% | 1.5% | 19 | 5.0% | 0.4% | 117 | 13.3% | 2.5% | 77 | 23.5% | 1.6% |
| 5 personnes et + | 74 | 5.9% | 1.4% | 23 | 6.1% | 0.9% | 51 | 5.9% | 1.8% | 40 | 12.1% | 1.5% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 193 | 15.4% | 1.2% | 49 | 13.0% | 0.7% | 144 | 16.5% | 1.7% | 102 | 31.2% | 1.3% |
| Non | 1057 | 84.6% | 2.9% | 327 | 87.0% | 1.9% | 730 | 83.5% | 3.9% | 225 | 68.8% | 2.3% |
| Habitat | ||||||||||||
| Communes rurales | 164 | 13.1% | 1.4% | 49 | 13.2% | 0.9% | 115 | 13.1% | 1.8% | 33 | 10.2% | 1.0% |
| Agglo. - 20 000 hab | 164 | 13.1% | 1.8% | 44 | 11.7% | 1.0% | 120 | 13.8% | 2.5% | 32 | 9.9% | 1.3% |
| Agglo. 20 000 à 100 000 hab | 128 | 10.2% | 1.8% | 46 | 12.2% | 1.4% | 82 | 9.4% | 2.3% | 22 | 6.8% | 1.1% |
| Agglo. + 100 000 hab | 424 | 33.9% | 2.7% | 124 | 32.9% | 1.7% | 300 | 34.4% | 3.7% | 106 | 32.6% | 1.9% |
| Agglo. Paris | 369 | 29.5% | 4.3% | 113 | 30.0% | 2.8% | 256 | 29.3% | 5.7% | 132 | 40.5% | 3.3% |
| Régions INSEE | ||||||||||||
| Ile de France | 386 | 30.9% | 4.0% | 114 | 30.5% | 2.5% | 271 | 31.1% | 5.4% | 136 | 41.7% | 3.1% |
| Nord Pas de Calais | 61 | 4.9% | 1.9% | 12 | 3.2% | 0.8% | 49 | 5.6% | 2.9% | 12 | 3.7% | 1.2% |
| Lorraine | 38 | 3.0% | 2.0% | 14 | 3.8% | 1.5% | 24 | 2.7% | 2.4% | 6 | 2.0% | 1.2% |
| Alsace | 31 | 2.5% | 2.0% | 12 | 3.1% | 1.6% | 19 | 2.2% | 2.4% | 9 | 2.8% | 2.0% |
| Franche-Comté | 13 | 1.1% | 1.4% | 4 | 1.1% | 0.9% | 9 | 1.1% | 1.9% | 1 | 0.3% | 0.3% |
| Champagne Ardennes | 16 | 1.3% | 1.5% | 5 | 1.2% | 0.9% | 12 | 1.3% | 2.1% | 5 | 1.5% | 1.8% |
| Picardie | 28 | 2.2% | 1.8% | 8 | 2.2% | 1.1% | 19 | 2.2% | 2.4% | 4 | 1.4% | 1.0% |
| Bourgogne | 42 | 3.4% | 3.1% | 15 | 4.0% | 2.3% | 27 | 3.1% | 3.9% | 11 | 3.4% | 3.3% |
| Haute Normandie | 16 | 1.3% | 1.1% | 4 | 0.9% | 0.5% | 12 | 1.4% | 1.6% | 5 | 1.7% | 1.2% |
| Basse Normandie | 10 | 0.8% | 0.8% | 1 | 0.3% | 0.2% | 9 | 1.0% | 1.4% | 4 | 1.2% | 1.1% |
| Centre | 29 | 2.4% | 1.4% | 3 | 0.9% | 0.3% | 26 | 3.0% | 2.4% | 5 | 1.6% | 0.8% |
| Pays de Loire | 49 | 3.9% | 1.6% | 20 | 5.4% | 1.4% | 29 | 3.3% | 1.9% | 8 | 2.6% | 1.0% |
| Bretagne | 41 | 3.3% | 1.5% | 11 | 2.8% | 0.8% | 31 | 3.5% | 2.2% | 8 | 2.5% | 1.1% |
| Poitou Charentes | 20 | 1.6% | 1.3% | 8 | 2.2% | 1.2% | 11 | 1.3% | 1.4% | 0 | 0.1% | 0.1% |
| Aquitaine | 50 | 4.0% | 1.8% | 13 | 3.4% | 1.0% | 38 | 4.3% | 2.6% | 15 | 4.5% | 1.8% |
| Midi Pyrénées | 66 | 5.3% | 2.7% | 12 | 3.1% | 1.0% | 54 | 6.2% | 4.2% | 8 | 2.6% | 1.0% |
| Limousin | 19 | 1.5% | 3.1% | 4 | 1.1% | 1.5% | 15 | 1.7% | 4.6% | 10 | 3.1% | 6.1% |
| Auvergne | 25 | 2.0% | 2.2% | 2 | 0.6% | 0.4% | 23 | 2.6% | 3.9% | 2 | 0.6% | 0.7% |
| Rhône Alpes | 130 | 10.4% | 2.5% | 52 | 13.9% | 2.1% | 78 | 9.0% | 2.9% | 37 | 11.4% | 1.9% |
| Languedoc Roussillon | 59 | 4.7% | 2.6% | 20 | 5.3% | 1.8% | 39 | 4.5% | 3.2% | 15 | 4.7% | 2.1% |
| Provence Alpes Côte d'Azur, Corse | 119 | 9.5% | 2.7% | 41 | 11.0% | 2.0% | 78 | 8.9% | 3.4% | 23 | 7.0% | 1.5% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 926 | 74.1% | 2.5% | 296 | 78.8% | 1.6% | 630 | 72.0% | 3.4% | 281 | 85.9% | 1.9% |
| Presque tous les jours | 164 | 13.1% | 2.9% | 33 | 8.8% | 1.3% | 130 | 14.9% | 4.3% | 34 | 10.3% | 2.1% |
| 1 à 2 fois par semaine | 62 | 4.9% | 2.2% | 25 | 6.6% | 2.2% | 37 | 4.2% | 2.3% | 9 | 2.9% | 1.8% |
| 1 à 3 fois par mois | 12 | 0.9% | 2.3% | 2 | 0.4% | 0.7% | 10 | 1.2% | 3.7% | 1 | 0.3% | 1.2% |
| Moins souvent | 6 | 0.5% | 1.1% | - | - | - | 6 | 0.7% | 2.2% | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 14 | 1.1% | 0.8% | 3 | 0.8% | 0.4% | 11 | 1.2% | 1.1% | - | - | - |
| De 9 000 à moins de 12 000 euros par an | 39 | 3.1% | 1.4% | 7 | 1.8% | 0.6% | 32 | 3.6% | 1.9% | 5 | 1.6% | 2.1% |
| De 12 000 à moins de 18 000 euros par an | 59 | 4.7% | 1.1% | 10 | 2.8% | 0.5% | 49 | 5.6% | 1.5% | 14 | 4.4% | 2.1% |
| De 18 000 à moins de 24 000 euros par an | 116 | 9.3% | 1.7% | 24 | 6.3% | 0.8% | 93 | 10.6% | 2.5% | 21 | 6.3% | 1.5% |
| De 24 000 à moins de 36 000 euros par an | 219 | 17.5% | 1.9% | 55 | 14.8% | 1.0% | 163 | 18.7% | 2.7% | 35 | 10.6% | 1.0% |
| De 36 000 à moins de 45 000 euros par an | 163 | 13.0% | 2.2% | 46 | 12.3% | 1.2% | 117 | 13.4% | 3.2% | 44 | 13.4% | 1.5% |
| De 45 000 à moins de 65 000 euros par an | 261 | 20.9% | 3.7% | 96 | 25.5% | 2.4% | 165 | 18.9% | 5.4% | 51 | 15.5% | 1.4% |
| 65 000 euros et plus par an | 231 | 18.5% | 5.5% | 99 | 26.3% | 4.0% | 132 | 15.2% | 7.5% | 118 | 36.1% | 4.1% |
| Refus | 129 | 10.3% | 3.0% | 30 | 8.1% | 1.7% | 98 | 11.2% | 4.0% | 38 | 11.6% | 2.5% |
| Ne sait pas | 19 | 1.6% | 1.8% | 6 | 1.5% | 1.1% | 14 | 1.6% | 2.4% | 2 | 0.5% | 0.4% |
