L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 567 | 100.0% | 1.1% | 330 | 100.0% | 1.3% | 237 | 100.0% | 0.9% | 336 | 100.0% | 1.9% |
| Sexe | ||||||||||||
| Homme | 330 | 58.2% | 1.3% | 330 | 100.0% | 1.3% | - | - | - | 197 | 58.5% | 2.2% |
| Femme | 237 | 41.8% | 0.9% | - | - | - | 237 | 100.0% | 0.9% | 140 | 41.5% | 1.6% |
| Age | ||||||||||||
| 15 à 24 ans | 160 | 28.2% | 2.2% | 77 | 23.5% | 2.1% | 82 | 34.7% | 2.3% | 79 | 23.5% | 2.6% |
| 25 à 34 ans | 102 | 18.0% | 1.3% | 65 | 19.8% | 1.8% | 37 | 15.5% | 0.9% | 61 | 18.0% | 1.9% |
| 35 à 49 ans | 180 | 31.7% | 1.4% | 115 | 35.0% | 1.9% | 65 | 27.3% | 1.0% | 134 | 39.8% | 2.1% |
| 50 à 59 ans | 73 | 12.9% | 0.8% | 45 | 13.8% | 1.0% | 28 | 11.7% | 0.6% | 57 | 16.8% | 1.5% |
| 60 ans et plus | 52 | 9.2% | 0.3% | 26 | 8.0% | 0.4% | 26 | 10.8% | 0.3% | 6 | 1.9% | 0.6% |
| Individu | ||||||||||||
| Ménagères | 161 | 28.4% | 0.7% | - | - | - | 161 | 67.9% | 0.7% | 103 | 30.6% | 1.5% |
| Personne de référence | 325 | 57.3% | 1.1% | 249 | 75.5% | 1.2% | 76 | 32.2% | 1.0% | 189 | 56.3% | 2.2% |
| Responsable des achats | 350 | 61.7% | 1.0% | 184 | 55.7% | 1.4% | 166 | 69.9% | 0.7% | 219 | 64.9% | 2.0% |
| PCS Individu | ||||||||||||
| Agriculteurs | 4 | 0.7% | 0.8% | 2 | 0.7% | 0.7% | 2 | 0.7% | 1.0% | 2 | 0.5% | 6.4% |
| Petits patrons | 28 | 4.9% | 1.7% | 17 | 5.2% | 1.5% | 11 | 4.5% | 2.4% | 28 | 8.3% | 1.9% |
| Affaires et Cadres | 121 | 21.3% | 2.5% | 70 | 21.3% | 2.5% | 50 | 21.2% | 2.4% | 112 | 33.4% | 2.6% |
| Professions intermédiaires | 120 | 21.2% | 1.7% | 80 | 24.2% | 2.2% | 40 | 17.0% | 1.1% | 115 | 34.3% | 2.0% |
| Employés | 65 | 11.5% | 0.8% | 30 | 9.1% | 1.3% | 35 | 14.9% | 0.6% | 11 | 3.4% | 0.6% |
| Ouvriers | 33 | 5.8% | 0.5% | 33 | 9.9% | 0.6% | - | - | - | - | - | - |
| Retraités | 45 | 7.9% | 0.3% | 24 | 7.2% | 0.4% | 21 | 8.9% | 0.3% | - | - | - |
| Autres inactifs | 152 | 26.8% | 1.5% | 74 | 22.4% | 2.0% | 78 | 32.8% | 1.2% | 68 | 20.1% | 2.1% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 3 | 0.5% | 0.4% | 2 | 0.7% | 0.6% | 0 | 0.2% | 0.1% | - | - | - |
| Petits patrons | 42 | 7.3% | 1.6% | 25 | 7.6% | 1.8% | 16 | 6.9% | 1.3% | 42 | 12.4% | 1.6% |
| Affaires et Cadres | 139 | 24.5% | 2.0% | 78 | 23.6% | 2.3% | 61 | 25.7% | 1.8% | 139 | 41.3% | 2.0% |
| Professions intermédiaires | 156 | 27.5% | 2.0% | 94 | 28.4% | 2.3% | 62 | 26.2% | 1.6% | 156 | 46.3% | 2.0% |
| Employés | 49 | 8.7% | 0.9% | 34 | 10.2% | 1.4% | 16 | 6.6% | 0.5% | - | - | - |
| Ouvriers | 69 | 12.2% | 0.7% | 37 | 11.3% | 0.7% | 32 | 13.4% | 0.7% | - | - | - |
| Retraités | 59 | 10.4% | 0.4% | 32 | 9.6% | 0.5% | 27 | 11.5% | 0.3% | - | - | - |
| Autres inactifs | 50 | 8.9% | 1.2% | 28 | 8.4% | 1.8% | 22 | 9.5% | 0.9% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 110 | 19.4% | 1.1% | 58 | 17.5% | 1.3% | 52 | 21.9% | 0.9% | 53 | 15.8% | 2.7% |
| 2 personnes | 141 | 24.8% | 0.8% | 89 | 27.0% | 1.0% | 52 | 21.8% | 0.5% | 78 | 23.1% | 1.9% |
| 3 personnes | 114 | 20.2% | 1.2% | 66 | 20.1% | 1.4% | 48 | 20.3% | 1.1% | 69 | 20.4% | 1.7% |
| 4 personnes | 120 | 21.1% | 1.3% | 68 | 20.5% | 1.5% | 52 | 22.0% | 1.1% | 85 | 25.1% | 1.8% |
| 5 personnes et + | 83 | 14.6% | 1.5% | 49 | 15.0% | 1.9% | 33 | 14.0% | 1.2% | 53 | 15.6% | 2.1% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 189 | 33.4% | 1.2% | 110 | 33.5% | 1.5% | 79 | 33.3% | 0.9% | 128 | 38.2% | 1.7% |
| Non | 378 | 66.6% | 1.0% | 219 | 66.5% | 1.3% | 158 | 66.7% | 0.8% | 208 | 61.8% | 2.1% |
| Habitat | ||||||||||||
| Communes rurales | 89 | 15.7% | 0.7% | 67 | 20.4% | 1.2% | 22 | 9.3% | 0.4% | 40 | 12.0% | 1.3% |
| Agglo. - 20 000 hab | 78 | 13.7% | 0.9% | 37 | 11.2% | 0.9% | 41 | 17.3% | 0.9% | 37 | 10.9% | 1.4% |
| Agglo. 20 000 à 100 000 hab | 56 | 9.9% | 0.8% | 36 | 10.8% | 1.1% | 21 | 8.7% | 0.6% | 33 | 9.8% | 1.6% |
| Agglo. + 100 000 hab | 188 | 33.2% | 1.2% | 97 | 29.4% | 1.3% | 91 | 38.3% | 1.1% | 126 | 37.4% | 2.2% |
| Agglo. Paris | 156 | 27.5% | 1.8% | 93 | 28.3% | 2.3% | 63 | 26.4% | 1.4% | 101 | 29.9% | 2.5% |
| Régions INSEE | ||||||||||||
| Ile de France | 167 | 29.5% | 1.7% | 103 | 31.1% | 2.2% | 65 | 27.3% | 1.3% | 108 | 32.0% | 2.5% |
| Nord Pas de Calais | 23 | 4.0% | 0.7% | 14 | 4.2% | 0.9% | 9 | 3.7% | 0.5% | 10 | 3.0% | 1.0% |
| Lorraine | 10 | 1.7% | 0.5% | 10 | 3.0% | 1.1% | - | - | - | 7 | 2.1% | 1.3% |
| Alsace | 6 | 1.0% | 0.4% | 6 | 1.8% | 0.8% | - | - | - | 4 | 1.2% | 0.9% |
| Franche-Comté | 8 | 1.4% | 0.8% | 5 | 1.4% | 1.0% | 3 | 1.4% | 0.7% | 6 | 1.9% | 2.6% |
| Champagne Ardennes | 17 | 3.1% | 1.6% | 13 | 4.0% | 2.5% | 4 | 1.7% | 0.7% | 7 | 2.0% | 2.4% |
| Picardie | 8 | 1.4% | 0.5% | 4 | 1.1% | 0.5% | 4 | 1.8% | 0.5% | 5 | 1.5% | 1.1% |
| Bourgogne | 7 | 1.2% | 0.5% | 6 | 1.8% | 0.9% | 1 | 0.2% | 0.1% | 4 | 1.2% | 1.2% |
| Haute Normandie | 19 | 3.3% | 1.3% | 7 | 2.3% | 1.0% | 11 | 4.8% | 1.5% | 12 | 3.5% | 2.6% |
| Basse Normandie | 18 | 3.2% | 1.5% | 16 | 4.9% | 2.9% | 2 | 0.7% | 0.3% | 7 | 2.2% | 2.1% |
| Centre | 18 | 3.2% | 0.9% | 14 | 4.1% | 1.3% | 4 | 1.8% | 0.4% | 6 | 1.8% | 0.9% |
| Pays de Loire | 36 | 6.4% | 1.2% | 18 | 5.5% | 1.3% | 18 | 7.5% | 1.2% | 19 | 5.7% | 2.2% |
| Bretagne | 38 | 6.7% | 1.4% | 24 | 7.2% | 1.8% | 14 | 6.0% | 1.0% | 30 | 8.8% | 4.2% |
| Poitou Charentes | 18 | 3.2% | 1.2% | 9 | 2.7% | 1.2% | 9 | 3.8% | 1.2% | 11 | 3.2% | 2.9% |
| Aquitaine | 25 | 4.4% | 0.9% | 15 | 4.5% | 1.1% | 10 | 4.2% | 0.7% | 13 | 3.8% | 1.5% |
| Midi Pyrénées | 22 | 3.8% | 0.9% | 11 | 3.3% | 0.9% | 11 | 4.4% | 0.8% | 11 | 3.3% | 1.4% |
| Limousin | 13 | 2.4% | 2.2% | 4 | 1.3% | 1.5% | 9 | 3.8% | 2.8% | 4 | 1.2% | 2.5% |
| Auvergne | 10 | 1.7% | 0.9% | 4 | 1.2% | 0.7% | 6 | 2.4% | 1.0% | 5 | 1.5% | 1.6% |
| Rhône Alpes | 48 | 8.5% | 0.9% | 33 | 10.0% | 1.3% | 15 | 6.5% | 0.6% | 26 | 7.9% | 1.4% |
| Languedoc Roussillon | 18 | 3.2% | 0.8% | 6 | 1.7% | 0.5% | 12 | 5.2% | 1.0% | 8 | 2.3% | 1.0% |
| Provence Alpes Côte d'Azur, Corse | 40 | 7.0% | 0.9% | 9 | 2.8% | 0.5% | 30 | 12.7% | 1.3% | 34 | 10.1% | 2.2% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 514 | 90.6% | 1.4% | 297 | 89.9% | 1.6% | 217 | 91.6% | 1.2% | 311 | 92.5% | 2.1% |
| Presque tous les jours | 40 | 7.1% | 0.7% | 27 | 8.1% | 1.1% | 13 | 5.7% | 0.4% | 23 | 6.7% | 1.4% |
| 1 à 2 fois par semaine | 5 | 0.9% | 0.2% | 2 | 0.7% | 0.2% | 3 | 1.2% | 0.2% | 3 | 0.8% | 0.5% |
| 1 à 3 fois par mois | 4 | 0.6% | 0.7% | - | - | - | 4 | 1.5% | 1.3% | - | - | - |
| Moins souvent | 2 | 0.4% | 0.4% | 2 | 0.6% | 0.7% | - | - | - | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 21 | 3.6% | 1.2% | 11 | 3.3% | 1.5% | 10 | 4.1% | 1.0% | 4 | 1.1% | 2.1% |
| De 9 000 à moins de 12 000 euros par an | 29 | 5.1% | 1.1% | 20 | 6.0% | 1.9% | 9 | 3.8% | 0.5% | 7 | 2.1% | 2.8% |
| De 12 000 à moins de 18 000 euros par an | 45 | 7.9% | 0.8% | 15 | 4.6% | 0.7% | 29 | 12.4% | 0.9% | 20 | 5.9% | 2.9% |
| De 18 000 à moins de 24 000 euros par an | 63 | 11.1% | 0.9% | 37 | 11.2% | 1.3% | 26 | 10.9% | 0.7% | 32 | 9.7% | 2.3% |
| De 24 000 à moins de 36 000 euros par an | 101 | 17.9% | 0.9% | 61 | 18.6% | 1.1% | 40 | 16.9% | 0.7% | 47 | 14.1% | 1.4% |
| De 36 000 à moins de 45 000 euros par an | 76 | 13.3% | 1.0% | 52 | 15.7% | 1.4% | 24 | 10.0% | 0.7% | 46 | 13.7% | 1.6% |
| De 45 000 à moins de 65 000 euros par an | 90 | 15.9% | 1.3% | 54 | 16.4% | 1.4% | 36 | 15.2% | 1.2% | 68 | 20.2% | 1.8% |
| 65 000 euros et plus par an | 63 | 11.1% | 1.5% | 40 | 12.1% | 1.6% | 23 | 9.7% | 1.3% | 57 | 16.8% | 2.0% |
| Refus | 66 | 11.6% | 1.6% | 33 | 10.0% | 1.9% | 33 | 13.8% | 1.3% | 48 | 14.1% | 3.2% |
| Ne sait pas | 14 | 2.5% | 1.3% | 7 | 2.0% | 1.4% | 8 | 3.3% | 1.3% | 8 | 2.4% | 2.0% |
