L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 1161 | 100.0% | 2.2% | 393 | 100.0% | 1.6% | 769 | 100.0% | 2.8% | 205 | 100.0% | 1.2% |
| Sexe | ||||||||||||
| Homme | 393 | 33.8% | 1.6% | 393 | 100.0% | 1.6% | - | - | - | 78 | 38.1% | 0.9% |
| Femme | 769 | 66.2% | 2.8% | - | - | - | 769 | 100.0% | 2.8% | 127 | 61.9% | 1.5% |
| Age | ||||||||||||
| 15 à 24 ans | 61 | 5.2% | 0.8% | 16 | 4.2% | 0.4% | 44 | 5.7% | 1.2% | 24 | 11.9% | 0.8% |
| 25 à 34 ans | 95 | 8.2% | 1.3% | 38 | 9.6% | 1.0% | 58 | 7.5% | 1.5% | 23 | 11.3% | 0.7% |
| 35 à 49 ans | 277 | 23.8% | 2.2% | 103 | 26.2% | 1.7% | 174 | 22.6% | 2.7% | 102 | 49.9% | 1.6% |
| 50 à 59 ans | 255 | 22.0% | 2.8% | 98 | 24.9% | 2.2% | 157 | 20.5% | 3.5% | 49 | 24.0% | 1.3% |
| 60 ans et plus | 474 | 40.8% | 3.0% | 138 | 35.1% | 2.0% | 336 | 43.7% | 3.8% | 6 | 2.9% | 0.6% |
| Individu | ||||||||||||
| Ménagères | 698 | 60.1% | 3.0% | - | - | - | 698 | 90.8% | 3.0% | 113 | 55.0% | 1.6% |
| Personne de référence | 633 | 54.5% | 2.2% | 357 | 90.9% | 1.7% | 277 | 36.0% | 3.5% | 94 | 46.2% | 1.1% |
| Responsable des achats | 944 | 81.3% | 2.6% | 234 | 59.5% | 1.8% | 710 | 92.4% | 3.1% | 150 | 73.2% | 1.4% |
| PCS Individu | ||||||||||||
| Agriculteurs | 10 | 0.9% | 2.0% | 2 | 0.6% | 0.7% | 8 | 1.0% | 4.8% | 0 | 0.1% | 1.0% |
| Petits patrons | 26 | 2.2% | 1.6% | 20 | 5.0% | 1.7% | 6 | 0.8% | 1.4% | 24 | 11.7% | 1.7% |
| Affaires et Cadres | 34 | 2.9% | 0.7% | 15 | 3.8% | 0.5% | 19 | 2.4% | 0.9% | 26 | 12.9% | 0.6% |
| Professions intermédiaires | 109 | 9.4% | 1.5% | 37 | 9.4% | 1.0% | 72 | 9.3% | 2.0% | 80 | 39.2% | 1.4% |
| Employés | 230 | 19.8% | 2.7% | 24 | 6.1% | 1.1% | 206 | 26.8% | 3.4% | 37 | 18.2% | 2.0% |
| Ouvriers | 158 | 13.6% | 2.5% | 100 | 25.4% | 2.0% | 58 | 7.5% | 4.6% | 3 | 1.5% | 0.8% |
| Retraités | 364 | 31.4% | 2.8% | 116 | 29.5% | 1.9% | 248 | 32.3% | 3.7% | 2 | 1.0% | 1.0% |
| Autres inactifs | 231 | 19.9% | 2.2% | 79 | 20.1% | 2.2% | 152 | 19.8% | 2.3% | 32 | 15.4% | 1.0% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 10 | 0.9% | 1.3% | 2 | 0.6% | 0.6% | 8 | 1.0% | 2.2% | - | - | - |
| Petits patrons | 42 | 3.6% | 1.6% | 21 | 5.4% | 1.5% | 21 | 2.7% | 1.7% | 42 | 20.5% | 1.6% |
| Affaires et Cadres | 49 | 4.2% | 0.7% | 19 | 4.8% | 0.6% | 30 | 3.9% | 0.9% | 49 | 23.8% | 0.7% |
| Professions intermédiaires | 114 | 9.8% | 1.4% | 38 | 9.6% | 0.9% | 76 | 9.9% | 2.0% | 114 | 55.8% | 1.4% |
| Employés | 131 | 11.2% | 2.4% | 23 | 5.9% | 1.0% | 107 | 14.0% | 3.5% | - | - | - |
| Ouvriers | 220 | 18.9% | 2.3% | 94 | 23.9% | 1.9% | 126 | 16.3% | 2.8% | - | - | - |
| Retraités | 450 | 38.8% | 3.0% | 125 | 31.8% | 1.9% | 326 | 42.4% | 4.0% | - | - | - |
| Autres inactifs | 146 | 12.6% | 3.6% | 70 | 18.0% | 4.6% | 76 | 9.9% | 3.0% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 270 | 23.3% | 2.7% | 68 | 17.3% | 1.6% | 202 | 26.3% | 3.6% | 16 | 7.8% | 0.8% |
| 2 personnes | 454 | 39.1% | 2.5% | 157 | 39.9% | 1.8% | 297 | 38.7% | 3.2% | 38 | 18.8% | 0.9% |
| 3 personnes | 207 | 17.9% | 2.3% | 84 | 21.4% | 1.8% | 124 | 16.1% | 2.8% | 66 | 32.2% | 1.6% |
| 4 personnes | 163 | 14.1% | 1.8% | 61 | 15.7% | 1.4% | 102 | 13.2% | 2.1% | 65 | 31.8% | 1.4% |
| 5 personnes et + | 66 | 5.7% | 1.2% | 22 | 5.7% | 0.8% | 44 | 5.7% | 1.5% | 19 | 9.4% | 0.8% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 266 | 22.9% | 1.7% | 96 | 24.6% | 1.3% | 170 | 22.1% | 2.0% | 111 | 54.5% | 1.5% |
| Non | 895 | 77.1% | 2.5% | 296 | 75.4% | 1.7% | 599 | 77.9% | 3.2% | 93 | 45.5% | 1.0% |
| Habitat | ||||||||||||
| Communes rurales | 314 | 27.1% | 2.6% | 62 | 15.8% | 1.1% | 252 | 32.8% | 4.0% | 40 | 19.4% | 1.2% |
| Agglo. - 20 000 hab | 218 | 18.8% | 2.4% | 85 | 21.6% | 2.0% | 133 | 17.3% | 2.8% | 29 | 14.0% | 1.1% |
| Agglo. 20 000 à 100 000 hab | 192 | 16.5% | 2.8% | 96 | 24.3% | 2.9% | 97 | 12.6% | 2.7% | 25 | 12.2% | 1.2% |
| Agglo. + 100 000 hab | 332 | 28.6% | 2.1% | 124 | 31.5% | 1.7% | 208 | 27.1% | 2.6% | 78 | 37.9% | 1.4% |
| Agglo. Paris | 105 | 9.0% | 1.2% | 27 | 6.8% | 0.7% | 78 | 10.2% | 1.7% | 34 | 16.4% | 0.8% |
| Régions INSEE | ||||||||||||
| Ile de France | 132 | 11.3% | 1.4% | 33 | 8.5% | 0.7% | 98 | 12.8% | 2.0% | 39 | 18.9% | 0.9% |
| Nord Pas de Calais | 112 | 9.6% | 3.5% | 51 | 12.9% | 3.3% | 61 | 8.0% | 3.6% | 9 | 4.4% | 0.9% |
| Lorraine | 54 | 4.6% | 2.8% | 14 | 3.7% | 1.6% | 39 | 5.1% | 4.0% | 10 | 4.7% | 1.8% |
| Alsace | 59 | 5.1% | 3.8% | 24 | 6.2% | 3.3% | 35 | 4.5% | 4.4% | 5 | 2.5% | 1.2% |
| Franche-Comté | 35 | 3.0% | 3.7% | 7 | 1.7% | 1.4% | 28 | 3.7% | 5.8% | 6 | 2.9% | 2.4% |
| Champagne Ardennes | 26 | 2.3% | 2.4% | 6 | 1.5% | 1.1% | 20 | 2.6% | 3.6% | 4 | 2.2% | 1.6% |
| Picardie | 42 | 3.6% | 2.7% | 18 | 4.6% | 2.4% | 24 | 3.1% | 3.0% | 11 | 5.6% | 2.6% |
| Bourgogne | 25 | 2.2% | 1.9% | 8 | 2.0% | 1.2% | 17 | 2.3% | 2.5% | 5 | 2.7% | 1.6% |
| Haute Normandie | 37 | 3.2% | 2.5% | 13 | 3.2% | 1.8% | 24 | 3.1% | 3.1% | 12 | 5.8% | 2.6% |
| Basse Normandie | 33 | 2.9% | 2.8% | 5 | 1.2% | 0.8% | 29 | 3.7% | 4.5% | 11 | 5.3% | 3.1% |
| Centre | 58 | 5.0% | 2.7% | 20 | 5.0% | 1.9% | 38 | 5.0% | 3.5% | 2 | 1.2% | 0.4% |
| Pays de Loire | 66 | 5.7% | 2.2% | 21 | 5.2% | 1.4% | 46 | 5.9% | 2.9% | 8 | 3.7% | 0.9% |
| Bretagne | 29 | 2.5% | 1.1% | 12 | 3.1% | 1.0% | 17 | 2.2% | 1.2% | 5 | 2.2% | 0.6% |
| Poitou Charentes | 50 | 4.3% | 3.3% | 13 | 3.3% | 1.8% | 37 | 4.8% | 4.7% | 6 | 2.9% | 1.6% |
| Aquitaine | 78 | 6.7% | 2.8% | 13 | 3.3% | 1.0% | 65 | 8.4% | 4.4% | 8 | 4.1% | 1.0% |
| Midi Pyrénées | 50 | 4.3% | 2.0% | 29 | 7.4% | 2.5% | 20 | 2.7% | 1.6% | 15 | 7.3% | 1.8% |
| Limousin | 21 | 1.8% | 3.4% | 5 | 1.2% | 1.6% | 16 | 2.1% | 5.0% | 3 | 1.5% | 1.9% |
| Auvergne | 43 | 3.7% | 3.8% | 4 | 0.9% | 0.7% | 39 | 5.1% | 6.6% | 6 | 2.8% | 1.9% |
| Rhône Alpes | 87 | 7.5% | 1.7% | 30 | 7.7% | 1.2% | 57 | 7.4% | 2.1% | 16 | 7.6% | 0.8% |
| Languedoc Roussillon | 43 | 3.7% | 1.9% | 14 | 3.6% | 1.3% | 29 | 3.8% | 2.4% | 12 | 5.9% | 1.6% |
| Provence Alpes Côte d'Azur, Corse | 84 | 7.2% | 1.9% | 54 | 13.6% | 2.6% | 30 | 3.9% | 1.3% | 12 | 5.9% | 0.8% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 677 | 58.3% | 1.8% | 239 | 61.0% | 1.3% | 438 | 56.9% | 2.3% | 174 | 85.1% | 1.2% |
| Presque tous les jours | 96 | 8.3% | 1.7% | 22 | 5.7% | 0.9% | 74 | 9.6% | 2.4% | 18 | 8.8% | 1.1% |
| 1 à 2 fois par semaine | 73 | 6.3% | 2.7% | 34 | 8.8% | 3.0% | 39 | 5.0% | 2.5% | 8 | 4.1% | 1.6% |
| 1 à 3 fois par mois | 35 | 3.1% | 7.0% | 8 | 2.0% | 3.4% | 28 | 3.6% | 10.0% | - | - | - |
| Moins souvent | 11 | 1.0% | 2.0% | 6 | 1.6% | 2.2% | 5 | 0.6% | 1.8% | 2 | 1.2% | 4.6% |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 68 | 5.9% | 4.1% | 23 | 5.8% | 3.1% | 45 | 5.9% | 4.8% | 4 | 1.9% | 2.2% |
| De 9 000 à moins de 12 000 euros par an | 84 | 7.3% | 3.1% | 29 | 7.3% | 2.8% | 56 | 7.2% | 3.3% | 4 | 1.7% | 1.4% |
| De 12 000 à moins de 18 000 euros par an | 185 | 15.9% | 3.4% | 49 | 12.5% | 2.2% | 136 | 17.7% | 4.3% | 10 | 4.7% | 1.4% |
| De 18 000 à moins de 24 000 euros par an | 200 | 17.2% | 3.0% | 44 | 11.3% | 1.5% | 155 | 20.2% | 4.1% | 20 | 9.7% | 1.4% |
| De 24 000 à moins de 36 000 euros par an | 278 | 24.0% | 2.4% | 93 | 23.7% | 1.7% | 185 | 24.1% | 3.0% | 59 | 29.0% | 1.7% |
| De 36 000 à moins de 45 000 euros par an | 124 | 10.6% | 1.7% | 49 | 12.4% | 1.3% | 75 | 9.8% | 2.1% | 23 | 11.4% | 0.8% |
| De 45 000 à moins de 65 000 euros par an | 81 | 7.0% | 1.2% | 49 | 12.5% | 1.2% | 32 | 4.2% | 1.0% | 50 | 24.3% | 1.3% |
| 65 000 euros et plus par an | 24 | 2.1% | 0.6% | 14 | 3.6% | 0.6% | 10 | 1.3% | 0.6% | 17 | 8.1% | 0.6% |
| Refus | 107 | 9.2% | 2.5% | 38 | 9.8% | 2.2% | 69 | 9.0% | 2.8% | 16 | 8.0% | 1.1% |
| Ne sait pas | 10 | 0.8% | 0.9% | 4 | 1.1% | 0.9% | 5 | 0.7% | 0.9% | 2 | 1.2% | 0.6% |
