L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 576 | 100.0% | 1.1% | 80 | 100.0% | 0.3% | 496 | 100.0% | 1.8% | 269 | 100.0% | 1.5% |
| Sexe | ||||||||||||
| Homme | 80 | 13.9% | 0.3% | 80 | 100.0% | 0.3% | - | - | - | 40 | 14.9% | 0.5% |
| Femme | 496 | 86.1% | 1.8% | - | - | - | 496 | 100.0% | 1.8% | 229 | 85.1% | 2.7% |
| Age | ||||||||||||
| 15 à 24 ans | 159 | 27.6% | 2.2% | 10 | 12.7% | 0.3% | 149 | 30.1% | 4.2% | 76 | 28.2% | 2.5% |
| 25 à 34 ans | 101 | 17.5% | 1.3% | 6 | 6.9% | 0.1% | 95 | 19.2% | 2.5% | 46 | 17.2% | 1.5% |
| 35 à 49 ans | 162 | 28.0% | 1.3% | 33 | 41.2% | 0.5% | 129 | 25.9% | 2.0% | 111 | 41.2% | 1.8% |
| 50 à 59 ans | 72 | 12.5% | 0.8% | 27 | 34.3% | 0.6% | 44 | 8.9% | 1.0% | 22 | 8.2% | 0.6% |
| 60 ans et plus | 83 | 14.3% | 0.5% | 4 | 5.0% | 0.1% | 79 | 15.9% | 0.9% | 14 | 5.2% | 1.4% |
| Individu | ||||||||||||
| Ménagères | 346 | 60.1% | 1.5% | - | - | - | 346 | 69.8% | 1.5% | 156 | 57.7% | 2.2% |
| Personne de référence | 171 | 29.7% | 0.6% | 61 | 76.0% | 0.3% | 110 | 22.2% | 1.4% | 66 | 24.5% | 0.8% |
| Responsable des achats | 395 | 68.7% | 1.1% | 48 | 60.2% | 0.4% | 347 | 70.0% | 1.5% | 177 | 65.5% | 1.6% |
| PCS Individu | ||||||||||||
| Agriculteurs | 1 | 0.2% | 0.2% | 1 | 1.3% | 0.3% | - | - | - | - | - | - |
| Petits patrons | 18 | 3.1% | 1.1% | 8 | 9.6% | 0.7% | 10 | 2.0% | 2.3% | 15 | 5.4% | 1.0% |
| Affaires et Cadres | 68 | 11.9% | 1.4% | 13 | 16.0% | 0.5% | 56 | 11.2% | 2.7% | 64 | 23.8% | 1.5% |
| Professions intermédiaires | 76 | 13.2% | 1.1% | 10 | 12.5% | 0.3% | 66 | 13.3% | 1.8% | 59 | 22.0% | 1.0% |
| Employés | 143 | 24.8% | 1.7% | 20 | 25.1% | 0.9% | 123 | 24.8% | 2.0% | 44 | 16.3% | 2.4% |
| Ouvriers | 31 | 5.4% | 0.5% | 18 | 22.1% | 0.4% | 13 | 2.7% | 1.1% | 1 | 0.5% | 0.4% |
| Retraités | 62 | 10.7% | 0.5% | 2 | 2.4% | - | 60 | 12.0% | 0.9% | 2 | 0.9% | 1.2% |
| Autres inactifs | 177 | 30.7% | 1.7% | 9 | 11.0% | 0.2% | 168 | 33.9% | 2.5% | 84 | 31.1% | 2.6% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 2 | 0.4% | 0.3% | 1 | 1.3% | 0.3% | 1 | 0.3% | 0.4% | - | - | - |
| Petits patrons | 53 | 9.2% | 2.0% | 10 | 13.1% | 0.8% | 42 | 8.6% | 3.4% | 53 | 19.6% | 2.0% |
| Affaires et Cadres | 107 | 18.5% | 1.6% | 14 | 17.5% | 0.4% | 93 | 18.7% | 2.7% | 107 | 39.6% | 1.6% |
| Professions intermédiaires | 110 | 19.1% | 1.4% | 16 | 19.5% | 0.4% | 94 | 19.0% | 2.5% | 110 | 40.8% | 1.4% |
| Employés | 85 | 14.7% | 1.6% | 17 | 21.7% | 0.7% | 67 | 13.6% | 2.2% | - | - | - |
| Ouvriers | 100 | 17.3% | 1.0% | 17 | 21.3% | 0.3% | 83 | 16.6% | 1.9% | - | - | - |
| Retraités | 89 | 15.4% | 0.6% | 4 | 5.6% | 0.1% | 84 | 17.0% | 1.0% | - | - | - |
| Autres inactifs | 31 | 5.4% | 0.8% | - | - | - | 31 | 6.3% | 1.2% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 91 | 15.8% | 0.9% | 2 | 3.1% | 0.1% | 89 | 17.9% | 1.6% | 29 | 10.8% | 1.5% |
| 2 personnes | 161 | 27.9% | 0.9% | 30 | 37.0% | 0.3% | 131 | 26.4% | 1.4% | 76 | 28.4% | 1.9% |
| 3 personnes | 117 | 20.2% | 1.3% | 24 | 30.6% | 0.5% | 92 | 18.6% | 2.1% | 55 | 20.4% | 1.4% |
| 4 personnes | 138 | 23.9% | 1.5% | 15 | 18.6% | 0.3% | 123 | 24.8% | 2.6% | 80 | 29.7% | 1.7% |
| 5 personnes et + | 70 | 12.1% | 1.3% | 9 | 10.7% | 0.3% | 61 | 12.3% | 2.2% | 29 | 10.8% | 1.1% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 211 | 36.6% | 1.3% | 29 | 35.7% | 0.4% | 182 | 36.7% | 2.2% | 110 | 40.9% | 1.4% |
| Non | 365 | 63.4% | 1.0% | 51 | 64.3% | 0.3% | 314 | 63.3% | 1.7% | 159 | 59.1% | 1.6% |
| Habitat | ||||||||||||
| Communes rurales | 77 | 13.4% | 0.6% | 8 | 10.5% | 0.1% | 69 | 13.9% | 1.1% | 30 | 11.2% | 0.9% |
| Agglo. - 20 000 hab | 99 | 17.2% | 1.1% | 13 | 16.3% | 0.3% | 86 | 17.4% | 1.8% | 39 | 14.6% | 1.5% |
| Agglo. 20 000 à 100 000 hab | 69 | 11.9% | 1.0% | 13 | 15.7% | 0.4% | 56 | 11.3% | 1.5% | 21 | 7.7% | 1.0% |
| Agglo. + 100 000 hab | 181 | 31.4% | 1.2% | 20 | 25.3% | 0.3% | 160 | 32.3% | 2.0% | 88 | 32.7% | 1.6% |
| Agglo. Paris | 150 | 26.1% | 1.7% | 26 | 32.1% | 0.6% | 124 | 25.1% | 2.8% | 91 | 33.9% | 2.3% |
| Régions INSEE | ||||||||||||
| Ile de France | 157 | 27.2% | 1.6% | 27 | 33.2% | 0.6% | 130 | 26.3% | 2.6% | 93 | 34.5% | 2.1% |
| Nord Pas de Calais | 33 | 5.7% | 1.0% | 9 | 11.0% | 0.6% | 24 | 4.9% | 1.4% | 6 | 2.3% | 0.6% |
| Lorraine | 19 | 3.3% | 1.0% | 7 | 9.1% | 0.8% | 11 | 2.3% | 1.2% | 11 | 3.9% | 2.0% |
| Alsace | 11 | 1.8% | 0.7% | 2 | 2.8% | 0.3% | 8 | 1.7% | 1.1% | 2 | 0.8% | 0.5% |
| Franche-Comté | 6 | 1.1% | 0.6% | 1 | 1.3% | 0.2% | 5 | 1.0% | 1.0% | 5 | 1.8% | 1.9% |
| Champagne Ardennes | 9 | 1.5% | 0.8% | 2 | 2.7% | 0.4% | 7 | 1.3% | 1.2% | 3 | 1.2% | 1.1% |
| Picardie | 18 | 3.1% | 1.2% | 3 | 3.9% | 0.4% | 15 | 3.0% | 1.8% | 8 | 3.1% | 1.9% |
| Bourgogne | 7 | 1.2% | 0.5% | - | - | - | 7 | 1.4% | 1.0% | 5 | 1.8% | 1.5% |
| Haute Normandie | 14 | 2.4% | 0.9% | - | - | - | 14 | 2.8% | 1.8% | 7 | 2.5% | 1.5% |
| Basse Normandie | 16 | 2.8% | 1.4% | 3 | 4.1% | 0.6% | 13 | 2.6% | 2.0% | 5 | 1.8% | 1.3% |
| Centre | 19 | 3.3% | 0.9% | 4 | 4.9% | 0.4% | 15 | 3.0% | 1.4% | 9 | 3.2% | 1.3% |
| Pays de Loire | 25 | 4.4% | 0.8% | - | - | - | 25 | 5.1% | 1.6% | 4 | 1.5% | 0.5% |
| Bretagne | 8 | 1.4% | 0.3% | - | - | - | 8 | 1.6% | 0.6% | 5 | 1.8% | 0.7% |
| Poitou Charentes | 21 | 3.6% | 1.4% | 1 | 1.6% | 0.2% | 19 | 3.9% | 2.5% | 4 | 1.6% | 1.2% |
| Aquitaine | 25 | 4.3% | 0.9% | 4 | 4.7% | 0.3% | 21 | 4.2% | 1.4% | 12 | 4.4% | 1.4% |
| Midi Pyrénées | 24 | 4.1% | 1.0% | - | - | - | 24 | 4.7% | 1.8% | 9 | 3.2% | 1.1% |
| Limousin | 16 | 2.7% | 2.5% | 1 | 0.8% | 0.2% | 15 | 3.0% | 4.7% | 8 | 2.8% | 4.7% |
| Auvergne | 8 | 1.4% | 0.7% | 2 | 2.5% | 0.4% | 6 | 1.2% | 1.0% | 3 | 1.1% | 1.0% |
| Rhône Alpes | 44 | 7.6% | 0.8% | 5 | 6.5% | 0.2% | 39 | 7.8% | 1.4% | 25 | 9.3% | 1.3% |
| Languedoc Roussillon | 38 | 6.6% | 1.7% | 6 | 7.9% | 0.6% | 32 | 6.4% | 2.6% | 13 | 4.7% | 1.7% |
| Provence Alpes Côte d'Azur, Corse | 61 | 10.5% | 1.4% | 2 | 2.9% | 0.1% | 58 | 11.7% | 2.5% | 34 | 12.7% | 2.2% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 450 | 78.2% | 1.2% | 56 | 69.5% | 0.3% | 395 | 79.6% | 2.1% | 231 | 85.6% | 1.5% |
| Presque tous les jours | 69 | 12.0% | 1.2% | 6 | 8.1% | 0.3% | 63 | 12.7% | 2.1% | 21 | 7.9% | 1.3% |
| 1 à 2 fois par semaine | 35 | 6.2% | 1.3% | 12 | 15.4% | 1.1% | 23 | 4.7% | 1.5% | 17 | 6.5% | 3.4% |
| 1 à 3 fois par mois | 10 | 1.7% | 1.9% | 6 | 7.1% | 2.4% | 4 | 0.9% | 1.5% | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 11 | 1.9% | 0.6% | - | - | - | 11 | 2.2% | 1.1% | 1 | 0.5% | 0.8% |
| De 9 000 à moins de 12 000 euros par an | 37 | 6.4% | 1.4% | 3 | 4.3% | 0.3% | 34 | 6.8% | 2.0% | 5 | 1.8% | 1.9% |
| De 12 000 à moins de 18 000 euros par an | 59 | 10.3% | 1.1% | 5 | 6.4% | 0.2% | 54 | 10.9% | 1.7% | 14 | 5.2% | 2.1% |
| De 18 000 à moins de 24 000 euros par an | 73 | 12.7% | 1.1% | 8 | 10.5% | 0.3% | 65 | 13.1% | 1.7% | 38 | 14.2% | 2.7% |
| De 24 000 à moins de 36 000 euros par an | 126 | 21.8% | 1.1% | 19 | 23.2% | 0.3% | 107 | 21.6% | 1.8% | 46 | 17.1% | 1.3% |
| De 36 000 à moins de 45 000 euros par an | 76 | 13.1% | 1.0% | 13 | 16.1% | 0.3% | 63 | 12.6% | 1.7% | 28 | 10.4% | 1.0% |
| De 45 000 à moins de 65 000 euros par an | 56 | 9.7% | 0.8% | 7 | 8.7% | 0.2% | 49 | 9.9% | 1.6% | 41 | 15.1% | 1.1% |
| 65 000 euros et plus par an | 75 | 13.0% | 1.8% | 15 | 18.2% | 0.6% | 60 | 12.2% | 3.4% | 56 | 20.8% | 1.9% |
| Refus | 51 | 8.9% | 1.2% | 10 | 12.6% | 0.6% | 41 | 8.3% | 1.7% | 32 | 11.8% | 2.1% |
| Ne sait pas | 12 | 2.1% | 1.1% | - | - | - | 12 | 2.5% | 2.1% | 8 | 3.1% | 2.2% |
