L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 1740 | 100.0% | 3.3% | 986 | 100.0% | 4.0% | 754 | 100.0% | 2.8% | 645 | 100.0% | 3.7% |
| Sexe | ||||||||||||
| Homme | 986 | 56.7% | 4.0% | 986 | 100.0% | 4.0% | - | - | - | 398 | 61.7% | 4.5% |
| Femme | 754 | 43.3% | 2.8% | - | - | - | 754 | 100.0% | 2.8% | 247 | 38.3% | 2.9% |
| Age | ||||||||||||
| 15 à 24 ans | 202 | 11.6% | 2.8% | 116 | 11.7% | 3.2% | 86 | 11.5% | 2.4% | 79 | 12.3% | 2.6% |
| 25 à 34 ans | 207 | 11.9% | 2.7% | 138 | 14.0% | 3.7% | 69 | 9.2% | 1.8% | 90 | 14.0% | 2.8% |
| 35 à 49 ans | 372 | 21.4% | 3.0% | 224 | 22.8% | 3.6% | 147 | 19.6% | 2.3% | 244 | 37.9% | 3.9% |
| 50 à 59 ans | 309 | 17.8% | 3.4% | 192 | 19.5% | 4.3% | 117 | 15.5% | 2.6% | 172 | 26.7% | 4.5% |
| 60 ans et plus | 650 | 37.4% | 4.1% | 316 | 32.0% | 4.6% | 334 | 44.3% | 3.8% | 59 | 9.1% | 5.8% |
| Individu | ||||||||||||
| Ménagères | 653 | 37.5% | 2.8% | - | - | - | 653 | 86.7% | 2.8% | 213 | 33.0% | 3.0% |
| Personne de référence | 1037 | 59.6% | 3.7% | 837 | 84.9% | 4.1% | 200 | 26.5% | 2.5% | 383 | 59.4% | 4.5% |
| Responsable des achats | 1138 | 65.4% | 3.2% | 518 | 52.5% | 3.9% | 621 | 82.3% | 2.7% | 402 | 62.3% | 3.6% |
| PCS Individu | ||||||||||||
| Agriculteurs | 18 | 1.0% | 3.6% | 15 | 1.5% | 4.5% | 3 | 0.4% | 1.7% | - | - | - |
| Petits patrons | 98 | 5.6% | 6.1% | 79 | 8.0% | 6.7% | 19 | 2.5% | 4.4% | 90 | 14.0% | 6.3% |
| Affaires et Cadres | 263 | 15.1% | 5.3% | 176 | 17.9% | 6.2% | 86 | 11.5% | 4.1% | 237 | 36.8% | 5.4% |
| Professions intermédiaires | 195 | 11.2% | 2.7% | 97 | 9.9% | 2.7% | 98 | 12.9% | 2.7% | 169 | 26.2% | 2.9% |
| Employés | 190 | 10.9% | 2.3% | 86 | 8.7% | 3.8% | 104 | 13.8% | 1.7% | 33 | 5.2% | 1.8% |
| Ouvriers | 138 | 7.9% | 2.2% | 120 | 12.2% | 2.4% | 18 | 2.3% | 1.4% | 10 | 1.6% | 2.9% |
| Retraités | 547 | 31.4% | 4.3% | 278 | 28.2% | 4.6% | 269 | 35.7% | 4.0% | 9 | 1.4% | 4.5% |
| Autres inactifs | 292 | 16.8% | 2.8% | 135 | 13.7% | 3.7% | 157 | 20.9% | 2.3% | 95 | 14.8% | 2.9% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 20 | 1.2% | 2.7% | 16 | 1.6% | 4.0% | 4 | 0.6% | 1.2% | - | - | - |
| Petits patrons | 118 | 6.8% | 4.5% | 84 | 8.5% | 6.1% | 34 | 4.5% | 2.7% | 118 | 18.3% | 4.5% |
| Affaires et Cadres | 327 | 18.8% | 4.8% | 191 | 19.4% | 5.6% | 136 | 18.0% | 3.9% | 327 | 50.7% | 4.8% |
| Professions intermédiaires | 200 | 11.5% | 2.5% | 122 | 12.4% | 3.0% | 78 | 10.3% | 2.0% | 200 | 31.0% | 2.5% |
| Employés | 148 | 8.5% | 2.7% | 82 | 8.3% | 3.5% | 66 | 8.8% | 2.2% | - | - | - |
| Ouvriers | 215 | 12.3% | 2.3% | 138 | 14.0% | 2.7% | 76 | 10.1% | 1.7% | - | - | - |
| Retraités | 625 | 35.9% | 4.2% | 295 | 30.0% | 4.4% | 329 | 43.7% | 4.0% | - | - | - |
| Autres inactifs | 87 | 5.0% | 2.1% | 56 | 5.7% | 3.7% | 31 | 4.1% | 1.2% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 321 | 18.5% | 3.2% | 160 | 16.2% | 3.7% | 161 | 21.4% | 2.8% | 80 | 12.4% | 4.1% |
| 2 personnes | 708 | 40.7% | 3.9% | 381 | 38.6% | 4.4% | 327 | 43.3% | 3.5% | 159 | 24.7% | 3.9% |
| 3 personnes | 284 | 16.3% | 3.1% | 164 | 16.7% | 3.5% | 119 | 15.8% | 2.7% | 149 | 23.2% | 3.7% |
| 4 personnes | 239 | 13.8% | 2.6% | 155 | 15.7% | 3.4% | 84 | 11.2% | 1.8% | 149 | 23.1% | 3.1% |
| 5 personnes et + | 188 | 10.8% | 3.4% | 125 | 12.7% | 4.7% | 62 | 8.3% | 2.2% | 107 | 16.6% | 4.2% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 443 | 25.5% | 2.8% | 286 | 29.0% | 3.9% | 157 | 20.9% | 1.9% | 282 | 43.7% | 3.7% |
| Non | 1297 | 74.5% | 3.6% | 701 | 71.0% | 4.0% | 596 | 79.1% | 3.2% | 363 | 56.3% | 3.7% |
| Habitat | ||||||||||||
| Communes rurales | 254 | 14.6% | 2.1% | 140 | 14.2% | 2.5% | 114 | 15.1% | 1.8% | 74 | 11.4% | 2.3% |
| Agglo. - 20 000 hab | 227 | 13.1% | 2.5% | 123 | 12.5% | 2.9% | 104 | 13.8% | 2.2% | 74 | 11.5% | 2.9% |
| Agglo. 20 000 à 100 000 hab | 255 | 14.6% | 3.6% | 166 | 16.8% | 5.0% | 89 | 11.7% | 2.4% | 61 | 9.4% | 3.0% |
| Agglo. + 100 000 hab | 624 | 35.9% | 4.0% | 332 | 33.6% | 4.4% | 292 | 38.8% | 3.6% | 237 | 36.7% | 4.2% |
| Agglo. Paris | 379 | 21.8% | 4.4% | 225 | 22.8% | 5.5% | 155 | 20.5% | 3.4% | 200 | 31.0% | 5.0% |
| Régions INSEE | ||||||||||||
| Ile de France | 411 | 23.6% | 4.3% | 246 | 24.9% | 5.4% | 166 | 22.0% | 3.3% | 220 | 34.1% | 5.0% |
| Nord Pas de Calais | 74 | 4.3% | 2.3% | 50 | 5.1% | 3.3% | 24 | 3.2% | 1.4% | 27 | 4.3% | 2.8% |
| Lorraine | 56 | 3.2% | 2.9% | 29 | 2.9% | 3.1% | 28 | 3.7% | 2.8% | 12 | 1.8% | 2.2% |
| Alsace | 55 | 3.2% | 3.6% | 34 | 3.5% | 4.6% | 21 | 2.7% | 2.6% | 20 | 3.1% | 4.5% |
| Franche-Comté | 20 | 1.1% | 2.1% | 8 | 0.8% | 1.7% | 12 | 1.6% | 2.4% | 8 | 1.2% | 3.0% |
| Champagne Ardennes | 38 | 2.2% | 3.5% | 31 | 3.2% | 5.9% | 7 | 0.9% | 1.2% | 5 | 0.8% | 1.7% |
| Picardie | 26 | 1.5% | 1.7% | 16 | 1.6% | 2.1% | 10 | 1.3% | 1.3% | 5 | 0.7% | 1.1% |
| Bourgogne | 45 | 2.6% | 3.3% | 29 | 2.9% | 4.4% | 16 | 2.2% | 2.3% | 10 | 1.6% | 3.1% |
| Haute Normandie | 31 | 1.8% | 2.1% | 22 | 2.2% | 3.0% | 9 | 1.2% | 1.2% | 10 | 1.5% | 2.1% |
| Basse Normandie | 31 | 1.8% | 2.6% | 18 | 1.8% | 3.2% | 13 | 1.8% | 2.1% | 4 | 0.7% | 1.2% |
| Centre | 77 | 4.4% | 3.6% | 57 | 5.7% | 5.6% | 20 | 2.6% | 1.8% | 33 | 5.1% | 5.0% |
| Pays de Loire | 87 | 5.0% | 2.9% | 34 | 3.5% | 2.4% | 53 | 7.0% | 3.4% | 20 | 3.2% | 2.3% |
| Bretagne | 52 | 3.0% | 1.9% | 28 | 2.9% | 2.2% | 24 | 3.1% | 1.7% | 12 | 1.9% | 1.7% |
| Poitou Charentes | 58 | 3.4% | 3.9% | 27 | 2.7% | 3.7% | 32 | 4.2% | 4.1% | 18 | 2.8% | 4.8% |
| Aquitaine | 102 | 5.8% | 3.6% | 50 | 5.0% | 3.7% | 52 | 6.9% | 3.6% | 35 | 5.4% | 4.2% |
| Midi Pyrénées | 89 | 5.1% | 3.6% | 43 | 4.3% | 3.6% | 47 | 6.2% | 3.6% | 31 | 4.7% | 3.8% |
| Limousin | 15 | 0.9% | 2.5% | 10 | 1.1% | 3.5% | 5 | 0.7% | 1.5% | 3 | 0.4% | 1.8% |
| Auvergne | 34 | 1.9% | 3.0% | 15 | 1.5% | 2.8% | 19 | 2.5% | 3.2% | 6 | 1.0% | 2.1% |
| Rhône Alpes | 168 | 9.7% | 3.2% | 106 | 10.8% | 4.2% | 62 | 8.2% | 2.3% | 85 | 13.2% | 4.4% |
| Languedoc Roussillon | 106 | 6.1% | 4.6% | 51 | 5.1% | 4.6% | 56 | 7.4% | 4.6% | 31 | 4.7% | 4.2% |
| Provence Alpes Côte d'Azur, Corse | 164 | 9.4% | 3.7% | 84 | 8.5% | 4.0% | 80 | 10.6% | 3.5% | 51 | 7.8% | 3.3% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 1402 | 80.6% | 3.8% | 818 | 83.0% | 4.5% | 584 | 77.5% | 3.1% | 590 | 91.5% | 3.9% |
| Presque tous les jours | 158 | 9.1% | 2.8% | 78 | 8.0% | 3.1% | 79 | 10.5% | 2.6% | 38 | 5.9% | 2.4% |
| 1 à 2 fois par semaine | 65 | 3.7% | 2.4% | 34 | 3.4% | 2.9% | 31 | 4.1% | 2.0% | 17 | 2.6% | 3.2% |
| 1 à 3 fois par mois | 16 | 0.9% | 3.1% | 11 | 1.1% | 4.8% | 4 | 0.6% | 1.6% | - | - | - |
| Moins souvent | 6 | 0.4% | 1.1% | 5 | 0.5% | 1.6% | 2 | 0.3% | 0.7% | - | - | - |
| Jamais | 3 | 0.2% | 4.6% | - | - | - | 3 | 0.4% | 16.5% | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 24 | 1.4% | 1.4% | 9 | 0.9% | 1.2% | 15 | 2.0% | 1.6% | 5 | 0.8% | 3.1% |
| De 9 000 à moins de 12 000 euros par an | 78 | 4.5% | 2.9% | 55 | 5.6% | 5.3% | 23 | 3.0% | 1.4% | 5 | 0.8% | 2.0% |
| De 12 000 à moins de 18 000 euros par an | 120 | 6.9% | 2.2% | 51 | 5.1% | 2.3% | 69 | 9.1% | 2.2% | 16 | 2.5% | 2.4% |
| De 18 000 à moins de 24 000 euros par an | 144 | 8.3% | 2.1% | 68 | 6.8% | 2.3% | 76 | 10.1% | 2.0% | 51 | 7.9% | 3.6% |
| De 24 000 à moins de 36 000 euros par an | 345 | 19.8% | 2.9% | 181 | 18.3% | 3.2% | 164 | 21.7% | 2.7% | 89 | 13.8% | 2.5% |
| De 36 000 à moins de 45 000 euros par an | 262 | 15.1% | 3.6% | 139 | 14.0% | 3.7% | 123 | 16.4% | 3.4% | 95 | 14.8% | 3.3% |
| De 45 000 à moins de 65 000 euros par an | 316 | 18.1% | 4.5% | 218 | 22.1% | 5.5% | 98 | 13.0% | 3.2% | 149 | 23.0% | 4.0% |
| 65 000 euros et plus par an | 261 | 15.0% | 6.2% | 171 | 17.3% | 7.0% | 90 | 12.0% | 5.1% | 164 | 25.5% | 5.7% |
| Refus | 150 | 8.6% | 3.5% | 68 | 6.9% | 3.8% | 82 | 10.9% | 3.3% | 56 | 8.7% | 3.7% |
| Ne sait pas | 42 | 2.4% | 3.9% | 28 | 2.9% | 5.8% | 14 | 1.8% | 2.4% | 14 | 2.2% | 3.7% |
