L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 2430 | 100.0% | 4.7% | 2001 | 100.0% | 8.0% | 429 | 100.0% | 1.6% | 917 | 100.0% | 5.3% |
| Sexe | ||||||||||||
| Homme | 2001 | 82.4% | 8.0% | 2001 | 100.0% | 8.0% | - | - | - | 761 | 82.9% | 8.6% |
| Femme | 429 | 17.6% | 1.6% | - | - | - | 429 | 100.0% | 1.6% | 157 | 17.1% | 1.8% |
| Age | ||||||||||||
| 15 à 24 ans | 512 | 21.0% | 7.1% | 403 | 20.1% | 11.0% | 109 | 25.3% | 3.0% | 238 | 26.0% | 7.7% |
| 25 à 34 ans | 395 | 16.3% | 5.2% | 350 | 17.5% | 9.4% | 45 | 10.6% | 1.2% | 169 | 18.4% | 5.3% |
| 35 à 49 ans | 636 | 26.2% | 5.1% | 561 | 28.0% | 9.1% | 76 | 17.6% | 1.2% | 297 | 32.4% | 4.7% |
| 50 à 59 ans | 465 | 19.1% | 5.2% | 372 | 18.6% | 8.2% | 93 | 21.7% | 2.1% | 193 | 21.1% | 5.1% |
| 60 ans et plus | 422 | 17.4% | 2.7% | 316 | 15.8% | 4.6% | 106 | 24.8% | 1.2% | 19 | 2.1% | 1.9% |
| Individu | ||||||||||||
| Ménagères | 318 | 13.1% | 1.4% | - | - | - | 318 | 74.1% | 1.4% | 96 | 10.5% | 1.4% |
| Personne de référence | 1630 | 67.1% | 5.7% | 1540 | 77.0% | 7.5% | 90 | 20.9% | 1.1% | 571 | 62.2% | 6.7% |
| Responsable des achats | 1272 | 52.3% | 3.5% | 969 | 48.4% | 7.4% | 303 | 70.7% | 1.3% | 418 | 45.6% | 3.8% |
| PCS Individu | ||||||||||||
| Agriculteurs | 20 | 0.8% | 4.0% | 18 | 0.9% | 5.3% | 2 | 0.5% | 1.3% | 2 | 0.2% | 6.4% |
| Petits patrons | 124 | 5.1% | 7.7% | 112 | 5.6% | 9.6% | 12 | 2.7% | 2.7% | 122 | 13.3% | 8.5% |
| Affaires et Cadres | 237 | 9.8% | 4.8% | 200 | 10.0% | 7.1% | 37 | 8.6% | 1.8% | 225 | 24.5% | 5.1% |
| Professions intermédiaires | 354 | 14.6% | 4.9% | 301 | 15.0% | 8.3% | 53 | 12.3% | 1.5% | 319 | 34.7% | 5.4% |
| Employés | 292 | 12.0% | 3.5% | 201 | 10.0% | 8.9% | 91 | 21.1% | 1.5% | 19 | 2.1% | 1.0% |
| Ouvriers | 491 | 20.2% | 7.8% | 481 | 24.0% | 9.5% | 10 | 2.3% | 0.8% | 20 | 2.2% | 5.7% |
| Retraités | 394 | 16.2% | 3.1% | 292 | 14.6% | 4.8% | 102 | 23.9% | 1.5% | 2 | 0.3% | 1.2% |
| Autres inactifs | 518 | 21.3% | 5.0% | 396 | 19.8% | 10.9% | 123 | 28.6% | 1.8% | 209 | 22.7% | 6.4% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 30 | 1.2% | 4.0% | 25 | 1.3% | 6.4% | 5 | 1.1% | 1.3% | - | - | - |
| Petits patrons | 170 | 7.0% | 6.5% | 138 | 6.9% | 10.0% | 32 | 7.5% | 2.6% | 170 | 18.6% | 6.5% |
| Affaires et Cadres | 316 | 13.0% | 4.6% | 256 | 12.8% | 7.5% | 60 | 14.0% | 1.7% | 316 | 34.4% | 4.6% |
| Professions intermédiaires | 431 | 17.7% | 5.4% | 367 | 18.3% | 9.0% | 64 | 15.0% | 1.7% | 431 | 47.0% | 5.4% |
| Employés | 307 | 12.6% | 5.6% | 234 | 11.7% | 9.9% | 73 | 17.0% | 2.4% | - | - | - |
| Ouvriers | 563 | 23.2% | 5.9% | 512 | 25.6% | 10.1% | 50 | 11.7% | 1.1% | - | - | - |
| Retraités | 476 | 19.6% | 3.2% | 355 | 17.7% | 5.3% | 121 | 28.2% | 1.5% | - | - | - |
| Autres inactifs | 138 | 5.7% | 3.4% | 114 | 5.7% | 7.5% | 24 | 5.5% | 0.9% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 337 | 13.9% | 3.4% | 290 | 14.5% | 6.7% | 46 | 10.8% | 0.8% | 63 | 6.9% | 3.2% |
| 2 personnes | 713 | 29.3% | 3.9% | 535 | 26.7% | 6.2% | 178 | 41.6% | 1.9% | 181 | 19.7% | 4.4% |
| 3 personnes | 547 | 22.5% | 6.0% | 458 | 22.9% | 9.7% | 90 | 21.0% | 2.0% | 255 | 27.8% | 6.4% |
| 4 personnes | 494 | 20.3% | 5.3% | 428 | 21.4% | 9.5% | 65 | 15.3% | 1.4% | 262 | 28.6% | 5.5% |
| 5 personnes et + | 339 | 14.0% | 6.2% | 291 | 14.5% | 11.0% | 49 | 11.4% | 1.7% | 156 | 17.0% | 6.1% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 881 | 36.3% | 5.6% | 764 | 38.2% | 10.3% | 117 | 27.2% | 1.4% | 434 | 47.3% | 5.6% |
| Non | 1549 | 63.7% | 4.3% | 1237 | 61.8% | 7.1% | 312 | 72.8% | 1.7% | 483 | 52.7% | 5.0% |
| Habitat | ||||||||||||
| Communes rurales | 461 | 19.0% | 3.9% | 387 | 19.3% | 6.8% | 74 | 17.3% | 1.2% | 170 | 18.6% | 5.3% |
| Agglo. - 20 000 hab | 388 | 16.0% | 4.3% | 316 | 15.8% | 7.3% | 72 | 16.8% | 1.5% | 150 | 16.4% | 5.8% |
| Agglo. 20 000 à 100 000 hab | 394 | 16.2% | 5.6% | 307 | 15.3% | 9.2% | 87 | 20.3% | 2.4% | 141 | 15.4% | 7.0% |
| Agglo. + 100 000 hab | 824 | 33.9% | 5.3% | 699 | 34.9% | 9.4% | 125 | 29.1% | 1.6% | 290 | 31.6% | 5.2% |
| Agglo. Paris | 363 | 15.0% | 4.2% | 293 | 14.6% | 7.2% | 71 | 16.5% | 1.6% | 165 | 18.0% | 4.2% |
| Régions INSEE | ||||||||||||
| Ile de France | 401 | 16.5% | 4.2% | 326 | 16.3% | 7.1% | 75 | 17.5% | 1.5% | 186 | 20.3% | 4.3% |
| Nord Pas de Calais | 139 | 5.7% | 4.3% | 128 | 6.4% | 8.3% | 11 | 2.5% | 0.6% | 60 | 6.5% | 6.0% |
| Lorraine | 102 | 4.2% | 5.3% | 86 | 4.3% | 9.3% | 16 | 3.7% | 1.6% | 43 | 4.7% | 8.2% |
| Alsace | 56 | 2.3% | 3.6% | 42 | 2.1% | 5.6% | 14 | 3.3% | 1.8% | 18 | 2.0% | 4.1% |
| Franche-Comté | 53 | 2.2% | 5.5% | 46 | 2.3% | 9.9% | 7 | 1.6% | 1.4% | 12 | 1.3% | 4.8% |
| Champagne Ardennes | 38 | 1.6% | 3.5% | 31 | 1.5% | 5.9% | 7 | 1.7% | 1.3% | 13 | 1.4% | 4.5% |
| Picardie | 71 | 2.9% | 4.6% | 62 | 3.1% | 8.4% | 9 | 2.1% | 1.1% | 25 | 2.7% | 5.5% |
| Bourgogne | 75 | 3.1% | 5.5% | 64 | 3.2% | 9.8% | 10 | 2.4% | 1.5% | 26 | 2.8% | 7.6% |
| Haute Normandie | 56 | 2.3% | 3.7% | 46 | 2.3% | 6.5% | 9 | 2.2% | 1.2% | 24 | 2.6% | 5.2% |
| Basse Normandie | 56 | 2.3% | 4.7% | 52 | 2.6% | 9.2% | 4 | 1.0% | 0.7% | 24 | 2.6% | 6.7% |
| Centre | 89 | 3.7% | 4.2% | 71 | 3.6% | 7.0% | 18 | 4.1% | 1.6% | 29 | 3.2% | 4.4% |
| Pays de Loire | 109 | 4.5% | 3.6% | 99 | 5.0% | 6.9% | 9 | 2.2% | 0.6% | 34 | 3.8% | 3.9% |
| Bretagne | 115 | 4.7% | 4.3% | 96 | 4.8% | 7.5% | 19 | 4.5% | 1.4% | 28 | 3.1% | 4.0% |
| Poitou Charentes | 39 | 1.6% | 2.6% | 34 | 1.7% | 4.8% | 4 | 1.0% | 0.6% | 17 | 1.9% | 4.7% |
| Aquitaine | 120 | 4.9% | 4.3% | 101 | 5.1% | 7.6% | 19 | 4.4% | 1.3% | 39 | 4.3% | 4.7% |
| Midi Pyrénées | 141 | 5.8% | 5.7% | 101 | 5.1% | 8.5% | 40 | 9.4% | 3.1% | 49 | 5.4% | 6.1% |
| Limousin | 36 | 1.5% | 5.8% | 27 | 1.4% | 9.2% | 9 | 2.0% | 2.7% | 7 | 0.8% | 4.5% |
| Auvergne | 51 | 2.1% | 4.5% | 39 | 1.9% | 7.1% | 13 | 2.9% | 2.1% | 17 | 1.8% | 5.5% |
| Rhône Alpes | 312 | 12.8% | 6.0% | 248 | 12.4% | 9.9% | 63 | 14.8% | 2.3% | 146 | 15.9% | 7.5% |
| Languedoc Roussillon | 118 | 4.8% | 5.1% | 99 | 5.0% | 9.1% | 19 | 4.3% | 1.5% | 45 | 5.0% | 6.2% |
| Provence Alpes Côte d'Azur, Corse | 254 | 10.5% | 5.8% | 201 | 10.1% | 9.7% | 53 | 12.3% | 2.3% | 74 | 8.0% | 4.8% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 1852 | 76.2% | 5.0% | 1521 | 76.0% | 8.3% | 331 | 77.1% | 1.8% | 813 | 88.7% | 5.4% |
| Presque tous les jours | 239 | 9.8% | 4.3% | 188 | 9.4% | 7.4% | 51 | 12.0% | 1.7% | 72 | 7.8% | 4.5% |
| 1 à 2 fois par semaine | 133 | 5.5% | 4.9% | 97 | 4.8% | 8.4% | 36 | 8.5% | 2.3% | 26 | 2.8% | 5.0% |
| 1 à 3 fois par mois | 24 | 1.0% | 4.7% | 23 | 1.2% | 10.0% | 1 | 0.1% | 0.2% | 7 | 0.7% | 8.3% |
| Moins souvent | 16 | 0.7% | 2.9% | 16 | 0.8% | 5.7% | - | - | - | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 57 | 2.4% | 3.4% | 43 | 2.2% | 5.9% | 14 | 3.3% | 1.5% | 2 | 0.2% | 1.1% |
| De 9 000 à moins de 12 000 euros par an | 82 | 3.4% | 3.0% | 61 | 3.1% | 5.9% | 20 | 4.8% | 1.2% | 5 | 0.5% | 1.9% |
| De 12 000 à moins de 18 000 euros par an | 235 | 9.7% | 4.4% | 189 | 9.5% | 8.4% | 46 | 10.6% | 1.5% | 22 | 2.4% | 3.3% |
| De 18 000 à moins de 24 000 euros par an | 315 | 12.9% | 4.7% | 266 | 13.3% | 9.0% | 48 | 11.3% | 1.3% | 86 | 9.3% | 6.0% |
| De 24 000 à moins de 36 000 euros par an | 494 | 20.3% | 4.2% | 422 | 21.1% | 7.6% | 72 | 16.7% | 1.2% | 171 | 18.7% | 4.9% |
| De 36 000 à moins de 45 000 euros par an | 370 | 15.2% | 5.0% | 318 | 15.9% | 8.5% | 51 | 12.0% | 1.4% | 155 | 16.9% | 5.4% |
| De 45 000 à moins de 65 000 euros par an | 326 | 13.4% | 4.7% | 280 | 14.0% | 7.1% | 46 | 10.8% | 1.5% | 175 | 19.0% | 4.7% |
| 65 000 euros et plus par an | 254 | 10.5% | 6.0% | 195 | 9.8% | 8.0% | 59 | 13.7% | 3.3% | 173 | 18.8% | 6.0% |
| Refus | 225 | 9.3% | 5.3% | 175 | 8.8% | 9.9% | 50 | 11.7% | 2.0% | 96 | 10.5% | 6.5% |
| Ne sait pas | 73 | 3.0% | 6.8% | 51 | 2.5% | 10.4% | 22 | 5.1% | 3.7% | 33 | 3.5% | 8.4% |
