L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 1931 | 100.0% | 3.7% | 345 | 100.0% | 1.4% | 1587 | 100.0% | 5.8% | 776 | 100.0% | 4.5% |
| Sexe | ||||||||||||
| Homme | 345 | 17.8% | 1.4% | 345 | 100.0% | 1.4% | - | - | - | 138 | 17.8% | 1.6% |
| Femme | 1587 | 82.2% | 5.8% | - | - | - | 1587 | 100.0% | 5.8% | 638 | 82.2% | 7.5% |
| Age | ||||||||||||
| 15 à 24 ans | 398 | 20.6% | 5.5% | 38 | 11.1% | 1.0% | 360 | 22.7% | 10.1% | 167 | 21.5% | 5.4% |
| 25 à 34 ans | 214 | 11.1% | 2.8% | 15 | 4.2% | 0.4% | 200 | 12.6% | 5.2% | 89 | 11.4% | 2.8% |
| 35 à 49 ans | 460 | 23.8% | 3.7% | 102 | 29.5% | 1.6% | 359 | 22.6% | 5.7% | 283 | 36.4% | 4.5% |
| 50 à 59 ans | 345 | 17.9% | 3.8% | 94 | 27.4% | 2.1% | 251 | 15.8% | 5.6% | 172 | 22.2% | 4.5% |
| 60 ans et plus | 513 | 26.5% | 3.3% | 96 | 27.8% | 1.4% | 417 | 26.3% | 4.7% | 66 | 8.4% | 6.5% |
| Individu | ||||||||||||
| Ménagères | 1224 | 63.4% | 5.2% | - | - | - | 1224 | 77.2% | 5.2% | 498 | 64.2% | 7.1% |
| Personne de référence | 751 | 38.9% | 2.6% | 298 | 86.3% | 1.5% | 453 | 28.6% | 5.8% | 244 | 31.4% | 2.9% |
| Responsable des achats | 1381 | 71.5% | 3.8% | 196 | 57.0% | 1.5% | 1185 | 74.7% | 5.2% | 537 | 69.2% | 4.9% |
| PCS Individu | ||||||||||||
| Agriculteurs | 6 | 0.3% | 1.2% | - | - | - | 6 | 0.4% | 3.7% | 3 | 0.3% | 9.9% |
| Petits patrons | 46 | 2.4% | 2.8% | 22 | 6.5% | 1.9% | 23 | 1.5% | 5.4% | 44 | 5.7% | 3.1% |
| Affaires et Cadres | 261 | 13.5% | 5.3% | 63 | 18.3% | 2.2% | 197 | 12.4% | 9.4% | 233 | 30.0% | 5.3% |
| Professions intermédiaires | 230 | 11.9% | 3.2% | 30 | 8.7% | 0.8% | 200 | 12.6% | 5.6% | 188 | 24.2% | 3.2% |
| Employés | 314 | 16.2% | 3.8% | 30 | 8.7% | 1.3% | 284 | 17.9% | 4.6% | 91 | 11.7% | 5.0% |
| Ouvriers | 132 | 6.8% | 2.1% | 74 | 21.5% | 1.5% | 58 | 3.7% | 4.6% | 1 | 0.2% | 0.4% |
| Retraités | 343 | 17.8% | 2.7% | 62 | 18.0% | 1.0% | 281 | 17.7% | 4.2% | 18 | 2.3% | 8.5% |
| Autres inactifs | 600 | 31.0% | 5.8% | 63 | 18.2% | 1.7% | 537 | 33.8% | 8.0% | 199 | 25.6% | 6.1% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 18 | 0.9% | 2.4% | - | - | - | 18 | 1.2% | 5.2% | - | - | - |
| Petits patrons | 108 | 5.6% | 4.1% | 25 | 7.4% | 1.8% | 83 | 5.2% | 6.7% | 108 | 13.9% | 4.1% |
| Affaires et Cadres | 391 | 20.2% | 5.7% | 78 | 22.6% | 2.3% | 313 | 19.7% | 9.1% | 391 | 50.3% | 5.7% |
| Professions intermédiaires | 277 | 14.4% | 3.5% | 35 | 10.1% | 0.9% | 242 | 15.3% | 6.3% | 277 | 35.7% | 3.5% |
| Employés | 208 | 10.8% | 3.8% | 34 | 10.0% | 1.5% | 174 | 10.9% | 5.7% | - | - | - |
| Ouvriers | 298 | 15.4% | 3.1% | 75 | 21.7% | 1.5% | 223 | 14.0% | 5.0% | - | - | - |
| Retraités | 423 | 21.9% | 2.8% | 67 | 19.5% | 1.0% | 356 | 22.4% | 4.3% | - | - | - |
| Autres inactifs | 208 | 10.8% | 5.1% | 30 | 8.6% | 1.9% | 178 | 11.2% | 6.9% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 373 | 19.3% | 3.7% | 34 | 9.9% | 0.8% | 339 | 21.4% | 6.0% | 99 | 12.8% | 5.1% |
| 2 personnes | 599 | 31.0% | 3.3% | 125 | 36.2% | 1.4% | 475 | 29.9% | 5.0% | 200 | 25.8% | 4.9% |
| 3 personnes | 342 | 17.7% | 3.7% | 75 | 21.7% | 1.6% | 267 | 16.9% | 6.0% | 156 | 20.1% | 3.9% |
| 4 personnes | 373 | 19.3% | 4.0% | 75 | 21.8% | 1.7% | 298 | 18.8% | 6.3% | 213 | 27.4% | 4.5% |
| 5 personnes et + | 243 | 12.6% | 4.4% | 36 | 10.4% | 1.4% | 207 | 13.1% | 7.3% | 108 | 13.9% | 4.2% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 606 | 31.4% | 3.8% | 115 | 33.5% | 1.6% | 491 | 30.9% | 5.9% | 322 | 41.5% | 4.2% |
| Non | 1325 | 68.6% | 3.6% | 229 | 66.5% | 1.3% | 1096 | 69.1% | 5.8% | 454 | 58.5% | 4.7% |
| Habitat | ||||||||||||
| Communes rurales | 262 | 13.6% | 2.2% | 49 | 14.2% | 0.9% | 213 | 13.5% | 3.4% | 94 | 12.2% | 2.9% |
| Agglo. - 20 000 hab | 251 | 13.0% | 2.8% | 32 | 9.2% | 0.7% | 219 | 13.8% | 4.6% | 79 | 10.2% | 3.1% |
| Agglo. 20 000 à 100 000 hab | 231 | 12.0% | 3.3% | 60 | 17.3% | 1.8% | 171 | 10.8% | 4.7% | 75 | 9.6% | 3.7% |
| Agglo. + 100 000 hab | 697 | 36.1% | 4.5% | 98 | 28.4% | 1.3% | 599 | 37.8% | 7.5% | 271 | 34.9% | 4.8% |
| Agglo. Paris | 490 | 25.4% | 5.7% | 106 | 30.9% | 2.6% | 384 | 24.2% | 8.5% | 257 | 33.1% | 6.5% |
| Régions INSEE | ||||||||||||
| Ile de France | 529 | 27.4% | 5.5% | 113 | 32.7% | 2.5% | 417 | 26.3% | 8.3% | 267 | 34.3% | 6.1% |
| Nord Pas de Calais | 119 | 6.1% | 3.7% | 17 | 5.0% | 1.1% | 101 | 6.4% | 6.0% | 33 | 4.3% | 3.3% |
| Lorraine | 38 | 2.0% | 2.0% | 8 | 2.3% | 0.8% | 30 | 1.9% | 3.1% | 13 | 1.7% | 2.5% |
| Alsace | 52 | 2.7% | 3.4% | 3 | 1.0% | 0.5% | 49 | 3.1% | 6.1% | 12 | 1.5% | 2.7% |
| Franche-Comté | 39 | 2.0% | 4.1% | 2 | 0.5% | 0.4% | 38 | 2.4% | 7.6% | 16 | 2.1% | 6.4% |
| Champagne Ardennes | 32 | 1.7% | 3.0% | 6 | 1.8% | 1.2% | 26 | 1.6% | 4.6% | 15 | 1.9% | 5.3% |
| Picardie | 47 | 2.4% | 3.1% | 11 | 3.1% | 1.4% | 37 | 2.3% | 4.6% | 9 | 1.2% | 2.0% |
| Bourgogne | 44 | 2.3% | 3.2% | 11 | 3.3% | 1.8% | 32 | 2.0% | 4.6% | 19 | 2.4% | 5.6% |
| Haute Normandie | 35 | 1.8% | 2.4% | 4 | 1.2% | 0.6% | 31 | 2.0% | 4.0% | 18 | 2.3% | 3.9% |
| Basse Normandie | 29 | 1.5% | 2.4% | 4 | 1.3% | 0.8% | 25 | 1.6% | 3.9% | 10 | 1.3% | 2.8% |
| Centre | 65 | 3.4% | 3.1% | 6 | 1.7% | 0.6% | 59 | 3.7% | 5.4% | 25 | 3.2% | 3.8% |
| Pays de Loire | 71 | 3.7% | 2.4% | 12 | 3.3% | 0.8% | 59 | 3.7% | 3.8% | 28 | 3.6% | 3.1% |
| Bretagne | 84 | 4.4% | 3.2% | 29 | 8.4% | 2.3% | 56 | 3.5% | 4.0% | 16 | 2.1% | 2.3% |
| Poitou Charentes | 37 | 1.9% | 2.5% | 8 | 2.2% | 1.1% | 29 | 1.9% | 3.8% | 6 | 0.8% | 1.7% |
| Aquitaine | 95 | 4.9% | 3.4% | 19 | 5.6% | 1.4% | 76 | 4.8% | 5.2% | 39 | 5.0% | 4.7% |
| Midi Pyrénées | 84 | 4.3% | 3.4% | 12 | 3.5% | 1.0% | 72 | 4.5% | 5.6% | 33 | 4.3% | 4.1% |
| Limousin | 33 | 1.7% | 5.3% | 6 | 1.8% | 2.1% | 27 | 1.7% | 8.3% | 13 | 1.7% | 8.2% |
| Auvergne | 39 | 2.0% | 3.4% | 2 | 0.6% | 0.4% | 37 | 2.3% | 6.2% | 16 | 2.1% | 5.3% |
| Rhône Alpes | 173 | 9.0% | 3.3% | 35 | 10.0% | 1.4% | 138 | 8.7% | 5.1% | 71 | 9.1% | 3.7% |
| Languedoc Roussillon | 106 | 5.5% | 4.6% | 13 | 3.8% | 1.2% | 93 | 5.9% | 7.7% | 43 | 5.6% | 5.9% |
| Provence Alpes Côte d'Azur, Corse | 179 | 9.3% | 4.1% | 23 | 6.7% | 1.1% | 156 | 9.8% | 6.8% | 74 | 9.6% | 4.8% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 1532 | 79.3% | 4.1% | 266 | 77.1% | 1.4% | 1266 | 79.8% | 6.7% | 647 | 83.3% | 4.3% |
| Presque tous les jours | 199 | 10.3% | 3.6% | 38 | 11.0% | 1.5% | 161 | 10.2% | 5.3% | 74 | 9.5% | 4.7% |
| 1 à 2 fois par semaine | 98 | 5.1% | 3.6% | 23 | 6.7% | 2.0% | 75 | 4.7% | 4.8% | 34 | 4.3% | 6.5% |
| 1 à 3 fois par mois | 14 | 0.7% | 2.8% | 3 | 1.0% | 1.5% | 11 | 0.7% | 4.0% | 5 | 0.6% | 5.8% |
| Moins souvent | 29 | 1.5% | 5.2% | 9 | 2.5% | 3.0% | 21 | 1.3% | 7.4% | 16 | 2.0% | 29.0% |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 34 | 1.8% | 2.0% | 1 | 0.2% | 0.1% | 33 | 2.1% | 3.5% | 6 | 0.8% | 3.7% |
| De 9 000 à moins de 12 000 euros par an | 91 | 4.7% | 3.3% | 3 | 0.9% | 0.3% | 87 | 5.5% | 5.3% | 20 | 2.6% | 8.1% |
| De 12 000 à moins de 18 000 euros par an | 164 | 8.5% | 3.0% | 20 | 5.8% | 0.9% | 144 | 9.1% | 4.6% | 36 | 4.6% | 5.2% |
| De 18 000 à moins de 24 000 euros par an | 240 | 12.4% | 3.6% | 47 | 13.7% | 1.6% | 193 | 12.2% | 5.1% | 74 | 9.5% | 5.2% |
| De 24 000 à moins de 36 000 euros par an | 416 | 21.6% | 3.6% | 79 | 23.0% | 1.4% | 337 | 21.3% | 5.5% | 121 | 15.6% | 3.5% |
| De 36 000 à moins de 45 000 euros par an | 198 | 10.2% | 2.7% | 37 | 10.6% | 1.0% | 161 | 10.2% | 4.5% | 85 | 11.0% | 3.0% |
| De 45 000 à moins de 65 000 euros par an | 281 | 14.5% | 4.0% | 57 | 16.5% | 1.4% | 224 | 14.1% | 7.3% | 143 | 18.4% | 3.9% |
| 65 000 euros et plus par an | 268 | 13.9% | 6.3% | 75 | 21.8% | 3.1% | 192 | 12.1% | 10.8% | 196 | 25.2% | 6.8% |
| Refus | 176 | 9.1% | 4.2% | 21 | 6.1% | 1.2% | 155 | 9.7% | 6.3% | 64 | 8.3% | 4.3% |
| Ne sait pas | 65 | 3.4% | 6.1% | 5 | 1.5% | 1.0% | 60 | 3.8% | 10.3% | 31 | 3.9% | 7.9% |
