L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 1115 | 100.0% | 2.1% | 604 | 100.0% | 2.4% | 511 | 100.0% | 1.9% | 611 | 100.0% | 3.5% |
| Sexe | ||||||||||||
| Homme | 604 | 54.2% | 2.4% | 604 | 100.0% | 2.4% | - | - | - | 341 | 55.7% | 3.8% |
| Femme | 511 | 45.8% | 1.9% | - | - | - | 511 | 100.0% | 1.9% | 270 | 44.3% | 3.2% |
| Age | ||||||||||||
| 15 à 24 ans | 210 | 18.9% | 2.9% | 105 | 17.3% | 2.9% | 106 | 20.7% | 3.0% | 120 | 19.7% | 3.9% |
| 25 à 34 ans | 153 | 13.7% | 2.0% | 75 | 12.5% | 2.0% | 78 | 15.2% | 2.0% | 93 | 15.3% | 2.9% |
| 35 à 49 ans | 280 | 25.1% | 2.2% | 168 | 27.8% | 2.7% | 112 | 21.9% | 1.8% | 206 | 33.7% | 3.3% |
| 50 à 59 ans | 214 | 19.2% | 2.4% | 123 | 20.4% | 2.7% | 90 | 17.7% | 2.0% | 145 | 23.7% | 3.8% |
| 60 ans et plus | 258 | 23.1% | 1.6% | 133 | 22.0% | 1.9% | 125 | 24.5% | 1.4% | 46 | 7.6% | 4.6% |
| Individu | ||||||||||||
| Ménagères | 415 | 37.3% | 1.8% | - | - | - | 415 | 81.3% | 1.8% | 207 | 33.9% | 3.0% |
| Personne de référence | 647 | 58.1% | 2.3% | 468 | 77.5% | 2.3% | 180 | 35.2% | 2.3% | 349 | 57.2% | 4.1% |
| Responsable des achats | 716 | 64.3% | 2.0% | 323 | 53.6% | 2.5% | 393 | 76.9% | 1.7% | 385 | 63.1% | 3.5% |
| PCS Individu | ||||||||||||
| Agriculteurs | 5 | 0.4% | 0.9% | 3 | 0.4% | 0.8% | 2 | 0.4% | 1.1% | - | - | - |
| Petits patrons | 59 | 5.3% | 3.7% | 48 | 7.9% | 4.1% | 11 | 2.2% | 2.6% | 55 | 9.0% | 3.8% |
| Affaires et Cadres | 257 | 23.1% | 5.2% | 148 | 24.5% | 5.3% | 109 | 21.3% | 5.2% | 227 | 37.2% | 5.2% |
| Professions intermédiaires | 183 | 16.4% | 2.5% | 93 | 15.4% | 2.6% | 89 | 17.5% | 2.5% | 159 | 26.0% | 2.7% |
| Employés | 95 | 8.5% | 1.1% | 40 | 6.5% | 1.8% | 55 | 10.8% | 0.9% | 24 | 3.9% | 1.3% |
| Ouvriers | 44 | 3.9% | 0.7% | 42 | 6.9% | 0.8% | 2 | 0.4% | 0.2% | 7 | 1.1% | 1.9% |
| Retraités | 191 | 17.2% | 1.5% | 105 | 17.4% | 1.7% | 86 | 16.8% | 1.3% | 3 | 0.5% | 1.6% |
| Autres inactifs | 282 | 25.3% | 2.7% | 126 | 20.8% | 3.5% | 156 | 30.6% | 2.3% | 136 | 22.2% | 4.1% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 5 | 0.5% | 0.7% | 3 | 0.4% | 0.7% | 2 | 0.5% | 0.7% | - | - | - |
| Petits patrons | 73 | 6.5% | 2.8% | 54 | 9.0% | 3.9% | 19 | 3.7% | 1.5% | 73 | 12.0% | 2.8% |
| Affaires et Cadres | 335 | 30.1% | 4.9% | 179 | 29.7% | 5.3% | 156 | 30.5% | 4.5% | 335 | 54.9% | 4.9% |
| Professions intermédiaires | 203 | 18.2% | 2.6% | 107 | 17.7% | 2.6% | 96 | 18.7% | 2.5% | 203 | 33.2% | 2.6% |
| Employés | 96 | 8.6% | 1.8% | 47 | 7.9% | 2.0% | 48 | 9.5% | 1.6% | - | - | - |
| Ouvriers | 63 | 5.6% | 0.7% | 37 | 6.2% | 0.7% | 25 | 4.9% | 0.6% | - | - | - |
| Retraités | 234 | 21.0% | 1.6% | 128 | 21.1% | 1.9% | 106 | 20.8% | 1.3% | - | - | - |
| Autres inactifs | 106 | 9.5% | 2.6% | 48 | 8.0% | 3.2% | 58 | 11.4% | 2.3% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 219 | 19.6% | 2.2% | 89 | 14.7% | 2.0% | 130 | 25.5% | 2.3% | 84 | 13.8% | 4.3% |
| 2 personnes | 355 | 31.9% | 2.0% | 197 | 32.6% | 2.3% | 159 | 31.0% | 1.7% | 149 | 24.4% | 3.6% |
| 3 personnes | 257 | 23.1% | 2.8% | 138 | 22.9% | 2.9% | 119 | 23.2% | 2.7% | 167 | 27.3% | 4.2% |
| 4 personnes | 172 | 15.5% | 1.9% | 104 | 17.1% | 2.3% | 69 | 13.5% | 1.5% | 135 | 22.1% | 2.8% |
| 5 personnes et + | 111 | 10.0% | 2.0% | 77 | 12.7% | 2.9% | 34 | 6.7% | 1.2% | 76 | 12.5% | 3.0% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 320 | 28.7% | 2.0% | 187 | 30.9% | 2.5% | 133 | 26.0% | 1.6% | 238 | 39.0% | 3.1% |
| Non | 795 | 71.3% | 2.2% | 417 | 69.1% | 2.4% | 378 | 74.0% | 2.0% | 373 | 61.0% | 3.8% |
| Habitat | ||||||||||||
| Communes rurales | 155 | 13.9% | 1.3% | 85 | 14.1% | 1.5% | 70 | 13.8% | 1.1% | 74 | 12.2% | 2.3% |
| Agglo. - 20 000 hab | 124 | 11.1% | 1.4% | 68 | 11.3% | 1.6% | 55 | 10.8% | 1.2% | 65 | 10.6% | 2.5% |
| Agglo. 20 000 à 100 000 hab | 120 | 10.8% | 1.7% | 70 | 11.6% | 2.1% | 50 | 9.8% | 1.4% | 57 | 9.3% | 2.8% |
| Agglo. + 100 000 hab | 395 | 35.5% | 2.6% | 197 | 32.7% | 2.6% | 198 | 38.8% | 2.5% | 221 | 36.2% | 3.9% |
| Agglo. Paris | 321 | 28.8% | 3.7% | 184 | 30.4% | 4.5% | 137 | 26.8% | 3.1% | 194 | 31.7% | 4.9% |
| Régions INSEE | ||||||||||||
| Ile de France | 349 | 31.3% | 3.6% | 198 | 32.8% | 4.3% | 151 | 29.6% | 3.0% | 212 | 34.7% | 4.9% |
| Nord Pas de Calais | 37 | 3.4% | 1.2% | 26 | 4.3% | 1.7% | 12 | 2.3% | 0.7% | 19 | 3.1% | 1.9% |
| Lorraine | 21 | 1.9% | 1.1% | 11 | 1.8% | 1.2% | 10 | 1.9% | 1.0% | 11 | 1.7% | 2.0% |
| Alsace | 22 | 2.0% | 1.5% | 16 | 2.7% | 2.2% | 6 | 1.2% | 0.8% | 20 | 3.4% | 4.6% |
| Franche-Comté | 16 | 1.4% | 1.7% | 10 | 1.6% | 2.1% | 6 | 1.2% | 1.2% | 8 | 1.2% | 3.0% |
| Champagne Ardennes | 7 | 0.7% | 0.7% | 5 | 0.8% | 0.9% | 3 | 0.6% | 0.5% | 4 | 0.6% | 1.3% |
| Picardie | 10 | 0.9% | 0.7% | 5 | 0.8% | 0.7% | 5 | 1.0% | 0.6% | 4 | 0.6% | 0.9% |
| Bourgogne | 19 | 1.7% | 1.4% | 10 | 1.6% | 1.5% | 9 | 1.8% | 1.3% | 10 | 1.7% | 3.0% |
| Haute Normandie | 21 | 1.8% | 1.4% | 10 | 1.6% | 1.4% | 11 | 2.1% | 1.4% | 4 | 0.7% | 0.9% |
| Basse Normandie | 21 | 1.9% | 1.8% | 13 | 2.2% | 2.3% | 8 | 1.6% | 1.3% | 10 | 1.6% | 2.8% |
| Centre | 39 | 3.5% | 1.8% | 17 | 2.8% | 1.7% | 21 | 4.2% | 2.0% | 23 | 3.8% | 3.5% |
| Pays de Loire | 43 | 3.9% | 1.4% | 20 | 3.4% | 1.4% | 23 | 4.4% | 1.5% | 18 | 3.0% | 2.0% |
| Bretagne | 55 | 4.9% | 2.1% | 25 | 4.1% | 1.9% | 31 | 6.0% | 2.2% | 24 | 4.0% | 3.4% |
| Poitou Charentes | 38 | 3.4% | 2.5% | 18 | 3.0% | 2.6% | 19 | 3.8% | 2.5% | 13 | 2.2% | 3.6% |
| Aquitaine | 55 | 5.0% | 2.0% | 29 | 4.8% | 2.2% | 26 | 5.1% | 1.8% | 27 | 4.4% | 3.2% |
| Midi Pyrénées | 57 | 5.1% | 2.3% | 31 | 5.2% | 2.6% | 26 | 5.1% | 2.0% | 32 | 5.2% | 3.9% |
| Limousin | 8 | 0.7% | 1.3% | 4 | 0.7% | 1.4% | 4 | 0.8% | 1.2% | 5 | 0.8% | 3.0% |
| Auvergne | 12 | 1.0% | 1.0% | 4 | 0.7% | 0.8% | 7 | 1.4% | 1.2% | 4 | 0.7% | 1.4% |
| Rhône Alpes | 112 | 10.1% | 2.2% | 65 | 10.8% | 2.6% | 47 | 9.2% | 1.7% | 75 | 12.2% | 3.9% |
| Languedoc Roussillon | 62 | 5.6% | 2.7% | 34 | 5.6% | 3.1% | 28 | 5.6% | 2.4% | 30 | 5.0% | 4.2% |
| Provence Alpes Côte d'Azur, Corse | 110 | 9.8% | 2.5% | 52 | 8.7% | 2.5% | 57 | 11.2% | 2.5% | 59 | 9.7% | 3.8% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 987 | 88.6% | 2.7% | 538 | 89.1% | 2.9% | 449 | 87.9% | 2.4% | 569 | 93.1% | 3.8% |
| Presque tous les jours | 88 | 7.9% | 1.6% | 37 | 6.2% | 1.5% | 51 | 10.0% | 1.7% | 34 | 5.5% | 2.1% |
| 1 à 2 fois par semaine | 18 | 1.6% | 0.6% | 11 | 1.9% | 1.0% | 6 | 1.2% | 0.4% | 8 | 1.3% | 1.6% |
| 1 à 3 fois par mois | 9 | 0.8% | 1.9% | 5 | 0.8% | 2.0% | 5 | 0.9% | 1.7% | - | - | - |
| Moins souvent | 3 | 0.3% | 0.5% | 3 | 0.5% | 1.0% | - | - | - | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 40 | 3.6% | 2.4% | 14 | 2.3% | 1.9% | 26 | 5.1% | 2.7% | 9 | 1.5% | 5.1% |
| De 9 000 à moins de 12 000 euros par an | 26 | 2.3% | 1.0% | 10 | 1.7% | 1.0% | 16 | 3.1% | 1.0% | 10 | 1.6% | 3.9% |
| De 12 000 à moins de 18 000 euros par an | 68 | 6.1% | 1.3% | 32 | 5.2% | 1.4% | 36 | 7.1% | 1.2% | 22 | 3.6% | 3.3% |
| De 18 000 à moins de 24 000 euros par an | 85 | 7.6% | 1.3% | 46 | 7.6% | 1.6% | 39 | 7.7% | 1.0% | 28 | 4.6% | 2.0% |
| De 24 000 à moins de 36 000 euros par an | 239 | 21.5% | 2.0% | 121 | 20.1% | 2.2% | 118 | 23.1% | 1.9% | 126 | 20.7% | 3.6% |
| De 36 000 à moins de 45 000 euros par an | 149 | 13.4% | 2.0% | 82 | 13.6% | 2.2% | 67 | 13.2% | 1.9% | 86 | 14.1% | 3.0% |
| De 45 000 à moins de 65 000 euros par an | 215 | 19.3% | 3.1% | 130 | 21.5% | 3.3% | 85 | 16.6% | 2.8% | 123 | 20.1% | 3.3% |
| 65 000 euros et plus par an | 179 | 16.1% | 4.2% | 118 | 19.5% | 4.8% | 62 | 12.1% | 3.5% | 135 | 22.2% | 4.7% |
| Refus | 91 | 8.2% | 2.2% | 36 | 5.9% | 2.0% | 55 | 10.8% | 2.2% | 61 | 10.0% | 4.1% |
| Ne sait pas | 23 | 2.0% | 2.1% | 16 | 2.6% | 3.3% | 7 | 1.4% | 1.2% | 10 | 1.6% | 2.6% |
