L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 679 | 100.0% | 1.3% | 436 | 100.0% | 1.7% | 243 | 100.0% | 0.9% | 274 | 100.0% | 1.6% |
| Sexe | ||||||||||||
| Homme | 436 | 64.2% | 1.7% | 436 | 100.0% | 1.7% | - | - | - | 182 | 66.4% | 2.0% |
| Femme | 243 | 35.8% | 0.9% | - | - | - | 243 | 100.0% | 0.9% | 92 | 33.6% | 1.1% |
| Age | ||||||||||||
| 15 à 24 ans | 69 | 10.2% | 1.0% | 33 | 7.6% | 0.9% | 36 | 14.9% | 1.0% | 41 | 14.9% | 1.3% |
| 25 à 34 ans | 78 | 11.4% | 1.0% | 46 | 10.5% | 1.2% | 32 | 13.1% | 0.8% | 34 | 12.4% | 1.1% |
| 35 à 49 ans | 122 | 18.0% | 1.0% | 96 | 22.1% | 1.6% | 26 | 10.6% | 0.4% | 91 | 33.2% | 1.4% |
| 50 à 59 ans | 84 | 12.3% | 0.9% | 47 | 10.9% | 1.0% | 36 | 15.0% | 0.8% | 53 | 19.4% | 1.4% |
| 60 ans et plus | 326 | 48.0% | 2.1% | 213 | 48.9% | 3.1% | 113 | 46.4% | 1.3% | 55 | 20.1% | 5.5% |
| Individu | ||||||||||||
| Ménagères | 204 | 30.0% | 0.9% | - | - | - | 204 | 83.9% | 0.9% | 71 | 25.9% | 1.0% |
| Personne de référence | 435 | 64.1% | 1.5% | 384 | 88.1% | 1.9% | 51 | 20.9% | 0.6% | 167 | 60.9% | 2.0% |
| Responsable des achats | 412 | 60.7% | 1.1% | 207 | 47.6% | 1.6% | 204 | 84.2% | 0.9% | 156 | 56.9% | 1.4% |
| PCS Individu | ||||||||||||
| Agriculteurs | 5 | 0.8% | 1.1% | 5 | 1.3% | 1.6% | - | - | - | - | - | - |
| Petits patrons | 27 | 4.0% | 1.7% | 20 | 4.7% | 1.7% | 7 | 2.8% | 1.6% | 27 | 9.9% | 1.9% |
| Affaires et Cadres | 148 | 21.7% | 3.0% | 108 | 24.7% | 3.8% | 40 | 16.4% | 1.9% | 132 | 48.1% | 3.0% |
| Professions intermédiaires | 60 | 8.8% | 0.8% | 35 | 8.1% | 1.0% | 25 | 10.1% | 0.7% | 54 | 19.6% | 0.9% |
| Employés | 48 | 7.1% | 0.6% | 17 | 3.9% | 0.8% | 31 | 12.9% | 0.5% | 10 | 3.7% | 0.6% |
| Ouvriers | 37 | 5.4% | 0.6% | 34 | 7.9% | 0.7% | 2 | 0.9% | 0.2% | 4 | 1.6% | 1.2% |
| Retraités | 242 | 35.6% | 1.9% | 174 | 39.8% | 2.9% | 68 | 28.1% | 1.0% | 2 | 0.9% | 1.2% |
| Autres inactifs | 112 | 16.5% | 1.1% | 42 | 9.6% | 1.2% | 70 | 28.7% | 1.0% | 44 | 16.2% | 1.4% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 6 | 1.0% | 0.9% | 6 | 1.4% | 1.5% | 0 | 0.2% | 0.1% | - | - | - |
| Petits patrons | 41 | 6.1% | 1.6% | 23 | 5.3% | 1.7% | 18 | 7.4% | 1.5% | 41 | 15.1% | 1.6% |
| Affaires et Cadres | 170 | 25.0% | 2.5% | 117 | 26.9% | 3.4% | 52 | 21.5% | 1.5% | 170 | 61.9% | 2.5% |
| Professions intermédiaires | 63 | 9.3% | 0.8% | 41 | 9.5% | 1.0% | 22 | 8.9% | 0.6% | 63 | 23.1% | 0.8% |
| Employés | 37 | 5.5% | 0.7% | 20 | 4.7% | 0.9% | 17 | 7.0% | 0.6% | - | - | - |
| Ouvriers | 48 | 7.1% | 0.5% | 40 | 9.1% | 0.8% | 9 | 3.5% | 0.2% | - | - | - |
| Retraités | 271 | 40.0% | 1.8% | 179 | 41.0% | 2.7% | 92 | 38.1% | 1.1% | - | - | - |
| Autres inactifs | 42 | 6.1% | 1.0% | 9 | 2.1% | 0.6% | 32 | 13.4% | 1.3% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 110 | 16.3% | 1.1% | 71 | 16.2% | 1.6% | 40 | 16.4% | 0.7% | 35 | 12.9% | 1.8% |
| 2 personnes | 308 | 45.4% | 1.7% | 189 | 43.4% | 2.2% | 119 | 48.9% | 1.3% | 72 | 26.4% | 1.8% |
| 3 personnes | 104 | 15.4% | 1.1% | 65 | 15.0% | 1.4% | 39 | 16.1% | 0.9% | 62 | 22.6% | 1.5% |
| 4 personnes | 90 | 13.3% | 1.0% | 64 | 14.6% | 1.4% | 27 | 11.1% | 0.6% | 58 | 21.2% | 1.2% |
| 5 personnes et + | 66 | 9.7% | 1.2% | 47 | 10.8% | 1.8% | 18 | 7.6% | 0.7% | 46 | 16.9% | 1.8% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 132 | 19.4% | 0.8% | 89 | 20.4% | 1.2% | 43 | 17.6% | 0.5% | 92 | 33.6% | 1.2% |
| Non | 547 | 80.6% | 1.5% | 347 | 79.6% | 2.0% | 200 | 82.4% | 1.1% | 182 | 66.4% | 1.9% |
| Habitat | ||||||||||||
| Communes rurales | 92 | 13.5% | 0.8% | 68 | 15.7% | 1.2% | 23 | 9.6% | 0.4% | 31 | 11.3% | 1.0% |
| Agglo. - 20 000 hab | 80 | 11.8% | 0.9% | 42 | 9.7% | 1.0% | 38 | 15.5% | 0.8% | 32 | 11.7% | 1.2% |
| Agglo. 20 000 à 100 000 hab | 88 | 12.9% | 1.3% | 53 | 12.2% | 1.6% | 34 | 14.1% | 0.9% | 23 | 8.3% | 1.1% |
| Agglo. + 100 000 hab | 184 | 27.2% | 1.2% | 128 | 29.3% | 1.7% | 56 | 23.2% | 0.7% | 62 | 22.5% | 1.1% |
| Agglo. Paris | 235 | 34.7% | 2.7% | 144 | 33.1% | 3.5% | 91 | 37.6% | 2.0% | 127 | 46.2% | 3.2% |
| Régions INSEE | ||||||||||||
| Ile de France | 258 | 38.0% | 2.7% | 151 | 34.6% | 3.3% | 107 | 44.2% | 2.1% | 134 | 48.9% | 3.1% |
| Nord Pas de Calais | 19 | 2.8% | 0.6% | 16 | 3.7% | 1.1% | 3 | 1.3% | 0.2% | 10 | 3.7% | 1.0% |
| Lorraine | 15 | 2.2% | 0.8% | 8 | 1.9% | 0.9% | 7 | 2.7% | 0.7% | 6 | 2.2% | 1.1% |
| Alsace | 19 | 2.8% | 1.2% | 18 | 4.1% | 2.4% | 1 | 0.4% | 0.1% | 11 | 4.2% | 2.6% |
| Franche-Comté | 13 | 1.9% | 1.4% | 13 | 2.9% | 2.8% | 0 | 0.2% | 0.1% | 2 | 0.6% | 0.6% |
| Champagne Ardennes | 10 | 1.4% | 0.9% | 7 | 1.6% | 1.3% | 3 | 1.2% | 0.5% | 3 | 1.0% | 1.0% |
| Picardie | 10 | 1.5% | 0.6% | 6 | 1.3% | 0.7% | 4 | 1.8% | 0.5% | 4 | 1.3% | 0.8% |
| Bourgogne | 21 | 3.1% | 1.6% | 12 | 2.7% | 1.8% | 9 | 3.9% | 1.3% | 7 | 2.6% | 2.1% |
| Haute Normandie | 14 | 2.0% | 0.9% | 9 | 2.1% | 1.3% | 5 | 1.9% | 0.6% | 5 | 1.7% | 1.0% |
| Basse Normandie | 1 | 0.1% | 0.1% | 1 | 0.2% | 0.2% | - | - | - | - | - | - |
| Centre | 26 | 3.8% | 1.2% | 22 | 5.0% | 2.1% | 4 | 1.8% | 0.4% | 10 | 3.6% | 1.5% |
| Pays de Loire | 31 | 4.6% | 1.0% | 23 | 5.2% | 1.6% | 8 | 3.4% | 0.5% | 10 | 3.7% | 1.1% |
| Bretagne | 19 | 2.8% | 0.7% | 14 | 3.1% | 1.1% | 6 | 2.3% | 0.4% | 3 | 1.1% | 0.4% |
| Poitou Charentes | 14 | 2.1% | 0.9% | 8 | 1.7% | 1.1% | 7 | 2.7% | 0.8% | 4 | 1.5% | 1.1% |
| Aquitaine | 30 | 4.4% | 1.1% | 13 | 3.0% | 1.0% | 17 | 6.9% | 1.1% | 7 | 2.5% | 0.8% |
| Midi Pyrénées | 20 | 3.0% | 0.8% | 14 | 3.2% | 1.2% | 6 | 2.5% | 0.5% | 9 | 3.2% | 1.1% |
| Limousin | 8 | 1.1% | 1.2% | 5 | 1.2% | 1.8% | 2 | 1.0% | 0.7% | 2 | 0.9% | 1.4% |
| Auvergne | 14 | 2.1% | 1.3% | 7 | 1.7% | 1.3% | 7 | 2.9% | 1.2% | 5 | 1.8% | 1.6% |
| Rhône Alpes | 52 | 7.6% | 1.0% | 33 | 7.6% | 1.3% | 18 | 7.6% | 0.7% | 21 | 7.5% | 1.1% |
| Languedoc Roussillon | 42 | 6.2% | 1.8% | 29 | 6.6% | 2.6% | 13 | 5.4% | 1.1% | 4 | 1.3% | 0.5% |
| Provence Alpes Côte d'Azur, Corse | 43 | 6.3% | 1.0% | 29 | 6.6% | 1.4% | 14 | 5.8% | 0.6% | 19 | 6.8% | 1.2% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 551 | 81.2% | 1.5% | 355 | 81.4% | 1.9% | 196 | 80.8% | 1.0% | 258 | 94.1% | 1.7% |
| Presque tous les jours | 66 | 9.7% | 1.2% | 30 | 6.8% | 1.2% | 36 | 14.9% | 1.2% | 10 | 3.8% | 0.7% |
| 1 à 2 fois par semaine | 33 | 4.8% | 1.2% | 30 | 6.8% | 2.6% | 3 | 1.3% | 0.2% | 6 | 2.0% | 1.1% |
| 1 à 3 fois par mois | 6 | 1.0% | 1.3% | 2 | 0.5% | 1.0% | 4 | 1.7% | 1.5% | - | - | - |
| Moins souvent | 4 | 0.6% | 0.8% | 3 | 0.8% | 1.2% | 1 | 0.4% | 0.3% | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 5 | 0.7% | 0.3% | 3 | 0.7% | 0.4% | 2 | 0.7% | 0.2% | - | - | - |
| De 9 000 à moins de 12 000 euros par an | 19 | 2.8% | 0.7% | 9 | 2.2% | 0.9% | 10 | 4.0% | 0.6% | - | - | - |
| De 12 000 à moins de 18 000 euros par an | 34 | 4.9% | 0.6% | 22 | 5.0% | 1.0% | 12 | 4.8% | 0.4% | 5 | 1.7% | 0.7% |
| De 18 000 à moins de 24 000 euros par an | 47 | 7.0% | 0.7% | 15 | 3.4% | 0.5% | 32 | 13.3% | 0.9% | 14 | 5.0% | 1.0% |
| De 24 000 à moins de 36 000 euros par an | 106 | 15.6% | 0.9% | 64 | 14.6% | 1.1% | 43 | 17.6% | 0.7% | 35 | 12.6% | 1.0% |
| De 36 000 à moins de 45 000 euros par an | 69 | 10.2% | 0.9% | 47 | 10.8% | 1.3% | 22 | 9.0% | 0.6% | 30 | 10.9% | 1.0% |
| De 45 000 à moins de 65 000 euros par an | 138 | 20.4% | 2.0% | 106 | 24.3% | 2.7% | 33 | 13.4% | 1.1% | 48 | 17.6% | 1.3% |
| 65 000 euros et plus par an | 184 | 27.0% | 4.3% | 123 | 28.2% | 5.0% | 60 | 24.9% | 3.4% | 110 | 40.0% | 3.8% |
| Refus | 62 | 9.2% | 1.5% | 38 | 8.7% | 2.1% | 24 | 10.1% | 1.0% | 25 | 9.2% | 1.7% |
| Ne sait pas | 15 | 2.1% | 1.4% | 9 | 2.1% | 1.9% | 5 | 2.2% | 0.9% | 8 | 3.0% | 2.1% |
