L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 622 | 100.0% | 1.2% | 328 | 100.0% | 1.3% | 295 | 100.0% | 1.1% | 142 | 100.0% | 0.8% |
| Sexe | ||||||||||||
| Homme | 328 | 52.6% | 1.3% | 328 | 100.0% | 1.3% | - | - | - | 73 | 51.3% | 0.8% |
| Femme | 295 | 47.4% | 1.1% | - | - | - | 295 | 100.0% | 1.1% | 69 | 48.7% | 0.8% |
| Age | ||||||||||||
| 15 à 24 ans | 54 | 8.8% | 0.7% | 34 | 10.5% | 0.9% | 20 | 6.8% | 0.6% | 13 | 9.1% | 0.4% |
| 25 à 34 ans | 82 | 13.2% | 1.1% | 27 | 8.3% | 0.7% | 55 | 18.7% | 1.4% | 23 | 16.0% | 0.7% |
| 35 à 49 ans | 182 | 29.3% | 1.5% | 94 | 28.8% | 1.5% | 88 | 29.8% | 1.4% | 67 | 47.3% | 1.1% |
| 50 à 59 ans | 125 | 20.2% | 1.4% | 75 | 23.0% | 1.6% | 50 | 17.0% | 1.1% | 33 | 23.1% | 0.8% |
| 60 ans et plus | 178 | 28.6% | 1.1% | 96 | 29.3% | 1.4% | 82 | 27.7% | 0.9% | 6 | 4.6% | 0.7% |
| Individu | ||||||||||||
| Ménagères | 268 | 43.1% | 1.1% | - | - | - | 268 | 90.9% | 1.1% | 60 | 42.6% | 0.9% |
| Personne de référence | 349 | 56.1% | 1.2% | 292 | 89.2% | 1.4% | 57 | 19.4% | 0.7% | 75 | 52.9% | 0.9% |
| Responsable des achats | 445 | 71.5% | 1.2% | 177 | 54.1% | 1.4% | 268 | 90.8% | 1.2% | 82 | 57.9% | 0.7% |
| PCS Individu | ||||||||||||
| Agriculteurs | 8 | 1.3% | 1.6% | 7 | 2.1% | 2.0% | 1 | 0.4% | 0.8% | - | - | - |
| Petits patrons | 18 | 2.8% | 1.1% | 15 | 4.5% | 1.3% | 3 | 1.0% | 0.6% | 18 | 12.3% | 1.2% |
| Affaires et Cadres | 34 | 5.4% | 0.7% | 21 | 6.5% | 0.7% | 13 | 4.3% | 0.6% | 29 | 20.5% | 0.7% |
| Professions intermédiaires | 86 | 13.8% | 1.2% | 32 | 9.9% | 0.9% | 54 | 18.3% | 1.5% | 60 | 42.1% | 1.0% |
| Employés | 97 | 15.5% | 1.2% | 34 | 10.4% | 1.5% | 63 | 21.2% | 1.0% | 14 | 10.1% | 0.8% |
| Ouvriers | 87 | 14.0% | 1.4% | 77 | 23.6% | 1.5% | 10 | 3.3% | 0.7% | 1 | 0.8% | 0.3% |
| Retraités | 163 | 26.3% | 1.3% | 89 | 27.0% | 1.4% | 75 | 25.4% | 1.1% | 1 | 0.9% | 0.6% |
| Autres inactifs | 129 | 20.8% | 1.2% | 52 | 16.0% | 1.4% | 77 | 26.1% | 1.1% | 19 | 13.3% | 0.6% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 15 | 2.3% | 1.9% | 7 | 2.1% | 1.7% | 8 | 2.6% | 2.3% | - | - | - |
| Petits patrons | 27 | 4.3% | 1.0% | 15 | 4.7% | 1.2% | 11 | 3.8% | 0.9% | 27 | 18.9% | 1.0% |
| Affaires et Cadres | 37 | 5.9% | 0.5% | 25 | 7.7% | 0.7% | 12 | 3.9% | 0.3% | 37 | 25.8% | 0.5% |
| Professions intermédiaires | 78 | 12.6% | 1.0% | 32 | 9.8% | 0.8% | 46 | 15.7% | 1.2% | 78 | 55.3% | 1.0% |
| Employés | 75 | 12.0% | 1.4% | 39 | 12.0% | 1.7% | 36 | 12.1% | 1.2% | - | - | - |
| Ouvriers | 158 | 25.4% | 1.7% | 76 | 23.2% | 1.5% | 82 | 27.8% | 1.9% | - | - | - |
| Retraités | 180 | 28.9% | 1.2% | 92 | 28.1% | 1.4% | 88 | 29.9% | 1.1% | - | - | - |
| Autres inactifs | 53 | 8.5% | 1.3% | 40 | 12.3% | 2.5% | 12 | 4.2% | 0.5% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 116 | 18.6% | 1.2% | 72 | 22.0% | 1.6% | 44 | 14.8% | 0.8% | 11 | 7.9% | 0.6% |
| 2 personnes | 190 | 30.5% | 1.1% | 101 | 30.8% | 1.2% | 89 | 30.2% | 0.9% | 32 | 22.8% | 0.8% |
| 3 personnes | 101 | 16.2% | 1.1% | 53 | 16.3% | 1.2% | 47 | 16.1% | 1.0% | 28 | 19.9% | 0.7% |
| 4 personnes | 127 | 20.4% | 1.4% | 58 | 17.7% | 1.3% | 69 | 23.3% | 1.5% | 39 | 27.6% | 0.8% |
| 5 personnes et + | 89 | 14.3% | 1.6% | 43 | 13.1% | 1.6% | 46 | 15.5% | 1.6% | 31 | 21.7% | 1.2% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 215 | 34.5% | 1.4% | 110 | 33.5% | 1.5% | 105 | 35.7% | 1.3% | 76 | 53.4% | 1.0% |
| Non | 407 | 65.5% | 1.1% | 218 | 66.5% | 1.2% | 190 | 64.3% | 1.0% | 66 | 46.6% | 0.7% |
| Habitat | ||||||||||||
| Communes rurales | 190 | 30.5% | 1.6% | 102 | 31.2% | 1.8% | 88 | 29.7% | 1.4% | 48 | 33.7% | 1.5% |
| Agglo. - 20 000 hab | 143 | 23.0% | 1.6% | 62 | 19.1% | 1.5% | 81 | 27.4% | 1.7% | 28 | 19.7% | 1.1% |
| Agglo. 20 000 à 100 000 hab | 109 | 17.5% | 1.6% | 65 | 19.8% | 1.9% | 44 | 14.9% | 1.2% | 27 | 18.8% | 1.4% |
| Agglo. + 100 000 hab | 143 | 22.9% | 0.9% | 66 | 20.2% | 0.9% | 76 | 25.9% | 1.0% | 28 | 19.5% | 0.5% |
| Agglo. Paris | 38 | 6.1% | 0.4% | 32 | 9.7% | 0.8% | 6 | 2.0% | 0.1% | 12 | 8.3% | 0.3% |
| Régions INSEE | ||||||||||||
| Ile de France | 41 | 6.6% | 0.4% | 35 | 10.5% | 0.8% | 7 | 2.3% | 0.1% | 12 | 8.3% | 0.3% |
| Nord Pas de Calais | 216 | 34.7% | 6.7% | 119 | 36.4% | 7.8% | 96 | 32.7% | 5.7% | 60 | 42.4% | 6.2% |
| Champagne Ardennes | 36 | 5.7% | 3.3% | 21 | 6.4% | 4.0% | 15 | 5.0% | 2.6% | 3 | 2.4% | 1.1% |
| Picardie | 168 | 27.0% | 10.9% | 78 | 23.7% | 10.4% | 91 | 30.8% | 11.4% | 38 | 26.7% | 9.0% |
| Haute Normandie | 2 | 0.4% | 0.2% | - | - | - | 2 | 0.8% | 0.3% | - | - | - |
| Centre | 44 | 7.0% | 2.1% | 21 | 6.4% | 2.1% | 23 | 7.6% | 2.1% | 8 | 5.4% | 1.2% |
| Aquitaine | 37 | 6.0% | 1.3% | 20 | 6.0% | 1.5% | 17 | 5.9% | 1.2% | 10 | 6.8% | 1.1% |
| Midi Pyrénées | 30 | 4.8% | 1.2% | 11 | 3.3% | 0.9% | 19 | 6.5% | 1.5% | 4 | 2.8% | 0.5% |
| Limousin | 3 | 0.5% | 0.5% | - | - | - | 3 | 1.1% | 1.0% | 1 | 0.5% | 0.5% |
| Auvergne | 44 | 7.0% | 3.9% | 22 | 6.7% | 4.0% | 22 | 7.3% | 3.7% | 7 | 4.7% | 2.1% |
| Rhône Alpes | 2 | 0.3% | - | 2 | 0.5% | 0.1% | - | - | - | - | - | - |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 426 | 68.4% | 1.2% | 216 | 66.0% | 1.2% | 209 | 71.0% | 1.2% | 121 | 85.2% | 0.8% |
| Presque tous les jours | 58 | 9.3% | 1.0% | 33 | 10.1% | 1.2% | 25 | 8.5% | 0.8% | 11 | 7.9% | 0.6% |
| 1 à 2 fois par semaine | 25 | 4.0% | 1.0% | 15 | 4.5% | 1.4% | 10 | 3.4% | 0.7% | 6 | 4.3% | 1.2% |
| 1 à 3 fois par mois | 5 | 0.8% | 1.1% | 4 | 1.2% | 2.1% | 1 | 0.4% | 0.4% | 2 | 1.1% | 2.4% |
| Moins souvent | 10 | 1.6% | 1.4% | 8 | 2.3% | 2.1% | 2 | 0.8% | 0.7% | 2 | 1.4% | 4.2% |
| Jamais | 2 | 0.3% | 2.8% | - | - | - | 2 | 0.7% | 6.6% | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 33 | 5.3% | 1.8% | 21 | 6.4% | 2.8% | 12 | 4.0% | 1.1% | - | - | - |
| De 9 000 à moins de 12 000 euros par an | 37 | 5.9% | 1.2% | 23 | 7.0% | 2.0% | 14 | 4.7% | 0.8% | 1 | 0.9% | 0.5% |
| De 12 000 à moins de 18 000 euros par an | 83 | 13.3% | 1.5% | 46 | 14.2% | 1.9% | 36 | 12.2% | 1.2% | 7 | 4.9% | 1.1% |
| De 18 000 à moins de 24 000 euros par an | 80 | 12.8% | 1.2% | 51 | 15.5% | 1.7% | 29 | 9.9% | 0.8% | 11 | 7.8% | 0.8% |
| De 24 000 à moins de 36 000 euros par an | 180 | 28.9% | 1.6% | 82 | 25.0% | 1.5% | 98 | 33.2% | 1.6% | 40 | 28.4% | 1.2% |
| De 36 000 à moins de 45 000 euros par an | 84 | 13.4% | 1.2% | 35 | 10.8% | 1.0% | 48 | 16.3% | 1.4% | 27 | 19.1% | 0.9% |
| De 45 000 à moins de 65 000 euros par an | 61 | 9.8% | 0.8% | 35 | 10.6% | 0.9% | 26 | 8.9% | 0.8% | 24 | 17.0% | 0.6% |
| 65 000 euros et plus par an | 32 | 5.1% | 0.8% | 20 | 6.2% | 0.9% | 12 | 4.0% | 0.7% | 22 | 15.2% | 0.8% |
| Refus | 26 | 4.1% | 0.8% | 12 | 3.7% | 0.8% | 14 | 4.6% | 0.7% | 7 | 5.0% | 0.6% |
| Ne sait pas | 8 | 1.3% | 0.5% | 2 | 0.5% | 0.2% | 6 | 2.2% | 0.7% | 2 | 1.7% | 0.4% |
