L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 567 | 100.0% | 1.1% | 269 | 100.0% | 1.1% | 298 | 100.0% | 1.1% | 148 | 100.0% | 0.9% |
| Sexe | ||||||||||||
| Homme | 269 | 47.4% | 1.1% | 269 | 100.0% | 1.1% | - | - | - | 73 | 49.1% | 0.8% |
| Femme | 298 | 52.6% | 1.1% | - | - | - | 298 | 100.0% | 1.1% | 75 | 50.9% | 0.9% |
| Age | ||||||||||||
| 15 à 24 ans | 53 | 9.3% | 0.7% | 28 | 10.3% | 0.8% | 25 | 8.4% | 0.7% | 17 | 11.6% | 0.6% |
| 25 à 34 ans | 72 | 12.7% | 0.9% | 42 | 15.8% | 1.1% | 30 | 10.0% | 0.8% | 27 | 18.5% | 0.8% |
| 35 à 49 ans | 108 | 19.0% | 0.9% | 45 | 16.7% | 0.7% | 63 | 21.1% | 1.0% | 52 | 34.9% | 0.8% |
| 50 à 59 ans | 128 | 22.6% | 1.4% | 69 | 25.8% | 1.5% | 59 | 19.7% | 1.3% | 38 | 25.5% | 1.0% |
| 60 ans et plus | 207 | 36.4% | 1.3% | 85 | 31.5% | 1.2% | 122 | 40.9% | 1.4% | 14 | 9.4% | 1.6% |
| Individu | ||||||||||||
| Ménagères | 270 | 47.7% | 1.2% | - | - | - | 270 | 90.8% | 1.2% | 65 | 43.6% | 0.9% |
| Personne de référence | 294 | 51.9% | 1.0% | 229 | 85.3% | 1.1% | 65 | 21.8% | 0.8% | 64 | 43.4% | 0.8% |
| Responsable des achats | 372 | 65.6% | 1.0% | 125 | 46.3% | 0.9% | 247 | 83.0% | 1.1% | 88 | 59.4% | 0.8% |
| PCS Individu | ||||||||||||
| Agriculteurs | 2 | 0.4% | 0.4% | 2 | 0.8% | 0.6% | - | - | - | - | - | - |
| Petits patrons | 19 | 3.3% | 1.2% | 15 | 5.6% | 1.3% | 3 | 1.2% | 0.8% | 16 | 10.7% | 1.1% |
| Affaires et Cadres | 31 | 5.4% | 0.6% | 25 | 9.1% | 0.9% | 6 | 2.0% | 0.3% | 29 | 19.4% | 0.7% |
| Professions intermédiaires | 58 | 10.3% | 0.8% | 30 | 11.0% | 0.8% | 29 | 9.6% | 0.8% | 45 | 30.3% | 0.8% |
| Employés | 101 | 17.9% | 1.2% | 21 | 7.8% | 0.9% | 80 | 27.0% | 1.3% | 30 | 20.5% | 1.6% |
| Ouvriers | 86 | 15.3% | 1.4% | 71 | 26.4% | 1.4% | 15 | 5.2% | 1.2% | - | - | - |
| Retraités | 181 | 31.9% | 1.4% | 81 | 30.0% | 1.3% | 100 | 33.5% | 1.5% | 11 | 7.7% | 5.5% |
| Autres inactifs | 89 | 15.7% | 0.9% | 25 | 9.2% | 0.7% | 64 | 21.5% | 1.0% | 17 | 11.4% | 0.5% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 6 | 1.1% | 0.8% | 2 | 0.8% | 0.5% | 4 | 1.4% | 1.2% | - | - | - |
| Petits patrons | 29 | 5.1% | 1.1% | 11 | 4.2% | 0.8% | 17 | 5.8% | 1.3% | 29 | 19.3% | 1.1% |
| Affaires et Cadres | 59 | 10.5% | 0.9% | 29 | 10.9% | 0.9% | 30 | 10.2% | 0.9% | 59 | 40.1% | 0.9% |
| Professions intermédiaires | 60 | 10.6% | 0.8% | 32 | 11.9% | 0.8% | 28 | 9.4% | 0.7% | 60 | 40.5% | 0.8% |
| Employés | 45 | 7.9% | 0.8% | 24 | 8.9% | 1.0% | 21 | 7.1% | 0.7% | - | - | - |
| Ouvriers | 131 | 23.1% | 1.4% | 77 | 28.5% | 1.5% | 54 | 18.2% | 1.2% | - | - | - |
| Retraités | 207 | 36.5% | 1.4% | 83 | 30.7% | 1.2% | 124 | 41.8% | 1.5% | - | - | - |
| Autres inactifs | 29 | 5.2% | 0.7% | 11 | 4.1% | 0.7% | 18 | 6.2% | 0.7% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 79 | 13.9% | 0.8% | 33 | 12.2% | 0.7% | 46 | 15.5% | 0.8% | 11 | 7.4% | 0.6% |
| 2 personnes | 234 | 41.3% | 1.3% | 96 | 35.7% | 1.1% | 138 | 46.3% | 1.5% | 35 | 23.4% | 0.8% |
| 3 personnes | 100 | 17.7% | 1.1% | 59 | 22.1% | 1.3% | 41 | 13.8% | 0.9% | 26 | 17.4% | 0.7% |
| 4 personnes | 105 | 18.5% | 1.1% | 50 | 18.5% | 1.1% | 55 | 18.4% | 1.2% | 52 | 34.9% | 1.1% |
| 5 personnes et + | 49 | 8.6% | 0.9% | 31 | 11.5% | 1.1% | 18 | 6.0% | 0.6% | 25 | 16.9% | 1.0% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 144 | 25.4% | 0.9% | 69 | 25.6% | 0.9% | 75 | 25.2% | 0.9% | 62 | 42.2% | 0.8% |
| Non | 423 | 74.6% | 1.2% | 200 | 74.4% | 1.1% | 223 | 74.8% | 1.2% | 86 | 57.8% | 0.9% |
| Habitat | ||||||||||||
| Communes rurales | 107 | 18.9% | 0.9% | 45 | 16.8% | 0.8% | 62 | 20.8% | 1.0% | 32 | 21.5% | 1.0% |
| Agglo. - 20 000 hab | 89 | 15.6% | 1.0% | 40 | 14.7% | 0.9% | 49 | 16.4% | 1.0% | 17 | 11.8% | 0.7% |
| Agglo. 20 000 à 100 000 hab | 168 | 29.6% | 2.4% | 85 | 31.6% | 2.5% | 83 | 27.9% | 2.3% | 47 | 31.9% | 2.5% |
| Agglo. + 100 000 hab | 201 | 35.5% | 1.3% | 98 | 36.5% | 1.3% | 103 | 34.5% | 1.3% | 50 | 34.0% | 0.9% |
| Agglo. Paris | 2 | 0.4% | - | 1 | 0.4% | - | 1 | 0.4% | - | 1 | 0.8% | - |
| Régions INSEE | ||||||||||||
| Ile de France | 3 | 0.5% | - | 2 | 0.7% | - | 1 | 0.4% | - | 2 | 1.3% | - |
| Nord Pas de Calais | 335 | 59.2% | 10.4% | 167 | 62.0% | 10.8% | 169 | 56.6% | 10.0% | 82 | 55.3% | 8.4% |
| Lorraine | 1 | 0.2% | 0.1% | - | - | - | 1 | 0.3% | 0.1% | - | - | - |
| Auvergne | 1 | 0.2% | 0.1% | 1 | 0.4% | 0.2% | - | - | - | 1 | 0.7% | 0.3% |
| Rhône Alpes | 225 | 39.7% | 4.3% | 98 | 36.5% | 3.9% | 127 | 42.6% | 4.7% | 62 | 42.1% | 3.2% |
| Provence Alpes Côte d'Azur, Corse | 1 | 0.2% | - | 1 | 0.4% | - | - | - | - | 1 | 0.7% | 0.1% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 358 | 63.2% | 1.0% | 188 | 69.9% | 1.1% | 170 | 57.1% | 1.0% | 126 | 84.9% | 0.9% |
| Presque tous les jours | 43 | 7.6% | 0.7% | 15 | 5.5% | 0.5% | 28 | 9.4% | 0.9% | 7 | 5.0% | 0.4% |
| 1 à 2 fois par semaine | 30 | 5.3% | 1.2% | 22 | 8.2% | 2.0% | 8 | 2.7% | 0.5% | 1 | 0.7% | 0.2% |
| 1 à 3 fois par mois | 11 | 1.9% | 2.2% | 7 | 2.7% | 3.7% | 4 | 1.2% | 1.2% | - | - | - |
| Moins souvent | 9 | 1.6% | 1.3% | - | - | - | 9 | 3.1% | 2.5% | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 12 | 2.0% | 0.6% | 2 | 0.9% | 0.3% | 9 | 3.1% | 0.9% | 3 | 1.8% | 1.4% |
| De 9 000 à moins de 12 000 euros par an | 25 | 4.5% | 0.8% | 11 | 4.1% | 1.0% | 14 | 4.8% | 0.8% | 1 | 0.4% | 0.2% |
| De 12 000 à moins de 18 000 euros par an | 73 | 12.9% | 1.3% | 28 | 10.4% | 1.2% | 45 | 15.1% | 1.4% | 4 | 2.5% | 0.6% |
| De 18 000 à moins de 24 000 euros par an | 71 | 12.4% | 1.0% | 41 | 15.3% | 1.4% | 29 | 9.9% | 0.8% | 6 | 4.3% | 0.5% |
| De 24 000 à moins de 36 000 euros par an | 148 | 26.1% | 1.3% | 75 | 27.8% | 1.4% | 73 | 24.5% | 1.2% | 44 | 29.7% | 1.3% |
| De 36 000 à moins de 45 000 euros par an | 89 | 15.7% | 1.2% | 41 | 15.1% | 1.1% | 48 | 16.2% | 1.4% | 30 | 20.3% | 1.0% |
| De 45 000 à moins de 65 000 euros par an | 48 | 8.4% | 0.6% | 31 | 11.5% | 0.8% | 16 | 5.5% | 0.5% | 28 | 19.1% | 0.7% |
| 65 000 euros et plus par an | 32 | 5.7% | 0.8% | 19 | 7.1% | 0.8% | 13 | 4.4% | 0.8% | 17 | 11.8% | 0.6% |
| Refus | 44 | 7.8% | 1.3% | 11 | 4.3% | 0.8% | 33 | 10.9% | 1.7% | 12 | 7.8% | 1.0% |
| Ne sait pas | 26 | 4.6% | 1.6% | 10 | 3.6% | 1.3% | 16 | 5.5% | 1.8% | 4 | 2.4% | 0.6% |
