L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 2135 | 100.0% | 4.1% | 1041 | 100.0% | 4.2% | 1094 | 100.0% | 4.0% | 476 | 100.0% | 2.7% |
| Sexe | ||||||||||||
| Homme | 1041 | 48.8% | 4.2% | 1041 | 100.0% | 4.2% | - | - | - | 254 | 53.2% | 2.9% |
| Femme | 1094 | 51.2% | 4.0% | - | - | - | 1094 | 100.0% | 4.0% | 223 | 46.8% | 2.6% |
| Age | ||||||||||||
| 15 à 24 ans | 177 | 8.3% | 2.4% | 97 | 9.3% | 2.6% | 80 | 7.4% | 2.2% | 40 | 8.5% | 1.3% |
| 25 à 34 ans | 250 | 11.7% | 3.3% | 140 | 13.5% | 3.8% | 109 | 10.0% | 2.8% | 86 | 18.1% | 2.7% |
| 35 à 49 ans | 476 | 22.3% | 3.8% | 270 | 25.9% | 4.4% | 206 | 18.9% | 3.3% | 193 | 40.5% | 3.0% |
| 50 à 59 ans | 446 | 20.9% | 4.8% | 203 | 19.5% | 4.4% | 242 | 22.2% | 5.2% | 131 | 27.5% | 3.4% |
| 60 ans et plus | 786 | 36.8% | 5.1% | 331 | 31.8% | 4.9% | 455 | 41.6% | 5.3% | 26 | 5.5% | 3.0% |
| Individu | ||||||||||||
| Ménagères | 1009 | 47.3% | 4.3% | - | - | - | 1009 | 92.2% | 4.3% | 199 | 41.8% | 2.8% |
| Personne de référence | 1253 | 58.7% | 4.4% | 910 | 87.4% | 4.4% | 343 | 31.3% | 4.3% | 249 | 52.2% | 3.0% |
| Responsable des achats | 1566 | 73.4% | 4.3% | 573 | 55.0% | 4.4% | 993 | 90.8% | 4.3% | 347 | 72.9% | 3.2% |
| PCS Individu | ||||||||||||
| Agriculteurs | 46 | 2.2% | 9.2% | 39 | 3.7% | 11.3% | 8 | 0.7% | 4.8% | - | - | - |
| Petits patrons | 52 | 2.4% | 3.2% | 36 | 3.5% | 3.1% | 16 | 1.4% | 3.5% | 48 | 10.0% | 3.3% |
| Affaires et Cadres | 131 | 6.1% | 2.7% | 76 | 7.3% | 2.7% | 55 | 5.0% | 2.7% | 112 | 23.5% | 2.5% |
| Professions intermédiaires | 266 | 12.5% | 3.7% | 124 | 11.9% | 3.5% | 143 | 13.1% | 3.9% | 201 | 42.2% | 3.5% |
| Employés | 315 | 14.8% | 3.8% | 102 | 9.8% | 4.6% | 213 | 19.5% | 3.5% | 47 | 10.0% | 2.6% |
| Ouvriers | 326 | 15.3% | 5.1% | 252 | 24.2% | 5.0% | 74 | 6.8% | 5.6% | 15 | 3.2% | 4.4% |
| Retraités | 675 | 31.6% | 5.3% | 307 | 29.5% | 5.0% | 367 | 33.6% | 5.5% | 4 | 0.9% | 2.0% |
| Autres inactifs | 324 | 15.2% | 3.1% | 105 | 10.1% | 2.8% | 219 | 20.0% | 3.3% | 49 | 10.2% | 1.5% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 54 | 2.5% | 7.2% | 41 | 3.9% | 9.9% | 13 | 1.2% | 3.8% | - | - | - |
| Petits patrons | 82 | 3.8% | 3.1% | 42 | 4.1% | 3.2% | 40 | 3.6% | 3.1% | 82 | 17.2% | 3.1% |
| Affaires et Cadres | 157 | 7.3% | 2.3% | 90 | 8.6% | 2.6% | 67 | 6.1% | 2.0% | 157 | 32.9% | 2.3% |
| Professions intermédiaires | 238 | 11.1% | 3.0% | 121 | 11.7% | 3.0% | 116 | 10.6% | 3.0% | 238 | 49.9% | 3.0% |
| Employés | 192 | 9.0% | 3.5% | 103 | 9.9% | 4.3% | 90 | 8.2% | 2.9% | - | - | - |
| Ouvriers | 488 | 22.9% | 5.1% | 263 | 25.3% | 5.2% | 225 | 20.5% | 5.1% | - | - | - |
| Retraités | 747 | 35.0% | 5.0% | 327 | 31.4% | 4.9% | 420 | 38.4% | 5.2% | - | - | - |
| Autres inactifs | 177 | 8.3% | 4.2% | 53 | 5.1% | 3.4% | 124 | 11.3% | 4.7% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 429 | 20.1% | 4.3% | 179 | 17.2% | 4.1% | 250 | 22.8% | 4.4% | 45 | 9.4% | 2.5% |
| 2 personnes | 866 | 40.5% | 4.8% | 419 | 40.3% | 4.8% | 447 | 40.8% | 4.7% | 127 | 26.6% | 3.1% |
| 3 personnes | 347 | 16.3% | 3.8% | 174 | 16.8% | 3.8% | 173 | 15.8% | 3.8% | 111 | 23.4% | 2.9% |
| 4 personnes | 314 | 14.7% | 3.4% | 175 | 16.8% | 3.8% | 140 | 12.8% | 3.0% | 123 | 25.9% | 2.5% |
| 5 personnes et + | 179 | 8.4% | 3.3% | 94 | 9.0% | 3.5% | 85 | 7.8% | 3.1% | 70 | 14.7% | 2.7% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 545 | 25.5% | 3.5% | 264 | 25.3% | 3.6% | 281 | 25.7% | 3.4% | 222 | 46.6% | 2.9% |
| Non | 1590 | 74.5% | 4.4% | 778 | 74.7% | 4.4% | 813 | 74.3% | 4.3% | 254 | 53.4% | 2.6% |
| Habitat | ||||||||||||
| Communes rurales | 779 | 36.5% | 6.5% | 378 | 36.3% | 6.6% | 401 | 36.7% | 6.4% | 153 | 32.2% | 4.7% |
| Agglo. - 20 000 hab | 583 | 27.3% | 6.4% | 262 | 25.2% | 6.2% | 321 | 29.4% | 6.6% | 133 | 28.0% | 5.2% |
| Agglo. 20 000 à 100 000 hab | 382 | 17.9% | 5.5% | 195 | 18.8% | 5.8% | 186 | 17.0% | 5.2% | 94 | 19.7% | 5.1% |
| Agglo. + 100 000 hab | 149 | 7.0% | 1.0% | 83 | 7.9% | 1.1% | 67 | 6.1% | 0.8% | 39 | 8.2% | 0.7% |
| Agglo. Paris | 242 | 11.3% | 2.8% | 123 | 11.8% | 3.0% | 119 | 10.9% | 2.7% | 57 | 11.9% | 1.4% |
| Régions INSEE | ||||||||||||
| Ile de France | 430 | 20.1% | 4.5% | 210 | 20.1% | 4.6% | 220 | 20.1% | 4.4% | 108 | 22.6% | 2.5% |
| Nord Pas de Calais | 27 | 1.3% | 0.8% | 20 | 1.9% | 1.3% | 7 | 0.6% | 0.4% | 4 | 0.8% | 0.4% |
| Lorraine | 1 | - | - | 1 | 0.1% | 0.1% | - | - | - | 1 | 0.2% | 0.1% |
| Franche-Comté | 56 | 2.6% | 5.8% | 29 | 2.8% | 6.2% | 27 | 2.5% | 5.5% | 15 | 3.2% | 5.6% |
| Champagne Ardennes | 3 | 0.1% | 0.3% | 1 | 0.1% | 0.2% | 2 | 0.2% | 0.4% | 1 | 0.3% | 0.5% |
| Picardie | 73 | 3.4% | 4.7% | 36 | 3.4% | 4.8% | 37 | 3.4% | 4.7% | 14 | 2.9% | 3.3% |
| Bourgogne | 2 | 0.1% | 0.2% | - | - | - | 2 | 0.2% | 0.3% | 1 | 0.3% | 0.4% |
| Haute Normandie | 339 | 15.9% | 22.8% | 150 | 14.4% | 21.1% | 189 | 17.3% | 24.3% | 76 | 16.0% | 17.0% |
| Basse Normandie | 328 | 15.4% | 27.1% | 146 | 14.1% | 25.2% | 182 | 16.6% | 28.9% | 63 | 13.2% | 19.4% |
| Centre | 16 | 0.7% | 0.7% | 5 | 0.5% | 0.5% | 10 | 1.0% | 1.0% | 5 | 1.0% | 0.7% |
| Pays de Loire | 348 | 16.3% | 11.7% | 175 | 16.8% | 12.2% | 173 | 15.8% | 11.3% | 77 | 16.1% | 8.2% |
| Bretagne | 352 | 16.5% | 13.1% | 189 | 18.2% | 14.7% | 163 | 14.9% | 11.7% | 83 | 17.4% | 11.0% |
| Poitou Charentes | 3 | 0.1% | 0.2% | 2 | 0.2% | 0.3% | 1 | 0.1% | 0.1% | 1 | 0.3% | 0.3% |
| Aquitaine | 74 | 3.5% | 2.7% | 42 | 4.0% | 3.1% | 32 | 3.0% | 2.2% | 11 | 2.3% | 1.3% |
| Midi Pyrénées | 52 | 2.4% | 2.1% | 17 | 1.7% | 1.5% | 35 | 3.2% | 2.7% | 8 | 1.6% | 1.0% |
| Limousin | 1 | - | 0.2% | 0 | - | 0.2% | 1 | - | 0.2% | 1 | 0.1% | 0.3% |
| Auvergne | 19 | 0.9% | 1.6% | 9 | 0.9% | 1.7% | 9 | 0.8% | 1.6% | 2 | 0.4% | 0.6% |
| Rhône Alpes | 4 | 0.2% | 0.1% | 4 | 0.4% | 0.2% | - | - | - | 3 | 0.6% | 0.1% |
| Languedoc Roussillon | 6 | 0.3% | 0.3% | 3 | 0.3% | 0.3% | 3 | 0.3% | 0.3% | 3 | 0.7% | 0.5% |
| Provence Alpes Côte d'Azur, Corse | 1 | 0.1% | - | 1 | 0.1% | 0.1% | - | - | - | 0 | 0.1% | - |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 1266 | 59.3% | 3.6% | 678 | 65.1% | 3.9% | 587 | 53.7% | 3.4% | 416 | 87.3% | 2.8% |
| Presque tous les jours | 209 | 9.8% | 3.5% | 100 | 9.6% | 3.6% | 110 | 10.0% | 3.4% | 30 | 6.3% | 1.6% |
| 1 à 2 fois par semaine | 143 | 6.7% | 5.6% | 53 | 5.1% | 4.9% | 91 | 8.3% | 6.1% | 20 | 4.3% | 3.9% |
| 1 à 3 fois par mois | 17 | 0.8% | 3.5% | 2 | 0.2% | 1.2% | 15 | 1.3% | 5.1% | 2 | 0.5% | 3.7% |
| Moins souvent | 52 | 2.4% | 7.2% | 25 | 2.4% | 6.9% | 27 | 2.5% | 7.5% | - | - | - |
| Jamais | 3 | 0.1% | 4.1% | - | - | - | 3 | 0.3% | 9.6% | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 89 | 4.2% | 4.9% | 36 | 3.5% | 4.8% | 53 | 4.9% | 4.9% | 3 | 0.6% | 1.5% |
| De 9 000 à moins de 12 000 euros par an | 119 | 5.6% | 4.0% | 44 | 4.2% | 3.8% | 75 | 6.9% | 4.1% | 9 | 1.8% | 3.7% |
| De 12 000 à moins de 18 000 euros par an | 296 | 13.9% | 5.3% | 135 | 13.0% | 5.6% | 161 | 14.7% | 5.1% | 21 | 4.4% | 3.4% |
| De 18 000 à moins de 24 000 euros par an | 297 | 13.9% | 4.4% | 138 | 13.3% | 4.6% | 159 | 14.6% | 4.2% | 34 | 7.2% | 2.5% |
| De 24 000 à moins de 36 000 euros par an | 464 | 21.7% | 4.1% | 221 | 21.2% | 4.1% | 243 | 22.2% | 4.0% | 100 | 21.1% | 2.9% |
| De 36 000 à moins de 45 000 euros par an | 282 | 13.2% | 3.9% | 144 | 13.8% | 3.9% | 138 | 12.6% | 4.0% | 86 | 18.0% | 2.9% |
| De 45 000 à moins de 65 000 euros par an | 277 | 13.0% | 3.8% | 158 | 15.2% | 3.9% | 119 | 10.9% | 3.7% | 138 | 29.0% | 3.4% |
| 65 000 euros et plus par an | 104 | 4.9% | 2.6% | 62 | 6.0% | 2.8% | 42 | 3.8% | 2.5% | 52 | 10.8% | 1.9% |
| Refus | 140 | 6.6% | 4.1% | 58 | 5.6% | 4.0% | 82 | 7.5% | 4.2% | 25 | 5.3% | 2.2% |
| Ne sait pas | 65 | 3.1% | 3.9% | 44 | 4.2% | 6.0% | 21 | 1.9% | 2.3% | 9 | 1.8% | 1.5% |
