L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 517 | 100.0% | 1.0% | 422 | 100.0% | 1.7% | 95 | 100.0% | 0.3% | 191 | 100.0% | 1.1% |
| Sexe | ||||||||||||
| Homme | 422 | 81.7% | 1.7% | 422 | 100.0% | 1.7% | - | - | - | 163 | 84.9% | 1.9% |
| Femme | 95 | 18.3% | 0.3% | - | - | - | 95 | 100.0% | 0.3% | 29 | 15.1% | 0.3% |
| Age | ||||||||||||
| 15 à 24 ans | 60 | 11.7% | 0.8% | 54 | 12.7% | 1.5% | 7 | 7.1% | 0.2% | 37 | 19.5% | 1.2% |
| 25 à 34 ans | 61 | 11.8% | 0.8% | 49 | 11.5% | 1.3% | 12 | 13.0% | 0.3% | 28 | 14.5% | 0.9% |
| 35 à 49 ans | 103 | 19.9% | 0.8% | 88 | 20.9% | 1.4% | 14 | 15.0% | 0.2% | 60 | 31.5% | 1.0% |
| 50 à 59 ans | 131 | 25.3% | 1.4% | 114 | 27.0% | 2.5% | 17 | 17.8% | 0.4% | 62 | 32.3% | 1.6% |
| 60 ans et plus | 162 | 31.4% | 1.1% | 118 | 27.9% | 1.7% | 45 | 47.1% | 0.5% | 4 | 2.1% | 0.5% |
| Individu | ||||||||||||
| Ménagères | 84 | 16.2% | 0.4% | - | - | - | 84 | 88.5% | 0.4% | 21 | 11.1% | 0.3% |
| Personne de référence | 377 | 72.8% | 1.3% | 349 | 82.7% | 1.7% | 27 | 28.6% | 0.3% | 137 | 71.7% | 1.6% |
| Responsable des achats | 318 | 61.4% | 0.9% | 238 | 56.2% | 1.8% | 80 | 84.6% | 0.3% | 111 | 57.9% | 1.0% |
| PCS Individu | ||||||||||||
| Agriculteurs | 6 | 1.2% | 1.3% | 6 | 1.5% | 1.9% | - | - | - | - | - | - |
| Petits patrons | 8 | 1.5% | 0.5% | 8 | 1.9% | 0.7% | - | - | - | 7 | 3.7% | 0.5% |
| Affaires et Cadres | 51 | 9.9% | 1.0% | 42 | 10.0% | 1.5% | 9 | 9.5% | 0.4% | 49 | 25.5% | 1.1% |
| Professions intermédiaires | 102 | 19.7% | 1.4% | 84 | 19.9% | 2.4% | 18 | 18.9% | 0.5% | 92 | 48.2% | 1.6% |
| Employés | 49 | 9.5% | 0.6% | 36 | 8.6% | 1.6% | 13 | 13.5% | 0.2% | 7 | 3.5% | 0.4% |
| Ouvriers | 95 | 18.4% | 1.5% | 90 | 21.4% | 1.8% | 5 | 5.2% | 0.4% | 8 | 4.3% | 2.4% |
| Retraités | 153 | 29.6% | 1.2% | 117 | 27.6% | 1.9% | 36 | 38.5% | 0.6% | - | - | - |
| Autres inactifs | 52 | 10.1% | 0.5% | 38 | 9.1% | 1.0% | 14 | 14.4% | 0.2% | 28 | 14.8% | 0.9% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 7 | 1.4% | 1.0% | 7 | 1.7% | 1.7% | 0 | 0.3% | 0.1% | - | - | - |
| Petits patrons | 19 | 3.6% | 0.7% | 16 | 3.9% | 1.2% | 2 | 2.4% | 0.2% | 19 | 9.7% | 0.7% |
| Affaires et Cadres | 64 | 12.3% | 0.9% | 58 | 13.7% | 1.7% | 6 | 6.4% | 0.2% | 64 | 33.3% | 0.9% |
| Professions intermédiaires | 109 | 21.1% | 1.4% | 89 | 21.0% | 2.2% | 21 | 21.7% | 0.5% | 109 | 57.0% | 1.4% |
| Employés | 42 | 8.2% | 0.8% | 33 | 7.8% | 1.4% | 9 | 10.0% | 0.3% | - | - | - |
| Ouvriers | 76 | 14.8% | 0.8% | 66 | 15.5% | 1.3% | 11 | 11.3% | 0.2% | - | - | - |
| Retraités | 177 | 34.3% | 1.2% | 132 | 31.4% | 2.0% | 45 | 47.3% | 0.6% | - | - | - |
| Autres inactifs | 22 | 4.3% | 0.5% | 22 | 5.2% | 1.4% | 1 | 0.5% | - | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 71 | 13.8% | 0.7% | 59 | 13.9% | 1.3% | 13 | 13.5% | 0.2% | 18 | 9.4% | 1.0% |
| 2 personnes | 205 | 39.6% | 1.1% | 157 | 37.1% | 1.8% | 48 | 50.8% | 0.5% | 35 | 18.3% | 0.8% |
| 3 personnes | 109 | 21.0% | 1.2% | 89 | 21.0% | 1.9% | 20 | 21.1% | 0.4% | 58 | 30.1% | 1.5% |
| 4 personnes | 78 | 15.2% | 0.8% | 69 | 16.4% | 1.5% | 9 | 9.6% | 0.2% | 44 | 23.1% | 0.9% |
| 5 personnes et + | 54 | 10.4% | 1.0% | 49 | 11.6% | 1.8% | 5 | 5.0% | 0.2% | 37 | 19.1% | 1.4% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 142 | 27.5% | 0.9% | 126 | 29.8% | 1.7% | 16 | 17.1% | 0.2% | 82 | 43.1% | 1.1% |
| Non | 375 | 72.5% | 1.0% | 297 | 70.2% | 1.7% | 78 | 82.9% | 0.4% | 109 | 56.9% | 1.1% |
| Habitat | ||||||||||||
| Communes rurales | 123 | 23.8% | 1.0% | 113 | 26.7% | 2.0% | 10 | 11.0% | 0.2% | 29 | 15.1% | 0.9% |
| Agglo. - 20 000 hab | 92 | 17.8% | 1.0% | 68 | 16.1% | 1.6% | 24 | 25.1% | 0.5% | 39 | 20.2% | 1.5% |
| Agglo. 20 000 à 100 000 hab | 85 | 16.4% | 1.2% | 63 | 14.9% | 1.9% | 22 | 23.0% | 0.6% | 22 | 11.3% | 1.2% |
| Agglo. + 100 000 hab | 163 | 31.6% | 1.1% | 135 | 32.1% | 1.8% | 28 | 29.5% | 0.3% | 70 | 36.5% | 1.2% |
| Agglo. Paris | 54 | 10.4% | 0.6% | 43 | 10.2% | 1.1% | 11 | 11.4% | 0.2% | 32 | 16.8% | 0.8% |
| Régions INSEE | ||||||||||||
| Ile de France | 71 | 13.7% | 0.7% | 59 | 14.0% | 1.3% | 12 | 12.3% | 0.2% | 41 | 21.4% | 0.9% |
| Nord Pas de Calais | 3 | 0.5% | 0.1% | 3 | 0.7% | 0.2% | - | - | - | 2 | 1.0% | 0.2% |
| Lorraine | 1 | 0.1% | - | 1 | 0.2% | 0.1% | - | - | - | 1 | 0.4% | 0.1% |
| Alsace | 6 | 1.2% | 0.4% | 4 | 1.0% | 0.6% | 2 | 1.7% | 0.2% | 4 | 2.3% | 0.9% |
| Franche-Comté | 4 | 0.8% | 0.4% | 4 | 0.9% | 0.9% | - | - | - | - | - | - |
| Champagne Ardennes | 2 | 0.4% | 0.2% | 2 | 0.5% | 0.4% | 0 | 0.2% | - | 2 | 1.1% | 0.7% |
| Picardie | 3 | 0.7% | 0.2% | 2 | 0.6% | 0.3% | 1 | 1.0% | 0.1% | 1 | 0.6% | 0.3% |
| Bourgogne | 19 | 3.7% | 1.4% | 14 | 3.2% | 2.1% | 5 | 5.6% | 0.8% | 6 | 3.3% | 1.8% |
| Haute Normandie | 1 | 0.1% | - | 1 | 0.2% | 0.1% | - | - | - | 1 | 0.3% | 0.1% |
| Basse Normandie | 2 | 0.4% | 0.2% | 1 | 0.3% | 0.3% | 1 | 0.7% | 0.1% | 1 | 0.7% | 0.4% |
| Centre | 6 | 1.2% | 0.3% | 3 | 0.6% | 0.3% | 3 | 3.5% | 0.3% | 2 | 1.0% | 0.3% |
| Pays de Loire | 7 | 1.3% | 0.2% | 6 | 1.5% | 0.4% | 1 | 0.6% | - | 3 | 1.7% | 0.3% |
| Bretagne | 6 | 1.2% | 0.2% | 2 | 0.5% | 0.1% | 4 | 4.3% | 0.3% | 1 | 0.5% | 0.1% |
| Poitou Charentes | 25 | 4.9% | 1.7% | 23 | 5.3% | 3.2% | 3 | 2.8% | 0.3% | 5 | 2.6% | 1.4% |
| Aquitaine | 72 | 14.0% | 2.6% | 60 | 14.1% | 4.5% | 13 | 13.4% | 0.9% | 19 | 10.2% | 2.3% |
| Midi Pyrénées | 106 | 20.5% | 4.3% | 87 | 20.6% | 7.3% | 19 | 20.1% | 1.5% | 37 | 19.1% | 4.7% |
| Limousin | 15 | 2.9% | 2.4% | 12 | 2.8% | 4.1% | 3 | 3.1% | 0.9% | 3 | 1.8% | 2.1% |
| Auvergne | 40 | 7.8% | 3.6% | 35 | 8.3% | 6.5% | 5 | 5.2% | 0.8% | 9 | 4.5% | 2.7% |
| Rhône Alpes | 39 | 7.6% | 0.8% | 33 | 7.9% | 1.3% | 6 | 6.6% | 0.2% | 15 | 7.8% | 0.8% |
| Languedoc Roussillon | 40 | 7.7% | 1.7% | 34 | 8.1% | 3.1% | 6 | 5.9% | 0.5% | 14 | 7.3% | 2.0% |
| Provence Alpes Côte d'Azur, Corse | 48 | 9.4% | 1.1% | 36 | 8.6% | 1.7% | 12 | 13.0% | 0.5% | 24 | 12.4% | 1.6% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 357 | 69.1% | 1.0% | 302 | 71.5% | 1.7% | 55 | 58.5% | 0.3% | 167 | 87.0% | 1.1% |
| Presque tous les jours | 64 | 12.5% | 1.1% | 47 | 11.1% | 1.7% | 18 | 18.5% | 0.5% | 17 | 9.1% | 0.9% |
| 1 à 2 fois par semaine | 27 | 5.2% | 1.0% | 18 | 4.2% | 1.6% | 9 | 9.6% | 0.6% | 5 | 2.7% | 1.0% |
| 1 à 3 fois par mois | 1 | 0.2% | 0.2% | 1 | 0.2% | 0.5% | - | - | - | 1 | 0.5% | 1.4% |
| Moins souvent | 7 | 1.3% | 1.0% | 7 | 1.6% | 1.9% | - | - | - | 0 | 0.1% | 0.6% |
| Jamais | 1 | 0.1% | 1.0% | 1 | 0.2% | 1.7% | - | - | - | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 8 | 1.5% | 0.4% | 8 | 1.8% | 1.0% | - | - | - | 1 | 0.3% | 0.3% |
| De 9 000 à moins de 12 000 euros par an | 29 | 5.6% | 1.0% | 28 | 6.7% | 2.5% | 1 | 1.1% | 0.1% | - | - | - |
| De 12 000 à moins de 18 000 euros par an | 20 | 3.8% | 0.4% | 10 | 2.5% | 0.4% | 9 | 10.0% | 0.3% | 1 | 0.6% | 0.2% |
| De 18 000 à moins de 24 000 euros par an | 47 | 9.2% | 0.7% | 41 | 9.7% | 1.4% | 6 | 6.9% | 0.2% | 12 | 6.2% | 0.9% |
| De 24 000 à moins de 36 000 euros par an | 112 | 21.7% | 1.0% | 83 | 19.7% | 1.5% | 29 | 30.4% | 0.5% | 34 | 17.9% | 1.0% |
| De 36 000 à moins de 45 000 euros par an | 79 | 15.4% | 1.1% | 66 | 15.6% | 1.8% | 13 | 14.1% | 0.4% | 26 | 13.5% | 0.9% |
| De 45 000 à moins de 65 000 euros par an | 102 | 19.8% | 1.4% | 81 | 19.2% | 2.0% | 21 | 22.7% | 0.7% | 58 | 30.2% | 1.4% |
| 65 000 euros et plus par an | 74 | 14.3% | 1.9% | 69 | 16.4% | 3.1% | 4 | 4.7% | 0.3% | 50 | 26.2% | 1.8% |
| Refus | 22 | 4.2% | 0.6% | 12 | 2.9% | 0.9% | 10 | 10.1% | 0.5% | 9 | 4.8% | 0.8% |
| Ne sait pas | 23 | 4.5% | 1.4% | 23 | 5.5% | 3.2% | - | - | - | 0 | 0.2% | 0.1% |
