L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 4687 | 100.0% | 9.0% | 2261 | 100.0% | 9.1% | 2425 | 100.0% | 8.9% | 1069 | 100.0% | 6.2% |
| Sexe | ||||||||||||
| Homme | 2261 | 48.2% | 9.1% | 2261 | 100.0% | 9.1% | - | - | - | 558 | 52.3% | 6.4% |
| Femme | 2425 | 51.8% | 8.9% | - | - | - | 2425 | 100.0% | 8.9% | 510 | 47.7% | 6.0% |
| Age | ||||||||||||
| 15 à 24 ans | 391 | 8.3% | 5.4% | 216 | 9.5% | 5.8% | 175 | 7.2% | 4.9% | 110 | 10.3% | 3.6% |
| 25 à 34 ans | 548 | 11.7% | 7.2% | 284 | 12.6% | 7.7% | 264 | 10.9% | 6.8% | 184 | 17.2% | 5.7% |
| 35 à 49 ans | 1039 | 22.2% | 8.3% | 570 | 25.2% | 9.3% | 468 | 19.3% | 7.4% | 396 | 37.1% | 6.3% |
| 50 à 59 ans | 957 | 20.4% | 10.3% | 456 | 20.2% | 9.9% | 501 | 20.6% | 10.7% | 312 | 29.2% | 8.1% |
| 60 ans et plus | 1753 | 37.4% | 11.3% | 735 | 32.5% | 10.8% | 1018 | 42.0% | 11.7% | 67 | 6.3% | 7.7% |
| Individu | ||||||||||||
| Ménagères | 2244 | 47.9% | 9.6% | - | - | - | 2244 | 92.5% | 9.6% | 455 | 42.6% | 6.5% |
| Personne de référence | 2598 | 55.4% | 9.1% | 1969 | 87.1% | 9.6% | 629 | 25.9% | 7.9% | 545 | 51.0% | 6.5% |
| Responsable des achats | 3383 | 72.2% | 9.4% | 1193 | 52.7% | 9.1% | 2190 | 90.3% | 9.6% | 706 | 66.1% | 6.4% |
| PCS Individu | ||||||||||||
| Agriculteurs | 82 | 1.7% | 16.3% | 64 | 2.9% | 18.8% | 18 | 0.7% | 11.0% | 2 | 0.2% | 14.8% |
| Petits patrons | 133 | 2.8% | 8.3% | 109 | 4.8% | 9.5% | 24 | 1.0% | 5.4% | 122 | 11.5% | 8.5% |
| Affaires et Cadres | 254 | 5.4% | 5.2% | 146 | 6.5% | 5.2% | 108 | 4.4% | 5.2% | 216 | 20.2% | 4.9% |
| Professions intermédiaires | 553 | 11.8% | 7.7% | 269 | 11.9% | 7.6% | 284 | 11.7% | 7.8% | 401 | 37.5% | 6.9% |
| Employés | 718 | 15.3% | 8.6% | 207 | 9.1% | 9.3% | 511 | 21.1% | 8.3% | 141 | 13.2% | 7.6% |
| Ouvriers | 715 | 15.2% | 11.3% | 565 | 25.0% | 11.3% | 150 | 6.2% | 11.2% | 17 | 1.6% | 4.8% |
| Retraités | 1531 | 32.7% | 12.0% | 684 | 30.2% | 11.1% | 847 | 34.9% | 12.8% | 24 | 2.2% | 11.4% |
| Autres inactifs | 700 | 14.9% | 6.7% | 216 | 9.6% | 5.8% | 484 | 20.0% | 7.2% | 146 | 13.7% | 4.5% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 119 | 2.5% | 15.8% | 68 | 3.0% | 16.4% | 52 | 2.1% | 15.1% | - | - | - |
| Petits patrons | 230 | 4.9% | 8.8% | 114 | 5.1% | 8.5% | 115 | 4.8% | 9.0% | 230 | 21.5% | 8.8% |
| Affaires et Cadres | 320 | 6.8% | 4.7% | 165 | 7.3% | 4.8% | 155 | 6.4% | 4.6% | 320 | 30.0% | 4.7% |
| Professions intermédiaires | 518 | 11.1% | 6.6% | 279 | 12.3% | 7.0% | 240 | 9.9% | 6.2% | 518 | 48.5% | 6.6% |
| Employés | 429 | 9.2% | 7.9% | 219 | 9.7% | 9.2% | 211 | 8.7% | 6.9% | - | - | - |
| Ouvriers | 1032 | 22.0% | 10.9% | 567 | 25.1% | 11.2% | 465 | 19.2% | 10.6% | - | - | - |
| Retraités | 1726 | 36.8% | 11.6% | 734 | 32.5% | 10.9% | 993 | 40.9% | 12.2% | - | - | - |
| Autres inactifs | 311 | 6.6% | 7.4% | 116 | 5.1% | 7.3% | 195 | 8.1% | 7.5% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 833 | 17.8% | 8.3% | 368 | 16.3% | 8.4% | 464 | 19.1% | 8.2% | 94 | 8.8% | 5.1% |
| 2 personnes | 1899 | 40.5% | 10.5% | 856 | 37.8% | 9.9% | 1044 | 43.0% | 11.1% | 290 | 27.1% | 7.0% |
| 3 personnes | 777 | 16.6% | 8.4% | 406 | 17.9% | 8.8% | 371 | 15.3% | 8.1% | 222 | 20.8% | 5.7% |
| 4 personnes | 735 | 15.7% | 7.9% | 401 | 17.7% | 8.7% | 334 | 13.8% | 7.2% | 291 | 27.2% | 5.9% |
| 5 personnes et + | 443 | 9.5% | 8.1% | 231 | 10.2% | 8.6% | 212 | 8.7% | 7.6% | 172 | 16.1% | 6.7% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 1291 | 27.5% | 8.3% | 654 | 28.9% | 8.9% | 637 | 26.3% | 7.8% | 484 | 45.3% | 6.3% |
| Non | 3396 | 72.5% | 9.3% | 1607 | 71.1% | 9.1% | 1789 | 73.7% | 9.5% | 584 | 54.7% | 6.1% |
| Habitat | ||||||||||||
| Communes rurales | 1679 | 35.8% | 14.1% | 811 | 35.8% | 14.2% | 868 | 35.8% | 13.9% | 379 | 35.4% | 11.5% |
| Agglo. - 20 000 hab | 1187 | 25.3% | 13.1% | 536 | 23.7% | 12.7% | 651 | 26.9% | 13.5% | 255 | 23.8% | 10.0% |
| Agglo. 20 000 à 100 000 hab | 968 | 20.6% | 13.9% | 498 | 22.0% | 14.7% | 470 | 19.4% | 13.1% | 229 | 21.4% | 12.3% |
| Agglo. + 100 000 hab | 642 | 13.7% | 4.1% | 315 | 13.9% | 4.2% | 327 | 13.5% | 4.1% | 160 | 15.0% | 2.8% |
| Agglo. Paris | 211 | 4.5% | 2.5% | 102 | 4.5% | 2.5% | 109 | 4.5% | 2.4% | 46 | 4.3% | 1.2% |
| Régions INSEE | ||||||||||||
| Ile de France | 395 | 8.4% | 4.1% | 187 | 8.3% | 4.1% | 207 | 8.6% | 4.1% | 102 | 9.6% | 2.3% |
| Nord Pas de Calais | 722 | 15.4% | 22.3% | 377 | 16.7% | 24.5% | 344 | 14.2% | 20.3% | 179 | 16.7% | 18.3% |
| Lorraine | 2 | - | 0.1% | 0 | - | - | 2 | 0.1% | 0.2% | 0 | - | 0.1% |
| Alsace | 3 | 0.1% | 0.2% | 3 | 0.1% | 0.4% | - | - | - | - | - | - |
| Franche-Comté | 107 | 2.3% | 11.2% | 55 | 2.4% | 11.7% | 52 | 2.2% | 10.7% | 32 | 3.0% | 11.6% |
| Champagne Ardennes | 11 | 0.2% | 1.0% | 7 | 0.3% | 1.4% | 4 | 0.1% | 0.6% | 2 | 0.2% | 0.6% |
| Picardie | 395 | 8.4% | 25.6% | 184 | 8.1% | 24.7% | 211 | 8.7% | 26.5% | 85 | 7.9% | 20.1% |
| Bourgogne | 32 | 0.7% | 2.3% | 11 | 0.5% | 1.8% | 20 | 0.8% | 2.9% | 5 | 0.4% | 1.4% |
| Haute Normandie | 515 | 11.0% | 34.5% | 242 | 10.7% | 33.9% | 274 | 11.3% | 35.1% | 108 | 10.1% | 24.1% |
| Basse Normandie | 537 | 11.5% | 44.4% | 243 | 10.7% | 41.7% | 295 | 12.1% | 46.8% | 107 | 10.0% | 32.9% |
| Centre | 213 | 4.5% | 10.2% | 95 | 4.2% | 9.4% | 118 | 4.9% | 10.9% | 39 | 3.6% | 6.0% |
| Pays de Loire | 252 | 5.4% | 8.5% | 128 | 5.7% | 8.9% | 124 | 5.1% | 8.0% | 53 | 5.0% | 5.7% |
| Bretagne | 214 | 4.6% | 8.0% | 120 | 5.3% | 9.3% | 94 | 3.9% | 6.8% | 32 | 3.0% | 4.2% |
| Poitou Charentes | 141 | 3.0% | 9.5% | 69 | 3.0% | 9.6% | 72 | 3.0% | 9.3% | 27 | 2.6% | 7.5% |
| Aquitaine | 71 | 1.5% | 2.5% | 30 | 1.3% | 2.3% | 41 | 1.7% | 2.8% | 12 | 1.1% | 1.4% |
| Midi Pyrénées | 283 | 6.0% | 11.4% | 130 | 5.8% | 10.9% | 152 | 6.3% | 11.9% | 60 | 5.6% | 7.6% |
| Limousin | 4 | 0.1% | 0.7% | 1 | 0.1% | 0.4% | 3 | 0.1% | 1.0% | 1 | 0.1% | 0.7% |
| Auvergne | 67 | 1.4% | 5.9% | 23 | 1.0% | 4.2% | 45 | 1.8% | 7.6% | 12 | 1.2% | 3.8% |
| Rhône Alpes | 640 | 13.6% | 12.2% | 316 | 14.0% | 12.5% | 324 | 13.4% | 12.0% | 189 | 17.7% | 9.7% |
| Languedoc Roussillon | 64 | 1.4% | 2.8% | 29 | 1.3% | 2.7% | 35 | 1.4% | 2.9% | 19 | 1.8% | 2.7% |
| Provence Alpes Côte d'Azur, Corse | 19 | 0.4% | 0.4% | 11 | 0.5% | 0.5% | 8 | 0.3% | 0.3% | 5 | 0.5% | 0.3% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 2706 | 57.7% | 7.8% | 1406 | 62.2% | 8.1% | 1300 | 53.6% | 7.5% | 876 | 81.9% | 6.0% |
| Presque tous les jours | 498 | 10.6% | 8.4% | 248 | 11.0% | 9.1% | 250 | 10.3% | 7.8% | 97 | 9.1% | 5.3% |
| 1 à 2 fois par semaine | 285 | 6.1% | 11.1% | 118 | 5.2% | 10.9% | 167 | 6.9% | 11.2% | 43 | 4.0% | 8.1% |
| 1 à 3 fois par mois | 53 | 1.1% | 11.1% | 20 | 0.9% | 10.6% | 33 | 1.4% | 11.4% | 14 | 1.3% | 20.2% |
| Moins souvent | 93 | 2.0% | 12.8% | 40 | 1.7% | 10.9% | 53 | 2.2% | 14.7% | 2 | 0.2% | 4.2% |
| Jamais | 16 | 0.3% | 23.0% | 10 | 0.4% | 24.8% | 6 | 0.3% | 20.5% | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 171 | 3.7% | 9.4% | 80 | 3.5% | 10.7% | 91 | 3.8% | 8.5% | 9 | 0.8% | 4.6% |
| De 9 000 à moins de 12 000 euros par an | 272 | 5.8% | 9.1% | 115 | 5.1% | 10.0% | 156 | 6.4% | 8.5% | 9 | 0.8% | 3.6% |
| De 12 000 à moins de 18 000 euros par an | 610 | 13.0% | 11.0% | 266 | 11.8% | 11.0% | 344 | 14.2% | 11.0% | 55 | 5.1% | 8.7% |
| De 18 000 à moins de 24 000 euros par an | 727 | 15.5% | 10.7% | 326 | 14.4% | 11.0% | 400 | 16.5% | 10.5% | 93 | 8.7% | 6.9% |
| De 24 000 à moins de 36 000 euros par an | 1108 | 23.6% | 9.7% | 515 | 22.8% | 9.5% | 593 | 24.5% | 9.8% | 236 | 22.1% | 6.7% |
| De 36 000 à moins de 45 000 euros par an | 656 | 14.0% | 9.2% | 333 | 14.7% | 9.0% | 322 | 13.3% | 9.4% | 215 | 20.1% | 7.3% |
| De 45 000 à moins de 65 000 euros par an | 511 | 10.9% | 7.0% | 307 | 13.6% | 7.5% | 204 | 8.4% | 6.3% | 247 | 23.1% | 6.1% |
| 65 000 euros et plus par an | 201 | 4.3% | 5.1% | 116 | 5.1% | 5.1% | 85 | 3.5% | 5.0% | 122 | 11.4% | 4.5% |
| Refus | 292 | 6.2% | 8.6% | 138 | 6.1% | 9.5% | 153 | 6.3% | 7.9% | 58 | 5.5% | 5.2% |
| Ne sait pas | 140 | 3.0% | 8.4% | 64 | 2.8% | 8.8% | 75 | 3.1% | 8.2% | 25 | 2.3% | 4.3% |
