L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 280 | 100.0% | 0.5% | 134 | 100.0% | 0.5% | 146 | 100.0% | 0.5% | 55 | 100.0% | 0.3% |
| Sexe | ||||||||||||
| Homme | 134 | 47.7% | 0.5% | 134 | 100.0% | 0.5% | - | - | - | 25 | 46.0% | 0.3% |
| Femme | 146 | 52.3% | 0.5% | - | - | - | 146 | 100.0% | 0.5% | 29 | 54.0% | 0.3% |
| Age | ||||||||||||
| 15 à 24 ans | 23 | 8.4% | 0.3% | 12 | 9.1% | 0.3% | 11 | 7.6% | 0.3% | 9 | 16.8% | 0.3% |
| 25 à 34 ans | 27 | 9.6% | 0.4% | 9 | 6.7% | 0.2% | 18 | 12.4% | 0.5% | 8 | 14.7% | 0.2% |
| 35 à 49 ans | 71 | 25.5% | 0.6% | 32 | 24.2% | 0.5% | 39 | 26.6% | 0.6% | 21 | 38.2% | 0.3% |
| 50 à 59 ans | 56 | 20.0% | 0.6% | 30 | 22.4% | 0.6% | 26 | 17.8% | 0.6% | 13 | 24.7% | 0.3% |
| 60 ans et plus | 102 | 36.5% | 0.7% | 50 | 37.6% | 0.7% | 52 | 35.5% | 0.6% | 3 | 5.6% | 0.3% |
| Individu | ||||||||||||
| Ménagères | 137 | 49.0% | 0.6% | - | - | - | 137 | 93.7% | 0.6% | 23 | 43.0% | 0.3% |
| Personne de référence | 153 | 54.8% | 0.5% | 123 | 91.9% | 0.6% | 31 | 21.0% | 0.4% | 23 | 41.6% | 0.3% |
| Responsable des achats | 189 | 67.4% | 0.5% | 57 | 42.8% | 0.4% | 132 | 89.9% | 0.6% | 31 | 57.5% | 0.3% |
| PCS Individu | ||||||||||||
| Agriculteurs | 8 | 2.9% | 1.6% | 6 | 4.4% | 1.7% | 2 | 1.5% | 1.4% | - | - | - |
| Petits patrons | 2 | 0.8% | 0.1% | 2 | 1.8% | 0.2% | - | - | - | 1 | 2.2% | 0.1% |
| Affaires et Cadres | 17 | 6.0% | 0.3% | 8 | 6.2% | 0.3% | 8 | 5.8% | 0.4% | 13 | 24.3% | 0.3% |
| Professions intermédiaires | 26 | 9.3% | 0.4% | 12 | 9.3% | 0.4% | 14 | 9.2% | 0.4% | 19 | 34.9% | 0.3% |
| Employés | 51 | 18.3% | 0.6% | 11 | 8.0% | 0.5% | 41 | 27.7% | 0.7% | 10 | 18.5% | 0.5% |
| Ouvriers | 54 | 19.4% | 0.9% | 36 | 27.3% | 0.7% | 18 | 12.2% | 1.3% | 1 | 2.6% | 0.4% |
| Retraités | 96 | 34.2% | 0.7% | 48 | 36.2% | 0.8% | 47 | 32.4% | 0.7% | 0 | 0.6% | 0.2% |
| Autres inactifs | 25 | 9.0% | 0.2% | 9 | 6.7% | 0.2% | 16 | 11.1% | 0.2% | 9 | 16.8% | 0.3% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 9 | 3.1% | 1.2% | 7 | 4.9% | 1.6% | 2 | 1.5% | 0.6% | - | - | - |
| Petits patrons | 8 | 2.9% | 0.3% | 2 | 1.4% | 0.1% | 6 | 4.3% | 0.5% | 8 | 15.1% | 0.3% |
| Affaires et Cadres | 16 | 5.8% | 0.2% | 10 | 7.5% | 0.3% | 6 | 4.3% | 0.2% | 16 | 30.0% | 0.2% |
| Professions intermédiaires | 30 | 10.7% | 0.4% | 13 | 9.8% | 0.3% | 17 | 11.5% | 0.4% | 30 | 54.9% | 0.4% |
| Employés | 27 | 9.7% | 0.5% | 11 | 8.0% | 0.5% | 16 | 11.2% | 0.5% | - | - | - |
| Ouvriers | 77 | 27.4% | 0.8% | 39 | 29.5% | 0.8% | 37 | 25.6% | 0.9% | - | - | - |
| Retraités | 99 | 35.4% | 0.7% | 51 | 38.0% | 0.8% | 48 | 32.9% | 0.6% | - | - | - |
| Autres inactifs | 14 | 5.0% | 0.3% | 1 | 0.8% | 0.1% | 13 | 8.7% | 0.5% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 46 | 16.4% | 0.5% | 26 | 19.5% | 0.6% | 20 | 13.6% | 0.4% | 4 | 7.1% | 0.2% |
| 2 personnes | 122 | 43.6% | 0.7% | 50 | 37.1% | 0.6% | 73 | 49.6% | 0.8% | 13 | 23.5% | 0.3% |
| 3 personnes | 33 | 11.6% | 0.4% | 18 | 13.2% | 0.4% | 15 | 10.2% | 0.3% | 7 | 12.1% | 0.2% |
| 4 personnes | 41 | 14.8% | 0.4% | 22 | 16.6% | 0.5% | 19 | 13.2% | 0.4% | 21 | 38.3% | 0.4% |
| 5 personnes et + | 38 | 13.5% | 0.7% | 18 | 13.6% | 0.7% | 20 | 13.5% | 0.7% | 10 | 19.0% | 0.4% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 88 | 31.3% | 0.6% | 38 | 28.3% | 0.5% | 50 | 34.0% | 0.6% | 30 | 54.1% | 0.4% |
| Non | 192 | 68.7% | 0.5% | 96 | 71.7% | 0.5% | 97 | 66.0% | 0.5% | 25 | 45.9% | 0.3% |
| Habitat | ||||||||||||
| Communes rurales | 146 | 52.1% | 1.2% | 69 | 51.3% | 1.2% | 77 | 52.8% | 1.2% | 30 | 54.3% | 0.9% |
| Agglo. - 20 000 hab | 65 | 23.1% | 0.7% | 27 | 20.4% | 0.6% | 37 | 25.5% | 0.8% | 15 | 26.9% | 0.6% |
| Agglo. 20 000 à 100 000 hab | 47 | 16.9% | 0.7% | 24 | 18.2% | 0.7% | 23 | 15.7% | 0.6% | 8 | 14.1% | 0.4% |
| Agglo. + 100 000 hab | 13 | 4.5% | 0.1% | 10 | 7.2% | 0.1% | 3 | 2.0% | - | - | - | - |
| Agglo. Paris | 10 | 3.5% | 0.1% | 4 | 2.9% | 0.1% | 6 | 4.0% | 0.1% | 3 | 4.7% | 0.1% |
| Régions INSEE | ||||||||||||
| Ile de France | 10 | 3.5% | 0.1% | 4 | 2.9% | 0.1% | 6 | 4.0% | 0.1% | 3 | 4.7% | 0.1% |
| Nord Pas de Calais | 2 | 0.7% | 0.1% | - | - | - | 2 | 1.3% | 0.1% | - | - | - |
| Alsace | 3 | 1.0% | 0.2% | 3 | 2.2% | 0.4% | - | - | - | - | - | - |
| Haute Normandie | 1 | 0.4% | 0.1% | 1 | 0.9% | 0.2% | - | - | - | - | - | - |
| Basse Normandie | 256 | 91.5% | 21.1% | 118 | 88.2% | 20.3% | 138 | 94.5% | 22.0% | 50 | 92.6% | 15.5% |
| Pays de Loire | 5 | 1.6% | 0.2% | 4 | 3.1% | 0.3% | 0 | 0.2% | - | - | - | - |
| Bretagne | 2 | 0.8% | 0.1% | 2 | 1.8% | 0.2% | - | - | - | 2 | 2.8% | 0.2% |
| Limousin | 1 | 0.4% | 0.2% | 1 | 0.9% | 0.4% | - | - | - | - | - | - |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 150 | 53.5% | 0.4% | 74 | 55.1% | 0.4% | 76 | 52.1% | 0.4% | 46 | 84.2% | 0.3% |
| Presque tous les jours | 31 | 11.1% | 0.5% | 13 | 9.7% | 0.5% | 18 | 12.4% | 0.6% | 8 | 14.5% | 0.4% |
| 1 à 2 fois par semaine | 13 | 4.5% | 0.5% | 6 | 4.3% | 0.5% | 7 | 4.8% | 0.5% | 1 | 1.3% | 0.1% |
| 1 à 3 fois par mois | 4 | 1.5% | 0.9% | 1 | 0.8% | 0.6% | 3 | 2.1% | 1.1% | - | - | - |
| Moins souvent | 8 | 3.0% | 1.2% | - | - | - | 8 | 5.8% | 2.3% | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 9 | 3.1% | 0.5% | 5 | 3.7% | 0.6% | 4 | 2.7% | 0.4% | - | - | - |
| De 9 000 à moins de 12 000 euros par an | 21 | 7.4% | 0.7% | 4 | 3.1% | 0.4% | 17 | 11.3% | 0.9% | 3 | 5.7% | 1.3% |
| De 12 000 à moins de 18 000 euros par an | 36 | 12.9% | 0.6% | 13 | 9.6% | 0.5% | 23 | 15.9% | 0.7% | - | - | - |
| De 18 000 à moins de 24 000 euros par an | 45 | 15.9% | 0.7% | 18 | 13.6% | 0.6% | 26 | 18.0% | 0.7% | 5 | 9.1% | 0.4% |
| De 24 000 à moins de 36 000 euros par an | 61 | 22.0% | 0.5% | 27 | 20.2% | 0.5% | 35 | 23.6% | 0.6% | 13 | 23.4% | 0.4% |
| De 36 000 à moins de 45 000 euros par an | 41 | 14.7% | 0.6% | 24 | 17.7% | 0.6% | 17 | 11.9% | 0.5% | 8 | 15.0% | 0.3% |
| De 45 000 à moins de 65 000 euros par an | 33 | 11.9% | 0.5% | 20 | 14.8% | 0.5% | 13 | 9.2% | 0.4% | 15 | 27.2% | 0.4% |
| 65 000 euros et plus par an | 6 | 2.0% | 0.1% | 5 | 3.9% | 0.2% | 0 | 0.2% | - | 3 | 5.7% | 0.1% |
| Refus | 19 | 6.9% | 0.6% | 9 | 6.5% | 0.6% | 11 | 7.2% | 0.5% | 7 | 12.8% | 0.6% |
| Ne sait pas | 9 | 3.3% | 0.6% | 9 | 6.9% | 1.3% | - | - | - | 1 | 1.0% | 0.1% |
