L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 2385 | 100.0% | 4.6% | 1197 | 100.0% | 4.8% | 1187 | 100.0% | 4.4% | 992 | 100.0% | 5.7% |
| Sexe | ||||||||||||
| Homme | 1197 | 50.2% | 4.8% | 1197 | 100.0% | 4.8% | - | - | - | 521 | 52.6% | 5.9% |
| Femme | 1187 | 49.8% | 4.4% | - | - | - | 1187 | 100.0% | 4.4% | 470 | 47.4% | 5.5% |
| Age | ||||||||||||
| 15 à 24 ans | 491 | 20.6% | 6.7% | 247 | 20.6% | 6.7% | 244 | 20.6% | 6.8% | 193 | 19.4% | 6.3% |
| 25 à 34 ans | 447 | 18.8% | 5.9% | 224 | 18.7% | 6.0% | 223 | 18.8% | 5.8% | 190 | 19.2% | 5.9% |
| 35 à 49 ans | 621 | 26.0% | 5.0% | 326 | 27.2% | 5.3% | 295 | 24.9% | 4.7% | 325 | 32.8% | 5.1% |
| 50 à 59 ans | 466 | 19.5% | 5.0% | 254 | 21.2% | 5.5% | 211 | 17.8% | 4.5% | 226 | 22.8% | 5.9% |
| 60 ans et plus | 359 | 15.1% | 2.3% | 146 | 12.2% | 2.1% | 214 | 18.0% | 2.5% | 58 | 5.8% | 6.6% |
| Individu | ||||||||||||
| Ménagères | 936 | 39.2% | 4.0% | - | - | - | 936 | 78.8% | 4.0% | 371 | 37.4% | 5.3% |
| Personne de référence | 1300 | 54.5% | 4.6% | 911 | 76.1% | 4.4% | 389 | 32.7% | 4.9% | 522 | 52.6% | 6.2% |
| Responsable des achats | 1626 | 68.2% | 4.5% | 687 | 57.4% | 5.2% | 939 | 79.1% | 4.1% | 634 | 63.9% | 5.8% |
| PCS Individu | ||||||||||||
| Agriculteurs | 1 | - | 0.1% | 1 | 0.1% | 0.2% | - | - | - | - | - | - |
| Petits patrons | 38 | 1.6% | 2.4% | 23 | 1.9% | 2.0% | 15 | 1.3% | 3.4% | 36 | 3.6% | 2.5% |
| Affaires et Cadres | 360 | 15.1% | 7.3% | 203 | 17.0% | 7.2% | 157 | 13.2% | 7.6% | 330 | 33.3% | 7.5% |
| Professions intermédiaires | 417 | 17.5% | 5.8% | 218 | 18.2% | 6.2% | 199 | 16.8% | 5.4% | 342 | 34.5% | 5.9% |
| Employés | 485 | 20.3% | 5.8% | 172 | 14.4% | 7.8% | 313 | 26.3% | 5.1% | 84 | 8.4% | 4.5% |
| Ouvriers | 284 | 11.9% | 4.5% | 257 | 21.4% | 5.1% | 27 | 2.3% | 2.1% | 10 | 1.1% | 3.0% |
| Retraités | 259 | 10.9% | 2.0% | 111 | 9.3% | 1.8% | 148 | 12.5% | 2.2% | 8 | 0.8% | 3.9% |
| Autres inactifs | 541 | 22.7% | 5.2% | 213 | 17.8% | 5.7% | 328 | 27.6% | 4.9% | 182 | 18.3% | 5.6% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 5 | 0.2% | 0.6% | 4 | 0.3% | 1.0% | 1 | - | 0.2% | - | - | - |
| Petits patrons | 83 | 3.5% | 3.2% | 33 | 2.7% | 2.4% | 50 | 4.2% | 3.9% | 83 | 8.3% | 3.2% |
| Affaires et Cadres | 465 | 19.5% | 6.8% | 240 | 20.0% | 7.0% | 225 | 19.0% | 6.6% | 465 | 46.9% | 6.8% |
| Professions intermédiaires | 443 | 18.6% | 5.6% | 249 | 20.8% | 6.2% | 195 | 16.4% | 5.0% | 443 | 44.7% | 5.6% |
| Employés | 383 | 16.1% | 7.1% | 178 | 14.8% | 7.5% | 206 | 17.3% | 6.7% | - | - | - |
| Ouvriers | 443 | 18.6% | 4.7% | 283 | 23.7% | 5.6% | 160 | 13.4% | 3.6% | - | - | - |
| Retraités | 347 | 14.5% | 2.3% | 142 | 11.8% | 2.1% | 205 | 17.3% | 2.5% | - | - | - |
| Autres inactifs | 216 | 9.0% | 5.1% | 69 | 5.8% | 4.4% | 146 | 12.3% | 5.6% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 445 | 18.7% | 4.4% | 196 | 16.4% | 4.5% | 249 | 21.0% | 4.4% | 155 | 15.6% | 8.5% |
| 2 personnes | 667 | 28.0% | 3.7% | 305 | 25.5% | 3.5% | 362 | 30.5% | 3.8% | 236 | 23.8% | 5.7% |
| 3 personnes | 435 | 18.2% | 4.7% | 249 | 20.8% | 5.4% | 186 | 15.6% | 4.1% | 198 | 20.0% | 5.1% |
| 4 personnes | 474 | 19.9% | 5.1% | 234 | 19.5% | 5.1% | 241 | 20.3% | 5.2% | 286 | 28.8% | 5.8% |
| 5 personnes et + | 363 | 15.2% | 6.6% | 214 | 17.9% | 7.9% | 149 | 12.6% | 5.3% | 117 | 11.8% | 4.6% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 787 | 33.0% | 5.0% | 423 | 35.3% | 5.7% | 363 | 30.6% | 4.4% | 376 | 37.9% | 4.9% |
| Non | 1598 | 67.0% | 4.4% | 774 | 64.7% | 4.4% | 824 | 69.4% | 4.4% | 616 | 62.1% | 6.4% |
| Habitat | ||||||||||||
| Communes rurales | 105 | 4.4% | 0.9% | 59 | 5.0% | 1.0% | 45 | 3.8% | 0.7% | 38 | 3.8% | 1.2% |
| Agglo. - 20 000 hab | 126 | 5.3% | 1.4% | 78 | 6.5% | 1.8% | 48 | 4.0% | 1.0% | 48 | 4.9% | 1.9% |
| Agglo. 20 000 à 100 000 hab | 76 | 3.2% | 1.1% | 42 | 3.5% | 1.2% | 34 | 2.9% | 1.0% | 38 | 3.9% | 2.1% |
| Agglo. + 100 000 hab | 872 | 36.6% | 5.6% | 417 | 34.8% | 5.5% | 455 | 38.3% | 5.7% | 319 | 32.1% | 5.6% |
| Agglo. Paris | 1206 | 50.6% | 14.1% | 601 | 50.2% | 14.6% | 605 | 50.9% | 13.5% | 548 | 55.3% | 13.8% |
| Régions INSEE | ||||||||||||
| Ile de France | 1266 | 53.1% | 13.2% | 641 | 53.5% | 14.0% | 625 | 52.6% | 12.5% | 572 | 57.7% | 13.2% |
| Nord Pas de Calais | 162 | 6.8% | 5.0% | 87 | 7.3% | 5.7% | 74 | 6.3% | 4.4% | 61 | 6.2% | 6.3% |
| Lorraine | 2 | 0.1% | 0.1% | 2 | 0.1% | 0.2% | - | - | - | - | - | - |
| Alsace | 63 | 2.7% | 4.1% | 31 | 2.6% | 4.2% | 32 | 2.7% | 4.0% | 25 | 2.5% | 5.2% |
| Franche-Comté | 0 | - | - | 0 | - | 0.1% | - | - | - | 0 | - | 0.1% |
| Champagne Ardennes | 11 | 0.4% | 1.0% | 2 | 0.1% | 0.3% | 9 | 0.8% | 1.6% | 2 | 0.2% | 0.5% |
| Picardie | 28 | 1.2% | 1.8% | 17 | 1.4% | 2.3% | 11 | 0.9% | 1.4% | 8 | 0.8% | 1.9% |
| Bourgogne | 5 | 0.2% | 0.4% | 4 | 0.3% | 0.5% | 1 | 0.1% | 0.2% | 4 | 0.4% | 1.2% |
| Haute Normandie | 13 | 0.5% | 0.8% | 6 | 0.5% | 0.8% | 7 | 0.6% | 0.9% | 4 | 0.4% | 1.0% |
| Basse Normandie | 2 | 0.1% | 0.1% | 1 | 0.1% | 0.2% | 1 | 0.1% | 0.1% | 1 | 0.1% | 0.2% |
| Centre | 12 | 0.5% | 0.6% | 8 | 0.7% | 0.8% | 4 | 0.3% | 0.3% | 7 | 0.7% | 1.0% |
| Pays de Loire | 68 | 2.8% | 2.3% | 35 | 3.0% | 2.5% | 32 | 2.7% | 2.1% | 29 | 2.9% | 3.1% |
| Bretagne | 50 | 2.1% | 1.9% | 19 | 1.6% | 1.5% | 32 | 2.7% | 2.3% | 18 | 1.8% | 2.4% |
| Poitou Charentes | 2 | 0.1% | 0.1% | 1 | 0.1% | 0.1% | 1 | - | 0.1% | 1 | 0.1% | 0.4% |
| Aquitaine | 81 | 3.4% | 2.9% | 40 | 3.4% | 3.0% | 41 | 3.4% | 2.8% | 32 | 3.2% | 3.7% |
| Midi Pyrénées | 111 | 4.7% | 4.5% | 68 | 5.7% | 5.7% | 44 | 3.7% | 3.4% | 42 | 4.3% | 5.4% |
| Limousin | 0 | - | 0.1% | 0 | - | 0.1% | - | - | - | - | - | - |
| Auvergne | 2 | 0.1% | 0.2% | 0 | - | - | 2 | 0.2% | 0.3% | 2 | 0.2% | 0.5% |
| Rhône Alpes | 216 | 9.1% | 4.1% | 107 | 8.9% | 4.2% | 109 | 9.2% | 4.0% | 85 | 8.6% | 4.4% |
| Languedoc Roussillon | 91 | 3.8% | 4.0% | 47 | 4.0% | 4.4% | 44 | 3.7% | 3.6% | 34 | 3.4% | 4.9% |
| Provence Alpes Côte d'Azur, Corse | 201 | 8.4% | 4.6% | 80 | 6.7% | 3.9% | 121 | 10.2% | 5.3% | 65 | 6.5% | 4.4% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 1815 | 76.1% | 5.2% | 940 | 78.5% | 5.4% | 875 | 73.7% | 5.0% | 856 | 86.3% | 5.8% |
| Presque tous les jours | 296 | 12.4% | 5.0% | 141 | 11.7% | 5.1% | 156 | 13.1% | 4.8% | 105 | 10.6% | 5.7% |
| 1 à 2 fois par semaine | 132 | 5.6% | 5.1% | 59 | 4.9% | 5.4% | 74 | 6.2% | 5.0% | 22 | 2.2% | 4.2% |
| 1 à 3 fois par mois | 12 | 0.5% | 2.4% | 9 | 0.8% | 4.9% | 2 | 0.2% | 0.8% | 2 | 0.2% | 2.9% |
| Moins souvent | 16 | 0.7% | 2.2% | 5 | 0.4% | 1.4% | 11 | 0.9% | 3.0% | 6 | 0.6% | 12.6% |
| Jamais | 1 | - | 1.4% | - | - | - | 1 | 0.1% | 3.3% | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 67 | 2.8% | 3.7% | 22 | 1.8% | 2.9% | 45 | 3.8% | 4.2% | 8 | 0.8% | 4.0% |
| De 9 000 à moins de 12 000 euros par an | 114 | 4.8% | 3.8% | 42 | 3.5% | 3.7% | 72 | 6.0% | 3.9% | 14 | 1.4% | 5.8% |
| De 12 000 à moins de 18 000 euros par an | 247 | 10.3% | 4.4% | 124 | 10.3% | 5.1% | 123 | 10.4% | 3.9% | 40 | 4.0% | 6.3% |
| De 18 000 à moins de 24 000 euros par an | 230 | 9.6% | 3.4% | 111 | 9.3% | 3.7% | 118 | 10.0% | 3.1% | 62 | 6.3% | 4.6% |
| De 24 000 à moins de 36 000 euros par an | 530 | 22.2% | 4.6% | 271 | 22.6% | 5.0% | 259 | 21.8% | 4.3% | 209 | 21.0% | 6.0% |
| De 36 000 à moins de 45 000 euros par an | 321 | 13.5% | 4.5% | 174 | 14.5% | 4.7% | 147 | 12.4% | 4.3% | 161 | 16.2% | 5.4% |
| De 45 000 à moins de 65 000 euros par an | 403 | 16.9% | 5.5% | 230 | 19.2% | 5.6% | 172 | 14.5% | 5.3% | 226 | 22.8% | 5.6% |
| 65 000 euros et plus par an | 252 | 10.6% | 6.4% | 139 | 11.6% | 6.1% | 112 | 9.5% | 6.7% | 184 | 18.6% | 6.8% |
| Refus | 142 | 6.0% | 4.2% | 62 | 5.2% | 4.3% | 80 | 6.8% | 4.1% | 56 | 5.6% | 4.9% |
| Ne sait pas | 80 | 3.4% | 4.8% | 21 | 1.8% | 2.9% | 59 | 4.9% | 6.4% | 33 | 3.3% | 5.6% |
