L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 3765 | 100.0% | 7.2% | 1889 | 100.0% | 7.6% | 1877 | 100.0% | 6.9% | 1566 | 100.0% | 9.0% |
| Sexe | ||||||||||||
| Homme | 1889 | 50.2% | 7.6% | 1889 | 100.0% | 7.6% | - | - | - | 825 | 52.7% | 9.4% |
| Femme | 1877 | 49.8% | 6.9% | - | - | - | 1877 | 100.0% | 6.9% | 741 | 47.3% | 8.6% |
| Age | ||||||||||||
| 15 à 24 ans | 746 | 19.8% | 10.2% | 345 | 18.3% | 9.4% | 401 | 21.4% | 11.1% | 290 | 18.5% | 9.5% |
| 25 à 34 ans | 760 | 20.2% | 10.0% | 386 | 20.4% | 10.4% | 374 | 19.9% | 9.7% | 328 | 20.9% | 10.1% |
| 35 à 49 ans | 1087 | 28.9% | 8.7% | 583 | 30.8% | 9.5% | 505 | 26.9% | 8.0% | 544 | 34.7% | 8.6% |
| 50 à 59 ans | 707 | 18.8% | 7.6% | 366 | 19.4% | 7.9% | 341 | 18.2% | 7.3% | 332 | 21.2% | 8.6% |
| 60 ans et plus | 465 | 12.4% | 3.0% | 209 | 11.1% | 3.1% | 256 | 13.6% | 3.0% | 72 | 4.6% | 8.3% |
| Individu | ||||||||||||
| Ménagères | 1490 | 39.6% | 6.4% | - | - | - | 1490 | 79.4% | 6.4% | 588 | 37.5% | 8.4% |
| Personne de référence | 2017 | 53.6% | 7.1% | 1483 | 78.5% | 7.2% | 535 | 28.5% | 6.7% | 807 | 51.5% | 9.6% |
| Responsable des achats | 2553 | 67.8% | 7.1% | 1043 | 55.2% | 7.9% | 1510 | 80.5% | 6.6% | 1021 | 65.2% | 9.3% |
| PCS Individu | ||||||||||||
| Agriculteurs | 4 | 0.1% | 0.7% | 0 | - | 0.1% | 3 | 0.2% | 2.0% | - | - | - |
| Petits patrons | 68 | 1.8% | 4.2% | 47 | 2.5% | 4.1% | 21 | 1.1% | 4.6% | 64 | 4.1% | 4.4% |
| Affaires et Cadres | 508 | 13.5% | 10.4% | 294 | 15.5% | 10.4% | 215 | 11.4% | 10.4% | 457 | 29.2% | 10.4% |
| Professions intermédiaires | 731 | 19.4% | 10.2% | 380 | 20.1% | 10.8% | 351 | 18.7% | 9.6% | 593 | 37.8% | 10.2% |
| Employés | 790 | 21.0% | 9.5% | 277 | 14.6% | 12.5% | 513 | 27.3% | 8.4% | 152 | 9.7% | 8.2% |
| Ouvriers | 456 | 12.1% | 7.2% | 388 | 20.5% | 7.8% | 68 | 3.6% | 5.1% | 15 | 1.0% | 4.4% |
| Retraités | 337 | 8.9% | 2.6% | 165 | 8.8% | 2.7% | 171 | 9.1% | 2.6% | 11 | 0.7% | 5.3% |
| Autres inactifs | 873 | 23.2% | 8.4% | 338 | 17.9% | 9.1% | 535 | 28.5% | 8.0% | 275 | 17.5% | 8.5% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 8 | 0.2% | 1.1% | 1 | 0.1% | 0.3% | 7 | 0.4% | 2.1% | - | - | - |
| Petits patrons | 139 | 3.7% | 5.3% | 58 | 3.1% | 4.3% | 80 | 4.3% | 6.3% | 139 | 8.8% | 5.3% |
| Affaires et Cadres | 676 | 18.0% | 9.9% | 353 | 18.7% | 10.3% | 324 | 17.2% | 9.5% | 676 | 43.2% | 9.9% |
| Professions intermédiaires | 752 | 20.0% | 9.5% | 415 | 22.0% | 10.4% | 337 | 17.9% | 8.7% | 752 | 48.0% | 9.5% |
| Employés | 618 | 16.4% | 11.4% | 293 | 15.5% | 12.4% | 324 | 17.3% | 10.6% | - | - | - |
| Ouvriers | 777 | 20.6% | 8.2% | 424 | 22.5% | 8.3% | 353 | 18.8% | 8.0% | - | - | - |
| Retraités | 481 | 12.8% | 3.2% | 213 | 11.3% | 3.2% | 268 | 14.3% | 3.3% | - | - | - |
| Autres inactifs | 315 | 8.4% | 7.5% | 132 | 7.0% | 8.3% | 183 | 9.8% | 7.0% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 619 | 16.5% | 6.2% | 297 | 15.7% | 6.8% | 322 | 17.2% | 5.7% | 220 | 14.1% | 12.1% |
| 2 personnes | 980 | 26.0% | 5.4% | 457 | 24.2% | 5.3% | 523 | 27.9% | 5.6% | 339 | 21.7% | 8.2% |
| 3 personnes | 800 | 21.2% | 8.7% | 416 | 22.0% | 9.0% | 384 | 20.5% | 8.4% | 345 | 22.0% | 8.8% |
| 4 personnes | 812 | 21.6% | 8.8% | 399 | 21.2% | 8.7% | 412 | 22.0% | 8.8% | 454 | 29.0% | 9.2% |
| 5 personnes et + | 554 | 14.7% | 10.1% | 320 | 16.9% | 11.8% | 234 | 12.5% | 8.4% | 207 | 13.2% | 8.1% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 1385 | 36.8% | 8.9% | 720 | 38.1% | 9.7% | 665 | 35.5% | 8.1% | 641 | 40.9% | 8.3% |
| Non | 2380 | 63.2% | 6.5% | 1169 | 61.9% | 6.7% | 1211 | 64.5% | 6.4% | 926 | 59.1% | 9.6% |
| Habitat | ||||||||||||
| Communes rurales | 271 | 7.2% | 2.3% | 143 | 7.6% | 2.5% | 128 | 6.8% | 2.1% | 106 | 6.7% | 3.2% |
| Agglo. - 20 000 hab | 304 | 8.1% | 3.4% | 172 | 9.1% | 4.1% | 132 | 7.0% | 2.7% | 122 | 7.8% | 4.8% |
| Agglo. 20 000 à 100 000 hab | 221 | 5.9% | 3.2% | 126 | 6.7% | 3.7% | 95 | 5.1% | 2.6% | 93 | 5.9% | 5.0% |
| Agglo. + 100 000 hab | 1477 | 39.2% | 9.5% | 699 | 37.0% | 9.3% | 777 | 41.4% | 9.7% | 539 | 34.4% | 9.5% |
| Agglo. Paris | 1493 | 39.6% | 17.4% | 748 | 39.6% | 18.2% | 744 | 39.7% | 16.7% | 707 | 45.1% | 17.8% |
| Régions INSEE | ||||||||||||
| Ile de France | 1624 | 43.1% | 16.9% | 828 | 43.8% | 18.1% | 796 | 42.4% | 15.9% | 756 | 48.2% | 17.4% |
| Nord Pas de Calais | 307 | 8.2% | 9.5% | 168 | 8.9% | 10.9% | 139 | 7.4% | 8.2% | 122 | 7.8% | 12.5% |
| Lorraine | 66 | 1.8% | 3.5% | 43 | 2.3% | 4.7% | 23 | 1.2% | 2.3% | 30 | 1.9% | 5.6% |
| Alsace | 123 | 3.3% | 8.0% | 52 | 2.8% | 7.0% | 71 | 3.8% | 9.0% | 47 | 3.0% | 9.9% |
| Franche-Comté | 6 | 0.2% | 0.7% | 4 | 0.2% | 1.0% | 2 | 0.1% | 0.4% | 4 | 0.2% | 1.4% |
| Champagne Ardennes | 9 | 0.3% | 0.9% | 5 | 0.3% | 1.0% | 4 | 0.2% | 0.8% | 7 | 0.4% | 2.3% |
| Picardie | 46 | 1.2% | 3.0% | 25 | 1.3% | 3.3% | 21 | 1.1% | 2.6% | 17 | 1.1% | 4.1% |
| Bourgogne | 20 | 0.5% | 1.5% | 10 | 0.5% | 1.6% | 10 | 0.5% | 1.4% | 9 | 0.6% | 2.7% |
| Haute Normandie | 48 | 1.3% | 3.2% | 22 | 1.1% | 3.0% | 26 | 1.4% | 3.3% | 13 | 0.8% | 3.0% |
| Basse Normandie | 8 | 0.2% | 0.6% | 5 | 0.3% | 0.9% | 3 | 0.1% | 0.4% | 4 | 0.3% | 1.4% |
| Centre | 31 | 0.8% | 1.5% | 12 | 0.7% | 1.2% | 19 | 1.0% | 1.7% | 16 | 1.0% | 2.5% |
| Pays de Loire | 145 | 3.8% | 4.9% | 82 | 4.3% | 5.7% | 63 | 3.3% | 4.1% | 56 | 3.6% | 6.0% |
| Bretagne | 64 | 1.7% | 2.4% | 26 | 1.4% | 2.0% | 38 | 2.0% | 2.7% | 22 | 1.4% | 2.9% |
| Poitou Charentes | 12 | 0.3% | 0.8% | 6 | 0.3% | 0.8% | 6 | 0.3% | 0.8% | 8 | 0.5% | 2.2% |
| Aquitaine | 167 | 4.4% | 6.0% | 83 | 4.4% | 6.2% | 84 | 4.5% | 5.8% | 63 | 4.0% | 7.5% |
| Midi Pyrénées | 140 | 3.7% | 5.7% | 94 | 5.0% | 7.9% | 45 | 2.4% | 3.6% | 58 | 3.7% | 7.4% |
| Limousin | 4 | 0.1% | 0.6% | 1 | - | 0.2% | 3 | 0.2% | 0.9% | 3 | 0.2% | 1.7% |
| Auvergne | 6 | 0.2% | 0.6% | 2 | 0.1% | 0.3% | 5 | 0.3% | 0.8% | 5 | 0.3% | 1.5% |
| Rhône Alpes | 437 | 11.6% | 8.4% | 213 | 11.3% | 8.5% | 224 | 11.9% | 8.3% | 165 | 10.5% | 8.5% |
| Languedoc Roussillon | 133 | 3.5% | 5.8% | 62 | 3.3% | 5.7% | 71 | 3.8% | 5.9% | 38 | 2.4% | 5.5% |
| Provence Alpes Côte d'Azur, Corse | 370 | 9.8% | 8.5% | 146 | 7.7% | 7.0% | 224 | 11.9% | 9.7% | 124 | 7.9% | 8.5% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 3055 | 81.1% | 8.8% | 1552 | 82.2% | 8.9% | 1504 | 80.1% | 8.7% | 1412 | 90.1% | 9.6% |
| Presque tous les jours | 358 | 9.5% | 6.0% | 185 | 9.8% | 6.8% | 172 | 9.2% | 5.4% | 118 | 7.5% | 6.4% |
| 1 à 2 fois par semaine | 177 | 4.7% | 6.9% | 74 | 3.9% | 6.8% | 103 | 5.5% | 6.9% | 31 | 2.0% | 5.9% |
| 1 à 3 fois par mois | 20 | 0.5% | 4.2% | 3 | 0.2% | 1.6% | 17 | 0.9% | 5.9% | 4 | 0.3% | 6.1% |
| Moins souvent | 10 | 0.3% | 1.4% | 6 | 0.3% | 1.6% | 4 | 0.2% | 1.2% | 0 | - | 0.9% |
| Jamais | 1 | - | 0.8% | - | - | - | 1 | - | 2.0% | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 104 | 2.8% | 5.7% | 44 | 2.3% | 5.9% | 59 | 3.2% | 5.5% | 12 | 0.8% | 6.4% |
| De 9 000 à moins de 12 000 euros par an | 157 | 4.2% | 5.3% | 61 | 3.2% | 5.3% | 96 | 5.1% | 5.2% | 19 | 1.2% | 7.9% |
| De 12 000 à moins de 18 000 euros par an | 389 | 10.3% | 7.0% | 172 | 9.1% | 7.1% | 218 | 11.6% | 7.0% | 47 | 3.0% | 7.4% |
| De 18 000 à moins de 24 000 euros par an | 392 | 10.4% | 5.8% | 175 | 9.3% | 5.9% | 217 | 11.6% | 5.7% | 103 | 6.5% | 7.6% |
| De 24 000 à moins de 36 000 euros par an | 834 | 22.1% | 7.3% | 414 | 21.9% | 7.7% | 420 | 22.4% | 7.0% | 332 | 21.2% | 9.5% |
| De 36 000 à moins de 45 000 euros par an | 570 | 15.1% | 8.0% | 314 | 16.6% | 8.4% | 256 | 13.6% | 7.4% | 275 | 17.5% | 9.3% |
| De 45 000 à moins de 65 000 euros par an | 622 | 16.5% | 8.5% | 368 | 19.5% | 9.0% | 254 | 13.5% | 7.8% | 372 | 23.8% | 9.2% |
| 65 000 euros et plus par an | 365 | 9.7% | 9.2% | 207 | 11.0% | 9.1% | 158 | 8.4% | 9.4% | 266 | 17.0% | 9.8% |
| Refus | 229 | 6.1% | 6.8% | 101 | 5.3% | 6.9% | 128 | 6.8% | 6.6% | 106 | 6.8% | 9.4% |
| Ne sait pas | 103 | 2.7% | 6.2% | 33 | 1.8% | 4.5% | 70 | 3.7% | 7.6% | 36 | 2.3% | 6.1% |
