L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 1033 | 100.0% | 2.0% | 538 | 100.0% | 2.2% | 494 | 100.0% | 1.8% | 337 | 100.0% | 1.9% |
| Sexe | ||||||||||||
| Homme | 538 | 52.1% | 2.2% | 538 | 100.0% | 2.2% | - | - | - | 194 | 57.5% | 2.2% |
| Femme | 494 | 47.9% | 1.8% | - | - | - | 494 | 100.0% | 1.8% | 143 | 42.5% | 1.7% |
| Age | ||||||||||||
| 15 à 24 ans | 56 | 5.4% | 0.8% | 34 | 6.3% | 0.9% | 21 | 4.4% | 0.6% | 34 | 10.2% | 1.1% |
| 25 à 34 ans | 70 | 6.8% | 0.9% | 48 | 9.0% | 1.3% | 22 | 4.4% | 0.6% | 36 | 10.5% | 1.1% |
| 35 à 49 ans | 194 | 18.8% | 1.6% | 114 | 21.3% | 1.9% | 79 | 16.1% | 1.3% | 118 | 34.9% | 1.9% |
| 50 à 59 ans | 283 | 27.5% | 3.1% | 157 | 29.2% | 3.4% | 126 | 25.5% | 2.7% | 121 | 35.9% | 3.1% |
| 60 ans et plus | 430 | 41.6% | 2.8% | 184 | 34.2% | 2.7% | 245 | 49.7% | 2.8% | 29 | 8.5% | 3.3% |
| Individu | ||||||||||||
| Ménagères | 457 | 44.3% | 1.9% | - | - | - | 457 | 92.6% | 1.9% | 123 | 36.6% | 1.8% |
| Personne de référence | 635 | 61.5% | 2.2% | 477 | 88.6% | 2.3% | 159 | 32.1% | 2.0% | 196 | 58.0% | 2.3% |
| Responsable des achats | 763 | 73.9% | 2.1% | 309 | 57.4% | 2.4% | 453 | 91.8% | 2.0% | 226 | 67.2% | 2.1% |
| PCS Individu | ||||||||||||
| Agriculteurs | 3 | 0.2% | 0.5% | - | - | - | 3 | 0.5% | 1.6% | - | - | - |
| Petits patrons | 46 | 4.4% | 2.9% | 32 | 5.9% | 2.7% | 14 | 2.9% | 3.2% | 43 | 12.8% | 3.0% |
| Affaires et Cadres | 124 | 12.0% | 2.5% | 93 | 17.3% | 3.3% | 31 | 6.3% | 1.5% | 113 | 33.6% | 2.6% |
| Professions intermédiaires | 94 | 9.1% | 1.3% | 57 | 10.5% | 1.6% | 37 | 7.5% | 1.0% | 80 | 23.8% | 1.4% |
| Employés | 139 | 13.4% | 1.7% | 44 | 8.1% | 2.0% | 95 | 19.2% | 1.6% | 27 | 7.9% | 1.4% |
| Ouvriers | 96 | 9.3% | 1.5% | 80 | 14.8% | 1.6% | 16 | 3.3% | 1.2% | 2 | 0.6% | 0.5% |
| Retraités | 316 | 30.6% | 2.5% | 172 | 32.0% | 2.8% | 143 | 29.0% | 2.2% | 4 | 1.2% | 1.9% |
| Autres inactifs | 215 | 20.9% | 2.1% | 61 | 11.3% | 1.6% | 154 | 31.2% | 2.3% | 68 | 20.2% | 2.1% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 8 | 0.8% | 1.1% | - | - | - | 8 | 1.6% | 2.4% | - | - | - |
| Petits patrons | 66 | 6.4% | 2.5% | 33 | 6.2% | 2.5% | 33 | 6.7% | 2.6% | 66 | 19.7% | 2.5% |
| Affaires et Cadres | 177 | 17.1% | 2.6% | 102 | 18.9% | 3.0% | 75 | 15.2% | 2.2% | 177 | 52.4% | 2.6% |
| Professions intermédiaires | 94 | 9.1% | 1.2% | 59 | 11.0% | 1.5% | 35 | 7.1% | 0.9% | 94 | 27.9% | 1.2% |
| Employés | 87 | 8.4% | 1.6% | 42 | 7.8% | 1.8% | 45 | 9.0% | 1.5% | - | - | - |
| Ouvriers | 116 | 11.2% | 1.2% | 77 | 14.3% | 1.5% | 39 | 7.8% | 0.9% | - | - | - |
| Retraités | 383 | 37.1% | 2.6% | 188 | 35.0% | 2.8% | 195 | 39.5% | 2.4% | - | - | - |
| Autres inactifs | 102 | 9.9% | 2.4% | 37 | 6.9% | 2.3% | 65 | 13.1% | 2.5% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 216 | 20.9% | 2.2% | 101 | 18.8% | 2.3% | 115 | 23.3% | 2.0% | 42 | 12.5% | 2.3% |
| 2 personnes | 491 | 47.5% | 2.7% | 243 | 45.2% | 2.8% | 247 | 50.1% | 2.6% | 99 | 29.4% | 2.4% |
| 3 personnes | 135 | 13.1% | 1.5% | 78 | 14.5% | 1.7% | 57 | 11.4% | 1.2% | 70 | 20.8% | 1.8% |
| 4 personnes | 137 | 13.2% | 1.5% | 82 | 15.1% | 1.8% | 55 | 11.2% | 1.2% | 97 | 28.6% | 2.0% |
| 5 personnes et + | 54 | 5.2% | 1.0% | 34 | 6.3% | 1.3% | 20 | 4.1% | 0.7% | 29 | 8.6% | 1.1% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 194 | 18.8% | 1.2% | 110 | 20.5% | 1.5% | 83 | 16.9% | 1.0% | 120 | 35.7% | 1.6% |
| Non | 839 | 81.2% | 2.3% | 428 | 79.5% | 2.4% | 411 | 83.1% | 2.2% | 217 | 64.3% | 2.3% |
| Habitat | ||||||||||||
| Communes rurales | 155 | 15.0% | 1.3% | 61 | 11.4% | 1.1% | 94 | 19.0% | 1.5% | 33 | 9.7% | 1.0% |
| Agglo. - 20 000 hab | 142 | 13.7% | 1.6% | 73 | 13.6% | 1.7% | 69 | 13.9% | 1.4% | 32 | 9.5% | 1.3% |
| Agglo. 20 000 à 100 000 hab | 123 | 11.9% | 1.8% | 65 | 12.0% | 1.9% | 58 | 11.7% | 1.6% | 23 | 6.9% | 1.3% |
| Agglo. + 100 000 hab | 286 | 27.7% | 1.8% | 153 | 28.5% | 2.0% | 133 | 26.9% | 1.7% | 104 | 30.8% | 1.8% |
| Agglo. Paris | 326 | 31.6% | 3.8% | 186 | 34.5% | 4.5% | 141 | 28.5% | 3.2% | 145 | 43.1% | 3.7% |
| Régions INSEE | ||||||||||||
| Ile de France | 346 | 33.5% | 3.6% | 203 | 37.6% | 4.4% | 143 | 29.0% | 2.9% | 153 | 45.4% | 3.5% |
| Nord Pas de Calais | 27 | 2.6% | 0.8% | 23 | 4.3% | 1.5% | 4 | 0.8% | 0.2% | 7 | 2.1% | 0.7% |
| Lorraine | 24 | 2.3% | 1.2% | 12 | 2.2% | 1.3% | 12 | 2.4% | 1.2% | 3 | 0.8% | 0.5% |
| Alsace | 18 | 1.7% | 1.2% | 5 | 0.8% | 0.6% | 13 | 2.7% | 1.7% | 4 | 1.1% | 0.8% |
| Franche-Comté | 16 | 1.6% | 1.7% | 2 | 0.5% | 0.5% | 14 | 2.8% | 2.8% | 3 | 0.8% | 1.0% |
| Champagne Ardennes | 17 | 1.7% | 1.6% | 11 | 2.0% | 2.0% | 7 | 1.4% | 1.2% | 4 | 1.1% | 1.3% |
| Picardie | 13 | 1.2% | 0.8% | 3 | 0.6% | 0.4% | 10 | 1.9% | 1.2% | 5 | 1.4% | 1.1% |
| Bourgogne | 56 | 5.4% | 4.1% | 21 | 3.9% | 3.2% | 35 | 7.0% | 4.9% | 10 | 2.9% | 2.9% |
| Haute Normandie | 16 | 1.5% | 1.1% | 11 | 2.0% | 1.5% | 5 | 1.0% | 0.6% | 2 | 0.6% | 0.5% |
| Basse Normandie | 18 | 1.8% | 1.5% | 11 | 2.1% | 2.0% | 7 | 1.4% | 1.1% | 5 | 1.4% | 1.5% |
| Centre | 41 | 3.9% | 1.9% | 21 | 3.9% | 2.1% | 20 | 4.0% | 1.8% | 15 | 4.6% | 2.4% |
| Pays de Loire | 44 | 4.3% | 1.5% | 19 | 3.5% | 1.3% | 25 | 5.1% | 1.6% | 12 | 3.4% | 1.2% |
| Bretagne | 44 | 4.3% | 1.6% | 18 | 3.3% | 1.4% | 26 | 5.3% | 1.9% | 10 | 3.0% | 1.3% |
| Poitou Charentes | 25 | 2.4% | 1.7% | 17 | 3.1% | 2.3% | 8 | 1.7% | 1.1% | 7 | 2.0% | 1.8% |
| Aquitaine | 72 | 7.0% | 2.6% | 36 | 6.7% | 2.7% | 36 | 7.3% | 2.5% | 17 | 5.0% | 2.0% |
| Midi Pyrénées | 48 | 4.6% | 1.9% | 26 | 4.9% | 2.2% | 22 | 4.4% | 1.7% | 13 | 3.9% | 1.7% |
| Limousin | 7 | 0.7% | 1.2% | 4 | 0.7% | 1.3% | 3 | 0.7% | 1.1% | 2 | 0.5% | 1.1% |
| Auvergne | 12 | 1.2% | 1.1% | 8 | 1.4% | 1.4% | 5 | 0.9% | 0.8% | 4 | 1.2% | 1.2% |
| Rhône Alpes | 81 | 7.9% | 1.6% | 38 | 7.1% | 1.5% | 43 | 8.7% | 1.6% | 37 | 10.9% | 1.9% |
| Languedoc Roussillon | 35 | 3.4% | 1.5% | 20 | 3.7% | 1.8% | 14 | 2.9% | 1.2% | 6 | 1.7% | 0.8% |
| Provence Alpes Côte d'Azur, Corse | 73 | 7.1% | 1.7% | 31 | 5.7% | 1.5% | 42 | 8.6% | 1.8% | 21 | 6.1% | 1.4% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 703 | 68.1% | 2.0% | 402 | 74.6% | 2.3% | 302 | 61.0% | 1.7% | 289 | 85.8% | 2.0% |
| Presque tous les jours | 117 | 11.3% | 2.0% | 49 | 9.1% | 1.8% | 68 | 13.8% | 2.1% | 31 | 9.2% | 1.7% |
| 1 à 2 fois par semaine | 70 | 6.8% | 2.7% | 24 | 4.5% | 2.3% | 46 | 9.2% | 3.1% | 9 | 2.6% | 1.7% |
| 1 à 3 fois par mois | 10 | 0.9% | 2.0% | 6 | 1.2% | 3.3% | 3 | 0.7% | 1.2% | 3 | 0.8% | 4.2% |
| Moins souvent | 8 | 0.8% | 1.1% | 5 | 0.8% | 1.2% | 3 | 0.7% | 0.9% | 1 | 0.4% | 2.8% |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 45 | 4.4% | 2.5% | 17 | 3.2% | 2.3% | 28 | 5.7% | 2.6% | 1 | 0.2% | 0.4% |
| De 9 000 à moins de 12 000 euros par an | 49 | 4.7% | 1.6% | 22 | 4.2% | 2.0% | 26 | 5.4% | 1.4% | 2 | 0.7% | 1.0% |
| De 12 000 à moins de 18 000 euros par an | 82 | 8.0% | 1.5% | 36 | 6.7% | 1.5% | 47 | 9.4% | 1.5% | 11 | 3.2% | 1.7% |
| De 18 000 à moins de 24 000 euros par an | 88 | 8.6% | 1.3% | 34 | 6.4% | 1.2% | 54 | 11.0% | 1.4% | 13 | 3.8% | 0.9% |
| De 24 000 à moins de 36 000 euros par an | 206 | 20.0% | 1.8% | 94 | 17.4% | 1.7% | 112 | 22.7% | 1.9% | 58 | 17.2% | 1.7% |
| De 36 000 à moins de 45 000 euros par an | 145 | 14.1% | 2.0% | 85 | 15.8% | 2.3% | 60 | 12.1% | 1.7% | 51 | 15.3% | 1.7% |
| De 45 000 à moins de 65 000 euros par an | 152 | 14.7% | 2.1% | 100 | 18.5% | 2.4% | 52 | 10.5% | 1.6% | 71 | 21.0% | 1.7% |
| 65 000 euros et plus par an | 162 | 15.7% | 4.1% | 117 | 21.7% | 5.2% | 45 | 9.1% | 2.7% | 99 | 29.3% | 3.6% |
| Refus | 73 | 7.1% | 2.2% | 22 | 4.0% | 1.5% | 52 | 10.4% | 2.7% | 27 | 8.1% | 2.4% |
| Ne sait pas | 30 | 2.9% | 1.8% | 12 | 2.1% | 1.6% | 18 | 3.6% | 2.0% | 4 | 1.3% | 0.7% |
