L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 1556 | 100.0% | 3.0% | 849 | 100.0% | 3.4% | 707 | 100.0% | 2.6% | 553 | 100.0% | 3.2% |
| Sexe | ||||||||||||
| Homme | 849 | 54.6% | 3.4% | 849 | 100.0% | 3.4% | - | - | - | 306 | 55.4% | 3.5% |
| Femme | 707 | 45.4% | 2.6% | - | - | - | 707 | 100.0% | 2.6% | 247 | 44.6% | 2.9% |
| Age | ||||||||||||
| 15 à 24 ans | 159 | 10.2% | 2.2% | 79 | 9.3% | 2.1% | 80 | 11.3% | 2.2% | 67 | 12.2% | 2.2% |
| 25 à 34 ans | 213 | 13.7% | 2.8% | 119 | 14.1% | 3.2% | 94 | 13.2% | 2.4% | 95 | 17.2% | 2.9% |
| 35 à 49 ans | 434 | 27.9% | 3.5% | 264 | 31.1% | 4.3% | 171 | 24.1% | 2.7% | 215 | 38.8% | 3.4% |
| 50 à 59 ans | 321 | 20.6% | 3.5% | 196 | 23.1% | 4.3% | 124 | 17.6% | 2.7% | 145 | 26.2% | 3.7% |
| 60 ans et plus | 429 | 27.6% | 2.8% | 190 | 22.4% | 2.8% | 239 | 33.8% | 2.8% | 31 | 5.7% | 3.6% |
| Individu | ||||||||||||
| Ménagères | 609 | 39.1% | 2.6% | - | - | - | 609 | 86.1% | 2.6% | 200 | 36.1% | 2.8% |
| Personne de référence | 949 | 61.0% | 3.3% | 731 | 86.1% | 3.6% | 219 | 30.9% | 2.8% | 312 | 56.4% | 3.7% |
| Responsable des achats | 1113 | 71.6% | 3.1% | 519 | 61.2% | 4.0% | 594 | 84.0% | 2.6% | 368 | 66.5% | 3.3% |
| PCS Individu | ||||||||||||
| Agriculteurs | 0 | - | 0.1% | 0 | - | 0.1% | - | - | - | - | - | - |
| Petits patrons | 56 | 3.6% | 3.5% | 41 | 4.8% | 3.6% | 15 | 2.1% | 3.3% | 51 | 9.2% | 3.5% |
| Affaires et Cadres | 178 | 11.5% | 3.6% | 114 | 13.5% | 4.0% | 64 | 9.1% | 3.1% | 160 | 29.0% | 3.6% |
| Professions intermédiaires | 229 | 14.7% | 3.2% | 128 | 15.1% | 3.6% | 101 | 14.3% | 2.8% | 180 | 32.6% | 3.1% |
| Employés | 304 | 19.6% | 3.6% | 133 | 15.7% | 6.0% | 171 | 24.2% | 2.8% | 68 | 12.4% | 3.7% |
| Ouvriers | 189 | 12.1% | 3.0% | 161 | 19.0% | 3.2% | 28 | 3.9% | 2.1% | 7 | 1.3% | 2.0% |
| Retraités | 353 | 22.7% | 2.8% | 169 | 19.9% | 2.7% | 184 | 26.0% | 2.8% | 1 | 0.2% | 0.6% |
| Autres inactifs | 247 | 15.9% | 2.4% | 102 | 12.0% | 2.7% | 145 | 20.5% | 2.2% | 85 | 15.4% | 2.6% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 0 | - | - | 0 | - | 0.1% | - | - | - | - | - | - |
| Petits patrons | 92 | 5.9% | 3.5% | 44 | 5.2% | 3.3% | 48 | 6.8% | 3.8% | 92 | 16.7% | 3.5% |
| Affaires et Cadres | 219 | 14.1% | 3.2% | 126 | 14.9% | 3.7% | 93 | 13.2% | 2.7% | 219 | 39.7% | 3.2% |
| Professions intermédiaires | 241 | 15.5% | 3.1% | 136 | 16.0% | 3.4% | 105 | 14.9% | 2.7% | 241 | 43.6% | 3.1% |
| Employés | 214 | 13.7% | 3.9% | 129 | 15.3% | 5.5% | 84 | 11.9% | 2.8% | - | - | - |
| Ouvriers | 260 | 16.7% | 2.7% | 169 | 19.9% | 3.3% | 91 | 12.9% | 2.1% | - | - | - |
| Retraités | 437 | 28.1% | 2.9% | 188 | 22.2% | 2.8% | 248 | 35.1% | 3.1% | - | - | - |
| Autres inactifs | 93 | 6.0% | 2.2% | 56 | 6.6% | 3.5% | 37 | 5.2% | 1.4% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 310 | 19.9% | 3.1% | 153 | 18.1% | 3.5% | 156 | 22.1% | 2.8% | 74 | 13.4% | 4.1% |
| 2 personnes | 465 | 29.9% | 2.6% | 255 | 30.0% | 2.9% | 210 | 29.7% | 2.2% | 123 | 22.3% | 3.0% |
| 3 personnes | 269 | 17.3% | 2.9% | 151 | 17.8% | 3.3% | 118 | 16.6% | 2.6% | 130 | 23.4% | 3.3% |
| 4 personnes | 305 | 19.6% | 3.3% | 172 | 20.2% | 3.7% | 133 | 18.8% | 2.9% | 145 | 26.2% | 2.9% |
| 5 personnes et + | 207 | 13.3% | 3.8% | 118 | 13.9% | 4.4% | 90 | 12.7% | 3.2% | 81 | 14.6% | 3.1% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 519 | 33.4% | 3.3% | 305 | 35.9% | 4.1% | 215 | 30.4% | 2.6% | 252 | 45.6% | 3.3% |
| Non | 1036 | 66.6% | 2.8% | 544 | 64.1% | 3.1% | 492 | 69.6% | 2.6% | 301 | 54.4% | 3.1% |
| Habitat | ||||||||||||
| Communes rurales | 100 | 6.4% | 0.8% | 54 | 6.4% | 0.9% | 46 | 6.5% | 0.7% | 25 | 4.5% | 0.8% |
| Agglo. - 20 000 hab | 103 | 6.6% | 1.1% | 52 | 6.2% | 1.2% | 51 | 7.1% | 1.0% | 40 | 7.3% | 1.6% |
| Agglo. 20 000 à 100 000 hab | 112 | 7.2% | 1.6% | 60 | 7.1% | 1.8% | 52 | 7.3% | 1.4% | 23 | 4.2% | 1.2% |
| Agglo. + 100 000 hab | 35 | 2.2% | 0.2% | 15 | 1.8% | 0.2% | 19 | 2.7% | 0.2% | 6 | 1.0% | 0.1% |
| Agglo. Paris | 1207 | 77.6% | 14.1% | 667 | 78.6% | 16.2% | 540 | 76.4% | 12.1% | 459 | 83.0% | 11.6% |
| Régions INSEE | ||||||||||||
| Ile de France | 1385 | 89.0% | 14.4% | 758 | 89.3% | 16.5% | 627 | 88.7% | 12.5% | 513 | 92.8% | 11.8% |
| Picardie | 171 | 11.0% | 11.1% | 91 | 10.7% | 12.2% | 80 | 11.3% | 10.1% | 40 | 7.2% | 9.4% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 1087 | 69.9% | 3.1% | 618 | 72.8% | 3.6% | 469 | 66.3% | 2.7% | 474 | 85.8% | 3.2% |
| Presque tous les jours | 150 | 9.6% | 2.5% | 72 | 8.4% | 2.6% | 78 | 11.0% | 2.4% | 48 | 8.6% | 2.6% |
| 1 à 2 fois par semaine | 84 | 5.4% | 3.3% | 39 | 4.7% | 3.6% | 44 | 6.3% | 3.0% | 17 | 3.1% | 3.3% |
| 1 à 3 fois par mois | 9 | 0.6% | 1.9% | 6 | 0.7% | 3.2% | 3 | 0.4% | 1.1% | - | - | - |
| Moins souvent | 18 | 1.2% | 2.6% | 4 | 0.4% | 1.0% | 15 | 2.1% | 4.1% | 8 | 1.4% | 16.3% |
| Jamais | 1 | 0.1% | 1.8% | - | - | - | 1 | 0.2% | 4.3% | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 50 | 3.2% | 2.7% | 20 | 2.3% | 2.6% | 30 | 4.3% | 2.8% | 11 | 2.0% | 5.7% |
| De 9 000 à moins de 12 000 euros par an | 72 | 4.6% | 2.4% | 32 | 3.8% | 2.8% | 40 | 5.7% | 2.2% | 9 | 1.6% | 3.6% |
| De 12 000 à moins de 18 000 euros par an | 117 | 7.5% | 2.1% | 73 | 8.6% | 3.0% | 44 | 6.3% | 1.4% | 15 | 2.7% | 2.4% |
| De 18 000 à moins de 24 000 euros par an | 161 | 10.3% | 2.4% | 90 | 10.6% | 3.0% | 71 | 10.1% | 1.9% | 42 | 7.6% | 3.1% |
| De 24 000 à moins de 36 000 euros par an | 309 | 19.9% | 2.7% | 152 | 17.9% | 2.8% | 158 | 22.3% | 2.6% | 103 | 18.5% | 2.9% |
| De 36 000 à moins de 45 000 euros par an | 226 | 14.5% | 3.2% | 131 | 15.4% | 3.5% | 95 | 13.5% | 2.8% | 78 | 14.1% | 2.6% |
| De 45 000 à moins de 65 000 euros par an | 277 | 17.8% | 3.8% | 166 | 19.6% | 4.1% | 111 | 15.7% | 3.4% | 117 | 21.2% | 2.9% |
| 65 000 euros et plus par an | 191 | 12.3% | 4.8% | 122 | 14.4% | 5.4% | 69 | 9.7% | 4.1% | 129 | 23.3% | 4.7% |
| Refus | 99 | 6.3% | 2.9% | 51 | 6.0% | 3.5% | 48 | 6.8% | 2.5% | 29 | 5.2% | 2.5% |
| Ne sait pas | 54 | 3.5% | 3.3% | 13 | 1.6% | 1.8% | 41 | 5.8% | 4.4% | 21 | 3.8% | 3.6% |
