L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 2313 | 100.0% | 4.4% | 1276 | 100.0% | 5.1% | 1037 | 100.0% | 3.8% | 1090 | 100.0% | 6.3% |
| Sexe | ||||||||||||
| Homme | 1276 | 55.2% | 5.1% | 1276 | 100.0% | 5.1% | - | - | - | 637 | 58.4% | 7.3% |
| Femme | 1037 | 44.8% | 3.8% | - | - | - | 1037 | 100.0% | 3.8% | 453 | 41.6% | 5.3% |
| Age | ||||||||||||
| 15 à 24 ans | 552 | 23.9% | 7.6% | 297 | 23.3% | 8.0% | 255 | 24.6% | 7.1% | 251 | 23.1% | 8.2% |
| 25 à 34 ans | 357 | 15.5% | 4.7% | 202 | 15.8% | 5.4% | 156 | 15.0% | 4.0% | 195 | 17.9% | 6.0% |
| 35 à 49 ans | 503 | 21.8% | 4.0% | 296 | 23.2% | 4.8% | 207 | 20.0% | 3.3% | 350 | 32.2% | 5.5% |
| 50 à 59 ans | 336 | 14.5% | 3.6% | 182 | 14.3% | 3.9% | 154 | 14.8% | 3.3% | 206 | 18.9% | 5.3% |
| 60 ans et plus | 565 | 24.4% | 3.7% | 300 | 23.5% | 4.4% | 265 | 25.6% | 3.1% | 87 | 8.0% | 10.0% |
| Individu | ||||||||||||
| Ménagères | 788 | 34.1% | 3.4% | - | - | - | 788 | 76.0% | 3.4% | 334 | 30.7% | 4.8% |
| Personne de référence | 1205 | 52.1% | 4.2% | 936 | 73.4% | 4.6% | 269 | 25.9% | 3.4% | 563 | 51.7% | 6.7% |
| Responsable des achats | 1420 | 61.4% | 3.9% | 653 | 51.2% | 5.0% | 767 | 73.9% | 3.3% | 621 | 57.0% | 5.6% |
| PCS Individu | ||||||||||||
| Agriculteurs | 3 | 0.1% | 0.6% | 3 | 0.2% | 0.8% | 0 | - | 0.3% | - | - | - |
| Petits patrons | 69 | 3.0% | 4.3% | 50 | 3.9% | 4.4% | 19 | 1.8% | 4.2% | 66 | 6.0% | 4.5% |
| Affaires et Cadres | 500 | 21.6% | 10.2% | 315 | 24.7% | 11.1% | 185 | 17.8% | 9.0% | 451 | 41.4% | 10.2% |
| Professions intermédiaires | 306 | 13.2% | 4.3% | 158 | 12.4% | 4.5% | 147 | 14.2% | 4.0% | 253 | 23.2% | 4.3% |
| Employés | 236 | 10.2% | 2.8% | 96 | 7.5% | 4.3% | 140 | 13.5% | 2.3% | 57 | 5.2% | 3.1% |
| Ouvriers | 137 | 5.9% | 2.2% | 123 | 9.7% | 2.5% | 13 | 1.3% | 1.0% | 14 | 1.3% | 4.0% |
| Retraités | 446 | 19.3% | 3.5% | 238 | 18.7% | 3.9% | 208 | 20.1% | 3.1% | 10 | 0.9% | 4.8% |
| Autres inactifs | 616 | 26.6% | 5.9% | 292 | 22.9% | 7.8% | 325 | 31.3% | 4.8% | 239 | 22.0% | 7.4% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 11 | 0.5% | 1.4% | 4 | 0.3% | 0.9% | 7 | 0.7% | 2.0% | - | - | - |
| Petits patrons | 121 | 5.2% | 4.6% | 62 | 4.9% | 4.6% | 58 | 5.6% | 4.6% | 121 | 11.1% | 4.6% |
| Affaires et Cadres | 604 | 26.1% | 8.8% | 363 | 28.4% | 10.6% | 241 | 23.3% | 7.1% | 604 | 55.4% | 8.8% |
| Professions intermédiaires | 365 | 15.8% | 4.6% | 212 | 16.6% | 5.3% | 153 | 14.8% | 4.0% | 365 | 33.5% | 4.6% |
| Employés | 204 | 8.8% | 3.8% | 106 | 8.3% | 4.5% | 98 | 9.4% | 3.2% | - | - | - |
| Ouvriers | 269 | 11.6% | 2.8% | 146 | 11.5% | 2.9% | 122 | 11.8% | 2.8% | - | - | - |
| Retraités | 534 | 23.1% | 3.6% | 277 | 21.7% | 4.1% | 257 | 24.8% | 3.2% | - | - | - |
| Autres inactifs | 206 | 8.9% | 4.9% | 106 | 8.3% | 6.7% | 100 | 9.6% | 3.8% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 374 | 16.2% | 3.7% | 180 | 14.1% | 4.1% | 194 | 18.7% | 3.4% | 129 | 11.9% | 7.1% |
| 2 personnes | 765 | 33.1% | 4.2% | 405 | 31.7% | 4.7% | 360 | 34.7% | 3.8% | 268 | 24.6% | 6.5% |
| 3 personnes | 469 | 20.3% | 5.1% | 268 | 21.0% | 5.8% | 200 | 19.3% | 4.4% | 243 | 22.3% | 6.2% |
| 4 personnes | 434 | 18.8% | 4.7% | 255 | 20.0% | 5.6% | 179 | 17.2% | 3.8% | 295 | 27.1% | 6.0% |
| 5 personnes et + | 272 | 11.8% | 4.9% | 168 | 13.1% | 6.2% | 104 | 10.0% | 3.7% | 154 | 14.2% | 6.0% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 680 | 29.4% | 4.4% | 401 | 31.5% | 5.4% | 279 | 26.9% | 3.4% | 429 | 39.4% | 5.5% |
| Non | 1633 | 70.6% | 4.5% | 874 | 68.5% | 5.0% | 758 | 73.1% | 4.0% | 661 | 60.6% | 6.9% |
| Habitat | ||||||||||||
| Communes rurales | 283 | 12.2% | 2.4% | 157 | 12.3% | 2.8% | 126 | 12.1% | 2.0% | 125 | 11.5% | 3.8% |
| Agglo. - 20 000 hab | 250 | 10.8% | 2.8% | 157 | 12.3% | 3.7% | 93 | 9.0% | 1.9% | 119 | 10.9% | 4.7% |
| Agglo. 20 000 à 100 000 hab | 234 | 10.1% | 3.3% | 137 | 10.8% | 4.0% | 97 | 9.3% | 2.7% | 80 | 7.3% | 4.3% |
| Agglo. + 100 000 hab | 786 | 34.0% | 5.1% | 431 | 33.8% | 5.7% | 355 | 34.3% | 4.4% | 360 | 33.0% | 6.3% |
| Agglo. Paris | 761 | 32.9% | 8.9% | 394 | 30.9% | 9.6% | 366 | 35.3% | 8.2% | 406 | 37.2% | 10.2% |
| Régions INSEE | ||||||||||||
| Ile de France | 808 | 34.9% | 8.4% | 428 | 33.5% | 9.3% | 380 | 36.6% | 7.6% | 430 | 39.4% | 9.9% |
| Nord Pas de Calais | 102 | 4.4% | 3.2% | 72 | 5.6% | 4.7% | 30 | 2.9% | 1.8% | 41 | 3.8% | 4.2% |
| Lorraine | 53 | 2.3% | 2.8% | 31 | 2.5% | 3.4% | 22 | 2.1% | 2.2% | 23 | 2.1% | 4.3% |
| Alsace | 61 | 2.6% | 4.0% | 38 | 3.0% | 5.2% | 23 | 2.2% | 2.9% | 34 | 3.1% | 7.2% |
| Franche-Comté | 26 | 1.1% | 2.7% | 17 | 1.3% | 3.6% | 9 | 0.9% | 1.8% | 11 | 1.0% | 4.0% |
| Champagne Ardennes | 32 | 1.4% | 3.0% | 23 | 1.8% | 4.4% | 9 | 0.9% | 1.7% | 13 | 1.2% | 4.5% |
| Picardie | 35 | 1.5% | 2.3% | 15 | 1.2% | 2.1% | 20 | 1.9% | 2.5% | 14 | 1.2% | 3.2% |
| Bourgogne | 38 | 1.6% | 2.8% | 24 | 1.9% | 3.6% | 14 | 1.4% | 2.0% | 16 | 1.5% | 4.8% |
| Haute Normandie | 53 | 2.3% | 3.5% | 27 | 2.1% | 3.8% | 26 | 2.5% | 3.3% | 18 | 1.6% | 4.0% |
| Basse Normandie | 40 | 1.7% | 3.3% | 27 | 2.1% | 4.6% | 14 | 1.3% | 2.2% | 22 | 2.0% | 6.8% |
| Centre | 57 | 2.5% | 2.7% | 29 | 2.3% | 2.9% | 28 | 2.7% | 2.5% | 31 | 2.8% | 4.7% |
| Pays de Loire | 87 | 3.8% | 2.9% | 51 | 4.0% | 3.5% | 36 | 3.5% | 2.3% | 37 | 3.4% | 3.9% |
| Bretagne | 86 | 3.7% | 3.2% | 43 | 3.4% | 3.3% | 43 | 4.2% | 3.1% | 45 | 4.1% | 5.9% |
| Poitou Charentes | 48 | 2.1% | 3.2% | 28 | 2.2% | 3.9% | 20 | 1.9% | 2.6% | 19 | 1.8% | 5.2% |
| Aquitaine | 84 | 3.6% | 3.0% | 37 | 2.9% | 2.8% | 47 | 4.5% | 3.2% | 37 | 3.4% | 4.4% |
| Midi Pyrénées | 108 | 4.7% | 4.4% | 53 | 4.1% | 4.4% | 55 | 5.3% | 4.3% | 48 | 4.4% | 6.1% |
| Limousin | 18 | 0.8% | 2.9% | 11 | 0.8% | 3.7% | 7 | 0.7% | 2.1% | 6 | 0.6% | 4.0% |
| Auvergne | 31 | 1.3% | 2.7% | 21 | 1.7% | 3.9% | 10 | 1.0% | 1.7% | 14 | 1.3% | 4.4% |
| Rhône Alpes | 220 | 9.5% | 4.2% | 133 | 10.4% | 5.3% | 88 | 8.4% | 3.2% | 101 | 9.2% | 5.2% |
| Languedoc Roussillon | 98 | 4.2% | 4.3% | 48 | 3.8% | 4.4% | 50 | 4.8% | 4.2% | 40 | 3.7% | 5.8% |
| Provence Alpes Côte d'Azur, Corse | 226 | 9.8% | 5.2% | 119 | 9.4% | 5.8% | 107 | 10.3% | 4.7% | 91 | 8.3% | 6.2% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 1985 | 85.8% | 5.7% | 1120 | 87.8% | 6.5% | 865 | 83.4% | 5.0% | 1000 | 91.7% | 6.8% |
| Presque tous les jours | 209 | 9.0% | 3.5% | 98 | 7.6% | 3.6% | 111 | 10.7% | 3.5% | 77 | 7.1% | 4.2% |
| 1 à 2 fois par semaine | 35 | 1.5% | 1.4% | 17 | 1.4% | 1.6% | 18 | 1.7% | 1.2% | 10 | 0.9% | 1.9% |
| 1 à 3 fois par mois | 7 | 0.3% | 1.5% | 3 | 0.3% | 1.7% | 4 | 0.4% | 1.3% | 1 | 0.1% | 1.0% |
| Moins souvent | 5 | 0.2% | 0.6% | 3 | 0.2% | 0.9% | 1 | 0.1% | 0.4% | - | - | - |
| Jamais | 1 | - | 1.5% | - | - | - | 1 | 0.1% | 3.4% | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 76 | 3.3% | 4.2% | 37 | 2.9% | 5.0% | 39 | 3.8% | 3.6% | 15 | 1.4% | 7.6% |
| De 9 000 à moins de 12 000 euros par an | 81 | 3.5% | 2.7% | 39 | 3.1% | 3.4% | 42 | 4.1% | 2.3% | 9 | 0.8% | 3.7% |
| De 12 000 à moins de 18 000 euros par an | 134 | 5.8% | 2.4% | 83 | 6.5% | 3.4% | 51 | 4.9% | 1.6% | 28 | 2.6% | 4.5% |
| De 18 000 à moins de 24 000 euros par an | 195 | 8.4% | 2.9% | 93 | 7.3% | 3.1% | 102 | 9.9% | 2.7% | 76 | 7.0% | 5.6% |
| De 24 000 à moins de 36 000 euros par an | 384 | 16.6% | 3.4% | 184 | 14.4% | 3.4% | 200 | 19.3% | 3.3% | 162 | 14.9% | 4.6% |
| De 36 000 à moins de 45 000 euros par an | 330 | 14.3% | 4.6% | 188 | 14.7% | 5.1% | 142 | 13.7% | 4.1% | 158 | 14.5% | 5.3% |
| De 45 000 à moins de 65 000 euros par an | 491 | 21.2% | 6.7% | 314 | 24.6% | 7.7% | 177 | 17.0% | 5.4% | 284 | 26.1% | 7.0% |
| 65 000 euros et plus par an | 392 | 16.9% | 9.9% | 239 | 18.7% | 10.5% | 153 | 14.7% | 9.0% | 259 | 23.7% | 9.5% |
| Refus | 143 | 6.2% | 4.2% | 65 | 5.1% | 4.5% | 78 | 7.5% | 4.0% | 66 | 6.1% | 5.9% |
| Ne sait pas | 87 | 3.7% | 5.2% | 33 | 2.6% | 4.4% | 54 | 5.2% | 5.9% | 33 | 3.1% | 5.7% |
