L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 1591 | 100.0% | 3.1% | 924 | 100.0% | 3.7% | 667 | 100.0% | 2.5% | 643 | 100.0% | 3.7% |
| Sexe | ||||||||||||
| Homme | 924 | 58.1% | 3.7% | 924 | 100.0% | 3.7% | - | - | - | 391 | 60.7% | 4.4% |
| Femme | 667 | 41.9% | 2.5% | - | - | - | 667 | 100.0% | 2.5% | 253 | 39.3% | 3.0% |
| Age | ||||||||||||
| 15 à 24 ans | 252 | 15.9% | 3.5% | 148 | 16.1% | 4.0% | 104 | 15.6% | 2.9% | 110 | 17.1% | 3.6% |
| 25 à 34 ans | 216 | 13.6% | 2.8% | 141 | 15.2% | 3.8% | 75 | 11.2% | 1.9% | 112 | 17.5% | 3.5% |
| 35 à 49 ans | 303 | 19.0% | 2.4% | 193 | 20.9% | 3.1% | 109 | 16.4% | 1.7% | 199 | 31.0% | 3.2% |
| 50 à 59 ans | 236 | 14.8% | 2.5% | 149 | 16.1% | 3.2% | 87 | 13.0% | 1.9% | 147 | 22.8% | 3.8% |
| 60 ans et plus | 584 | 36.7% | 3.8% | 292 | 31.6% | 4.3% | 292 | 43.7% | 3.4% | 75 | 11.7% | 8.6% |
| Individu | ||||||||||||
| Ménagères | 555 | 34.9% | 2.4% | - | - | - | 555 | 83.3% | 2.4% | 204 | 31.7% | 2.9% |
| Personne de référence | 907 | 57.0% | 3.2% | 735 | 79.5% | 3.6% | 172 | 25.8% | 2.2% | 352 | 54.7% | 4.2% |
| Responsable des achats | 1031 | 64.8% | 2.9% | 472 | 51.1% | 3.6% | 559 | 83.9% | 2.4% | 382 | 59.4% | 3.5% |
| PCS Individu | ||||||||||||
| Agriculteurs | 5 | 0.3% | 1.0% | 3 | 0.3% | 0.8% | 2 | 0.3% | 1.4% | - | - | - |
| Petits patrons | 65 | 4.1% | 4.1% | 47 | 5.1% | 4.1% | 18 | 2.7% | 4.0% | 60 | 9.3% | 4.2% |
| Affaires et Cadres | 272 | 17.1% | 5.5% | 199 | 21.6% | 7.0% | 72 | 10.8% | 3.5% | 251 | 39.0% | 5.7% |
| Professions intermédiaires | 148 | 9.3% | 2.1% | 89 | 9.6% | 2.5% | 59 | 8.8% | 1.6% | 133 | 20.6% | 2.3% |
| Employés | 186 | 11.7% | 2.2% | 90 | 9.8% | 4.1% | 95 | 14.3% | 1.6% | 43 | 6.7% | 2.3% |
| Ouvriers | 90 | 5.7% | 1.4% | 85 | 9.2% | 1.7% | 5 | 0.8% | 0.4% | 3 | 0.5% | 0.9% |
| Retraités | 436 | 27.4% | 3.4% | 253 | 27.3% | 4.1% | 184 | 27.6% | 2.8% | 13 | 2.1% | 6.4% |
| Autres inactifs | 389 | 24.5% | 3.7% | 157 | 17.0% | 4.2% | 232 | 34.7% | 3.5% | 140 | 21.7% | 4.3% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 6 | 0.4% | 0.8% | 4 | 0.4% | 0.9% | 3 | 0.4% | 0.8% | - | - | - |
| Petits patrons | 88 | 5.6% | 3.4% | 56 | 6.1% | 4.2% | 32 | 4.9% | 2.5% | 88 | 13.7% | 3.4% |
| Affaires et Cadres | 349 | 22.0% | 5.1% | 215 | 23.3% | 6.3% | 134 | 20.1% | 3.9% | 349 | 54.3% | 5.1% |
| Professions intermédiaires | 206 | 12.9% | 2.6% | 119 | 12.9% | 3.0% | 86 | 12.9% | 2.2% | 206 | 32.0% | 2.6% |
| Employés | 121 | 7.6% | 2.2% | 80 | 8.7% | 3.4% | 41 | 6.1% | 1.3% | - | - | - |
| Ouvriers | 165 | 10.4% | 1.7% | 101 | 10.9% | 2.0% | 65 | 9.7% | 1.5% | - | - | - |
| Retraités | 505 | 31.8% | 3.4% | 275 | 29.8% | 4.1% | 230 | 34.5% | 2.8% | - | - | - |
| Autres inactifs | 149 | 9.4% | 3.5% | 73 | 7.9% | 4.6% | 76 | 11.4% | 2.9% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 284 | 17.8% | 2.8% | 139 | 15.1% | 3.2% | 144 | 21.7% | 2.6% | 80 | 12.5% | 4.4% |
| 2 personnes | 629 | 39.5% | 3.5% | 353 | 38.2% | 4.1% | 276 | 41.4% | 2.9% | 162 | 25.2% | 3.9% |
| 3 personnes | 249 | 15.6% | 2.7% | 148 | 16.0% | 3.2% | 101 | 15.2% | 2.2% | 129 | 20.1% | 3.3% |
| 4 personnes | 251 | 15.8% | 2.7% | 160 | 17.3% | 3.5% | 92 | 13.7% | 2.0% | 174 | 27.0% | 3.5% |
| 5 personnes et + | 178 | 11.2% | 3.2% | 124 | 13.4% | 4.6% | 54 | 8.1% | 1.9% | 98 | 15.2% | 3.8% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 410 | 25.8% | 2.6% | 259 | 28.0% | 3.5% | 151 | 22.7% | 1.8% | 253 | 39.3% | 3.3% |
| Non | 1180 | 74.2% | 3.2% | 665 | 72.0% | 3.8% | 515 | 77.3% | 2.7% | 391 | 60.7% | 4.1% |
| Habitat | ||||||||||||
| Communes rurales | 201 | 12.6% | 1.7% | 105 | 11.4% | 1.9% | 96 | 14.3% | 1.5% | 68 | 10.6% | 2.1% |
| Agglo. - 20 000 hab | 190 | 11.9% | 2.1% | 109 | 11.8% | 2.6% | 81 | 12.1% | 1.7% | 78 | 12.1% | 3.1% |
| Agglo. 20 000 à 100 000 hab | 155 | 9.8% | 2.2% | 89 | 9.6% | 2.6% | 67 | 10.0% | 1.9% | 46 | 7.1% | 2.5% |
| Agglo. + 100 000 hab | 474 | 29.8% | 3.1% | 301 | 32.6% | 4.0% | 172 | 25.9% | 2.2% | 194 | 30.2% | 3.4% |
| Agglo. Paris | 571 | 35.9% | 6.7% | 320 | 34.6% | 7.8% | 251 | 37.7% | 5.6% | 257 | 40.0% | 6.5% |
| Régions INSEE | ||||||||||||
| Ile de France | 622 | 39.1% | 6.5% | 353 | 38.2% | 7.7% | 269 | 40.3% | 5.4% | 285 | 44.3% | 6.6% |
| Nord Pas de Calais | 80 | 5.1% | 2.5% | 56 | 6.0% | 3.6% | 25 | 3.7% | 1.5% | 28 | 4.4% | 2.9% |
| Lorraine | 30 | 1.9% | 1.5% | 14 | 1.6% | 1.5% | 15 | 2.3% | 1.5% | 11 | 1.7% | 2.1% |
| Alsace | 40 | 2.5% | 2.6% | 32 | 3.5% | 4.4% | 7 | 1.1% | 0.9% | 12 | 1.9% | 2.5% |
| Franche-Comté | 15 | 0.9% | 1.6% | 8 | 0.9% | 1.8% | 7 | 1.0% | 1.4% | 4 | 0.7% | 1.7% |
| Champagne Ardennes | 24 | 1.5% | 2.2% | 17 | 1.8% | 3.1% | 7 | 1.1% | 1.3% | 6 | 1.0% | 2.2% |
| Picardie | 26 | 1.6% | 1.7% | 12 | 1.3% | 1.6% | 14 | 2.1% | 1.8% | 12 | 1.8% | 2.7% |
| Bourgogne | 26 | 1.6% | 1.9% | 18 | 2.0% | 2.8% | 7 | 1.1% | 1.0% | 7 | 1.1% | 2.0% |
| Haute Normandie | 30 | 1.9% | 2.0% | 14 | 1.5% | 1.9% | 17 | 2.5% | 2.1% | 11 | 1.7% | 2.4% |
| Basse Normandie | 18 | 1.1% | 1.5% | 8 | 0.9% | 1.4% | 10 | 1.4% | 1.5% | 7 | 1.0% | 2.0% |
| Centre | 53 | 3.4% | 2.5% | 30 | 3.2% | 3.0% | 23 | 3.5% | 2.2% | 21 | 3.3% | 3.2% |
| Pays de Loire | 52 | 3.2% | 1.7% | 25 | 2.7% | 1.7% | 27 | 4.0% | 1.7% | 22 | 3.4% | 2.4% |
| Bretagne | 51 | 3.2% | 1.9% | 23 | 2.5% | 1.8% | 28 | 4.2% | 2.0% | 14 | 2.2% | 1.9% |
| Poitou Charentes | 33 | 2.1% | 2.2% | 23 | 2.5% | 3.2% | 10 | 1.5% | 1.3% | 7 | 1.1% | 2.0% |
| Aquitaine | 81 | 5.1% | 2.9% | 43 | 4.7% | 3.2% | 38 | 5.7% | 2.6% | 30 | 4.7% | 3.6% |
| Midi Pyrénées | 58 | 3.7% | 2.4% | 33 | 3.6% | 2.8% | 25 | 3.8% | 2.0% | 19 | 3.0% | 2.5% |
| Limousin | 9 | 0.6% | 1.5% | 6 | 0.7% | 2.1% | 3 | 0.5% | 1.0% | 4 | 0.6% | 2.3% |
| Auvergne | 20 | 1.3% | 1.8% | 10 | 1.1% | 1.9% | 10 | 1.5% | 1.7% | 7 | 1.1% | 2.3% |
| Rhône Alpes | 125 | 7.8% | 2.4% | 80 | 8.7% | 3.2% | 45 | 6.7% | 1.6% | 50 | 7.8% | 2.6% |
| Languedoc Roussillon | 60 | 3.8% | 2.6% | 37 | 4.0% | 3.4% | 23 | 3.4% | 1.9% | 25 | 3.8% | 3.6% |
| Provence Alpes Côte d'Azur, Corse | 138 | 8.7% | 3.2% | 81 | 8.8% | 3.9% | 57 | 8.5% | 2.5% | 60 | 9.3% | 4.1% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 1281 | 80.6% | 3.7% | 765 | 82.8% | 4.4% | 516 | 77.4% | 3.0% | 579 | 90.0% | 3.9% |
| Presque tous les jours | 157 | 9.9% | 2.6% | 78 | 8.4% | 2.8% | 79 | 11.9% | 2.5% | 51 | 7.9% | 2.7% |
| 1 à 2 fois par semaine | 60 | 3.8% | 2.3% | 29 | 3.1% | 2.7% | 31 | 4.7% | 2.1% | 11 | 1.7% | 2.1% |
| 1 à 3 fois par mois | 7 | 0.4% | 1.4% | 2 | 0.2% | 0.9% | 5 | 0.7% | 1.7% | 0 | - | 0.4% |
| Moins souvent | 4 | 0.3% | 0.6% | 1 | 0.1% | 0.2% | 4 | 0.6% | 1.1% | - | - | - |
| Jamais | 0 | - | 0.7% | - | - | - | 0 | 0.1% | 1.6% | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 41 | 2.5% | 2.2% | 27 | 2.9% | 3.6% | 14 | 2.1% | 1.3% | 8 | 1.2% | 4.0% |
| De 9 000 à moins de 12 000 euros par an | 58 | 3.6% | 1.9% | 29 | 3.2% | 2.5% | 29 | 4.3% | 1.6% | 10 | 1.6% | 4.2% |
| De 12 000 à moins de 18 000 euros par an | 104 | 6.5% | 1.9% | 63 | 6.8% | 2.6% | 41 | 6.1% | 1.3% | 16 | 2.5% | 2.5% |
| De 18 000 à moins de 24 000 euros par an | 143 | 9.0% | 2.1% | 70 | 7.6% | 2.4% | 73 | 11.0% | 1.9% | 50 | 7.8% | 3.7% |
| De 24 000 à moins de 36 000 euros par an | 273 | 17.2% | 2.4% | 145 | 15.7% | 2.7% | 128 | 19.3% | 2.1% | 96 | 14.9% | 2.7% |
| De 36 000 à moins de 45 000 euros par an | 188 | 11.8% | 2.6% | 107 | 11.6% | 2.9% | 81 | 12.2% | 2.4% | 77 | 11.9% | 2.6% |
| De 45 000 à moins de 65 000 euros par an | 338 | 21.3% | 4.6% | 222 | 24.0% | 5.4% | 116 | 17.4% | 3.6% | 167 | 26.0% | 4.1% |
| 65 000 euros et plus par an | 294 | 18.5% | 7.4% | 187 | 20.2% | 8.2% | 108 | 16.2% | 6.4% | 160 | 24.8% | 5.9% |
| Refus | 113 | 7.1% | 3.3% | 54 | 5.9% | 3.7% | 59 | 8.8% | 3.0% | 41 | 6.3% | 3.6% |
| Ne sait pas | 38 | 2.4% | 2.3% | 20 | 2.1% | 2.7% | 19 | 2.8% | 2.0% | 20 | 3.1% | 3.4% |
