L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 2344 | 100.0% | 4.5% | 2000 | 100.0% | 8.0% | 344 | 100.0% | 1.3% | 914 | 100.0% | 5.3% |
| Sexe | ||||||||||||
| Homme | 2000 | 85.3% | 8.0% | 2000 | 100.0% | 8.0% | - | - | - | 800 | 87.5% | 9.1% |
| Femme | 344 | 14.7% | 1.3% | - | - | - | 344 | 100.0% | 1.3% | 114 | 12.5% | 1.3% |
| Age | ||||||||||||
| 15 à 24 ans | 494 | 21.1% | 6.8% | 411 | 20.5% | 11.1% | 84 | 24.3% | 2.3% | 221 | 24.1% | 7.2% |
| 25 à 34 ans | 476 | 20.3% | 6.3% | 424 | 21.2% | 11.4% | 52 | 15.0% | 1.3% | 197 | 21.6% | 6.1% |
| 35 à 49 ans | 626 | 26.7% | 5.0% | 556 | 27.8% | 9.0% | 70 | 20.3% | 1.1% | 297 | 32.5% | 4.7% |
| 50 à 59 ans | 372 | 15.9% | 4.0% | 314 | 15.7% | 6.8% | 58 | 16.8% | 1.2% | 173 | 18.9% | 4.5% |
| 60 ans et plus | 376 | 16.0% | 2.4% | 295 | 14.8% | 4.3% | 81 | 23.6% | 0.9% | 27 | 2.9% | 3.0% |
| Individu | ||||||||||||
| Ménagères | 264 | 11.3% | 1.1% | - | - | - | 264 | 76.8% | 1.1% | 78 | 8.6% | 1.1% |
| Personne de référence | 1581 | 67.4% | 5.6% | 1505 | 75.3% | 7.3% | 75 | 21.9% | 0.9% | 612 | 67.0% | 7.3% |
| Responsable des achats | 1239 | 52.9% | 3.4% | 984 | 49.2% | 7.5% | 255 | 74.1% | 1.1% | 437 | 47.8% | 4.0% |
| PCS Individu | ||||||||||||
| Agriculteurs | 12 | 0.5% | 2.4% | 12 | 0.6% | 3.5% | - | - | - | - | - | - |
| Petits patrons | 79 | 3.4% | 4.9% | 76 | 3.8% | 6.6% | 3 | 0.9% | 0.7% | 76 | 8.3% | 5.3% |
| Affaires et Cadres | 280 | 12.0% | 5.7% | 253 | 12.6% | 8.9% | 27 | 7.9% | 1.3% | 266 | 29.1% | 6.0% |
| Professions intermédiaires | 374 | 16.0% | 5.2% | 333 | 16.6% | 9.4% | 42 | 12.1% | 1.1% | 331 | 36.2% | 5.7% |
| Employés | 327 | 13.9% | 3.9% | 243 | 12.1% | 11.0% | 84 | 24.4% | 1.4% | 42 | 4.6% | 2.2% |
| Ouvriers | 460 | 19.6% | 7.3% | 440 | 22.0% | 8.8% | 20 | 5.7% | 1.5% | 14 | 1.5% | 4.0% |
| Retraités | 341 | 14.5% | 2.7% | 274 | 13.7% | 4.5% | 66 | 19.3% | 1.0% | 1 | 0.1% | 0.5% |
| Autres inactifs | 471 | 20.1% | 4.5% | 369 | 18.5% | 9.9% | 102 | 29.6% | 1.5% | 185 | 20.2% | 5.7% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 24 | 1.0% | 3.2% | 20 | 1.0% | 5.0% | 3 | 1.0% | 1.0% | - | - | - |
| Petits patrons | 115 | 4.9% | 4.4% | 99 | 5.0% | 7.4% | 15 | 4.4% | 1.2% | 115 | 12.5% | 4.4% |
| Affaires et Cadres | 354 | 15.1% | 5.2% | 309 | 15.4% | 9.0% | 45 | 13.1% | 1.3% | 354 | 38.7% | 5.2% |
| Professions intermédiaires | 445 | 19.0% | 5.6% | 391 | 19.6% | 9.8% | 54 | 15.7% | 1.4% | 445 | 48.7% | 5.6% |
| Employés | 311 | 13.3% | 5.7% | 265 | 13.3% | 11.2% | 46 | 13.3% | 1.5% | - | - | - |
| Ouvriers | 525 | 22.4% | 5.5% | 460 | 23.0% | 9.0% | 66 | 19.1% | 1.5% | - | - | - |
| Retraités | 420 | 17.9% | 2.8% | 333 | 16.6% | 5.0% | 87 | 25.3% | 1.1% | - | - | - |
| Autres inactifs | 149 | 6.4% | 3.6% | 122 | 6.1% | 7.7% | 28 | 8.1% | 1.1% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 295 | 12.6% | 2.9% | 257 | 12.9% | 5.9% | 38 | 11.1% | 0.7% | 83 | 9.0% | 4.5% |
| 2 personnes | 650 | 27.7% | 3.6% | 521 | 26.0% | 6.0% | 129 | 37.6% | 1.4% | 180 | 19.7% | 4.4% |
| 3 personnes | 530 | 22.6% | 5.8% | 459 | 23.0% | 9.9% | 71 | 20.5% | 1.5% | 216 | 23.6% | 5.5% |
| 4 personnes | 540 | 23.0% | 5.8% | 469 | 23.5% | 10.2% | 71 | 20.6% | 1.5% | 273 | 29.9% | 5.6% |
| 5 personnes et + | 328 | 14.0% | 6.0% | 293 | 14.7% | 10.9% | 35 | 10.2% | 1.2% | 162 | 17.7% | 6.3% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 887 | 37.8% | 5.7% | 779 | 38.9% | 10.5% | 108 | 31.4% | 1.3% | 434 | 47.5% | 5.6% |
| Non | 1457 | 62.2% | 4.0% | 1221 | 61.1% | 6.9% | 236 | 68.6% | 1.2% | 480 | 52.5% | 5.0% |
| Habitat | ||||||||||||
| Communes rurales | 438 | 18.7% | 3.7% | 381 | 19.1% | 6.7% | 56 | 16.4% | 0.9% | 146 | 16.0% | 4.4% |
| Agglo. - 20 000 hab | 338 | 14.4% | 3.7% | 282 | 14.1% | 6.7% | 57 | 16.4% | 1.2% | 148 | 16.2% | 5.8% |
| Agglo. 20 000 à 100 000 hab | 349 | 14.9% | 5.0% | 306 | 15.3% | 9.0% | 43 | 12.5% | 1.2% | 116 | 12.7% | 6.3% |
| Agglo. + 100 000 hab | 754 | 32.2% | 4.9% | 644 | 32.2% | 8.5% | 110 | 31.9% | 1.4% | 286 | 31.3% | 5.0% |
| Agglo. Paris | 465 | 19.8% | 5.4% | 386 | 19.3% | 9.4% | 78 | 22.8% | 1.8% | 218 | 23.9% | 5.5% |
| Régions INSEE | ||||||||||||
| Ile de France | 522 | 22.3% | 5.4% | 439 | 21.9% | 9.6% | 83 | 24.2% | 1.7% | 248 | 27.1% | 5.7% |
| Nord Pas de Calais | 155 | 6.6% | 4.8% | 145 | 7.2% | 9.4% | 11 | 3.1% | 0.6% | 56 | 6.1% | 5.7% |
| Lorraine | 66 | 2.8% | 3.5% | 61 | 3.1% | 6.6% | 5 | 1.5% | 0.5% | 20 | 2.2% | 3.9% |
| Alsace | 57 | 2.5% | 3.7% | 41 | 2.1% | 5.5% | 16 | 4.7% | 2.1% | 19 | 2.0% | 3.9% |
| Franche-Comté | 39 | 1.7% | 4.1% | 32 | 1.6% | 6.8% | 8 | 2.2% | 1.6% | 17 | 1.9% | 6.2% |
| Champagne Ardennes | 42 | 1.8% | 3.8% | 35 | 1.7% | 6.7% | 7 | 2.0% | 1.2% | 14 | 1.6% | 4.9% |
| Picardie | 72 | 3.1% | 4.7% | 65 | 3.3% | 8.7% | 7 | 2.0% | 0.8% | 29 | 3.2% | 6.9% |
| Bourgogne | 73 | 3.1% | 5.4% | 66 | 3.3% | 10.1% | 7 | 2.1% | 1.0% | 22 | 2.4% | 6.5% |
| Haute Normandie | 64 | 2.7% | 4.3% | 53 | 2.7% | 7.5% | 10 | 2.9% | 1.3% | 19 | 2.1% | 4.3% |
| Basse Normandie | 49 | 2.1% | 4.0% | 43 | 2.1% | 7.4% | 6 | 1.6% | 0.9% | 15 | 1.7% | 4.8% |
| Centre | 86 | 3.7% | 4.1% | 77 | 3.8% | 7.6% | 10 | 2.8% | 0.9% | 26 | 2.9% | 4.0% |
| Pays de Loire | 103 | 4.4% | 3.4% | 86 | 4.3% | 6.0% | 16 | 4.8% | 1.1% | 36 | 4.0% | 3.9% |
| Bretagne | 84 | 3.6% | 3.1% | 62 | 3.1% | 4.8% | 22 | 6.3% | 1.6% | 34 | 3.7% | 4.5% |
| Poitou Charentes | 67 | 2.8% | 4.5% | 60 | 3.0% | 8.4% | 6 | 1.9% | 0.8% | 23 | 2.6% | 6.4% |
| Aquitaine | 114 | 4.9% | 4.1% | 88 | 4.4% | 6.6% | 26 | 7.5% | 1.8% | 46 | 5.0% | 5.5% |
| Midi Pyrénées | 132 | 5.6% | 5.3% | 116 | 5.8% | 9.7% | 16 | 4.7% | 1.3% | 52 | 5.7% | 6.6% |
| Limousin | 29 | 1.2% | 4.7% | 24 | 1.2% | 8.0% | 5 | 1.5% | 1.6% | 7 | 0.8% | 4.5% |
| Auvergne | 49 | 2.1% | 4.3% | 36 | 1.8% | 6.6% | 13 | 3.7% | 2.2% | 14 | 1.6% | 4.4% |
| Rhône Alpes | 240 | 10.3% | 4.6% | 215 | 10.7% | 8.5% | 25 | 7.4% | 0.9% | 97 | 10.6% | 5.0% |
| Languedoc Roussillon | 103 | 4.4% | 4.5% | 93 | 4.6% | 8.5% | 11 | 3.1% | 0.9% | 38 | 4.1% | 5.4% |
| Provence Alpes Côte d'Azur, Corse | 199 | 8.5% | 4.6% | 164 | 8.2% | 7.9% | 35 | 10.1% | 1.5% | 80 | 8.8% | 5.5% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 1868 | 79.7% | 5.4% | 1606 | 80.3% | 9.3% | 263 | 76.3% | 1.5% | 833 | 91.1% | 5.7% |
| Presque tous les jours | 223 | 9.5% | 3.8% | 181 | 9.1% | 6.6% | 42 | 12.3% | 1.3% | 65 | 7.2% | 3.5% |
| 1 à 2 fois par semaine | 85 | 3.6% | 3.3% | 60 | 3.0% | 5.6% | 25 | 7.2% | 1.7% | 11 | 1.3% | 2.2% |
| 1 à 3 fois par mois | 6 | 0.3% | 1.3% | 5 | 0.3% | 2.6% | 1 | 0.4% | 0.4% | 1 | 0.1% | 1.3% |
| Moins souvent | 21 | 0.9% | 3.0% | 17 | 0.9% | 4.8% | 4 | 1.2% | 1.1% | 0 | - | 0.6% |
| Jamais | 2 | 0.1% | 2.6% | 1 | 0.1% | 2.9% | 1 | 0.2% | 2.1% | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 49 | 2.1% | 2.7% | 37 | 1.9% | 5.0% | 11 | 3.3% | 1.1% | 7 | 0.8% | 3.8% |
| De 9 000 à moins de 12 000 euros par an | 100 | 4.3% | 3.3% | 76 | 3.8% | 6.7% | 23 | 6.8% | 1.3% | 8 | 0.8% | 3.2% |
| De 12 000 à moins de 18 000 euros par an | 220 | 9.4% | 4.0% | 186 | 9.3% | 7.7% | 34 | 9.8% | 1.1% | 23 | 2.5% | 3.6% |
| De 18 000 à moins de 24 000 euros par an | 259 | 11.1% | 3.8% | 223 | 11.1% | 7.5% | 36 | 10.6% | 1.0% | 68 | 7.5% | 5.1% |
| De 24 000 à moins de 36 000 euros par an | 502 | 21.4% | 4.4% | 416 | 20.8% | 7.7% | 86 | 25.1% | 1.4% | 175 | 19.1% | 5.0% |
| De 36 000 à moins de 45 000 euros par an | 374 | 16.0% | 5.2% | 328 | 16.4% | 8.8% | 46 | 13.5% | 1.3% | 160 | 17.5% | 5.4% |
| De 45 000 à moins de 65 000 euros par an | 408 | 17.4% | 5.6% | 361 | 18.0% | 8.8% | 47 | 13.7% | 1.4% | 218 | 23.9% | 5.4% |
| 65 000 euros et plus par an | 233 | 9.9% | 5.9% | 210 | 10.5% | 9.2% | 23 | 6.8% | 1.4% | 167 | 18.2% | 6.1% |
| Refus | 116 | 5.0% | 3.4% | 99 | 4.9% | 6.8% | 17 | 5.0% | 0.9% | 56 | 6.1% | 4.9% |
| Ne sait pas | 83 | 3.5% | 5.0% | 64 | 3.2% | 8.7% | 19 | 5.5% | 2.1% | 33 | 3.6% | 5.7% |
