L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 474 | 100.0% | 0.9% | 259 | 100.0% | 1.0% | 216 | 100.0% | 0.8% | 110 | 100.0% | 0.6% |
| Sexe | ||||||||||||
| Homme | 259 | 54.5% | 1.0% | 259 | 100.0% | 1.0% | - | - | - | 64 | 58.0% | 0.7% |
| Femme | 216 | 45.5% | 0.8% | - | - | - | 216 | 100.0% | 0.8% | 46 | 42.0% | 0.5% |
| Age | ||||||||||||
| 15 à 24 ans | 17 | 3.6% | 0.2% | 9 | 3.3% | 0.2% | 9 | 4.0% | 0.2% | 7 | 6.0% | 0.2% |
| 25 à 34 ans | 18 | 3.7% | 0.2% | 13 | 4.9% | 0.3% | 5 | 2.4% | 0.1% | 10 | 8.7% | 0.3% |
| 35 à 49 ans | 52 | 11.0% | 0.4% | 27 | 10.4% | 0.4% | 25 | 11.7% | 0.4% | 32 | 28.8% | 0.5% |
| 50 à 59 ans | 67 | 14.2% | 0.7% | 42 | 16.3% | 0.9% | 25 | 11.6% | 0.5% | 35 | 32.2% | 0.9% |
| 60 ans et plus | 320 | 67.5% | 2.1% | 169 | 65.2% | 2.5% | 152 | 70.2% | 1.7% | 27 | 24.3% | 3.1% |
| Individu | ||||||||||||
| Ménagères | 201 | 42.4% | 0.9% | - | - | - | 201 | 93.3% | 0.9% | 42 | 38.2% | 0.6% |
| Personne de référence | 294 | 62.0% | 1.0% | 235 | 90.9% | 1.1% | 59 | 27.3% | 0.7% | 68 | 62.1% | 0.8% |
| Responsable des achats | 341 | 71.9% | 0.9% | 142 | 55.0% | 1.1% | 199 | 92.1% | 0.9% | 68 | 61.8% | 0.6% |
| PCS Individu | ||||||||||||
| Agriculteurs | 5 | 1.0% | 1.0% | 5 | 1.8% | 1.3% | 0 | 0.2% | 0.3% | 0 | 0.4% | 2.9% |
| Petits patrons | 7 | 1.5% | 0.4% | 6 | 2.2% | 0.5% | 2 | 0.7% | 0.3% | 7 | 6.5% | 0.5% |
| Affaires et Cadres | 62 | 13.1% | 1.3% | 41 | 15.9% | 1.4% | 21 | 9.7% | 1.0% | 57 | 51.5% | 1.3% |
| Professions intermédiaires | 30 | 6.2% | 0.4% | 17 | 6.6% | 0.5% | 13 | 5.8% | 0.3% | 23 | 21.3% | 0.4% |
| Employés | 25 | 5.3% | 0.3% | 5 | 1.9% | 0.2% | 20 | 9.4% | 0.3% | 4 | 3.5% | 0.2% |
| Ouvriers | 15 | 3.1% | 0.2% | 13 | 5.1% | 0.3% | 1 | 0.7% | 0.1% | - | - | - |
| Retraités | 247 | 52.0% | 1.9% | 139 | 53.6% | 2.3% | 108 | 50.1% | 1.6% | 5 | 4.5% | 2.4% |
| Autres inactifs | 84 | 17.7% | 0.8% | 34 | 13.0% | 0.9% | 50 | 23.3% | 0.7% | 14 | 12.4% | 0.4% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 6 | 1.3% | 0.8% | 5 | 2.0% | 1.3% | 1 | 0.4% | 0.3% | - | - | - |
| Petits patrons | 17 | 3.6% | 0.7% | 7 | 2.9% | 0.6% | 10 | 4.5% | 0.8% | 17 | 15.5% | 0.7% |
| Affaires et Cadres | 71 | 14.9% | 1.0% | 42 | 16.4% | 1.2% | 28 | 13.1% | 0.8% | 71 | 64.0% | 1.0% |
| Professions intermédiaires | 23 | 4.7% | 0.3% | 14 | 5.5% | 0.4% | 8 | 3.8% | 0.2% | 23 | 20.4% | 0.3% |
| Employés | 13 | 2.6% | 0.2% | 5 | 1.8% | 0.2% | 8 | 3.6% | 0.3% | - | - | - |
| Ouvriers | 21 | 4.4% | 0.2% | 13 | 5.2% | 0.3% | 7 | 3.4% | 0.2% | - | - | - |
| Retraités | 274 | 57.8% | 1.8% | 137 | 53.0% | 2.0% | 137 | 63.7% | 1.7% | - | - | - |
| Autres inactifs | 50 | 10.6% | 1.2% | 34 | 13.3% | 2.2% | 16 | 7.4% | 0.6% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 89 | 18.8% | 0.9% | 37 | 14.4% | 0.9% | 52 | 24.1% | 0.9% | 19 | 16.9% | 1.0% |
| 2 personnes | 273 | 57.6% | 1.5% | 152 | 59.0% | 1.8% | 121 | 55.9% | 1.3% | 35 | 31.3% | 0.8% |
| 3 personnes | 45 | 9.5% | 0.5% | 24 | 9.4% | 0.5% | 21 | 9.6% | 0.5% | 21 | 18.8% | 0.5% |
| 4 personnes | 28 | 5.9% | 0.3% | 16 | 6.0% | 0.3% | 12 | 5.7% | 0.3% | 16 | 14.8% | 0.3% |
| 5 personnes et + | 39 | 8.3% | 0.7% | 29 | 11.2% | 1.1% | 10 | 4.7% | 0.4% | 20 | 18.2% | 0.8% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 69 | 14.5% | 0.4% | 43 | 16.5% | 0.6% | 26 | 12.1% | 0.3% | 43 | 38.6% | 0.5% |
| Non | 406 | 85.5% | 1.1% | 216 | 83.5% | 1.2% | 190 | 87.9% | 1.0% | 68 | 61.4% | 0.7% |
| Habitat | ||||||||||||
| Communes rurales | 76 | 16.0% | 0.6% | 39 | 15.1% | 0.7% | 37 | 17.1% | 0.6% | 8 | 7.6% | 0.3% |
| Agglo. - 20 000 hab | 53 | 11.2% | 0.6% | 26 | 10.1% | 0.6% | 27 | 12.4% | 0.6% | 5 | 4.6% | 0.2% |
| Agglo. 20 000 à 100 000 hab | 52 | 11.0% | 0.7% | 34 | 13.0% | 1.0% | 18 | 8.5% | 0.5% | 11 | 10.4% | 0.6% |
| Agglo. + 100 000 hab | 136 | 28.7% | 0.9% | 83 | 32.2% | 1.1% | 53 | 24.4% | 0.7% | 44 | 39.6% | 0.8% |
| Agglo. Paris | 157 | 33.2% | 1.8% | 76 | 29.5% | 1.9% | 81 | 37.6% | 1.8% | 42 | 37.8% | 1.1% |
| Régions INSEE | ||||||||||||
| Ile de France | 158 | 33.4% | 1.7% | 77 | 29.9% | 1.7% | 81 | 37.6% | 1.6% | 42 | 38.3% | 1.0% |
| Nord Pas de Calais | 17 | 3.5% | 0.5% | 13 | 5.1% | 0.9% | 4 | 1.7% | 0.2% | 1 | 1.4% | 0.2% |
| Lorraine | 17 | 3.6% | 0.9% | 7 | 2.7% | 0.8% | 10 | 4.7% | 1.0% | 1 | 0.9% | 0.2% |
| Alsace | 9 | 2.0% | 0.6% | 6 | 2.3% | 0.8% | 4 | 1.6% | 0.4% | 2 | 1.8% | 0.4% |
| Franche-Comté | 15 | 3.1% | 1.5% | 7 | 2.7% | 1.5% | 8 | 3.5% | 1.6% | 4 | 3.4% | 1.4% |
| Champagne Ardennes | 9 | 1.9% | 0.8% | 8 | 2.9% | 1.4% | 1 | 0.7% | 0.3% | 1 | 0.7% | 0.3% |
| Picardie | 4 | 0.8% | 0.2% | 1 | 0.5% | 0.2% | 3 | 1.2% | 0.3% | 0 | 0.1% | - |
| Bourgogne | 8 | 1.6% | 0.6% | 4 | 1.5% | 0.6% | 4 | 1.9% | 0.6% | 3 | 2.3% | 0.8% |
| Haute Normandie | 9 | 2.0% | 0.6% | 2 | 0.7% | 0.3% | 7 | 3.4% | 0.9% | - | - | - |
| Basse Normandie | 9 | 1.8% | 0.7% | 3 | 1.0% | 0.5% | 6 | 2.8% | 0.9% | 3 | 2.7% | 0.9% |
| Centre | 17 | 3.6% | 0.8% | 10 | 3.7% | 0.9% | 7 | 3.5% | 0.7% | 4 | 3.4% | 0.6% |
| Pays de Loire | 23 | 4.8% | 0.8% | 12 | 4.8% | 0.9% | 10 | 4.8% | 0.7% | 8 | 7.5% | 0.9% |
| Bretagne | 17 | 3.5% | 0.6% | 10 | 4.0% | 0.8% | 6 | 2.9% | 0.5% | 7 | 6.4% | 0.9% |
| Poitou Charentes | 7 | 1.5% | 0.5% | 6 | 2.3% | 0.8% | 1 | 0.4% | 0.1% | 1 | 1.1% | 0.3% |
| Aquitaine | 24 | 5.1% | 0.9% | 11 | 4.3% | 0.8% | 13 | 6.1% | 0.9% | 5 | 4.5% | 0.6% |
| Midi Pyrénées | 16 | 3.4% | 0.7% | 8 | 3.1% | 0.7% | 8 | 3.9% | 0.7% | 2 | 1.6% | 0.2% |
| Limousin | 3 | 0.6% | 0.5% | 1 | 0.5% | 0.4% | 2 | 0.7% | 0.5% | - | - | - |
| Auvergne | 6 | 1.2% | 0.5% | 3 | 1.0% | 0.5% | 3 | 1.5% | 0.5% | 2 | 1.9% | 0.6% |
| Rhône Alpes | 55 | 11.6% | 1.1% | 33 | 12.8% | 1.3% | 22 | 10.2% | 0.8% | 9 | 7.8% | 0.4% |
| Languedoc Roussillon | 11 | 2.3% | 0.5% | 8 | 3.2% | 0.8% | 3 | 1.2% | 0.2% | 3 | 2.4% | 0.4% |
| Provence Alpes Côte d'Azur, Corse | 41 | 8.6% | 0.9% | 28 | 10.9% | 1.4% | 12 | 5.7% | 0.5% | 13 | 11.9% | 0.9% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 302 | 63.6% | 0.9% | 167 | 64.5% | 1.0% | 135 | 62.5% | 0.8% | 98 | 88.7% | 0.7% |
| Presque tous les jours | 58 | 12.3% | 1.0% | 24 | 9.1% | 0.9% | 35 | 16.2% | 1.1% | 6 | 5.8% | 0.3% |
| 1 à 2 fois par semaine | 27 | 5.7% | 1.0% | 16 | 6.2% | 1.5% | 11 | 5.0% | 0.7% | 6 | 5.2% | 1.1% |
| 1 à 3 fois par mois | 0 | 0.1% | 0.1% | - | - | - | 0 | 0.2% | 0.2% | - | - | - |
| Moins souvent | 12 | 2.5% | 1.6% | 10 | 4.0% | 2.9% | 1 | 0.6% | 0.4% | - | - | - |
| Jamais | 2 | 0.4% | 2.5% | - | - | - | 2 | 0.8% | 6.0% | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 8 | 1.7% | 0.4% | 5 | 2.0% | 0.7% | 3 | 1.3% | 0.3% | 1 | 0.7% | 0.4% |
| De 9 000 à moins de 12 000 euros par an | 12 | 2.6% | 0.4% | 8 | 3.0% | 0.7% | 5 | 2.1% | 0.2% | 3 | 3.1% | 1.4% |
| De 12 000 à moins de 18 000 euros par an | 37 | 7.7% | 0.7% | 23 | 9.0% | 1.0% | 13 | 6.1% | 0.4% | 3 | 2.7% | 0.5% |
| De 18 000 à moins de 24 000 euros par an | 44 | 9.3% | 0.7% | 16 | 6.0% | 0.5% | 29 | 13.2% | 0.7% | 4 | 3.5% | 0.3% |
| De 24 000 à moins de 36 000 euros par an | 95 | 20.1% | 0.8% | 51 | 19.8% | 0.9% | 44 | 20.4% | 0.7% | 19 | 17.6% | 0.6% |
| De 36 000 à moins de 45 000 euros par an | 62 | 13.2% | 0.9% | 34 | 13.3% | 0.9% | 28 | 12.9% | 0.8% | 15 | 13.4% | 0.5% |
| De 45 000 à moins de 65 000 euros par an | 82 | 17.2% | 1.1% | 46 | 17.8% | 1.1% | 36 | 16.5% | 1.1% | 19 | 17.4% | 0.5% |
| 65 000 euros et plus par an | 82 | 17.4% | 2.1% | 50 | 19.3% | 2.2% | 32 | 15.0% | 1.9% | 37 | 33.4% | 1.4% |
| Refus | 39 | 8.3% | 1.2% | 20 | 7.8% | 1.4% | 19 | 8.9% | 1.0% | 7 | 6.4% | 0.6% |
| Ne sait pas | 13 | 2.7% | 0.8% | 5 | 1.9% | 0.7% | 8 | 3.6% | 0.8% | 2 | 1.7% | 0.3% |
