L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 1627 | 100.0% | 3.1% | 968 | 100.0% | 3.9% | 658 | 100.0% | 2.4% | 451 | 100.0% | 2.6% |
| Sexe | ||||||||||||
| Homme | 968 | 59.5% | 3.9% | 968 | 100.0% | 3.9% | - | - | - | 270 | 59.9% | 3.1% |
| Femme | 658 | 40.5% | 2.4% | - | - | - | 658 | 100.0% | 2.4% | 181 | 40.1% | 2.1% |
| Age | ||||||||||||
| 15 à 24 ans | 172 | 10.5% | 2.4% | 109 | 11.2% | 2.9% | 63 | 9.5% | 1.7% | 61 | 13.6% | 2.0% |
| 25 à 34 ans | 199 | 12.2% | 2.6% | 127 | 13.2% | 3.4% | 72 | 10.9% | 1.9% | 51 | 11.4% | 1.6% |
| 35 à 49 ans | 403 | 24.8% | 3.2% | 237 | 24.5% | 3.9% | 165 | 25.1% | 2.6% | 168 | 37.4% | 2.7% |
| 50 à 59 ans | 343 | 21.1% | 3.7% | 226 | 23.4% | 4.9% | 116 | 17.7% | 2.5% | 134 | 29.7% | 3.5% |
| 60 ans et plus | 510 | 31.4% | 3.3% | 268 | 27.7% | 4.0% | 242 | 36.7% | 2.8% | 36 | 8.0% | 4.1% |
| Individu | ||||||||||||
| Ménagères | 586 | 36.0% | 2.5% | - | - | - | 586 | 89.0% | 2.5% | 157 | 34.8% | 2.2% |
| Personne de référence | 1017 | 62.5% | 3.6% | 821 | 84.8% | 4.0% | 196 | 29.8% | 2.5% | 263 | 58.3% | 3.1% |
| Responsable des achats | 1152 | 70.8% | 3.2% | 589 | 60.8% | 4.5% | 563 | 85.5% | 2.5% | 292 | 64.9% | 2.7% |
| PCS Individu | ||||||||||||
| Agriculteurs | 1 | 0.1% | 0.2% | - | - | - | 1 | 0.1% | 0.6% | - | - | - |
| Petits patrons | 52 | 3.2% | 3.2% | 44 | 4.5% | 3.8% | 8 | 1.2% | 1.8% | 51 | 11.4% | 3.6% |
| Affaires et Cadres | 128 | 7.9% | 2.6% | 83 | 8.6% | 2.9% | 45 | 6.8% | 2.2% | 110 | 24.4% | 2.5% |
| Professions intermédiaires | 209 | 12.8% | 2.9% | 123 | 12.7% | 3.5% | 86 | 13.1% | 2.4% | 163 | 36.1% | 2.8% |
| Employés | 299 | 18.4% | 3.6% | 141 | 14.5% | 6.4% | 158 | 24.0% | 2.6% | 40 | 8.9% | 2.2% |
| Ouvriers | 252 | 15.5% | 4.0% | 214 | 22.1% | 4.3% | 38 | 5.8% | 2.8% | 8 | 1.9% | 2.4% |
| Retraités | 433 | 26.6% | 3.4% | 233 | 24.0% | 3.8% | 201 | 30.5% | 3.0% | 3 | 0.6% | 1.3% |
| Autres inactifs | 252 | 15.5% | 2.4% | 131 | 13.5% | 3.5% | 121 | 18.5% | 1.8% | 75 | 16.7% | 2.3% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 0 | - | 0.1% | - | - | - | 0 | 0.1% | 0.1% | - | - | - |
| Petits patrons | 88 | 5.4% | 3.4% | 45 | 4.6% | 3.4% | 43 | 6.5% | 3.4% | 88 | 19.5% | 3.4% |
| Affaires et Cadres | 167 | 10.2% | 2.4% | 101 | 10.5% | 2.9% | 65 | 9.9% | 1.9% | 167 | 37.0% | 2.4% |
| Professions intermédiaires | 196 | 12.1% | 2.5% | 124 | 12.8% | 3.1% | 72 | 11.0% | 1.9% | 196 | 43.5% | 2.5% |
| Employés | 219 | 13.5% | 4.0% | 152 | 15.7% | 6.4% | 67 | 10.2% | 2.2% | - | - | - |
| Ouvriers | 343 | 21.1% | 3.6% | 228 | 23.5% | 4.5% | 115 | 17.5% | 2.6% | - | - | - |
| Retraités | 503 | 30.9% | 3.4% | 248 | 25.6% | 3.7% | 255 | 38.7% | 3.1% | - | - | - |
| Autres inactifs | 110 | 6.8% | 2.6% | 70 | 7.2% | 4.4% | 40 | 6.1% | 1.5% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 304 | 18.7% | 3.0% | 179 | 18.5% | 4.1% | 125 | 18.9% | 2.2% | 59 | 13.1% | 3.2% |
| 2 personnes | 551 | 33.9% | 3.1% | 327 | 33.7% | 3.8% | 225 | 34.1% | 2.4% | 104 | 23.0% | 2.5% |
| 3 personnes | 300 | 18.4% | 3.3% | 168 | 17.3% | 3.6% | 132 | 20.0% | 2.9% | 121 | 26.9% | 3.1% |
| 4 personnes | 237 | 14.5% | 2.6% | 141 | 14.6% | 3.1% | 95 | 14.5% | 2.0% | 95 | 21.1% | 1.9% |
| 5 personnes et + | 236 | 14.5% | 4.3% | 154 | 15.9% | 5.7% | 82 | 12.4% | 2.9% | 72 | 16.0% | 2.8% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 516 | 31.7% | 3.3% | 308 | 31.8% | 4.2% | 208 | 31.6% | 2.5% | 189 | 41.9% | 2.4% |
| Non | 1111 | 68.3% | 3.0% | 660 | 68.2% | 3.8% | 450 | 68.4% | 2.4% | 262 | 58.1% | 2.7% |
| Habitat | ||||||||||||
| Communes rurales | 205 | 12.6% | 1.7% | 133 | 13.7% | 2.3% | 72 | 10.9% | 1.2% | 37 | 8.3% | 1.1% |
| Agglo. - 20 000 hab | 189 | 11.6% | 2.1% | 93 | 9.7% | 2.2% | 95 | 14.5% | 2.0% | 55 | 12.3% | 2.2% |
| Agglo. 20 000 à 100 000 hab | 200 | 12.3% | 2.9% | 124 | 12.8% | 3.7% | 76 | 11.6% | 2.1% | 36 | 7.9% | 1.9% |
| Agglo. + 100 000 hab | 287 | 17.7% | 1.9% | 176 | 18.2% | 2.3% | 111 | 16.9% | 1.4% | 74 | 16.3% | 1.3% |
| Agglo. Paris | 746 | 45.8% | 8.7% | 442 | 45.7% | 10.8% | 303 | 46.1% | 6.8% | 249 | 55.2% | 6.3% |
| Régions INSEE | ||||||||||||
| Ile de France | 865 | 53.2% | 9.0% | 511 | 52.8% | 11.2% | 354 | 53.8% | 7.1% | 287 | 63.7% | 6.6% |
| Nord Pas de Calais | 59 | 3.6% | 1.8% | 44 | 4.5% | 2.9% | 15 | 2.3% | 0.9% | 21 | 4.7% | 2.2% |
| Lorraine | 28 | 1.7% | 1.5% | 17 | 1.7% | 1.8% | 11 | 1.7% | 1.1% | 9 | 2.0% | 1.7% |
| Alsace | 12 | 0.8% | 0.8% | 5 | 0.5% | 0.7% | 7 | 1.1% | 0.9% | 3 | 0.7% | 0.6% |
| Franche-Comté | 9 | 0.6% | 1.0% | 4 | 0.4% | 0.8% | 5 | 0.8% | 1.1% | 2 | 0.4% | 0.6% |
| Champagne Ardennes | 14 | 0.8% | 1.3% | 8 | 0.8% | 1.5% | 6 | 0.9% | 1.0% | 2 | 0.5% | 0.7% |
| Picardie | 146 | 9.0% | 9.4% | 81 | 8.4% | 10.9% | 65 | 9.8% | 8.1% | 34 | 7.5% | 8.0% |
| Bourgogne | 39 | 2.4% | 2.9% | 26 | 2.7% | 4.0% | 13 | 2.0% | 1.9% | 7 | 1.5% | 2.0% |
| Haute Normandie | 31 | 1.9% | 2.0% | 15 | 1.5% | 2.1% | 16 | 2.4% | 2.0% | 6 | 1.4% | 1.4% |
| Basse Normandie | 16 | 1.0% | 1.3% | 8 | 0.8% | 1.4% | 8 | 1.2% | 1.2% | 3 | 0.7% | 0.9% |
| Centre | 43 | 2.7% | 2.1% | 25 | 2.6% | 2.5% | 18 | 2.7% | 1.6% | 10 | 2.3% | 1.6% |
| Pays de Loire | 34 | 2.1% | 1.2% | 23 | 2.3% | 1.6% | 12 | 1.8% | 0.8% | 9 | 1.9% | 0.9% |
| Bretagne | 32 | 2.0% | 1.2% | 24 | 2.4% | 1.8% | 8 | 1.2% | 0.6% | 5 | 1.2% | 0.7% |
| Poitou Charentes | 23 | 1.4% | 1.5% | 16 | 1.7% | 2.3% | 6 | 1.0% | 0.8% | 4 | 0.9% | 1.1% |
| Aquitaine | 39 | 2.4% | 1.4% | 16 | 1.7% | 1.2% | 22 | 3.4% | 1.5% | 6 | 1.2% | 0.7% |
| Midi Pyrénées | 46 | 2.8% | 1.8% | 31 | 3.2% | 2.6% | 15 | 2.2% | 1.2% | 4 | 0.9% | 0.5% |
| Limousin | 10 | 0.6% | 1.7% | 3 | 0.3% | 1.0% | 7 | 1.1% | 2.3% | 0 | - | 0.1% |
| Auvergne | 12 | 0.7% | 1.1% | 11 | 1.1% | 2.0% | 1 | 0.2% | 0.2% | 2 | 0.5% | 0.7% |
| Rhône Alpes | 71 | 4.4% | 1.4% | 49 | 5.1% | 1.9% | 22 | 3.3% | 0.8% | 16 | 3.5% | 0.8% |
| Languedoc Roussillon | 36 | 2.2% | 1.6% | 16 | 1.6% | 1.5% | 20 | 3.0% | 1.6% | 9 | 2.0% | 1.3% |
| Provence Alpes Côte d'Azur, Corse | 61 | 3.8% | 1.4% | 35 | 3.6% | 1.7% | 26 | 4.0% | 1.1% | 11 | 2.5% | 0.8% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 1033 | 63.5% | 3.0% | 627 | 64.8% | 3.6% | 406 | 61.7% | 2.3% | 364 | 80.9% | 2.5% |
| Presque tous les jours | 213 | 13.1% | 3.6% | 107 | 11.0% | 3.9% | 106 | 16.1% | 3.3% | 59 | 13.2% | 3.2% |
| 1 à 2 fois par semaine | 111 | 6.8% | 4.3% | 62 | 6.4% | 5.7% | 49 | 7.5% | 3.3% | 17 | 3.8% | 3.3% |
| 1 à 3 fois par mois | 7 | 0.4% | 1.5% | 5 | 0.5% | 2.7% | 2 | 0.3% | 0.7% | 1 | 0.1% | 0.8% |
| Moins souvent | 14 | 0.8% | 1.9% | 3 | 0.4% | 1.0% | 10 | 1.6% | 2.8% | - | - | - |
| Jamais | 1 | 0.1% | 1.8% | - | - | - | 1 | 0.2% | 4.3% | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 60 | 3.7% | 3.3% | 23 | 2.4% | 3.1% | 37 | 5.6% | 3.4% | 14 | 3.2% | 7.4% |
| De 9 000 à moins de 12 000 euros par an | 90 | 5.5% | 3.0% | 56 | 5.8% | 4.9% | 34 | 5.2% | 1.9% | 7 | 1.6% | 3.0% |
| De 12 000 à moins de 18 000 euros par an | 171 | 10.5% | 3.1% | 100 | 10.3% | 4.1% | 71 | 10.7% | 2.3% | 16 | 3.6% | 2.6% |
| De 18 000 à moins de 24 000 euros par an | 206 | 12.7% | 3.0% | 139 | 14.4% | 4.7% | 67 | 10.1% | 1.7% | 28 | 6.3% | 2.1% |
| De 24 000 à moins de 36 000 euros par an | 350 | 21.5% | 3.1% | 193 | 19.9% | 3.6% | 157 | 23.8% | 2.6% | 105 | 23.3% | 3.0% |
| De 36 000 à moins de 45 000 euros par an | 211 | 13.0% | 2.9% | 132 | 13.7% | 3.6% | 79 | 12.0% | 2.3% | 65 | 14.4% | 2.2% |
| De 45 000 à moins de 65 000 euros par an | 239 | 14.7% | 3.3% | 152 | 15.6% | 3.7% | 87 | 13.2% | 2.7% | 91 | 20.3% | 2.2% |
| 65 000 euros et plus par an | 141 | 8.7% | 3.6% | 98 | 10.1% | 4.3% | 43 | 6.6% | 2.6% | 85 | 19.0% | 3.1% |
| Refus | 90 | 5.5% | 2.7% | 50 | 5.2% | 3.5% | 40 | 6.0% | 2.1% | 23 | 5.1% | 2.1% |
| Ne sait pas | 69 | 4.2% | 4.2% | 25 | 2.6% | 3.4% | 43 | 6.6% | 4.7% | 15 | 3.3% | 2.6% |
