L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 626 | 100.0% | 1.2% | 288 | 100.0% | 1.2% | 339 | 100.0% | 1.2% | 211 | 100.0% | 1.2% |
| Sexe | ||||||||||||
| Homme | 288 | 46.0% | 1.2% | 288 | 100.0% | 1.2% | - | - | - | 91 | 43.0% | 1.0% |
| Femme | 339 | 54.0% | 1.2% | - | - | - | 339 | 100.0% | 1.2% | 120 | 57.0% | 1.4% |
| Age | ||||||||||||
| 15 à 24 ans | 53 | 8.5% | 0.7% | 26 | 9.1% | 0.7% | 27 | 8.1% | 0.8% | 26 | 12.3% | 0.9% |
| 25 à 34 ans | 80 | 12.8% | 1.1% | 33 | 11.6% | 0.9% | 47 | 13.9% | 1.2% | 38 | 17.9% | 1.2% |
| 35 à 49 ans | 130 | 20.7% | 1.0% | 49 | 17.0% | 0.8% | 81 | 23.8% | 1.3% | 72 | 34.0% | 1.1% |
| 50 à 59 ans | 133 | 21.3% | 1.4% | 73 | 25.4% | 1.6% | 60 | 17.8% | 1.3% | 63 | 29.9% | 1.6% |
| 60 ans et plus | 229 | 36.6% | 1.5% | 106 | 36.9% | 1.6% | 123 | 36.4% | 1.4% | 12 | 5.9% | 1.4% |
| Individu | ||||||||||||
| Ménagères | 297 | 47.5% | 1.3% | - | - | - | 297 | 87.8% | 1.3% | 103 | 48.8% | 1.5% |
| Personne de référence | 324 | 51.7% | 1.1% | 251 | 87.2% | 1.2% | 73 | 21.6% | 0.9% | 88 | 41.8% | 1.1% |
| Responsable des achats | 458 | 73.1% | 1.3% | 169 | 58.8% | 1.3% | 289 | 85.3% | 1.3% | 139 | 65.8% | 1.3% |
| PCS Individu | ||||||||||||
| Petits patrons | 21 | 3.3% | 1.3% | 16 | 5.7% | 1.4% | 4 | 1.2% | 0.9% | 16 | 7.7% | 1.1% |
| Affaires et Cadres | 53 | 8.5% | 1.1% | 27 | 9.2% | 0.9% | 27 | 7.9% | 1.3% | 44 | 20.7% | 1.0% |
| Professions intermédiaires | 76 | 12.2% | 1.1% | 41 | 14.2% | 1.2% | 35 | 10.4% | 1.0% | 71 | 33.7% | 1.2% |
| Employés | 131 | 20.9% | 1.6% | 36 | 12.5% | 1.6% | 95 | 28.1% | 1.6% | 33 | 15.6% | 1.8% |
| Ouvriers | 45 | 7.2% | 0.7% | 35 | 12.0% | 0.7% | 10 | 3.1% | 0.8% | 3 | 1.4% | 0.9% |
| Retraités | 185 | 29.5% | 1.4% | 93 | 32.3% | 1.5% | 92 | 27.1% | 1.4% | 2 | 1.0% | 1.0% |
| Autres inactifs | 115 | 18.4% | 1.1% | 40 | 14.1% | 1.1% | 75 | 22.1% | 1.1% | 42 | 19.8% | 1.3% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 3 | 0.5% | 0.4% | 2 | 0.6% | 0.4% | 1 | 0.4% | 0.4% | - | - | - |
| Petits patrons | 57 | 9.0% | 2.2% | 19 | 6.7% | 1.4% | 37 | 11.0% | 2.9% | 57 | 26.8% | 2.2% |
| Affaires et Cadres | 57 | 9.1% | 0.8% | 26 | 9.1% | 0.8% | 31 | 9.1% | 0.9% | 57 | 27.1% | 0.8% |
| Professions intermédiaires | 97 | 15.6% | 1.2% | 45 | 15.7% | 1.1% | 52 | 15.4% | 1.3% | 97 | 46.1% | 1.2% |
| Employés | 72 | 11.5% | 1.3% | 37 | 13.0% | 1.6% | 34 | 10.2% | 1.1% | - | - | - |
| Ouvriers | 87 | 13.9% | 0.9% | 34 | 11.7% | 0.7% | 53 | 15.7% | 1.2% | - | - | - |
| Retraités | 207 | 33.0% | 1.4% | 99 | 34.3% | 1.5% | 108 | 32.0% | 1.3% | - | - | - |
| Autres inactifs | 46 | 7.4% | 1.1% | 26 | 8.9% | 1.6% | 21 | 6.1% | 0.8% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 124 | 19.8% | 1.2% | 65 | 22.5% | 1.5% | 59 | 17.5% | 1.0% | 16 | 7.4% | 0.9% |
| 2 personnes | 240 | 38.3% | 1.3% | 129 | 44.9% | 1.5% | 111 | 32.7% | 1.2% | 59 | 28.1% | 1.4% |
| 3 personnes | 124 | 19.7% | 1.3% | 45 | 15.7% | 1.0% | 78 | 23.2% | 1.7% | 63 | 30.0% | 1.6% |
| 4 personnes | 101 | 16.1% | 1.1% | 42 | 14.7% | 0.9% | 58 | 17.2% | 1.3% | 55 | 26.2% | 1.1% |
| 5 personnes et + | 38 | 6.1% | 0.7% | 6 | 2.2% | 0.2% | 32 | 9.4% | 1.1% | 17 | 8.3% | 0.7% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 150 | 24.0% | 1.0% | 52 | 18.0% | 0.7% | 98 | 29.0% | 1.2% | 84 | 39.9% | 1.1% |
| Non | 476 | 76.0% | 1.3% | 236 | 82.0% | 1.3% | 240 | 71.0% | 1.3% | 127 | 60.1% | 1.3% |
| Habitat | ||||||||||||
| Communes rurales | 30 | 4.8% | 0.3% | 16 | 5.5% | 0.3% | 14 | 4.2% | 0.2% | 9 | 4.3% | 0.3% |
| Agglo. - 20 000 hab | 78 | 12.5% | 0.9% | 29 | 10.0% | 0.7% | 50 | 14.7% | 1.0% | 24 | 11.5% | 1.0% |
| Agglo. 20 000 à 100 000 hab | 77 | 12.2% | 1.1% | 29 | 9.9% | 0.8% | 48 | 14.2% | 1.3% | 19 | 9.2% | 1.0% |
| Agglo. + 100 000 hab | 438 | 69.9% | 2.8% | 212 | 73.7% | 2.8% | 225 | 66.6% | 2.8% | 157 | 74.2% | 2.8% |
| Agglo. Paris | 4 | 0.6% | - | 2 | 0.9% | 0.1% | 1 | 0.3% | - | 2 | 0.8% | - |
| Régions INSEE | ||||||||||||
| Ile de France | 4 | 0.6% | - | 2 | 0.9% | 0.1% | 1 | 0.3% | - | 2 | 0.8% | - |
| Nord Pas de Calais | 3 | 0.4% | 0.1% | 3 | 0.9% | 0.2% | - | - | - | 2 | 0.8% | 0.2% |
| Franche-Comté | 1 | 0.1% | 0.1% | 0 | 0.1% | 0.1% | 0 | 0.1% | - | - | - | - |
| Champagne Ardennes | 0 | - | - | - | - | - | 0 | 0.1% | - | - | - | - |
| Haute Normandie | 1 | 0.2% | 0.1% | - | - | - | 1 | 0.3% | 0.1% | 1 | 0.5% | 0.2% |
| Auvergne | 0 | - | - | 0 | 0.1% | - | - | - | - | - | - | - |
| Languedoc Roussillon | 0 | 0.1% | - | 0 | 0.1% | - | - | - | - | - | - | - |
| Provence Alpes Côte d'Azur, Corse | 618 | 98.6% | 14.1% | 282 | 97.9% | 13.6% | 336 | 99.2% | 14.6% | 207 | 97.8% | 14.2% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 440 | 70.3% | 1.3% | 207 | 72.0% | 1.2% | 233 | 68.9% | 1.3% | 185 | 87.3% | 1.3% |
| Presque tous les jours | 80 | 12.8% | 1.4% | 37 | 12.8% | 1.4% | 44 | 12.9% | 1.4% | 18 | 8.5% | 1.0% |
| 1 à 2 fois par semaine | 18 | 2.8% | 0.7% | 6 | 2.0% | 0.5% | 12 | 3.5% | 0.8% | 3 | 1.5% | 0.6% |
| 1 à 3 fois par mois | 2 | 0.4% | 0.5% | 2 | 0.9% | 1.3% | - | - | - | - | - | - |
| Moins souvent | 8 | 1.3% | 1.1% | 8 | 2.7% | 2.2% | - | - | - | 3 | 1.5% | 6.6% |
| Jamais | 5 | 0.8% | 7.3% | 2 | 0.8% | 5.5% | 3 | 0.9% | 9.8% | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 13 | 2.0% | 0.7% | 13 | 4.4% | 1.7% | - | - | - | 1 | 0.6% | 0.6% |
| De 9 000 à moins de 12 000 euros par an | 25 | 4.1% | 0.9% | 5 | 1.6% | 0.4% | 21 | 6.1% | 1.1% | 2 | 1.2% | 1.0% |
| De 12 000 à moins de 18 000 euros par an | 50 | 7.9% | 0.9% | 23 | 8.1% | 1.0% | 26 | 7.7% | 0.8% | 4 | 1.9% | 0.6% |
| De 18 000 à moins de 24 000 euros par an | 82 | 13.1% | 1.2% | 42 | 14.6% | 1.4% | 40 | 11.9% | 1.1% | 13 | 6.3% | 1.0% |
| De 24 000 à moins de 36 000 euros par an | 113 | 18.0% | 1.0% | 40 | 13.8% | 0.7% | 73 | 21.5% | 1.2% | 37 | 17.6% | 1.1% |
| De 36 000 à moins de 45 000 euros par an | 124 | 19.7% | 1.7% | 61 | 21.0% | 1.6% | 63 | 18.6% | 1.8% | 59 | 28.1% | 2.0% |
| De 45 000 à moins de 65 000 euros par an | 112 | 17.9% | 1.5% | 54 | 18.7% | 1.3% | 58 | 17.2% | 1.8% | 55 | 25.9% | 1.3% |
| 65 000 euros et plus par an | 59 | 9.5% | 1.5% | 31 | 10.7% | 1.4% | 28 | 8.4% | 1.7% | 31 | 14.7% | 1.1% |
| Refus | 37 | 5.9% | 1.1% | 13 | 4.6% | 0.9% | 24 | 7.0% | 1.2% | 8 | 3.7% | 0.7% |
| Ne sait pas | 13 | 2.0% | 0.8% | 7 | 2.5% | 1.0% | 5 | 1.5% | 0.6% | - | - | - |
