L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 491 | 100.0% | 0.9% | 259 | 100.0% | 1.0% | 232 | 100.0% | 0.9% | 113 | 100.0% | 0.7% |
| Sexe | ||||||||||||
| Homme | 259 | 52.8% | 1.0% | 259 | 100.0% | 1.0% | - | - | - | 60 | 53.0% | 0.7% |
| Femme | 232 | 47.2% | 0.9% | - | - | - | 232 | 100.0% | 0.9% | 53 | 47.0% | 0.6% |
| Age | ||||||||||||
| 15 à 24 ans | 29 | 5.9% | 0.4% | 17 | 6.5% | 0.5% | 12 | 5.2% | 0.3% | 14 | 12.7% | 0.5% |
| 25 à 34 ans | 64 | 13.0% | 0.8% | 36 | 13.9% | 1.0% | 28 | 12.0% | 0.7% | 22 | 19.1% | 0.7% |
| 35 à 49 ans | 98 | 19.9% | 0.8% | 44 | 17.1% | 0.7% | 54 | 23.2% | 0.9% | 46 | 40.9% | 0.7% |
| 50 à 59 ans | 115 | 23.5% | 1.2% | 65 | 25.1% | 1.4% | 51 | 21.8% | 1.1% | 26 | 22.9% | 0.7% |
| 60 ans et plus | 185 | 37.7% | 1.2% | 97 | 37.5% | 1.4% | 88 | 37.8% | 1.0% | 5 | 4.4% | 0.6% |
| Individu | ||||||||||||
| Ménagères | 219 | 44.6% | 0.9% | - | - | - | 219 | 94.5% | 0.9% | 48 | 42.1% | 0.7% |
| Personne de référence | 288 | 58.6% | 1.0% | 236 | 91.1% | 1.2% | 52 | 22.4% | 0.7% | 55 | 48.9% | 0.7% |
| Responsable des achats | 360 | 73.3% | 1.0% | 148 | 57.2% | 1.1% | 212 | 91.3% | 0.9% | 81 | 71.6% | 0.7% |
| PCS Individu | ||||||||||||
| Agriculteurs | 6 | 1.3% | 1.2% | 2 | 0.9% | 0.7% | 4 | 1.7% | 2.4% | - | - | - |
| Petits patrons | 18 | 3.6% | 1.1% | 15 | 6.0% | 1.3% | 2 | 1.0% | 0.5% | 15 | 13.2% | 1.0% |
| Affaires et Cadres | 20 | 4.1% | 0.4% | 9 | 3.3% | 0.3% | 11 | 5.0% | 0.6% | 17 | 15.0% | 0.4% |
| Professions intermédiaires | 46 | 9.3% | 0.6% | 31 | 11.8% | 0.9% | 15 | 6.5% | 0.4% | 40 | 35.1% | 0.7% |
| Employés | 73 | 14.8% | 0.9% | 11 | 4.2% | 0.5% | 62 | 26.5% | 1.0% | 17 | 15.1% | 0.9% |
| Ouvriers | 102 | 20.8% | 1.6% | 72 | 27.8% | 1.4% | 30 | 12.9% | 2.3% | 6 | 5.4% | 1.8% |
| Retraités | 183 | 37.2% | 1.4% | 99 | 38.2% | 1.6% | 84 | 36.0% | 1.3% | 4 | 3.3% | 1.8% |
| Autres inactifs | 44 | 8.9% | 0.4% | 20 | 7.7% | 0.5% | 24 | 10.3% | 0.4% | 15 | 12.9% | 0.4% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 15 | 3.0% | 2.0% | 2 | 0.9% | 0.6% | 12 | 5.4% | 3.6% | - | - | - |
| Petits patrons | 14 | 2.8% | 0.5% | 13 | 4.9% | 0.9% | 1 | 0.6% | 0.1% | 14 | 12.3% | 0.5% |
| Affaires et Cadres | 32 | 6.4% | 0.5% | 12 | 4.5% | 0.3% | 20 | 8.6% | 0.6% | 32 | 27.9% | 0.5% |
| Professions intermédiaires | 68 | 13.8% | 0.9% | 36 | 13.8% | 0.9% | 32 | 13.7% | 0.8% | 68 | 59.8% | 0.9% |
| Employés | 35 | 7.1% | 0.6% | 12 | 4.4% | 0.5% | 23 | 10.1% | 0.8% | - | - | - |
| Ouvriers | 116 | 23.6% | 1.2% | 73 | 28.3% | 1.4% | 42 | 18.3% | 1.0% | - | - | - |
| Retraités | 181 | 36.9% | 1.2% | 103 | 39.8% | 1.5% | 78 | 33.7% | 1.0% | - | - | - |
| Autres inactifs | 31 | 6.3% | 0.7% | 9 | 3.4% | 0.5% | 22 | 9.6% | 0.8% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 89 | 18.2% | 0.9% | 56 | 21.5% | 1.3% | 33 | 14.4% | 0.6% | 8 | 7.0% | 0.4% |
| 2 personnes | 237 | 48.4% | 1.3% | 117 | 45.0% | 1.3% | 121 | 52.1% | 1.3% | 33 | 29.4% | 0.8% |
| 3 personnes | 78 | 15.9% | 0.8% | 45 | 17.5% | 1.0% | 33 | 14.0% | 0.7% | 34 | 30.3% | 0.9% |
| 4 personnes | 57 | 11.7% | 0.6% | 30 | 11.6% | 0.7% | 27 | 11.8% | 0.6% | 23 | 20.3% | 0.5% |
| 5 personnes et + | 29 | 5.9% | 0.5% | 12 | 4.5% | 0.4% | 18 | 7.6% | 0.6% | 15 | 13.0% | 0.6% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 120 | 24.4% | 0.8% | 58 | 22.5% | 0.8% | 62 | 26.6% | 0.8% | 46 | 40.8% | 0.6% |
| Non | 371 | 75.6% | 1.0% | 201 | 77.5% | 1.1% | 170 | 73.4% | 0.9% | 67 | 59.2% | 0.7% |
| Habitat | ||||||||||||
| Communes rurales | 165 | 33.6% | 1.4% | 92 | 35.6% | 1.6% | 73 | 31.5% | 1.2% | 34 | 30.3% | 1.0% |
| Agglo. - 20 000 hab | 138 | 28.2% | 1.5% | 71 | 27.5% | 1.7% | 67 | 29.0% | 1.4% | 26 | 23.1% | 1.0% |
| Agglo. 20 000 à 100 000 hab | 39 | 7.8% | 0.6% | 23 | 9.0% | 0.7% | 15 | 6.5% | 0.4% | 5 | 4.3% | 0.3% |
| Agglo. + 100 000 hab | 147 | 30.0% | 0.9% | 71 | 27.5% | 0.9% | 76 | 32.8% | 1.0% | 46 | 40.7% | 0.8% |
| Agglo. Paris | 2 | 0.4% | - | 1 | 0.4% | - | 1 | 0.3% | - | 2 | 1.6% | - |
| Régions INSEE | ||||||||||||
| Ile de France | 2 | 0.4% | - | 1 | 0.4% | - | 1 | 0.3% | - | 2 | 1.6% | - |
| Basse Normandie | 2 | 0.4% | 0.2% | 1 | 0.4% | 0.2% | 1 | 0.3% | 0.1% | 1 | 0.6% | 0.2% |
| Centre | 1 | 0.2% | - | - | - | - | 1 | 0.4% | 0.1% | 1 | 0.9% | 0.2% |
| Pays de Loire | 417 | 84.9% | 14.0% | 217 | 83.9% | 15.1% | 200 | 86.0% | 13.0% | 89 | 78.9% | 9.6% |
| Bretagne | 5 | 1.1% | 0.2% | 5 | 2.0% | 0.4% | - | - | - | 1 | 0.8% | 0.1% |
| Poitou Charentes | 60 | 12.1% | 4.0% | 30 | 11.4% | 4.1% | 30 | 12.9% | 3.9% | 15 | 13.1% | 4.1% |
| Aquitaine | 2 | 0.5% | 0.1% | 2 | 1.0% | 0.2% | - | - | - | 2 | 2.2% | 0.3% |
| Languedoc Roussillon | 2 | 0.4% | 0.1% | 2 | 0.8% | 0.2% | - | - | - | 2 | 1.9% | 0.3% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 270 | 55.1% | 0.8% | 138 | 53.4% | 0.8% | 132 | 57.0% | 0.8% | 91 | 80.1% | 0.6% |
| Presque tous les jours | 76 | 15.5% | 1.3% | 40 | 15.3% | 1.5% | 36 | 15.6% | 1.1% | 19 | 17.2% | 1.1% |
| 1 à 2 fois par semaine | 15 | 3.1% | 0.6% | 5 | 1.8% | 0.4% | 11 | 4.6% | 0.7% | 3 | 2.7% | 0.6% |
| 1 à 3 fois par mois | 4 | 0.9% | 0.9% | 1 | 0.6% | 0.8% | 3 | 1.3% | 1.0% | - | - | - |
| Moins souvent | 2 | 0.4% | 0.3% | 2 | 0.8% | 0.6% | - | - | - | - | - | - |
| Jamais | 4 | 0.8% | 5.8% | 4 | 1.6% | 10.0% | - | - | - | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 22 | 4.4% | 1.2% | 5 | 2.0% | 0.7% | 16 | 7.1% | 1.5% | 1 | 1.2% | 0.7% |
| De 9 000 à moins de 12 000 euros par an | 22 | 4.5% | 0.7% | 9 | 3.4% | 0.8% | 14 | 5.8% | 0.7% | - | - | - |
| De 12 000 à moins de 18 000 euros par an | 82 | 16.7% | 1.5% | 35 | 13.7% | 1.5% | 47 | 20.1% | 1.5% | 3 | 2.4% | 0.4% |
| De 18 000 à moins de 24 000 euros par an | 75 | 15.2% | 1.1% | 48 | 18.5% | 1.6% | 27 | 11.5% | 0.7% | 10 | 8.9% | 0.8% |
| De 24 000 à moins de 36 000 euros par an | 117 | 23.8% | 1.0% | 60 | 23.2% | 1.1% | 57 | 24.4% | 0.9% | 27 | 23.7% | 0.8% |
| De 36 000 à moins de 45 000 euros par an | 71 | 14.5% | 1.0% | 49 | 18.8% | 1.3% | 22 | 9.7% | 0.7% | 33 | 28.7% | 1.1% |
| De 45 000 à moins de 65 000 euros par an | 55 | 11.1% | 0.7% | 24 | 9.2% | 0.6% | 31 | 13.3% | 0.9% | 34 | 29.6% | 0.8% |
| 65 000 euros et plus par an | 10 | 2.1% | 0.3% | 6 | 2.2% | 0.3% | 4 | 1.9% | 0.3% | 5 | 4.3% | 0.2% |
| Refus | 24 | 4.9% | 0.7% | 15 | 5.8% | 1.0% | 9 | 3.8% | 0.5% | - | - | - |
| Ne sait pas | 14 | 2.8% | 0.8% | 9 | 3.3% | 1.2% | 5 | 2.3% | 0.6% | 1 | 1.1% | 0.2% |
