L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 1191 | 100.0% | 2.3% | 626 | 100.0% | 2.5% | 566 | 100.0% | 2.1% | 269 | 100.0% | 1.6% |
| Sexe | ||||||||||||
| Homme | 626 | 52.5% | 2.5% | 626 | 100.0% | 2.5% | - | - | - | 157 | 58.3% | 1.8% |
| Femme | 566 | 47.5% | 2.1% | - | - | - | 566 | 100.0% | 2.1% | 112 | 41.7% | 1.3% |
| Age | ||||||||||||
| 15 à 24 ans | 88 | 7.4% | 1.2% | 49 | 7.8% | 1.3% | 39 | 7.0% | 1.1% | 32 | 11.7% | 1.0% |
| 25 à 34 ans | 147 | 12.4% | 1.9% | 88 | 14.0% | 2.4% | 60 | 10.5% | 1.5% | 35 | 12.8% | 1.1% |
| 35 à 49 ans | 248 | 20.9% | 2.0% | 123 | 19.6% | 2.0% | 126 | 22.2% | 2.0% | 97 | 36.2% | 1.5% |
| 50 à 59 ans | 247 | 20.7% | 2.7% | 131 | 21.0% | 2.9% | 116 | 20.4% | 2.5% | 84 | 31.3% | 2.2% |
| 60 ans et plus | 460 | 38.6% | 3.0% | 235 | 37.5% | 3.5% | 225 | 39.8% | 2.6% | 22 | 8.0% | 2.5% |
| Individu | ||||||||||||
| Ménagères | 517 | 43.4% | 2.2% | - | - | - | 517 | 91.3% | 2.2% | 100 | 37.2% | 1.4% |
| Personne de référence | 715 | 60.0% | 2.5% | 546 | 87.2% | 2.7% | 170 | 30.0% | 2.1% | 156 | 57.9% | 1.9% |
| Responsable des achats | 865 | 72.6% | 2.4% | 355 | 56.7% | 2.7% | 510 | 90.2% | 2.2% | 182 | 67.5% | 1.7% |
| PCS Individu | ||||||||||||
| Agriculteurs | 13 | 1.1% | 2.7% | 10 | 1.7% | 3.0% | 3 | 0.5% | 1.9% | - | - | - |
| Petits patrons | 24 | 2.0% | 1.5% | 19 | 3.0% | 1.7% | 5 | 0.8% | 1.0% | 24 | 8.8% | 1.6% |
| Affaires et Cadres | 60 | 5.0% | 1.2% | 43 | 6.8% | 1.5% | 17 | 3.0% | 0.8% | 51 | 19.0% | 1.2% |
| Professions intermédiaires | 153 | 12.9% | 2.1% | 89 | 14.2% | 2.5% | 64 | 11.4% | 1.8% | 113 | 42.1% | 1.9% |
| Employés | 213 | 17.8% | 2.6% | 52 | 8.2% | 2.3% | 161 | 28.5% | 2.6% | 34 | 12.8% | 1.9% |
| Ouvriers | 167 | 14.0% | 2.6% | 135 | 21.6% | 2.7% | 32 | 5.6% | 2.4% | 8 | 3.0% | 2.3% |
| Retraités | 399 | 33.5% | 3.1% | 218 | 34.9% | 3.5% | 180 | 31.9% | 2.7% | 8 | 2.9% | 3.7% |
| Autres inactifs | 163 | 13.7% | 1.6% | 60 | 9.6% | 1.6% | 103 | 18.3% | 1.5% | 31 | 11.5% | 1.0% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 23 | 1.9% | 3.0% | 10 | 1.7% | 2.5% | 13 | 2.2% | 3.7% | - | - | - |
| Petits patrons | 45 | 3.8% | 1.7% | 24 | 3.9% | 1.8% | 21 | 3.7% | 1.6% | 45 | 16.8% | 1.7% |
| Affaires et Cadres | 82 | 6.8% | 1.2% | 46 | 7.4% | 1.4% | 35 | 6.2% | 1.0% | 82 | 30.3% | 1.2% |
| Professions intermédiaires | 143 | 12.0% | 1.8% | 86 | 13.8% | 2.2% | 56 | 10.0% | 1.5% | 143 | 52.9% | 1.8% |
| Employés | 135 | 11.4% | 2.5% | 53 | 8.5% | 2.3% | 82 | 14.5% | 2.7% | - | - | - |
| Ouvriers | 211 | 17.7% | 2.2% | 126 | 20.1% | 2.5% | 85 | 15.0% | 1.9% | - | - | - |
| Retraités | 455 | 38.2% | 3.1% | 240 | 38.4% | 3.6% | 215 | 38.0% | 2.6% | - | - | - |
| Autres inactifs | 97 | 8.2% | 2.3% | 39 | 6.2% | 2.5% | 58 | 10.3% | 2.2% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 237 | 19.9% | 2.4% | 124 | 19.8% | 2.8% | 113 | 20.0% | 2.0% | 31 | 11.6% | 1.7% |
| 2 personnes | 483 | 40.6% | 2.7% | 255 | 40.8% | 3.0% | 228 | 40.3% | 2.4% | 70 | 26.1% | 1.7% |
| 3 personnes | 204 | 17.2% | 2.2% | 109 | 17.3% | 2.3% | 96 | 17.0% | 2.1% | 69 | 25.6% | 1.8% |
| 4 personnes | 175 | 14.7% | 1.9% | 81 | 13.0% | 1.8% | 94 | 16.6% | 2.0% | 62 | 23.0% | 1.3% |
| 5 personnes et + | 92 | 7.7% | 1.7% | 57 | 9.1% | 2.1% | 35 | 6.2% | 1.3% | 37 | 13.7% | 1.4% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 282 | 23.7% | 1.8% | 154 | 24.6% | 2.1% | 128 | 22.6% | 1.6% | 105 | 38.8% | 1.4% |
| Non | 910 | 76.3% | 2.5% | 472 | 75.4% | 2.7% | 438 | 77.4% | 2.3% | 165 | 61.2% | 1.7% |
| Habitat | ||||||||||||
| Communes rurales | 379 | 31.8% | 3.2% | 220 | 35.1% | 3.9% | 159 | 28.2% | 2.6% | 69 | 25.6% | 2.1% |
| Agglo. - 20 000 hab | 280 | 23.5% | 3.1% | 133 | 21.3% | 3.2% | 146 | 25.9% | 3.0% | 49 | 18.3% | 1.9% |
| Agglo. 20 000 à 100 000 hab | 216 | 18.2% | 3.1% | 114 | 18.1% | 3.3% | 103 | 18.2% | 2.9% | 54 | 20.1% | 2.9% |
| Agglo. + 100 000 hab | 307 | 25.8% | 2.0% | 152 | 24.2% | 2.0% | 156 | 27.5% | 1.9% | 96 | 35.7% | 1.7% |
| Agglo. Paris | 9 | 0.7% | 0.1% | 7 | 1.2% | 0.2% | 2 | 0.3% | - | 1 | 0.3% | - |
| Régions INSEE | ||||||||||||
| Ile de France | 9 | 0.7% | 0.1% | 7 | 1.2% | 0.2% | 2 | 0.3% | - | 1 | 0.3% | - |
| Lorraine | 1 | - | - | 1 | 0.1% | 0.1% | - | - | - | 1 | 0.2% | 0.1% |
| Franche-Comté | 1 | 0.1% | 0.1% | 1 | 0.2% | 0.2% | - | - | - | 1 | 0.4% | 0.4% |
| Picardie | 1 | 0.1% | 0.1% | 1 | 0.2% | 0.2% | - | - | - | 1 | 0.4% | 0.3% |
| Bourgogne | 0 | - | - | - | - | - | 0 | - | - | - | - | - |
| Centre | 224 | 18.8% | 10.7% | 105 | 16.8% | 10.4% | 119 | 21.0% | 10.9% | 46 | 17.3% | 7.2% |
| Pays de Loire | 14 | 1.2% | 0.5% | 11 | 1.7% | 0.8% | 3 | 0.5% | 0.2% | 4 | 1.5% | 0.4% |
| Bretagne | 2 | 0.1% | 0.1% | 2 | 0.2% | 0.1% | - | - | - | - | - | - |
| Poitou Charentes | 125 | 10.5% | 8.4% | 70 | 11.2% | 9.8% | 55 | 9.8% | 7.1% | 34 | 12.4% | 9.2% |
| Aquitaine | 70 | 5.9% | 2.5% | 37 | 5.9% | 2.8% | 33 | 5.8% | 2.3% | 18 | 6.8% | 2.2% |
| Midi Pyrénées | 685 | 57.5% | 27.7% | 360 | 57.6% | 30.2% | 325 | 57.4% | 25.4% | 153 | 56.6% | 19.4% |
| Limousin | 6 | 0.5% | 0.9% | 4 | 0.6% | 1.4% | 2 | 0.3% | 0.5% | 2 | 0.6% | 0.9% |
| Auvergne | 1 | 0.1% | 0.1% | 1 | 0.2% | 0.2% | - | - | - | - | - | - |
| Languedoc Roussillon | 52 | 4.4% | 2.3% | 25 | 3.9% | 2.3% | 28 | 4.9% | 2.3% | 9 | 3.2% | 1.3% |
| Provence Alpes Côte d'Azur, Corse | 1 | 0.1% | - | 1 | 0.2% | - | - | - | - | 1 | 0.4% | 0.1% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 734 | 61.6% | 2.1% | 402 | 64.2% | 2.3% | 332 | 58.7% | 1.9% | 222 | 82.6% | 1.5% |
| Presque tous les jours | 126 | 10.6% | 2.1% | 69 | 11.0% | 2.5% | 57 | 10.1% | 1.8% | 23 | 8.5% | 1.2% |
| 1 à 2 fois par semaine | 81 | 6.8% | 3.2% | 34 | 5.4% | 3.1% | 47 | 8.4% | 3.2% | 19 | 7.2% | 3.7% |
| 1 à 3 fois par mois | 14 | 1.2% | 3.0% | 3 | 0.5% | 1.8% | 11 | 1.9% | 3.8% | 5 | 1.7% | 6.9% |
| Moins souvent | 21 | 1.7% | 2.9% | 9 | 1.4% | 2.4% | 12 | 2.1% | 3.4% | - | - | - |
| Jamais | 1 | - | 0.8% | - | - | - | 1 | 0.1% | 1.9% | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 31 | 2.6% | 1.7% | 16 | 2.6% | 2.2% | 14 | 2.5% | 1.3% | 3 | 1.2% | 1.7% |
| De 9 000 à moins de 12 000 euros par an | 114 | 9.5% | 3.8% | 48 | 7.7% | 4.2% | 66 | 11.6% | 3.6% | 6 | 2.4% | 2.7% |
| De 12 000 à moins de 18 000 euros par an | 152 | 12.8% | 2.7% | 69 | 11.0% | 2.8% | 83 | 14.7% | 2.7% | 9 | 3.5% | 1.5% |
| De 18 000 à moins de 24 000 euros par an | 156 | 13.1% | 2.3% | 88 | 14.1% | 3.0% | 68 | 12.0% | 1.8% | 31 | 11.5% | 2.3% |
| De 24 000 à moins de 36 000 euros par an | 263 | 22.1% | 2.3% | 144 | 23.0% | 2.7% | 119 | 21.1% | 2.0% | 49 | 18.4% | 1.4% |
| De 36 000 à moins de 45 000 euros par an | 171 | 14.4% | 2.4% | 90 | 14.4% | 2.4% | 81 | 14.3% | 2.4% | 57 | 21.0% | 1.9% |
| De 45 000 à moins de 65 000 euros par an | 165 | 13.9% | 2.3% | 99 | 15.8% | 2.4% | 66 | 11.7% | 2.0% | 67 | 24.8% | 1.6% |
| 65 000 euros et plus par an | 57 | 4.8% | 1.4% | 35 | 5.6% | 1.5% | 22 | 3.8% | 1.3% | 34 | 12.4% | 1.2% |
| Refus | 48 | 4.0% | 1.4% | 20 | 3.2% | 1.4% | 28 | 5.0% | 1.5% | 10 | 3.5% | 0.8% |
| Ne sait pas | 34 | 2.9% | 2.1% | 16 | 2.6% | 2.2% | 18 | 3.2% | 1.9% | 3 | 1.3% | 0.6% |
