L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 1012 | 100.0% | 1.9% | 507 | 100.0% | 2.0% | 505 | 100.0% | 1.9% | 228 | 100.0% | 1.3% |
| Sexe | ||||||||||||
| Homme | 507 | 50.1% | 2.0% | 507 | 100.0% | 2.0% | - | - | - | 121 | 53.0% | 1.4% |
| Femme | 505 | 49.9% | 1.9% | - | - | - | 505 | 100.0% | 1.9% | 107 | 47.0% | 1.3% |
| Age | ||||||||||||
| 15 à 24 ans | 88 | 8.7% | 1.2% | 52 | 10.2% | 1.4% | 37 | 7.3% | 1.0% | 27 | 11.8% | 0.9% |
| 25 à 34 ans | 109 | 10.8% | 1.4% | 60 | 11.8% | 1.6% | 49 | 9.7% | 1.3% | 42 | 18.3% | 1.3% |
| 35 à 49 ans | 190 | 18.8% | 1.5% | 103 | 20.4% | 1.7% | 86 | 17.1% | 1.4% | 77 | 33.6% | 1.2% |
| 50 à 59 ans | 214 | 21.1% | 2.3% | 105 | 20.8% | 2.3% | 108 | 21.5% | 2.3% | 65 | 28.5% | 1.7% |
| 60 ans et plus | 411 | 40.6% | 2.7% | 187 | 36.9% | 2.8% | 224 | 44.4% | 2.6% | 18 | 7.9% | 2.1% |
| Individu | ||||||||||||
| Ménagères | 463 | 45.7% | 2.0% | - | - | - | 463 | 91.7% | 2.0% | 97 | 42.6% | 1.4% |
| Personne de référence | 572 | 56.6% | 2.0% | 435 | 85.7% | 2.1% | 138 | 27.3% | 1.7% | 120 | 52.5% | 1.4% |
| Responsable des achats | 754 | 74.5% | 2.1% | 294 | 58.0% | 2.2% | 460 | 91.1% | 2.0% | 155 | 68.1% | 1.4% |
| PCS Individu | ||||||||||||
| Agriculteurs | 20 | 2.0% | 4.0% | 15 | 3.0% | 4.5% | 5 | 0.9% | 3.0% | - | - | - |
| Petits patrons | 22 | 2.2% | 1.4% | 12 | 2.4% | 1.1% | 10 | 2.0% | 2.2% | 18 | 7.8% | 1.2% |
| Affaires et Cadres | 56 | 5.5% | 1.1% | 33 | 6.6% | 1.2% | 22 | 4.4% | 1.1% | 44 | 19.5% | 1.0% |
| Professions intermédiaires | 114 | 11.3% | 1.6% | 60 | 11.8% | 1.7% | 54 | 10.7% | 1.5% | 99 | 43.4% | 1.7% |
| Employés | 164 | 16.2% | 2.0% | 40 | 7.9% | 1.8% | 124 | 24.6% | 2.0% | 29 | 12.5% | 1.5% |
| Ouvriers | 136 | 13.4% | 2.1% | 121 | 23.8% | 2.4% | 15 | 3.0% | 1.1% | 4 | 1.8% | 1.2% |
| Retraités | 362 | 35.8% | 2.8% | 167 | 33.0% | 2.7% | 194 | 38.5% | 2.9% | 7 | 2.9% | 3.2% |
| Autres inactifs | 138 | 13.7% | 1.3% | 58 | 11.5% | 1.6% | 80 | 15.9% | 1.2% | 28 | 12.2% | 0.9% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 34 | 3.4% | 4.5% | 15 | 3.0% | 3.7% | 19 | 3.8% | 5.5% | - | - | - |
| Petits patrons | 29 | 2.9% | 1.1% | 13 | 2.5% | 1.0% | 16 | 3.3% | 1.3% | 29 | 12.8% | 1.1% |
| Affaires et Cadres | 70 | 6.9% | 1.0% | 42 | 8.2% | 1.2% | 28 | 5.6% | 0.8% | 70 | 30.8% | 1.0% |
| Professions intermédiaires | 129 | 12.7% | 1.6% | 66 | 13.1% | 1.7% | 62 | 12.4% | 1.6% | 129 | 56.4% | 1.6% |
| Employés | 81 | 8.0% | 1.5% | 39 | 7.7% | 1.6% | 42 | 8.3% | 1.4% | - | - | - |
| Ouvriers | 205 | 20.3% | 2.2% | 122 | 24.0% | 2.4% | 83 | 16.5% | 1.9% | - | - | - |
| Retraités | 389 | 38.5% | 2.6% | 181 | 35.7% | 2.7% | 208 | 41.2% | 2.6% | - | - | - |
| Autres inactifs | 75 | 7.4% | 1.8% | 30 | 5.9% | 1.9% | 45 | 8.9% | 1.7% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 227 | 22.5% | 2.3% | 121 | 23.8% | 2.8% | 106 | 21.1% | 1.9% | 29 | 12.6% | 1.6% |
| 2 personnes | 424 | 41.9% | 2.3% | 212 | 41.7% | 2.4% | 213 | 42.2% | 2.3% | 70 | 30.5% | 1.7% |
| 3 personnes | 141 | 13.9% | 1.5% | 76 | 14.9% | 1.6% | 65 | 12.9% | 1.4% | 39 | 17.0% | 1.0% |
| 4 personnes | 147 | 14.5% | 1.6% | 72 | 14.2% | 1.6% | 75 | 14.8% | 1.6% | 70 | 30.7% | 1.4% |
| 5 personnes et + | 72 | 7.2% | 1.3% | 27 | 5.3% | 1.0% | 45 | 9.0% | 1.6% | 21 | 9.2% | 0.8% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 232 | 23.0% | 1.5% | 104 | 20.5% | 1.4% | 128 | 25.5% | 1.6% | 93 | 40.7% | 1.2% |
| Non | 780 | 77.0% | 2.1% | 403 | 79.5% | 2.3% | 376 | 74.5% | 2.0% | 135 | 59.3% | 1.4% |
| Habitat | ||||||||||||
| Communes rurales | 421 | 41.6% | 3.5% | 202 | 39.8% | 3.5% | 219 | 43.4% | 3.5% | 88 | 38.5% | 2.7% |
| Agglo. - 20 000 hab | 174 | 17.2% | 1.9% | 82 | 16.2% | 1.9% | 92 | 18.3% | 1.9% | 31 | 13.7% | 1.2% |
| Agglo. 20 000 à 100 000 hab | 213 | 21.1% | 3.1% | 119 | 23.4% | 3.5% | 95 | 18.8% | 2.6% | 49 | 21.6% | 2.7% |
| Agglo. + 100 000 hab | 189 | 18.6% | 1.2% | 91 | 17.9% | 1.2% | 98 | 19.4% | 1.2% | 53 | 23.3% | 0.9% |
| Agglo. Paris | 15 | 1.4% | 0.2% | 14 | 2.7% | 0.3% | 1 | 0.2% | - | 7 | 2.9% | 0.2% |
| Régions INSEE | ||||||||||||
| Ile de France | 15 | 1.5% | 0.2% | 14 | 2.8% | 0.3% | 1 | 0.2% | - | 7 | 3.1% | 0.2% |
| Champagne Ardennes | 1 | 0.1% | 0.1% | - | - | - | 1 | 0.2% | 0.2% | 1 | 0.4% | 0.3% |
| Picardie | 1 | 0.1% | 0.1% | 1 | 0.3% | 0.2% | - | - | - | 1 | 0.6% | 0.3% |
| Bourgogne | 58 | 5.8% | 4.3% | 30 | 6.0% | 4.7% | 28 | 5.5% | 4.0% | 13 | 5.7% | 3.9% |
| Basse Normandie | 2 | 0.2% | 0.2% | 2 | 0.3% | 0.3% | 0 | 0.1% | 0.1% | 1 | 0.4% | 0.3% |
| Centre | 265 | 26.2% | 12.6% | 147 | 29.0% | 14.6% | 118 | 23.4% | 10.8% | 66 | 28.9% | 10.1% |
| Pays de Loire | 1 | 0.1% | - | 1 | 0.2% | 0.1% | - | - | - | 1 | 0.4% | 0.1% |
| Poitou Charentes | 1 | 0.1% | 0.1% | 1 | 0.1% | 0.1% | 0 | 0.1% | 0.1% | - | - | - |
| Aquitaine | 10 | 1.0% | 0.4% | 3 | 0.5% | 0.2% | 7 | 1.4% | 0.5% | 5 | 2.4% | 0.6% |
| Midi Pyrénées | 3 | 0.3% | 0.1% | 2 | 0.3% | 0.1% | 1 | 0.3% | 0.1% | 1 | 0.5% | 0.1% |
| Limousin | 207 | 20.4% | 33.6% | 96 | 18.9% | 32.7% | 111 | 21.9% | 34.4% | 40 | 17.7% | 24.8% |
| Auvergne | 443 | 43.8% | 39.2% | 208 | 40.9% | 38.2% | 236 | 46.7% | 40.2% | 88 | 38.8% | 27.3% |
| Rhône Alpes | 4 | 0.4% | 0.1% | 3 | 0.6% | 0.1% | 1 | 0.1% | - | 1 | 0.6% | 0.1% |
| Languedoc Roussillon | 1 | 0.1% | - | 0 | 0.1% | - | 0 | 0.1% | - | 0 | 0.1% | - |
| Provence Alpes Côte d'Azur, Corse | 1 | 0.1% | - | 1 | 0.1% | - | - | - | - | 1 | 0.2% | - |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 610 | 60.3% | 1.8% | 320 | 63.0% | 1.8% | 291 | 57.6% | 1.7% | 182 | 79.6% | 1.2% |
| Presque tous les jours | 129 | 12.7% | 2.2% | 62 | 12.3% | 2.3% | 67 | 13.2% | 2.1% | 32 | 14.1% | 1.7% |
| 1 à 2 fois par semaine | 52 | 5.1% | 2.0% | 22 | 4.4% | 2.1% | 29 | 5.8% | 2.0% | 14 | 6.1% | 2.7% |
| 1 à 3 fois par mois | 1 | 0.1% | 0.3% | 1 | 0.1% | 0.3% | 1 | 0.2% | 0.3% | - | - | - |
| Moins souvent | 19 | 1.9% | 2.7% | 10 | 1.9% | 2.7% | 9 | 1.9% | 2.6% | 0 | 0.1% | 0.6% |
| Jamais | 0 | - | 0.4% | - | - | - | 0 | 0.1% | 0.9% | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 41 | 4.1% | 2.3% | 18 | 3.5% | 2.3% | 24 | 4.7% | 2.2% | 1 | 0.4% | 0.5% |
| De 9 000 à moins de 12 000 euros par an | 76 | 7.5% | 2.5% | 48 | 9.4% | 4.2% | 28 | 5.5% | 1.5% | 8 | 3.6% | 3.4% |
| De 12 000 à moins de 18 000 euros par an | 106 | 10.5% | 1.9% | 54 | 10.7% | 2.2% | 52 | 10.2% | 1.7% | 11 | 4.8% | 1.7% |
| De 18 000 à moins de 24 000 euros par an | 170 | 16.8% | 2.5% | 78 | 15.4% | 2.6% | 92 | 18.3% | 2.4% | 19 | 8.1% | 1.4% |
| De 24 000 à moins de 36 000 euros par an | 263 | 26.0% | 2.3% | 132 | 26.0% | 2.4% | 131 | 26.0% | 2.2% | 50 | 21.8% | 1.4% |
| De 36 000 à moins de 45 000 euros par an | 119 | 11.7% | 1.7% | 60 | 11.9% | 1.6% | 59 | 11.6% | 1.7% | 36 | 15.7% | 1.2% |
| De 45 000 à moins de 65 000 euros par an | 105 | 10.4% | 1.4% | 56 | 11.0% | 1.4% | 50 | 9.9% | 1.5% | 57 | 24.9% | 1.4% |
| 65 000 euros et plus par an | 31 | 3.1% | 0.8% | 18 | 3.6% | 0.8% | 13 | 2.6% | 0.8% | 22 | 9.6% | 0.8% |
| Refus | 65 | 6.5% | 1.9% | 32 | 6.3% | 2.2% | 33 | 6.6% | 1.7% | 17 | 7.5% | 1.5% |
| Ne sait pas | 34 | 3.4% | 2.1% | 11 | 2.2% | 1.5% | 23 | 4.6% | 2.5% | 9 | 3.8% | 1.5% |
