L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 2452 | 100.0% | 4.7% | 1215 | 100.0% | 4.9% | 1237 | 100.0% | 4.6% | 621 | 100.0% | 3.6% |
| Sexe | ||||||||||||
| Homme | 1215 | 49.6% | 4.9% | 1215 | 100.0% | 4.9% | - | - | - | 329 | 53.0% | 3.7% |
| Femme | 1237 | 50.4% | 4.6% | - | - | - | 1237 | 100.0% | 4.6% | 292 | 47.0% | 3.4% |
| Age | ||||||||||||
| 15 à 24 ans | 183 | 7.5% | 2.5% | 89 | 7.4% | 2.4% | 94 | 7.6% | 2.6% | 58 | 9.4% | 1.9% |
| 25 à 34 ans | 280 | 11.4% | 3.7% | 169 | 13.9% | 4.6% | 111 | 9.0% | 2.9% | 102 | 16.5% | 3.2% |
| 35 à 49 ans | 517 | 21.1% | 4.1% | 287 | 23.6% | 4.7% | 230 | 18.6% | 3.6% | 231 | 37.3% | 3.7% |
| 50 à 59 ans | 505 | 20.6% | 5.4% | 252 | 20.7% | 5.5% | 253 | 20.5% | 5.4% | 199 | 32.0% | 5.2% |
| 60 ans et plus | 967 | 39.4% | 6.3% | 418 | 34.4% | 6.2% | 549 | 44.4% | 6.3% | 30 | 4.8% | 3.4% |
| Individu | ||||||||||||
| Ménagères | 1136 | 46.3% | 4.8% | - | - | - | 1136 | 91.9% | 4.8% | 269 | 43.4% | 3.8% |
| Personne de référence | 1388 | 56.6% | 4.9% | 1066 | 87.7% | 5.2% | 322 | 26.1% | 4.1% | 323 | 52.0% | 3.9% |
| Responsable des achats | 1792 | 73.1% | 5.0% | 682 | 56.1% | 5.2% | 1110 | 89.8% | 4.8% | 419 | 67.6% | 3.8% |
| PCS Individu | ||||||||||||
| Agriculteurs | 22 | 0.9% | 4.3% | 18 | 1.5% | 5.2% | 4 | 0.3% | 2.4% | - | - | - |
| Petits patrons | 84 | 3.4% | 5.2% | 62 | 5.1% | 5.4% | 22 | 1.8% | 4.9% | 73 | 11.8% | 5.1% |
| Affaires et Cadres | 153 | 6.2% | 3.1% | 96 | 7.9% | 3.4% | 57 | 4.6% | 2.8% | 138 | 22.2% | 3.1% |
| Professions intermédiaires | 294 | 12.0% | 4.1% | 155 | 12.7% | 4.4% | 139 | 11.2% | 3.8% | 227 | 36.5% | 3.9% |
| Employés | 382 | 15.6% | 4.6% | 93 | 7.7% | 4.2% | 289 | 23.4% | 4.7% | 84 | 13.5% | 4.5% |
| Ouvriers | 326 | 13.3% | 5.1% | 271 | 22.3% | 5.4% | 54 | 4.4% | 4.1% | 14 | 2.2% | 4.0% |
| Retraités | 846 | 34.5% | 6.6% | 391 | 32.2% | 6.4% | 455 | 36.8% | 6.9% | 9 | 1.5% | 4.4% |
| Autres inactifs | 346 | 14.1% | 3.3% | 129 | 10.6% | 3.5% | 217 | 17.5% | 3.2% | 76 | 12.3% | 2.3% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 36 | 1.5% | 4.8% | 23 | 1.9% | 5.5% | 14 | 1.1% | 4.0% | - | - | - |
| Petits patrons | 119 | 4.8% | 4.5% | 68 | 5.6% | 5.1% | 51 | 4.1% | 4.0% | 119 | 19.1% | 4.5% |
| Affaires et Cadres | 187 | 7.6% | 2.7% | 96 | 7.9% | 2.8% | 92 | 7.4% | 2.7% | 187 | 30.2% | 2.7% |
| Professions intermédiaires | 314 | 12.8% | 4.0% | 165 | 13.6% | 4.1% | 149 | 12.1% | 3.9% | 314 | 50.7% | 4.0% |
| Employés | 205 | 8.3% | 3.8% | 97 | 8.0% | 4.1% | 108 | 8.7% | 3.5% | - | - | - |
| Ouvriers | 453 | 18.5% | 4.8% | 260 | 21.4% | 5.1% | 194 | 15.7% | 4.4% | - | - | - |
| Retraités | 958 | 39.1% | 6.5% | 411 | 33.9% | 6.1% | 547 | 44.2% | 6.7% | - | - | - |
| Autres inactifs | 178 | 7.3% | 4.2% | 96 | 7.9% | 6.0% | 83 | 6.7% | 3.2% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 492 | 20.1% | 4.9% | 237 | 19.5% | 5.4% | 254 | 20.6% | 4.5% | 49 | 7.9% | 2.7% |
| 2 personnes | 1033 | 42.1% | 5.7% | 469 | 38.6% | 5.4% | 564 | 45.6% | 6.0% | 157 | 25.3% | 3.8% |
| 3 personnes | 384 | 15.7% | 4.2% | 212 | 17.4% | 4.6% | 172 | 13.9% | 3.8% | 154 | 24.8% | 3.9% |
| 4 personnes | 359 | 14.6% | 3.9% | 194 | 16.0% | 4.2% | 164 | 13.3% | 3.5% | 174 | 28.1% | 3.5% |
| 5 personnes et + | 184 | 7.5% | 3.3% | 103 | 8.4% | 3.8% | 82 | 6.6% | 2.9% | 86 | 13.9% | 3.4% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 615 | 25.1% | 3.9% | 330 | 27.2% | 4.5% | 284 | 23.0% | 3.5% | 275 | 44.3% | 3.6% |
| Non | 1837 | 74.9% | 5.0% | 885 | 72.8% | 5.0% | 952 | 77.0% | 5.0% | 346 | 55.7% | 3.6% |
| Habitat | ||||||||||||
| Communes rurales | 616 | 25.1% | 5.2% | 279 | 22.9% | 4.9% | 337 | 27.3% | 5.4% | 164 | 26.4% | 5.0% |
| Agglo. - 20 000 hab | 491 | 20.0% | 5.4% | 245 | 20.1% | 5.8% | 246 | 19.9% | 5.1% | 127 | 20.4% | 5.0% |
| Agglo. 20 000 à 100 000 hab | 479 | 19.5% | 6.9% | 244 | 20.1% | 7.2% | 235 | 19.0% | 6.5% | 84 | 13.6% | 4.5% |
| Agglo. + 100 000 hab | 849 | 34.6% | 5.5% | 436 | 35.9% | 5.8% | 412 | 33.3% | 5.2% | 240 | 38.7% | 4.2% |
| Agglo. Paris | 17 | 0.7% | 0.2% | 11 | 0.9% | 0.3% | 6 | 0.5% | 0.1% | 6 | 0.9% | 0.1% |
| Régions INSEE | ||||||||||||
| Ile de France | 20 | 0.8% | 0.2% | 11 | 0.9% | 0.2% | 9 | 0.8% | 0.2% | 9 | 1.4% | 0.2% |
| Lorraine | 4 | 0.2% | 0.2% | 3 | 0.3% | 0.4% | 1 | 0.1% | 0.1% | - | - | - |
| Franche-Comté | 17 | 0.7% | 1.8% | 11 | 0.9% | 2.4% | 6 | 0.5% | 1.2% | 5 | 0.9% | 2.0% |
| Champagne Ardennes | 6 | 0.2% | 0.5% | 2 | 0.2% | 0.4% | 4 | 0.3% | 0.6% | 3 | 0.4% | 0.9% |
| Picardie | 4 | 0.2% | 0.3% | 3 | 0.2% | 0.3% | 2 | 0.2% | 0.2% | 2 | 0.3% | 0.5% |
| Bourgogne | 350 | 14.3% | 25.8% | 167 | 13.7% | 25.6% | 183 | 14.8% | 26.0% | 70 | 11.2% | 20.6% |
| Basse Normandie | 2 | 0.1% | 0.1% | 2 | 0.1% | 0.3% | - | - | - | - | - | - |
| Centre | 1 | 0.1% | 0.1% | 1 | 0.1% | 0.1% | - | - | - | - | - | - |
| Limousin | 1 | - | 0.1% | 1 | - | 0.2% | - | - | - | 1 | 0.1% | 0.3% |
| Auvergne | 73 | 3.0% | 6.5% | 38 | 3.1% | 7.0% | 35 | 2.8% | 6.0% | 16 | 2.5% | 4.8% |
| Rhône Alpes | 1842 | 75.1% | 35.3% | 903 | 74.3% | 35.9% | 939 | 75.9% | 34.7% | 488 | 78.7% | 25.1% |
| Languedoc Roussillon | 3 | 0.1% | 0.1% | 3 | 0.3% | 0.3% | - | - | - | 1 | 0.1% | 0.1% |
| Provence Alpes Côte d'Azur, Corse | 128 | 5.2% | 2.9% | 70 | 5.8% | 3.4% | 58 | 4.7% | 2.5% | 27 | 4.4% | 1.9% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 1438 | 58.6% | 4.1% | 769 | 63.3% | 4.4% | 669 | 54.1% | 3.9% | 505 | 81.4% | 3.4% |
| Presque tous les jours | 257 | 10.5% | 4.3% | 114 | 9.4% | 4.2% | 143 | 11.6% | 4.4% | 71 | 11.4% | 3.8% |
| 1 à 2 fois par semaine | 160 | 6.5% | 6.2% | 80 | 6.6% | 7.4% | 80 | 6.5% | 5.4% | 27 | 4.4% | 5.2% |
| 1 à 3 fois par mois | 37 | 1.5% | 7.6% | 19 | 1.6% | 10.0% | 18 | 1.4% | 6.1% | 12 | 1.9% | 17.7% |
| Moins souvent | 46 | 1.9% | 6.4% | 28 | 2.3% | 7.6% | 18 | 1.5% | 5.1% | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 63 | 2.6% | 3.5% | 27 | 2.2% | 3.6% | 36 | 2.9% | 3.4% | 3 | 0.5% | 1.6% |
| De 9 000 à moins de 12 000 euros par an | 144 | 5.9% | 4.8% | 76 | 6.2% | 6.6% | 68 | 5.5% | 3.7% | 13 | 2.1% | 5.6% |
| De 12 000 à moins de 18 000 euros par an | 301 | 12.3% | 5.4% | 116 | 9.5% | 4.8% | 185 | 15.0% | 5.9% | 17 | 2.7% | 2.7% |
| De 18 000 à moins de 24 000 euros par an | 376 | 15.3% | 5.5% | 190 | 15.7% | 6.4% | 186 | 15.0% | 4.9% | 53 | 8.5% | 3.9% |
| De 24 000 à moins de 36 000 euros par an | 545 | 22.2% | 4.8% | 268 | 22.1% | 5.0% | 277 | 22.4% | 4.6% | 113 | 18.2% | 3.2% |
| De 36 000 à moins de 45 000 euros par an | 351 | 14.3% | 4.9% | 174 | 14.3% | 4.7% | 177 | 14.3% | 5.1% | 140 | 22.6% | 4.7% |
| De 45 000 à moins de 65 000 euros par an | 335 | 13.7% | 4.6% | 197 | 16.2% | 4.8% | 138 | 11.2% | 4.3% | 147 | 23.7% | 3.6% |
| 65 000 euros et plus par an | 134 | 5.5% | 3.4% | 81 | 6.7% | 3.6% | 53 | 4.3% | 3.1% | 82 | 13.3% | 3.0% |
| Refus | 143 | 5.8% | 4.2% | 65 | 5.3% | 4.4% | 78 | 6.3% | 4.0% | 29 | 4.7% | 2.6% |
| Ne sait pas | 60 | 2.4% | 3.6% | 21 | 1.8% | 2.9% | 38 | 3.1% | 4.2% | 23 | 3.7% | 4.0% |
