L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 331 | 100.0% | 0.6% | 180 | 100.0% | 0.7% | 150 | 100.0% | 0.6% | 72 | 100.0% | 0.4% |
| Sexe | ||||||||||||
| Homme | 180 | 54.5% | 0.7% | 180 | 100.0% | 0.7% | - | - | - | 33 | 46.5% | 0.4% |
| Femme | 150 | 45.5% | 0.6% | - | - | - | 150 | 100.0% | 0.6% | 38 | 53.5% | 0.4% |
| Age | ||||||||||||
| 15 à 24 ans | 55 | 16.7% | 0.8% | 33 | 18.1% | 0.9% | 23 | 15.1% | 0.6% | 18 | 24.6% | 0.6% |
| 25 à 34 ans | 40 | 12.1% | 0.5% | 18 | 9.9% | 0.5% | 22 | 14.8% | 0.6% | 12 | 17.1% | 0.4% |
| 35 à 49 ans | 68 | 20.6% | 0.5% | 45 | 24.9% | 0.7% | 23 | 15.5% | 0.4% | 18 | 25.6% | 0.3% |
| 50 à 59 ans | 64 | 19.4% | 0.7% | 44 | 24.3% | 0.9% | 20 | 13.5% | 0.4% | 17 | 23.5% | 0.4% |
| 60 ans et plus | 103 | 31.2% | 0.7% | 41 | 22.9% | 0.6% | 62 | 41.2% | 0.7% | 7 | 9.2% | 0.8% |
| Individu | ||||||||||||
| Ménagères | 130 | 39.4% | 0.6% | - | - | - | 130 | 86.6% | 0.6% | 26 | 36.0% | 0.4% |
| Personne de référence | 211 | 63.8% | 0.7% | 160 | 89.1% | 0.8% | 51 | 33.6% | 0.6% | 31 | 43.5% | 0.4% |
| Responsable des achats | 216 | 65.3% | 0.6% | 92 | 50.9% | 0.7% | 124 | 82.4% | 0.5% | 36 | 50.0% | 0.3% |
| PCS Individu | ||||||||||||
| Agriculteurs | 7 | 2.1% | 1.4% | 7 | 3.9% | 2.1% | - | - | - | - | - | - |
| Petits patrons | 9 | 2.6% | 0.5% | 7 | 3.8% | 0.6% | 2 | 1.2% | 0.4% | 7 | 9.5% | 0.5% |
| Affaires et Cadres | 11 | 3.4% | 0.2% | 8 | 4.7% | 0.3% | 3 | 1.8% | 0.1% | 11 | 14.8% | 0.2% |
| Professions intermédiaires | 34 | 10.2% | 0.5% | 12 | 6.8% | 0.3% | 21 | 14.1% | 0.6% | 23 | 31.8% | 0.4% |
| Employés | 44 | 13.3% | 0.5% | 19 | 10.4% | 0.8% | 25 | 16.9% | 0.4% | 8 | 10.7% | 0.4% |
| Ouvriers | 78 | 23.7% | 1.2% | 65 | 36.3% | 1.3% | 13 | 8.7% | 1.0% | - | - | - |
| Retraités | 94 | 28.5% | 0.7% | 41 | 22.8% | 0.7% | 53 | 35.4% | 0.8% | 3 | 4.8% | 1.7% |
| Autres inactifs | 53 | 16.1% | 0.5% | 20 | 11.2% | 0.5% | 33 | 21.9% | 0.5% | 20 | 28.4% | 0.6% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 10 | 3.0% | 1.3% | 7 | 3.9% | 1.7% | 3 | 1.8% | 0.8% | - | - | - |
| Petits patrons | 12 | 3.6% | 0.5% | 8 | 4.7% | 0.6% | 4 | 2.4% | 0.3% | 12 | 16.6% | 0.5% |
| Affaires et Cadres | 27 | 8.1% | 0.4% | 12 | 6.8% | 0.4% | 15 | 9.7% | 0.4% | 27 | 37.2% | 0.4% |
| Professions intermédiaires | 33 | 10.0% | 0.4% | 13 | 7.1% | 0.3% | 20 | 13.5% | 0.5% | 33 | 46.1% | 0.4% |
| Employés | 33 | 10.1% | 0.6% | 20 | 11.1% | 0.8% | 13 | 8.8% | 0.4% | - | - | - |
| Ouvriers | 94 | 28.4% | 1.0% | 63 | 34.9% | 1.2% | 31 | 20.7% | 0.7% | - | - | - |
| Retraités | 108 | 32.8% | 0.7% | 47 | 26.1% | 0.7% | 61 | 40.8% | 0.8% | - | - | - |
| Autres inactifs | 13 | 4.0% | 0.3% | 10 | 5.4% | 0.6% | 4 | 2.4% | 0.1% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 69 | 20.8% | 0.7% | 31 | 17.3% | 0.7% | 37 | 24.9% | 0.7% | 7 | 10.0% | 0.4% |
| 2 personnes | 125 | 37.7% | 0.7% | 72 | 39.9% | 0.8% | 53 | 35.2% | 0.6% | 19 | 26.4% | 0.5% |
| 3 personnes | 59 | 17.8% | 0.6% | 27 | 15.0% | 0.6% | 32 | 21.2% | 0.7% | 28 | 39.3% | 0.7% |
| 4 personnes | 48 | 14.4% | 0.5% | 30 | 16.6% | 0.7% | 18 | 11.8% | 0.4% | 15 | 20.2% | 0.3% |
| 5 personnes et + | 31 | 9.3% | 0.6% | 20 | 11.3% | 0.8% | 11 | 7.0% | 0.4% | 3 | 4.2% | 0.1% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 96 | 29.0% | 0.6% | 46 | 25.6% | 0.6% | 50 | 33.0% | 0.6% | 29 | 40.5% | 0.4% |
| Non | 235 | 71.0% | 0.6% | 134 | 74.4% | 0.8% | 101 | 67.0% | 0.5% | 43 | 59.5% | 0.4% |
| Habitat | ||||||||||||
| Communes rurales | 116 | 35.2% | 1.0% | 67 | 37.0% | 1.2% | 50 | 33.1% | 0.8% | 26 | 36.2% | 0.8% |
| Agglo. - 20 000 hab | 66 | 20.1% | 0.7% | 24 | 13.5% | 0.6% | 42 | 27.9% | 0.9% | 16 | 22.7% | 0.6% |
| Agglo. 20 000 à 100 000 hab | 90 | 27.3% | 1.3% | 45 | 25.1% | 1.3% | 45 | 29.8% | 1.2% | 14 | 19.7% | 0.8% |
| Agglo. + 100 000 hab | 46 | 14.0% | 0.3% | 35 | 19.4% | 0.5% | 11 | 7.5% | 0.1% | 13 | 17.9% | 0.2% |
| Agglo. Paris | 11 | 3.5% | 0.1% | 9 | 4.9% | 0.2% | 3 | 1.7% | 0.1% | 3 | 3.6% | 0.1% |
| Régions INSEE | ||||||||||||
| Ile de France | 13 | 4.1% | 0.1% | 11 | 6.0% | 0.2% | 3 | 1.7% | 0.1% | 5 | 6.3% | 0.1% |
| Lorraine | 2 | 0.5% | 0.1% | - | - | - | 2 | 1.0% | 0.2% | 0 | 0.4% | 0.1% |
| Champagne Ardennes | 247 | 74.9% | 22.7% | 132 | 73.4% | 25.1% | 115 | 76.6% | 20.4% | 55 | 76.8% | 18.7% |
| Picardie | 66 | 19.8% | 4.2% | 37 | 20.6% | 5.0% | 29 | 19.0% | 3.6% | 10 | 14.1% | 2.4% |
| Haute Normandie | 1 | 0.3% | 0.1% | - | - | - | 1 | 0.7% | 0.1% | 1 | 1.6% | 0.2% |
| Centre | 1 | 0.3% | - | - | - | - | 1 | 0.6% | 0.1% | - | - | - |
| Midi Pyrénées | 0 | 0.1% | - | - | - | - | 0 | 0.3% | - | 0 | 0.6% | 0.1% |
| Languedoc Roussillon | 0 | - | - | - | - | - | 0 | 0.1% | - | 0 | 0.2% | - |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 223 | 67.4% | 0.6% | 121 | 67.3% | 0.7% | 102 | 67.5% | 0.6% | 58 | 80.5% | 0.4% |
| Presque tous les jours | 40 | 12.2% | 0.7% | 21 | 11.8% | 0.8% | 19 | 12.7% | 0.6% | 9 | 11.8% | 0.5% |
| 1 à 2 fois par semaine | 20 | 6.1% | 0.8% | 15 | 8.2% | 1.4% | 5 | 3.6% | 0.4% | 3 | 3.9% | 0.5% |
| 1 à 3 fois par mois | 8 | 2.4% | 1.7% | 8 | 4.2% | 3.9% | 0 | 0.3% | 0.1% | - | - | - |
| Moins souvent | 6 | 1.8% | 0.8% | 4 | 2.4% | 1.2% | 1 | 1.0% | 0.4% | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 16 | 4.7% | 0.9% | 6 | 3.2% | 0.8% | 10 | 6.6% | 0.9% | 0 | 0.2% | 0.1% |
| De 9 000 à moins de 12 000 euros par an | 24 | 7.3% | 0.8% | 10 | 5.7% | 0.9% | 14 | 9.3% | 0.8% | - | - | - |
| De 12 000 à moins de 18 000 euros par an | 39 | 11.8% | 0.7% | 23 | 12.6% | 0.9% | 16 | 11.0% | 0.5% | 9 | 11.8% | 1.4% |
| De 18 000 à moins de 24 000 euros par an | 50 | 15.0% | 0.7% | 25 | 13.9% | 0.8% | 24 | 16.3% | 0.6% | 6 | 8.7% | 0.5% |
| De 24 000 à moins de 36 000 euros par an | 58 | 17.6% | 0.5% | 31 | 16.9% | 0.6% | 28 | 18.4% | 0.5% | 17 | 24.2% | 0.5% |
| De 36 000 à moins de 45 000 euros par an | 37 | 11.3% | 0.5% | 26 | 14.5% | 0.7% | 11 | 7.4% | 0.3% | 7 | 9.5% | 0.2% |
| De 45 000 à moins de 65 000 euros par an | 49 | 14.9% | 0.7% | 33 | 18.5% | 0.8% | 16 | 10.6% | 0.5% | 16 | 21.8% | 0.4% |
| 65 000 euros et plus par an | 25 | 7.5% | 0.6% | 13 | 7.0% | 0.6% | 12 | 8.1% | 0.7% | 12 | 16.4% | 0.4% |
| Refus | 22 | 6.8% | 0.7% | 11 | 6.3% | 0.8% | 11 | 7.3% | 0.6% | 2 | 3.4% | 0.2% |
| Ne sait pas | 10 | 3.1% | 0.6% | 2 | 1.4% | 0.3% | 8 | 5.1% | 0.8% | 3 | 3.9% | 0.5% |
