L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 1037 | 100.0% | 2.0% | 550 | 100.0% | 2.2% | 487 | 100.0% | 1.8% | 291 | 100.0% | 1.7% |
| Sexe | ||||||||||||
| Homme | 550 | 53.1% | 2.2% | 550 | 100.0% | 2.2% | - | - | - | 158 | 54.2% | 1.8% |
| Femme | 487 | 46.9% | 1.8% | - | - | - | 487 | 100.0% | 1.8% | 133 | 45.8% | 1.6% |
| Age | ||||||||||||
| 15 à 24 ans | 82 | 7.9% | 1.1% | 41 | 7.4% | 1.1% | 42 | 8.6% | 1.2% | 26 | 8.9% | 0.9% |
| 25 à 34 ans | 126 | 12.2% | 1.7% | 83 | 15.0% | 2.2% | 44 | 9.0% | 1.1% | 41 | 14.2% | 1.3% |
| 35 à 49 ans | 229 | 22.1% | 1.8% | 141 | 25.6% | 2.3% | 88 | 18.1% | 1.4% | 111 | 38.0% | 1.8% |
| 50 à 59 ans | 206 | 19.9% | 2.2% | 95 | 17.2% | 2.1% | 111 | 22.9% | 2.4% | 101 | 34.8% | 2.6% |
| 60 ans et plus | 393 | 37.9% | 2.5% | 191 | 34.7% | 2.8% | 202 | 41.5% | 2.3% | 12 | 4.0% | 1.3% |
| Individu | ||||||||||||
| Ménagères | 437 | 42.2% | 1.9% | - | - | - | 437 | 89.8% | 1.9% | 125 | 42.8% | 1.8% |
| Personne de référence | 584 | 56.3% | 2.1% | 483 | 87.7% | 2.4% | 101 | 20.8% | 1.3% | 149 | 51.3% | 1.8% |
| Responsable des achats | 739 | 71.2% | 2.0% | 311 | 56.4% | 2.4% | 428 | 88.0% | 1.9% | 199 | 68.5% | 1.8% |
| PCS Individu | ||||||||||||
| Agriculteurs | 16 | 1.5% | 3.1% | 13 | 2.4% | 3.9% | 2 | 0.5% | 1.4% | - | - | - |
| Petits patrons | 42 | 4.1% | 2.6% | 31 | 5.7% | 2.7% | 11 | 2.2% | 2.4% | 38 | 13.1% | 2.6% |
| Affaires et Cadres | 73 | 7.1% | 1.5% | 49 | 9.0% | 1.7% | 24 | 4.9% | 1.2% | 68 | 23.3% | 1.5% |
| Professions intermédiaires | 125 | 12.1% | 1.7% | 70 | 12.8% | 2.0% | 55 | 11.3% | 1.5% | 95 | 32.7% | 1.6% |
| Employés | 140 | 13.5% | 1.7% | 29 | 5.4% | 1.3% | 111 | 22.8% | 1.8% | 43 | 14.8% | 2.3% |
| Ouvriers | 155 | 14.9% | 2.4% | 130 | 23.7% | 2.6% | 25 | 5.1% | 1.9% | 11 | 3.7% | 3.1% |
| Retraités | 329 | 31.8% | 2.6% | 176 | 31.9% | 2.9% | 154 | 31.6% | 2.3% | 4 | 1.3% | 1.8% |
| Autres inactifs | 156 | 15.0% | 1.5% | 51 | 9.2% | 1.4% | 105 | 21.6% | 1.6% | 33 | 11.2% | 1.0% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 21 | 2.0% | 2.7% | 18 | 3.2% | 4.3% | 3 | 0.6% | 0.9% | - | - | - |
| Petits patrons | 63 | 6.1% | 2.4% | 34 | 6.2% | 2.6% | 29 | 5.9% | 2.2% | 63 | 21.7% | 2.4% |
| Affaires et Cadres | 90 | 8.7% | 1.3% | 44 | 8.0% | 1.3% | 46 | 9.5% | 1.4% | 90 | 31.0% | 1.3% |
| Professions intermédiaires | 138 | 13.3% | 1.7% | 79 | 14.4% | 2.0% | 58 | 12.0% | 1.5% | 138 | 47.3% | 1.7% |
| Employés | 61 | 5.8% | 1.1% | 32 | 5.7% | 1.3% | 29 | 5.9% | 0.9% | - | - | - |
| Ouvriers | 193 | 18.6% | 2.0% | 117 | 21.2% | 2.3% | 77 | 15.7% | 1.7% | - | - | - |
| Retraités | 383 | 36.9% | 2.6% | 183 | 33.3% | 2.7% | 200 | 41.0% | 2.5% | - | - | - |
| Autres inactifs | 89 | 8.6% | 2.1% | 43 | 7.9% | 2.7% | 45 | 9.3% | 1.7% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 209 | 20.1% | 2.1% | 122 | 22.1% | 2.8% | 87 | 17.9% | 1.5% | 22 | 7.7% | 1.2% |
| 2 personnes | 432 | 41.6% | 2.4% | 207 | 37.6% | 2.4% | 225 | 46.2% | 2.4% | 72 | 24.9% | 1.8% |
| 3 personnes | 165 | 15.9% | 1.8% | 87 | 15.8% | 1.9% | 78 | 16.0% | 1.7% | 77 | 26.6% | 2.0% |
| 4 personnes | 153 | 14.7% | 1.7% | 90 | 16.3% | 2.0% | 63 | 13.0% | 1.4% | 73 | 25.0% | 1.5% |
| 5 personnes et + | 79 | 7.6% | 1.4% | 45 | 8.1% | 1.7% | 34 | 7.0% | 1.2% | 46 | 15.8% | 1.8% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 259 | 25.0% | 1.7% | 139 | 25.2% | 1.9% | 120 | 24.7% | 1.5% | 122 | 41.9% | 1.6% |
| Non | 778 | 75.0% | 2.1% | 412 | 74.8% | 2.3% | 367 | 75.3% | 1.9% | 169 | 58.1% | 1.8% |
| Habitat | ||||||||||||
| Communes rurales | 258 | 24.8% | 2.2% | 128 | 23.2% | 2.2% | 130 | 26.6% | 2.1% | 73 | 25.0% | 2.2% |
| Agglo. - 20 000 hab | 152 | 14.7% | 1.7% | 79 | 14.4% | 1.9% | 73 | 15.0% | 1.5% | 55 | 18.8% | 2.2% |
| Agglo. 20 000 à 100 000 hab | 179 | 17.3% | 2.6% | 92 | 16.7% | 2.7% | 87 | 17.9% | 2.4% | 27 | 9.3% | 1.5% |
| Agglo. + 100 000 hab | 441 | 42.5% | 2.8% | 250 | 45.4% | 3.3% | 191 | 39.3% | 2.4% | 136 | 46.6% | 2.4% |
| Agglo. Paris | 7 | 0.7% | 0.1% | 1 | 0.3% | - | 6 | 1.1% | 0.1% | 1 | 0.3% | - |
| Régions INSEE | ||||||||||||
| Ile de France | 7 | 0.7% | 0.1% | 1 | 0.3% | - | 6 | 1.1% | 0.1% | 1 | 0.3% | - |
| Lorraine | 5 | 0.5% | 0.3% | 4 | 0.8% | 0.4% | 1 | 0.2% | 0.1% | 1 | 0.3% | 0.1% |
| Franche-Comté | 105 | 10.1% | 11.0% | 56 | 10.2% | 12.1% | 49 | 10.0% | 10.0% | 25 | 8.4% | 9.0% |
| Champagne Ardennes | 2 | 0.2% | 0.2% | 1 | 0.2% | 0.2% | 1 | 0.2% | 0.1% | 1 | 0.3% | 0.3% |
| Picardie | 2 | 0.2% | 0.1% | - | - | - | 2 | 0.4% | 0.2% | 2 | 0.7% | 0.5% |
| Bourgogne | 7 | 0.7% | 0.5% | 3 | 0.6% | 0.5% | 4 | 0.8% | 0.6% | 3 | 1.0% | 0.8% |
| Limousin | 1 | - | 0.1% | 1 | 0.1% | 0.2% | - | - | - | 1 | 0.2% | 0.3% |
| Auvergne | 72 | 7.0% | 6.4% | 37 | 6.8% | 6.8% | 35 | 7.2% | 6.0% | 16 | 5.4% | 4.8% |
| Rhône Alpes | 831 | 80.1% | 15.9% | 442 | 80.3% | 17.6% | 389 | 79.9% | 14.4% | 241 | 82.7% | 12.4% |
| Languedoc Roussillon | 2 | 0.2% | 0.1% | 2 | 0.4% | 0.2% | - | - | - | - | - | - |
| Provence Alpes Côte d'Azur, Corse | 3 | 0.3% | 0.1% | 2 | 0.4% | 0.1% | 1 | 0.2% | - | 3 | 0.9% | 0.2% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 625 | 60.3% | 1.8% | 359 | 65.2% | 2.1% | 266 | 54.6% | 1.5% | 229 | 78.7% | 1.6% |
| Presque tous les jours | 115 | 11.1% | 1.9% | 57 | 10.4% | 2.1% | 58 | 11.9% | 1.8% | 39 | 13.4% | 2.1% |
| 1 à 2 fois par semaine | 72 | 7.0% | 2.8% | 39 | 7.2% | 3.6% | 33 | 6.8% | 2.2% | 12 | 4.0% | 2.2% |
| 1 à 3 fois par mois | 14 | 1.3% | 2.8% | 7 | 1.2% | 3.5% | 7 | 1.5% | 2.4% | 6 | 2.1% | 9.3% |
| Moins souvent | 19 | 1.8% | 2.6% | 13 | 2.3% | 3.5% | 6 | 1.2% | 1.6% | 1 | 0.3% | 1.8% |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 36 | 3.5% | 2.0% | 15 | 2.8% | 2.0% | 21 | 4.4% | 2.0% | 2 | 0.7% | 1.0% |
| De 9 000 à moins de 12 000 euros par an | 77 | 7.4% | 2.6% | 55 | 9.9% | 4.8% | 22 | 4.5% | 1.2% | 5 | 1.7% | 2.0% |
| De 12 000 à moins de 18 000 euros par an | 90 | 8.7% | 1.6% | 37 | 6.7% | 1.5% | 53 | 10.9% | 1.7% | 7 | 2.4% | 1.1% |
| De 18 000 à moins de 24 000 euros par an | 151 | 14.6% | 2.2% | 79 | 14.4% | 2.7% | 72 | 14.8% | 1.9% | 32 | 11.0% | 2.4% |
| De 24 000 à moins de 36 000 euros par an | 223 | 21.5% | 2.0% | 115 | 20.9% | 2.1% | 108 | 22.2% | 1.8% | 41 | 14.0% | 1.2% |
| De 36 000 à moins de 45 000 euros par an | 157 | 15.1% | 2.2% | 75 | 13.7% | 2.0% | 81 | 16.7% | 2.4% | 74 | 25.5% | 2.5% |
| De 45 000 à moins de 65 000 euros par an | 166 | 16.0% | 2.3% | 94 | 17.1% | 2.3% | 72 | 14.8% | 2.2% | 78 | 26.6% | 1.9% |
| 65 000 euros et plus par an | 50 | 4.8% | 1.3% | 37 | 6.7% | 1.6% | 13 | 2.6% | 0.7% | 33 | 11.2% | 1.2% |
| Refus | 73 | 7.0% | 2.1% | 38 | 7.0% | 2.6% | 34 | 7.1% | 1.8% | 17 | 5.7% | 1.5% |
| Ne sait pas | 14 | 1.4% | 0.9% | 4 | 0.8% | 0.6% | 10 | 2.0% | 1.1% | 3 | 1.1% | 0.6% |
