L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 1183 | 100.0% | 2.3% | 559 | 100.0% | 2.2% | 624 | 100.0% | 2.3% | 287 | 100.0% | 1.7% |
| Sexe | ||||||||||||
| Homme | 559 | 47.2% | 2.2% | 559 | 100.0% | 2.2% | - | - | - | 145 | 50.7% | 1.7% |
| Femme | 624 | 52.8% | 2.3% | - | - | - | 624 | 100.0% | 2.3% | 141 | 49.3% | 1.7% |
| Age | ||||||||||||
| 15 à 24 ans | 85 | 7.2% | 1.2% | 38 | 6.8% | 1.0% | 47 | 7.5% | 1.3% | 27 | 9.3% | 0.9% |
| 25 à 34 ans | 132 | 11.1% | 1.7% | 78 | 14.0% | 2.1% | 53 | 8.5% | 1.4% | 57 | 19.8% | 1.8% |
| 35 à 49 ans | 257 | 21.7% | 2.1% | 133 | 23.7% | 2.2% | 124 | 19.9% | 2.0% | 113 | 39.3% | 1.8% |
| 50 à 59 ans | 240 | 20.2% | 2.6% | 123 | 22.0% | 2.7% | 116 | 18.6% | 2.5% | 77 | 26.9% | 2.0% |
| 60 ans et plus | 470 | 39.7% | 3.0% | 187 | 33.4% | 2.8% | 283 | 45.4% | 3.3% | 13 | 4.7% | 1.5% |
| Individu | ||||||||||||
| Ménagères | 582 | 49.2% | 2.5% | - | - | - | 582 | 93.2% | 2.5% | 129 | 44.8% | 1.8% |
| Personne de référence | 675 | 57.0% | 2.4% | 487 | 87.0% | 2.4% | 188 | 30.1% | 2.4% | 145 | 50.6% | 1.7% |
| Responsable des achats | 876 | 74.1% | 2.4% | 306 | 54.7% | 2.3% | 570 | 91.4% | 2.5% | 190 | 66.3% | 1.7% |
| PCS Individu | ||||||||||||
| Agriculteurs | 4 | 0.3% | 0.7% | 2 | 0.4% | 0.6% | 2 | 0.2% | 1.0% | - | - | - |
| Petits patrons | 36 | 3.1% | 2.3% | 23 | 4.1% | 2.0% | 14 | 2.2% | 3.0% | 28 | 9.9% | 2.0% |
| Affaires et Cadres | 68 | 5.7% | 1.4% | 42 | 7.5% | 1.5% | 26 | 4.2% | 1.3% | 57 | 20.0% | 1.3% |
| Professions intermédiaires | 146 | 12.4% | 2.0% | 75 | 13.4% | 2.1% | 71 | 11.4% | 2.0% | 118 | 41.3% | 2.0% |
| Employés | 202 | 17.1% | 2.4% | 50 | 8.9% | 2.3% | 152 | 24.4% | 2.5% | 40 | 14.1% | 2.2% |
| Ouvriers | 160 | 13.5% | 2.5% | 131 | 23.4% | 2.6% | 29 | 4.6% | 2.2% | 2 | 0.9% | 0.7% |
| Retraités | 419 | 35.4% | 3.3% | 179 | 32.1% | 2.9% | 239 | 38.3% | 3.6% | 4 | 1.5% | 2.1% |
| Autres inactifs | 148 | 12.5% | 1.4% | 58 | 10.3% | 1.5% | 91 | 14.6% | 1.4% | 35 | 12.3% | 1.1% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 10 | 0.9% | 1.4% | 3 | 0.5% | 0.6% | 8 | 1.2% | 2.2% | - | - | - |
| Petits patrons | 47 | 3.9% | 1.8% | 23 | 4.1% | 1.7% | 23 | 3.8% | 1.8% | 47 | 16.3% | 1.8% |
| Affaires et Cadres | 84 | 7.1% | 1.2% | 43 | 7.7% | 1.2% | 41 | 6.6% | 1.2% | 84 | 29.4% | 1.2% |
| Professions intermédiaires | 156 | 13.2% | 2.0% | 79 | 14.2% | 2.0% | 77 | 12.3% | 2.0% | 156 | 54.3% | 2.0% |
| Employés | 119 | 10.1% | 2.2% | 50 | 9.0% | 2.1% | 69 | 11.0% | 2.3% | - | - | - |
| Ouvriers | 223 | 18.9% | 2.4% | 131 | 23.5% | 2.6% | 92 | 14.7% | 2.1% | - | - | - |
| Retraités | 472 | 39.9% | 3.2% | 190 | 33.9% | 2.8% | 283 | 45.3% | 3.5% | - | - | - |
| Autres inactifs | 72 | 6.0% | 1.7% | 40 | 7.1% | 2.5% | 32 | 5.1% | 1.2% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 238 | 20.1% | 2.4% | 90 | 16.0% | 2.0% | 148 | 23.7% | 2.6% | 25 | 8.7% | 1.4% |
| 2 personnes | 477 | 40.3% | 2.6% | 210 | 37.6% | 2.4% | 267 | 42.8% | 2.8% | 65 | 22.7% | 1.6% |
| 3 personnes | 191 | 16.2% | 2.1% | 108 | 19.3% | 2.3% | 83 | 13.3% | 1.8% | 65 | 22.8% | 1.7% |
| 4 personnes | 189 | 16.0% | 2.0% | 102 | 18.3% | 2.2% | 87 | 13.9% | 1.9% | 99 | 34.4% | 2.0% |
| 5 personnes et + | 88 | 7.4% | 1.6% | 49 | 8.8% | 1.8% | 39 | 6.2% | 1.4% | 33 | 11.5% | 1.3% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 311 | 26.3% | 2.0% | 171 | 30.5% | 2.3% | 140 | 22.4% | 1.7% | 132 | 46.0% | 1.7% |
| Non | 873 | 73.7% | 2.4% | 388 | 69.5% | 2.2% | 484 | 77.6% | 2.6% | 155 | 54.0% | 1.6% |
| Habitat | ||||||||||||
| Communes rurales | 281 | 23.7% | 2.4% | 118 | 21.1% | 2.1% | 163 | 26.1% | 2.6% | 82 | 28.4% | 2.5% |
| Agglo. - 20 000 hab | 279 | 23.6% | 3.1% | 144 | 25.8% | 3.4% | 134 | 21.5% | 2.8% | 59 | 20.5% | 2.3% |
| Agglo. 20 000 à 100 000 hab | 264 | 22.3% | 3.8% | 126 | 22.6% | 3.7% | 138 | 22.1% | 3.8% | 50 | 17.4% | 2.7% |
| Agglo. + 100 000 hab | 352 | 29.8% | 2.3% | 165 | 29.5% | 2.2% | 187 | 30.0% | 2.3% | 94 | 32.9% | 1.7% |
| Agglo. Paris | 8 | 0.7% | 0.1% | 6 | 1.0% | 0.1% | 2 | 0.3% | - | 2 | 0.7% | 0.1% |
| Régions INSEE | ||||||||||||
| Ile de France | 11 | 0.9% | 0.1% | 6 | 1.0% | 0.1% | 5 | 0.9% | 0.1% | 5 | 1.9% | 0.1% |
| Franche-Comté | 0 | - | - | - | - | - | 0 | 0.1% | 0.1% | - | - | - |
| Picardie | 3 | 0.2% | 0.2% | 3 | 0.5% | 0.3% | - | - | - | - | - | - |
| Centre | 1 | 0.1% | 0.1% | 1 | 0.2% | 0.1% | - | - | - | - | - | - |
| Auvergne | 0 | - | - | 0 | 0.1% | 0.1% | - | - | - | 0 | 0.1% | 0.1% |
| Rhône Alpes | 1047 | 88.5% | 20.0% | 484 | 86.6% | 19.2% | 563 | 90.2% | 20.8% | 255 | 89.0% | 13.1% |
| Languedoc Roussillon | 1 | 0.1% | - | 1 | 0.1% | 0.1% | - | - | - | 1 | 0.3% | 0.1% |
| Provence Alpes Côte d'Azur, Corse | 120 | 10.1% | 2.7% | 64 | 11.5% | 3.1% | 55 | 8.9% | 2.4% | 25 | 8.7% | 1.7% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 683 | 57.7% | 2.0% | 344 | 61.6% | 2.0% | 338 | 54.2% | 1.9% | 244 | 85.2% | 1.7% |
| Presque tous les jours | 112 | 9.5% | 1.9% | 49 | 8.8% | 1.8% | 63 | 10.1% | 2.0% | 23 | 8.0% | 1.2% |
| 1 à 2 fois par semaine | 80 | 6.8% | 3.1% | 37 | 6.6% | 3.4% | 43 | 6.9% | 2.9% | 15 | 5.3% | 2.9% |
| 1 à 3 fois par mois | 19 | 1.6% | 3.9% | 8 | 1.5% | 4.2% | 10 | 1.7% | 3.6% | 1 | 0.4% | 1.7% |
| Moins souvent | 24 | 2.0% | 3.3% | 10 | 1.8% | 2.8% | 14 | 2.2% | 3.8% | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 24 | 2.0% | 1.3% | 12 | 2.1% | 1.6% | 12 | 1.9% | 1.1% | 1 | 0.4% | 0.6% |
| De 9 000 à moins de 12 000 euros par an | 62 | 5.2% | 2.1% | 16 | 2.8% | 1.4% | 46 | 7.4% | 2.5% | 7 | 2.3% | 2.8% |
| De 12 000 à moins de 18 000 euros par an | 172 | 14.5% | 3.1% | 61 | 10.8% | 2.5% | 111 | 17.8% | 3.6% | 11 | 3.7% | 1.7% |
| De 18 000 à moins de 24 000 euros par an | 183 | 15.5% | 2.7% | 96 | 17.1% | 3.2% | 87 | 14.0% | 2.3% | 16 | 5.7% | 1.2% |
| De 24 000 à moins de 36 000 euros par an | 244 | 20.6% | 2.1% | 114 | 20.4% | 2.1% | 130 | 20.9% | 2.2% | 57 | 19.8% | 1.6% |
| De 36 000 à moins de 45 000 euros par an | 176 | 14.9% | 2.5% | 91 | 16.2% | 2.4% | 85 | 13.7% | 2.5% | 64 | 22.2% | 2.2% |
| De 45 000 à moins de 65 000 euros par an | 152 | 12.9% | 2.1% | 89 | 15.8% | 2.2% | 64 | 10.2% | 2.0% | 65 | 22.8% | 1.6% |
| 65 000 euros et plus par an | 70 | 6.0% | 1.8% | 35 | 6.3% | 1.5% | 35 | 5.7% | 2.1% | 41 | 14.4% | 1.5% |
| Refus | 62 | 5.2% | 1.8% | 30 | 5.4% | 2.1% | 31 | 5.0% | 1.6% | 9 | 3.1% | 0.8% |
| Ne sait pas | 38 | 3.2% | 2.3% | 16 | 2.9% | 2.2% | 22 | 3.5% | 2.4% | 16 | 5.7% | 2.8% |
