L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 1177 | 100.0% | 2.3% | 632 | 100.0% | 2.5% | 545 | 100.0% | 2.0% | 311 | 100.0% | 1.8% |
| Sexe | ||||||||||||
| Homme | 632 | 53.7% | 2.5% | 632 | 100.0% | 2.5% | - | - | - | 171 | 55.1% | 1.9% |
| Femme | 545 | 46.3% | 2.0% | - | - | - | 545 | 100.0% | 2.0% | 140 | 44.9% | 1.6% |
| Age | ||||||||||||
| 15 à 24 ans | 166 | 14.1% | 2.3% | 85 | 13.4% | 2.3% | 82 | 15.0% | 2.3% | 69 | 22.1% | 2.3% |
| 25 à 34 ans | 190 | 16.1% | 2.5% | 118 | 18.7% | 3.2% | 72 | 13.2% | 1.8% | 54 | 17.3% | 1.7% |
| 35 à 49 ans | 279 | 23.7% | 2.2% | 179 | 28.3% | 2.9% | 100 | 18.3% | 1.6% | 123 | 39.5% | 1.9% |
| 50 à 59 ans | 209 | 17.7% | 2.3% | 86 | 13.7% | 1.9% | 122 | 22.4% | 2.6% | 54 | 17.4% | 1.4% |
| 60 ans et plus | 333 | 28.3% | 2.2% | 164 | 25.9% | 2.4% | 169 | 31.1% | 2.0% | 12 | 3.7% | 1.3% |
| Individu | ||||||||||||
| Ménagères | 470 | 39.9% | 2.0% | - | - | - | 470 | 86.2% | 2.0% | 98 | 31.7% | 1.4% |
| Personne de référence | 613 | 52.1% | 2.2% | 486 | 76.9% | 2.4% | 127 | 23.4% | 1.6% | 150 | 48.2% | 1.8% |
| Responsable des achats | 749 | 63.7% | 2.1% | 290 | 45.9% | 2.2% | 459 | 84.3% | 2.0% | 170 | 54.6% | 1.5% |
| PCS Individu | ||||||||||||
| Agriculteurs | 7 | 0.6% | 1.4% | 7 | 1.1% | 2.0% | - | - | - | - | - | - |
| Petits patrons | 29 | 2.5% | 1.8% | 24 | 3.8% | 2.1% | 6 | 1.1% | 1.3% | 27 | 8.6% | 1.9% |
| Affaires et Cadres | 66 | 5.6% | 1.3% | 45 | 7.1% | 1.6% | 21 | 3.9% | 1.0% | 59 | 19.1% | 1.3% |
| Professions intermédiaires | 152 | 12.9% | 2.1% | 80 | 12.6% | 2.3% | 72 | 13.2% | 2.0% | 112 | 36.1% | 1.9% |
| Employés | 212 | 18.0% | 2.5% | 81 | 12.7% | 3.6% | 131 | 24.1% | 2.1% | 32 | 10.2% | 1.7% |
| Ouvriers | 177 | 15.1% | 2.8% | 161 | 25.5% | 3.2% | 16 | 3.0% | 1.2% | 6 | 1.9% | 1.7% |
| Retraités | 274 | 23.3% | 2.1% | 153 | 24.3% | 2.5% | 121 | 22.2% | 1.8% | 6 | 1.8% | 2.7% |
| Autres inactifs | 260 | 22.1% | 2.5% | 81 | 12.9% | 2.2% | 178 | 32.7% | 2.7% | 69 | 22.2% | 2.1% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 9 | 0.8% | 1.2% | 7 | 1.1% | 1.7% | 2 | 0.4% | 0.6% | - | - | - |
| Petits patrons | 39 | 3.3% | 1.5% | 25 | 3.9% | 1.8% | 14 | 2.6% | 1.1% | 39 | 12.5% | 1.5% |
| Affaires et Cadres | 121 | 10.3% | 1.8% | 65 | 10.3% | 1.9% | 56 | 10.2% | 1.6% | 121 | 38.8% | 1.8% |
| Professions intermédiaires | 151 | 12.8% | 1.9% | 81 | 12.9% | 2.0% | 70 | 12.8% | 1.8% | 151 | 48.6% | 1.9% |
| Employés | 139 | 11.8% | 2.6% | 72 | 11.3% | 3.0% | 67 | 12.3% | 2.2% | - | - | - |
| Ouvriers | 260 | 22.1% | 2.7% | 150 | 23.7% | 2.9% | 111 | 20.3% | 2.5% | - | - | - |
| Retraités | 332 | 28.2% | 2.2% | 168 | 26.5% | 2.5% | 165 | 30.2% | 2.0% | - | - | - |
| Autres inactifs | 126 | 10.7% | 3.0% | 65 | 10.3% | 4.1% | 61 | 11.1% | 2.3% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 157 | 13.3% | 1.6% | 82 | 12.9% | 1.9% | 75 | 13.7% | 1.3% | 22 | 6.9% | 1.2% |
| 2 personnes | 405 | 34.4% | 2.2% | 177 | 28.0% | 2.0% | 227 | 41.8% | 2.4% | 61 | 19.6% | 1.5% |
| 3 personnes | 252 | 21.4% | 2.7% | 157 | 24.8% | 3.4% | 96 | 17.6% | 2.1% | 79 | 25.4% | 2.0% |
| 4 personnes | 206 | 17.5% | 2.2% | 112 | 17.8% | 2.4% | 93 | 17.1% | 2.0% | 94 | 30.3% | 1.9% |
| 5 personnes et + | 158 | 13.4% | 2.9% | 104 | 16.5% | 3.9% | 53 | 9.8% | 1.9% | 55 | 17.8% | 2.2% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 371 | 31.6% | 2.4% | 220 | 34.9% | 3.0% | 151 | 27.7% | 1.8% | 149 | 47.8% | 1.9% |
| Non | 805 | 68.4% | 2.2% | 412 | 65.1% | 2.3% | 394 | 72.3% | 2.1% | 162 | 52.2% | 1.7% |
| Habitat | ||||||||||||
| Communes rurales | 132 | 11.2% | 1.1% | 68 | 10.7% | 1.2% | 64 | 11.8% | 1.0% | 54 | 17.4% | 1.6% |
| Agglo. - 20 000 hab | 163 | 13.8% | 1.8% | 92 | 14.6% | 2.2% | 70 | 12.9% | 1.5% | 46 | 14.9% | 1.8% |
| Agglo. 20 000 à 100 000 hab | 171 | 14.5% | 2.4% | 76 | 12.0% | 2.2% | 95 | 17.5% | 2.6% | 52 | 16.6% | 2.8% |
| Agglo. + 100 000 hab | 708 | 60.2% | 4.6% | 395 | 62.5% | 5.2% | 314 | 57.6% | 3.9% | 156 | 50.2% | 2.7% |
| Agglo. Paris | 3 | 0.2% | - | 1 | 0.2% | - | 1 | 0.2% | - | 3 | 0.8% | 0.1% |
| Régions INSEE | ||||||||||||
| Ile de France | 3 | 0.2% | - | 1 | 0.2% | - | 1 | 0.2% | - | 3 | 0.8% | 0.1% |
| Nord Pas de Calais | 1138 | 96.7% | 35.2% | 605 | 95.7% | 39.3% | 533 | 97.9% | 31.5% | 290 | 93.2% | 29.7% |
| Lorraine | 0 | - | - | 0 | - | - | - | - | - | 0 | 0.1% | - |
| Champagne Ardennes | 1 | 0.1% | 0.1% | - | - | - | 1 | 0.2% | 0.1% | - | - | - |
| Picardie | 12 | 1.0% | 0.8% | 9 | 1.4% | 1.2% | 3 | 0.5% | 0.3% | 11 | 3.5% | 2.6% |
| Haute Normandie | 6 | 0.6% | 0.4% | 5 | 0.7% | 0.7% | 2 | 0.3% | 0.2% | 1 | 0.4% | 0.3% |
| Poitou Charentes | 1 | 0.1% | 0.1% | 1 | 0.2% | 0.2% | - | - | - | 1 | 0.4% | 0.3% |
| Midi Pyrénées | 1 | 0.1% | - | - | - | - | 1 | 0.2% | 0.1% | 1 | 0.3% | 0.1% |
| Rhône Alpes | 13 | 1.1% | 0.3% | 11 | 1.7% | 0.4% | 2 | 0.5% | 0.1% | 4 | 1.3% | 0.2% |
| Languedoc Roussillon | 1 | 0.1% | - | - | - | - | 1 | 0.2% | 0.1% | - | - | - |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 817 | 69.5% | 2.4% | 447 | 70.7% | 2.6% | 370 | 68.0% | 2.1% | 278 | 89.5% | 1.9% |
| Presque tous les jours | 114 | 9.7% | 1.9% | 67 | 10.6% | 2.5% | 46 | 8.5% | 1.4% | 32 | 10.2% | 1.7% |
| 1 à 2 fois par semaine | 57 | 4.8% | 2.2% | 26 | 4.1% | 2.4% | 31 | 5.6% | 2.1% | 1 | 0.3% | 0.2% |
| 1 à 3 fois par mois | 9 | 0.8% | 1.9% | 2 | 0.4% | 1.2% | 7 | 1.2% | 2.3% | - | - | - |
| Moins souvent | 9 | 0.8% | 1.3% | 8 | 1.3% | 2.3% | 1 | 0.2% | 0.3% | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 52 | 4.4% | 2.9% | 25 | 4.0% | 3.3% | 27 | 5.0% | 2.5% | 7 | 2.2% | 3.5% |
| De 9 000 à moins de 12 000 euros par an | 111 | 9.5% | 3.7% | 31 | 4.9% | 2.7% | 81 | 14.8% | 4.4% | 4 | 1.2% | 1.6% |
| De 12 000 à moins de 18 000 euros par an | 116 | 9.9% | 2.1% | 61 | 9.7% | 2.5% | 55 | 10.1% | 1.8% | 14 | 4.6% | 2.3% |
| De 18 000 à moins de 24 000 euros par an | 125 | 10.6% | 1.8% | 63 | 10.0% | 2.1% | 62 | 11.3% | 1.6% | 13 | 4.1% | 0.9% |
| De 24 000 à moins de 36 000 euros par an | 281 | 23.9% | 2.5% | 159 | 25.1% | 2.9% | 123 | 22.5% | 2.0% | 71 | 22.7% | 2.0% |
| De 36 000 à moins de 45 000 euros par an | 188 | 16.0% | 2.6% | 110 | 17.5% | 3.0% | 77 | 14.2% | 2.2% | 66 | 21.2% | 2.2% |
| De 45 000 à moins de 65 000 euros par an | 129 | 11.0% | 1.8% | 83 | 13.1% | 2.0% | 46 | 8.5% | 1.4% | 64 | 20.7% | 1.6% |
| 65 000 euros et plus par an | 61 | 5.2% | 1.6% | 35 | 5.6% | 1.6% | 26 | 4.8% | 1.5% | 42 | 13.4% | 1.5% |
| Refus | 79 | 6.7% | 2.3% | 42 | 6.7% | 2.9% | 37 | 6.8% | 1.9% | 19 | 6.0% | 1.7% |
| Ne sait pas | 33 | 2.8% | 2.0% | 22 | 3.5% | 3.0% | 11 | 2.0% | 1.2% | 12 | 3.9% | 2.1% |
