L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 509 | 100.0% | 1.0% | 237 | 100.0% | 1.0% | 271 | 100.0% | 1.0% | 120 | 100.0% | 0.7% |
| Sexe | ||||||||||||
| Homme | 237 | 46.7% | 1.0% | 237 | 100.0% | 1.0% | - | - | - | 43 | 35.7% | 0.5% |
| Femme | 271 | 53.3% | 1.0% | - | - | - | 271 | 100.0% | 1.0% | 77 | 64.3% | 0.9% |
| Age | ||||||||||||
| 15 à 24 ans | 38 | 7.5% | 0.5% | 24 | 9.9% | 0.6% | 15 | 5.4% | 0.4% | 17 | 14.2% | 0.6% |
| 25 à 34 ans | 61 | 12.0% | 0.8% | 34 | 14.3% | 0.9% | 27 | 10.0% | 0.7% | 13 | 10.8% | 0.4% |
| 35 à 49 ans | 129 | 25.3% | 1.0% | 67 | 28.0% | 1.1% | 62 | 22.9% | 1.0% | 52 | 43.0% | 0.8% |
| 50 à 59 ans | 77 | 15.2% | 0.8% | 31 | 13.1% | 0.7% | 46 | 17.0% | 1.0% | 30 | 24.7% | 0.8% |
| 60 ans et plus | 204 | 40.0% | 1.3% | 82 | 34.6% | 1.2% | 121 | 44.8% | 1.4% | 9 | 7.3% | 1.0% |
| Individu | ||||||||||||
| Ménagères | 255 | 50.2% | 1.1% | - | - | - | 255 | 94.1% | 1.1% | 71 | 59.1% | 1.0% |
| Personne de référence | 303 | 59.6% | 1.1% | 204 | 85.9% | 1.0% | 99 | 36.5% | 1.2% | 46 | 38.4% | 0.6% |
| Responsable des achats | 379 | 74.4% | 1.1% | 138 | 58.3% | 1.1% | 240 | 88.6% | 1.0% | 92 | 77.0% | 0.8% |
| PCS Individu | ||||||||||||
| Agriculteurs | 8 | 1.5% | 1.6% | 3 | 1.1% | 0.8% | 5 | 1.9% | 3.3% | - | - | - |
| Petits patrons | 11 | 2.1% | 0.7% | 9 | 3.8% | 0.8% | 2 | 0.6% | 0.4% | 8 | 6.6% | 0.5% |
| Affaires et Cadres | 29 | 5.7% | 0.6% | 12 | 5.2% | 0.4% | 17 | 6.2% | 0.8% | 26 | 21.8% | 0.6% |
| Professions intermédiaires | 51 | 10.1% | 0.7% | 16 | 6.9% | 0.5% | 35 | 12.9% | 1.0% | 44 | 36.8% | 0.8% |
| Employés | 73 | 14.3% | 0.9% | 19 | 7.8% | 0.8% | 54 | 19.9% | 0.9% | 19 | 15.6% | 1.0% |
| Ouvriers | 92 | 18.1% | 1.5% | 76 | 31.9% | 1.5% | 17 | 6.1% | 1.2% | - | - | - |
| Retraités | 160 | 31.5% | 1.3% | 75 | 31.4% | 1.2% | 86 | 31.6% | 1.3% | - | - | - |
| Autres inactifs | 85 | 16.6% | 0.8% | 28 | 11.9% | 0.8% | 56 | 20.8% | 0.8% | 23 | 19.2% | 0.7% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 19 | 3.7% | 2.5% | 12 | 5.1% | 2.9% | 7 | 2.4% | 1.9% | - | - | - |
| Petits patrons | 27 | 5.3% | 1.0% | 6 | 2.6% | 0.5% | 21 | 7.6% | 1.6% | 27 | 22.3% | 1.0% |
| Affaires et Cadres | 39 | 7.6% | 0.6% | 19 | 7.9% | 0.5% | 20 | 7.3% | 0.6% | 39 | 32.2% | 0.6% |
| Professions intermédiaires | 55 | 10.7% | 0.7% | 18 | 7.6% | 0.4% | 37 | 13.5% | 0.9% | 55 | 45.5% | 0.7% |
| Employés | 38 | 7.6% | 0.7% | 19 | 8.2% | 0.8% | 19 | 7.0% | 0.6% | - | - | - |
| Ouvriers | 114 | 22.4% | 1.2% | 75 | 31.5% | 1.5% | 39 | 14.4% | 0.9% | - | - | - |
| Retraités | 178 | 35.0% | 1.2% | 80 | 33.6% | 1.2% | 98 | 36.3% | 1.2% | - | - | - |
| Autres inactifs | 39 | 7.7% | 0.9% | 9 | 3.6% | 0.5% | 31 | 11.4% | 1.2% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 117 | 23.0% | 1.2% | 41 | 17.4% | 0.9% | 75 | 27.8% | 1.3% | 17 | 14.0% | 0.9% |
| 2 personnes | 190 | 37.4% | 1.1% | 102 | 42.8% | 1.2% | 89 | 32.7% | 0.9% | 23 | 19.0% | 0.6% |
| 3 personnes | 81 | 16.0% | 0.9% | 37 | 15.5% | 0.8% | 44 | 16.4% | 1.0% | 30 | 24.6% | 0.8% |
| 4 personnes | 81 | 16.0% | 0.9% | 39 | 16.4% | 0.8% | 42 | 15.6% | 0.9% | 32 | 26.5% | 0.6% |
| 5 personnes et + | 39 | 7.7% | 0.7% | 19 | 7.9% | 0.7% | 20 | 7.5% | 0.7% | 19 | 15.9% | 0.7% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 132 | 26.0% | 0.8% | 62 | 26.0% | 0.8% | 71 | 26.1% | 0.9% | 52 | 43.5% | 0.7% |
| Non | 376 | 74.0% | 1.0% | 176 | 74.0% | 1.0% | 201 | 73.9% | 1.1% | 68 | 56.5% | 0.7% |
| Habitat | ||||||||||||
| Communes rurales | 164 | 32.2% | 1.4% | 89 | 37.6% | 1.6% | 74 | 27.4% | 1.2% | 27 | 22.6% | 0.8% |
| Agglo. - 20 000 hab | 161 | 31.6% | 1.8% | 59 | 24.7% | 1.4% | 102 | 37.5% | 2.1% | 35 | 29.0% | 1.4% |
| Agglo. 20 000 à 100 000 hab | 90 | 17.7% | 1.3% | 42 | 17.8% | 1.2% | 48 | 17.6% | 1.3% | 25 | 20.4% | 1.3% |
| Agglo. + 100 000 hab | 90 | 17.7% | 0.6% | 47 | 19.9% | 0.6% | 43 | 15.9% | 0.5% | 29 | 24.2% | 0.5% |
| Agglo. Paris | 4 | 0.9% | 0.1% | - | - | - | 4 | 1.7% | 0.1% | 4 | 3.7% | 0.1% |
| Régions INSEE | ||||||||||||
| Ile de France | 6 | 1.1% | 0.1% | - | - | - | 6 | 2.0% | 0.1% | 6 | 4.6% | 0.1% |
| Haute Normandie | 2 | 0.3% | 0.1% | 2 | 0.7% | 0.2% | - | - | - | - | - | - |
| Centre | 1 | 0.2% | - | 1 | 0.4% | 0.1% | - | - | - | 1 | 0.8% | 0.2% |
| Pays de Loire | 18 | 3.5% | 0.6% | 7 | 2.7% | 0.5% | 11 | 4.1% | 0.7% | 11 | 9.4% | 1.2% |
| Bretagne | 478 | 93.9% | 17.8% | 227 | 95.6% | 17.6% | 251 | 92.5% | 18.0% | 97 | 81.0% | 12.9% |
| Poitou Charentes | 5 | 1.0% | 0.3% | 1 | 0.5% | 0.2% | 4 | 1.4% | 0.5% | 5 | 4.2% | 1.4% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 286 | 56.2% | 0.8% | 142 | 60.0% | 0.8% | 144 | 52.9% | 0.8% | 94 | 78.4% | 0.6% |
| Presque tous les jours | 63 | 12.4% | 1.1% | 28 | 11.7% | 1.0% | 36 | 13.1% | 1.1% | 21 | 17.3% | 1.1% |
| 1 à 2 fois par semaine | 30 | 5.8% | 1.1% | 11 | 4.7% | 1.0% | 18 | 6.8% | 1.2% | - | - | - |
| 1 à 3 fois par mois | 6 | 1.3% | 1.3% | 2 | 1.0% | 1.3% | 4 | 1.5% | 1.4% | - | - | - |
| Moins souvent | 14 | 2.7% | 1.9% | 8 | 3.4% | 2.2% | 6 | 2.1% | 1.6% | 1 | 1.1% | 2.8% |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 10 | 1.9% | 0.5% | 10 | 4.2% | 1.3% | - | - | - | - | - | - |
| De 9 000 à moins de 12 000 euros par an | 21 | 4.0% | 0.7% | 10 | 4.3% | 0.9% | 10 | 3.8% | 0.6% | - | - | - |
| De 12 000 à moins de 18 000 euros par an | 45 | 8.9% | 0.8% | 16 | 6.7% | 0.7% | 29 | 10.8% | 0.9% | 1 | 0.9% | 0.2% |
| De 18 000 à moins de 24 000 euros par an | 90 | 17.6% | 1.3% | 38 | 16.1% | 1.3% | 52 | 19.0% | 1.4% | 9 | 7.2% | 0.6% |
| De 24 000 à moins de 36 000 euros par an | 140 | 27.6% | 1.2% | 61 | 25.6% | 1.1% | 79 | 29.3% | 1.3% | 30 | 24.9% | 0.9% |
| De 36 000 à moins de 45 000 euros par an | 86 | 17.0% | 1.2% | 51 | 21.3% | 1.4% | 36 | 13.2% | 1.0% | 29 | 23.8% | 1.0% |
| De 45 000 à moins de 65 000 euros par an | 62 | 12.2% | 0.8% | 35 | 14.7% | 0.9% | 27 | 9.9% | 0.8% | 31 | 25.5% | 0.8% |
| 65 000 euros et plus par an | 15 | 2.9% | 0.4% | 3 | 1.2% | 0.1% | 12 | 4.4% | 0.7% | 12 | 10.1% | 0.4% |
| Refus | 31 | 6.1% | 0.9% | 11 | 4.5% | 0.7% | 21 | 7.6% | 1.1% | 7 | 6.2% | 0.7% |
| Ne sait pas | 9 | 1.7% | 0.5% | 3 | 1.3% | 0.4% | 6 | 2.1% | 0.6% | 2 | 1.3% | 0.3% |
