L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 1133 | 100.0% | 2.2% | 557 | 100.0% | 2.2% | 576 | 100.0% | 2.1% | 289 | 100.0% | 1.7% |
| Sexe | ||||||||||||
| Homme | 557 | 49.1% | 2.2% | 557 | 100.0% | 2.2% | - | - | - | 153 | 52.9% | 1.7% |
| Femme | 576 | 50.9% | 2.1% | - | - | - | 576 | 100.0% | 2.1% | 136 | 47.1% | 1.6% |
| Age | ||||||||||||
| 15 à 24 ans | 107 | 9.5% | 1.5% | 37 | 6.7% | 1.0% | 70 | 12.2% | 1.9% | 43 | 15.0% | 1.4% |
| 25 à 34 ans | 106 | 9.4% | 1.4% | 73 | 13.2% | 2.0% | 33 | 5.7% | 0.8% | 39 | 13.6% | 1.2% |
| 35 à 49 ans | 240 | 21.2% | 1.9% | 121 | 21.7% | 2.0% | 119 | 20.7% | 1.9% | 105 | 36.3% | 1.7% |
| 50 à 59 ans | 232 | 20.5% | 2.5% | 122 | 21.9% | 2.6% | 110 | 19.1% | 2.4% | 86 | 29.7% | 2.2% |
| 60 ans et plus | 447 | 39.5% | 2.9% | 203 | 36.5% | 3.0% | 244 | 42.3% | 2.8% | 15 | 5.3% | 1.8% |
| Individu | ||||||||||||
| Ménagères | 488 | 43.1% | 2.1% | - | - | - | 488 | 84.7% | 2.1% | 110 | 38.2% | 1.6% |
| Personne de référence | 641 | 56.5% | 2.3% | 482 | 86.5% | 2.4% | 159 | 27.6% | 2.0% | 148 | 51.4% | 1.8% |
| Responsable des achats | 794 | 70.1% | 2.2% | 313 | 56.2% | 2.4% | 481 | 83.5% | 2.1% | 176 | 61.0% | 1.6% |
| PCS Individu | ||||||||||||
| Agriculteurs | 17 | 1.5% | 3.4% | 11 | 2.0% | 3.2% | 6 | 1.0% | 3.6% | - | - | - |
| Petits patrons | 31 | 2.8% | 2.0% | 17 | 3.1% | 1.5% | 14 | 2.4% | 3.1% | 25 | 8.5% | 1.7% |
| Affaires et Cadres | 71 | 6.3% | 1.5% | 37 | 6.6% | 1.3% | 34 | 6.0% | 1.7% | 58 | 20.2% | 1.3% |
| Professions intermédiaires | 136 | 12.0% | 1.9% | 77 | 13.9% | 2.2% | 58 | 10.1% | 1.6% | 114 | 39.4% | 2.0% |
| Employés | 172 | 15.2% | 2.1% | 38 | 6.8% | 1.7% | 134 | 23.3% | 2.2% | 34 | 11.9% | 1.9% |
| Ouvriers | 126 | 11.1% | 2.0% | 107 | 19.2% | 2.1% | 19 | 3.2% | 1.4% | - | - | - |
| Retraités | 375 | 33.1% | 2.9% | 193 | 34.7% | 3.1% | 182 | 31.6% | 2.7% | 5 | 1.8% | 2.6% |
| Autres inactifs | 205 | 18.1% | 2.0% | 77 | 13.8% | 2.1% | 129 | 22.3% | 1.9% | 53 | 18.2% | 1.6% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 21 | 1.8% | 2.7% | 10 | 1.9% | 2.5% | 10 | 1.8% | 3.0% | - | - | - |
| Petits patrons | 59 | 5.2% | 2.2% | 30 | 5.3% | 2.2% | 29 | 5.1% | 2.3% | 59 | 20.3% | 2.2% |
| Affaires et Cadres | 90 | 8.0% | 1.3% | 46 | 8.3% | 1.4% | 44 | 7.6% | 1.3% | 90 | 31.2% | 1.3% |
| Professions intermédiaires | 140 | 12.3% | 1.8% | 77 | 13.8% | 1.9% | 63 | 10.9% | 1.6% | 140 | 48.4% | 1.8% |
| Employés | 106 | 9.3% | 2.0% | 33 | 5.9% | 1.4% | 73 | 12.7% | 2.4% | - | - | - |
| Ouvriers | 178 | 15.7% | 1.9% | 103 | 18.5% | 2.0% | 75 | 12.9% | 1.7% | - | - | - |
| Retraités | 430 | 38.0% | 2.9% | 209 | 37.6% | 3.1% | 221 | 38.3% | 2.7% | - | - | - |
| Autres inactifs | 110 | 9.7% | 2.6% | 48 | 8.7% | 3.1% | 61 | 10.7% | 2.3% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 224 | 19.8% | 2.2% | 90 | 16.1% | 2.0% | 134 | 23.3% | 2.4% | 32 | 11.2% | 1.8% |
| 2 personnes | 489 | 43.1% | 2.7% | 249 | 44.6% | 2.9% | 240 | 41.7% | 2.6% | 77 | 26.5% | 1.9% |
| 3 personnes | 161 | 14.2% | 1.7% | 82 | 14.8% | 1.8% | 78 | 13.6% | 1.7% | 53 | 18.3% | 1.4% |
| 4 personnes | 197 | 17.4% | 2.1% | 103 | 18.5% | 2.2% | 94 | 16.3% | 2.0% | 95 | 32.9% | 1.9% |
| 5 personnes et + | 63 | 5.5% | 1.1% | 33 | 6.0% | 1.2% | 29 | 5.1% | 1.1% | 32 | 11.1% | 1.3% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 237 | 20.9% | 1.5% | 135 | 24.3% | 1.8% | 102 | 17.6% | 1.2% | 114 | 39.3% | 1.5% |
| Non | 896 | 79.1% | 2.5% | 421 | 75.7% | 2.4% | 475 | 82.4% | 2.5% | 175 | 60.7% | 1.8% |
| Habitat | ||||||||||||
| Communes rurales | 346 | 30.5% | 2.9% | 170 | 30.5% | 3.0% | 176 | 30.5% | 2.8% | 74 | 25.6% | 2.2% |
| Agglo. - 20 000 hab | 199 | 17.6% | 2.2% | 96 | 17.2% | 2.3% | 103 | 18.0% | 2.1% | 46 | 16.0% | 1.8% |
| Agglo. 20 000 à 100 000 hab | 162 | 14.3% | 2.3% | 85 | 15.3% | 2.5% | 77 | 13.4% | 2.1% | 32 | 11.1% | 1.7% |
| Agglo. + 100 000 hab | 415 | 36.6% | 2.7% | 202 | 36.2% | 2.7% | 213 | 37.0% | 2.7% | 131 | 45.2% | 2.3% |
| Agglo. Paris | 11 | 1.0% | 0.1% | 4 | 0.7% | 0.1% | 7 | 1.2% | 0.2% | 6 | 2.1% | 0.2% |
| Régions INSEE | ||||||||||||
| Ile de France | 11 | 1.0% | 0.1% | 4 | 0.7% | 0.1% | 7 | 1.2% | 0.1% | 6 | 2.1% | 0.1% |
| Picardie | 2 | 0.2% | 0.1% | 2 | 0.4% | 0.3% | - | - | - | 1 | 0.4% | 0.3% |
| Centre | 2 | 0.2% | 0.1% | - | - | - | 2 | 0.3% | 0.2% | 2 | 0.6% | 0.3% |
| Pays de Loire | 5 | 0.4% | 0.2% | 3 | 0.6% | 0.2% | 2 | 0.3% | 0.1% | - | - | - |
| Bretagne | 4 | 0.4% | 0.2% | 4 | 0.8% | 0.3% | - | - | - | 1 | 0.5% | 0.2% |
| Poitou Charentes | 179 | 15.8% | 12.0% | 102 | 18.3% | 14.2% | 78 | 13.5% | 10.0% | 48 | 16.7% | 13.2% |
| Aquitaine | 880 | 77.7% | 31.6% | 424 | 76.2% | 31.9% | 456 | 79.1% | 31.2% | 219 | 75.7% | 25.9% |
| Midi Pyrénées | 43 | 3.8% | 1.7% | 14 | 2.5% | 1.1% | 30 | 5.1% | 2.3% | 9 | 3.1% | 1.1% |
| Limousin | 2 | 0.2% | 0.3% | 1 | 0.2% | 0.4% | 1 | 0.1% | 0.2% | 1 | 0.2% | 0.4% |
| Rhône Alpes | 4 | 0.4% | 0.1% | 2 | 0.3% | 0.1% | 3 | 0.4% | 0.1% | 2 | 0.7% | 0.1% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 686 | 60.5% | 2.0% | 359 | 64.5% | 2.1% | 327 | 56.7% | 1.9% | 248 | 85.9% | 1.7% |
| Presque tous les jours | 132 | 11.7% | 2.2% | 60 | 10.8% | 2.2% | 72 | 12.5% | 2.2% | 22 | 7.6% | 1.2% |
| 1 à 2 fois par semaine | 63 | 5.6% | 2.5% | 19 | 3.4% | 1.8% | 44 | 7.7% | 3.0% | 16 | 5.7% | 3.1% |
| 1 à 3 fois par mois | 22 | 2.0% | 4.7% | 12 | 2.2% | 6.2% | 10 | 1.8% | 3.6% | 2 | 0.8% | 3.5% |
| Moins souvent | 9 | 0.8% | 1.3% | 7 | 1.2% | 1.9% | 3 | 0.4% | 0.7% | - | - | - |
| Jamais | 3 | 0.3% | 4.2% | 3 | 0.5% | 7.3% | - | - | - | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 24 | 2.2% | 1.3% | 13 | 2.3% | 1.7% | 12 | 2.0% | 1.1% | 2 | 0.7% | 1.1% |
| De 9 000 à moins de 12 000 euros par an | 62 | 5.5% | 2.1% | 39 | 7.0% | 3.4% | 23 | 3.9% | 1.2% | 4 | 1.3% | 1.6% |
| De 12 000 à moins de 18 000 euros par an | 107 | 9.4% | 1.9% | 51 | 9.2% | 2.1% | 56 | 9.6% | 1.8% | 8 | 2.9% | 1.3% |
| De 18 000 à moins de 24 000 euros par an | 194 | 17.1% | 2.9% | 101 | 18.1% | 3.4% | 93 | 16.1% | 2.4% | 40 | 13.9% | 3.0% |
| De 24 000 à moins de 36 000 euros par an | 279 | 24.6% | 2.4% | 100 | 18.0% | 1.9% | 179 | 31.0% | 3.0% | 47 | 16.4% | 1.4% |
| De 36 000 à moins de 45 000 euros par an | 162 | 14.3% | 2.3% | 96 | 17.2% | 2.6% | 66 | 11.5% | 1.9% | 49 | 16.9% | 1.7% |
| De 45 000 à moins de 65 000 euros par an | 126 | 11.1% | 1.7% | 65 | 11.6% | 1.6% | 61 | 10.6% | 1.9% | 56 | 19.3% | 1.4% |
| 65 000 euros et plus par an | 75 | 6.6% | 1.9% | 43 | 7.7% | 1.9% | 32 | 5.6% | 1.9% | 45 | 15.5% | 1.6% |
| Refus | 57 | 5.0% | 1.7% | 25 | 4.5% | 1.7% | 32 | 5.5% | 1.6% | 25 | 8.6% | 2.2% |
| Ne sait pas | 47 | 4.2% | 2.9% | 23 | 4.2% | 3.2% | 24 | 4.1% | 2.6% | 13 | 4.5% | 2.2% |
