L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 585 | 100.0% | 1.1% | 277 | 100.0% | 1.1% | 308 | 100.0% | 1.1% | 120 | 100.0% | 0.7% |
| Sexe | ||||||||||||
| Homme | 277 | 47.3% | 1.1% | 277 | 100.0% | 1.1% | - | - | - | 64 | 53.3% | 0.7% |
| Femme | 308 | 52.7% | 1.1% | - | - | - | 308 | 100.0% | 1.1% | 56 | 46.7% | 0.7% |
| Age | ||||||||||||
| 15 à 24 ans | 45 | 7.7% | 0.6% | 24 | 8.6% | 0.6% | 21 | 6.9% | 0.6% | 13 | 10.5% | 0.4% |
| 25 à 34 ans | 48 | 8.3% | 0.6% | 27 | 9.8% | 0.7% | 21 | 6.8% | 0.5% | 15 | 12.7% | 0.5% |
| 35 à 49 ans | 107 | 18.3% | 0.9% | 62 | 22.5% | 1.0% | 45 | 14.6% | 0.7% | 44 | 37.1% | 0.7% |
| 50 à 59 ans | 120 | 20.5% | 1.3% | 56 | 20.1% | 1.2% | 64 | 20.8% | 1.4% | 38 | 31.8% | 1.0% |
| 60 ans et plus | 265 | 45.2% | 1.7% | 108 | 39.0% | 1.6% | 157 | 50.8% | 1.8% | 9 | 7.8% | 1.1% |
| Individu | ||||||||||||
| Ménagères | 283 | 48.4% | 1.2% | - | - | - | 283 | 91.9% | 1.2% | 50 | 41.8% | 0.7% |
| Personne de référence | 332 | 56.7% | 1.2% | 240 | 86.9% | 1.2% | 91 | 29.6% | 1.1% | 65 | 54.1% | 0.8% |
| Responsable des achats | 440 | 75.3% | 1.2% | 161 | 58.1% | 1.2% | 280 | 90.7% | 1.2% | 82 | 68.6% | 0.7% |
| PCS Individu | ||||||||||||
| Agriculteurs | 14 | 2.5% | 2.9% | 11 | 4.0% | 3.3% | 3 | 1.0% | 2.0% | - | - | - |
| Petits patrons | 14 | 2.4% | 0.9% | 7 | 2.5% | 0.6% | 7 | 2.3% | 1.6% | 10 | 8.6% | 0.7% |
| Affaires et Cadres | 31 | 5.3% | 0.6% | 19 | 7.0% | 0.7% | 11 | 3.7% | 0.6% | 27 | 22.2% | 0.6% |
| Professions intermédiaires | 60 | 10.3% | 0.8% | 31 | 11.3% | 0.9% | 29 | 9.3% | 0.8% | 50 | 42.0% | 0.9% |
| Employés | 77 | 13.2% | 0.9% | 13 | 4.8% | 0.6% | 64 | 20.7% | 1.0% | 16 | 13.3% | 0.9% |
| Ouvriers | 80 | 13.7% | 1.3% | 69 | 25.0% | 1.4% | 11 | 3.5% | 0.8% | 2 | 1.8% | 0.6% |
| Retraités | 233 | 39.8% | 1.8% | 99 | 35.7% | 1.6% | 134 | 43.5% | 2.0% | 1 | 1.1% | 0.6% |
| Autres inactifs | 76 | 12.9% | 0.7% | 27 | 9.7% | 0.7% | 49 | 15.8% | 0.7% | 13 | 10.9% | 0.4% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 23 | 3.9% | 3.0% | 11 | 4.0% | 2.7% | 12 | 3.8% | 3.4% | - | - | - |
| Petits patrons | 18 | 3.1% | 0.7% | 7 | 2.5% | 0.5% | 11 | 3.6% | 0.9% | 18 | 15.0% | 0.7% |
| Affaires et Cadres | 35 | 5.9% | 0.5% | 24 | 8.7% | 0.7% | 11 | 3.4% | 0.3% | 35 | 29.0% | 0.5% |
| Professions intermédiaires | 67 | 11.5% | 0.8% | 33 | 11.8% | 0.8% | 34 | 11.1% | 0.9% | 67 | 56.0% | 0.8% |
| Employés | 42 | 7.3% | 0.8% | 15 | 5.4% | 0.6% | 28 | 9.0% | 0.9% | - | - | - |
| Ouvriers | 110 | 18.9% | 1.2% | 70 | 25.3% | 1.4% | 40 | 13.1% | 0.9% | - | - | - |
| Retraités | 252 | 43.1% | 1.7% | 103 | 37.3% | 1.5% | 149 | 48.3% | 1.8% | - | - | - |
| Autres inactifs | 38 | 6.4% | 0.9% | 14 | 5.0% | 0.9% | 24 | 7.7% | 0.9% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 143 | 24.4% | 1.4% | 68 | 24.4% | 1.5% | 75 | 24.3% | 1.3% | 15 | 12.6% | 0.8% |
| 2 personnes | 257 | 44.0% | 1.4% | 123 | 44.5% | 1.4% | 134 | 43.5% | 1.4% | 38 | 31.6% | 0.9% |
| 3 personnes | 70 | 11.9% | 0.8% | 38 | 13.9% | 0.8% | 31 | 10.1% | 0.7% | 19 | 15.5% | 0.5% |
| 4 personnes | 76 | 13.0% | 0.8% | 33 | 11.8% | 0.7% | 43 | 14.1% | 0.9% | 37 | 30.8% | 0.7% |
| 5 personnes et + | 40 | 6.8% | 0.7% | 15 | 5.4% | 0.6% | 25 | 8.0% | 0.9% | 11 | 9.5% | 0.4% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 116 | 19.8% | 0.7% | 47 | 17.1% | 0.6% | 69 | 22.3% | 0.8% | 48 | 40.4% | 0.6% |
| Non | 469 | 80.2% | 1.3% | 229 | 82.9% | 1.3% | 240 | 77.7% | 1.3% | 71 | 59.6% | 0.7% |
| Habitat | ||||||||||||
| Communes rurales | 265 | 45.3% | 2.2% | 123 | 44.5% | 2.2% | 142 | 45.9% | 2.3% | 48 | 40.4% | 1.5% |
| Agglo. - 20 000 hab | 89 | 15.3% | 1.0% | 40 | 14.4% | 0.9% | 49 | 16.0% | 1.0% | 15 | 12.3% | 0.6% |
| Agglo. 20 000 à 100 000 hab | 128 | 21.9% | 1.8% | 66 | 23.7% | 1.9% | 62 | 20.3% | 1.7% | 32 | 26.7% | 1.7% |
| Agglo. + 100 000 hab | 99 | 16.9% | 0.6% | 44 | 15.9% | 0.6% | 55 | 17.8% | 0.7% | 24 | 19.9% | 0.4% |
| Agglo. Paris | 4 | 0.7% | - | 4 | 1.4% | 0.1% | - | - | - | 1 | 0.8% | - |
| Régions INSEE | ||||||||||||
| Ile de France | 4 | 0.7% | - | 4 | 1.4% | 0.1% | - | - | - | 1 | 0.8% | - |
| Champagne Ardennes | 1 | 0.2% | 0.1% | - | - | - | 1 | 0.3% | 0.2% | 1 | 0.8% | 0.3% |
| Bourgogne | 0 | - | - | - | - | - | 0 | - | - | - | - | - |
| Centre | 2 | 0.3% | 0.1% | 1 | 0.5% | 0.1% | 0 | 0.1% | - | 0 | 0.3% | 0.1% |
| Pays de Loire | 1 | 0.2% | - | 1 | 0.3% | 0.1% | - | - | - | 1 | 0.8% | 0.1% |
| Aquitaine | 3 | 0.4% | 0.1% | 1 | 0.3% | 0.1% | 2 | 0.6% | 0.1% | 1 | 0.7% | 0.1% |
| Midi Pyrénées | 2 | 0.4% | 0.1% | 1 | 0.3% | 0.1% | 1 | 0.5% | 0.1% | 0 | 0.3% | - |
| Limousin | 125 | 21.4% | 20.3% | 58 | 20.8% | 19.6% | 68 | 21.9% | 21.0% | 25 | 20.5% | 15.1% |
| Auvergne | 443 | 75.7% | 39.2% | 208 | 75.0% | 38.2% | 235 | 76.3% | 40.1% | 88 | 74.0% | 27.3% |
| Rhône Alpes | 4 | 0.6% | 0.1% | 3 | 1.1% | 0.1% | 1 | 0.2% | - | 1 | 1.2% | 0.1% |
| Languedoc Roussillon | 0 | 0.1% | - | 0 | 0.1% | - | 0 | 0.1% | - | 0 | 0.1% | - |
| Provence Alpes Côte d'Azur, Corse | 1 | 0.1% | - | 1 | 0.2% | - | - | - | - | 1 | 0.4% | - |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 324 | 55.4% | 0.9% | 161 | 58.1% | 0.9% | 163 | 52.9% | 0.9% | 96 | 80.3% | 0.7% |
| Presque tous les jours | 63 | 10.8% | 1.1% | 27 | 9.9% | 1.0% | 35 | 11.5% | 1.1% | 14 | 12.1% | 0.8% |
| 1 à 2 fois par semaine | 31 | 5.4% | 1.2% | 12 | 4.5% | 1.1% | 19 | 6.2% | 1.3% | 9 | 7.4% | 1.7% |
| 1 à 3 fois par mois | 1 | 0.1% | 0.2% | - | - | - | 1 | 0.3% | 0.3% | - | - | - |
| Moins souvent | 12 | 2.0% | 1.6% | 10 | 3.4% | 2.6% | 2 | 0.7% | 0.6% | 0 | 0.2% | 0.6% |
| Jamais | 0 | - | 0.4% | - | - | - | 0 | 0.1% | 0.9% | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 23 | 4.0% | 1.3% | 9 | 3.4% | 1.2% | 14 | 4.6% | 1.3% | 1 | 0.8% | 0.5% |
| De 9 000 à moins de 12 000 euros par an | 47 | 8.1% | 1.6% | 36 | 13.1% | 3.2% | 11 | 3.6% | 0.6% | 4 | 3.3% | 1.7% |
| De 12 000 à moins de 18 000 euros par an | 68 | 11.6% | 1.2% | 33 | 11.8% | 1.3% | 35 | 11.4% | 1.1% | 6 | 5.0% | 0.9% |
| De 18 000 à moins de 24 000 euros par an | 101 | 17.2% | 1.5% | 37 | 13.5% | 1.3% | 64 | 20.6% | 1.7% | 8 | 6.5% | 0.6% |
| De 24 000 à moins de 36 000 euros par an | 136 | 23.2% | 1.2% | 65 | 23.5% | 1.2% | 71 | 23.0% | 1.2% | 24 | 19.8% | 0.7% |
| De 36 000 à moins de 45 000 euros par an | 57 | 9.8% | 0.8% | 29 | 10.6% | 0.8% | 28 | 9.1% | 0.8% | 18 | 15.1% | 0.6% |
| De 45 000 à moins de 65 000 euros par an | 60 | 10.2% | 0.8% | 31 | 11.3% | 0.8% | 29 | 9.3% | 0.9% | 29 | 24.5% | 0.7% |
| 65 000 euros et plus par an | 16 | 2.7% | 0.4% | 12 | 4.3% | 0.5% | 4 | 1.3% | 0.2% | 11 | 9.5% | 0.4% |
| Refus | 46 | 7.9% | 1.4% | 16 | 5.6% | 1.1% | 31 | 10.0% | 1.6% | 12 | 9.9% | 1.1% |
| Ne sait pas | 30 | 5.1% | 1.8% | 8 | 2.9% | 1.1% | 22 | 7.0% | 2.3% | 7 | 5.6% | 1.1% |
