L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 1710 | 100.0% | 3.3% | 848 | 100.0% | 3.4% | 862 | 100.0% | 3.2% | 422 | 100.0% | 2.4% |
| Sexe | ||||||||||||
| Homme | 848 | 49.6% | 3.4% | 848 | 100.0% | 3.4% | - | - | - | 199 | 47.1% | 2.3% |
| Femme | 862 | 50.4% | 3.2% | - | - | - | 862 | 100.0% | 3.2% | 223 | 52.9% | 2.6% |
| Age | ||||||||||||
| 15 à 24 ans | 151 | 8.8% | 2.1% | 69 | 8.1% | 1.9% | 82 | 9.5% | 2.3% | 48 | 11.4% | 1.6% |
| 25 à 34 ans | 178 | 10.4% | 2.3% | 93 | 11.0% | 2.5% | 85 | 9.9% | 2.2% | 52 | 12.4% | 1.6% |
| 35 à 49 ans | 379 | 22.2% | 3.0% | 203 | 23.9% | 3.3% | 176 | 20.4% | 2.8% | 195 | 46.1% | 3.1% |
| 50 à 59 ans | 287 | 16.8% | 3.1% | 125 | 14.7% | 2.7% | 162 | 18.8% | 3.5% | 97 | 22.9% | 2.5% |
| 60 ans et plus | 715 | 41.8% | 4.6% | 358 | 42.2% | 5.3% | 357 | 41.4% | 4.1% | 30 | 7.1% | 3.4% |
| Individu | ||||||||||||
| Ménagères | 790 | 46.2% | 3.4% | - | - | - | 790 | 91.7% | 3.4% | 195 | 46.1% | 2.8% |
| Personne de référence | 998 | 58.4% | 3.5% | 763 | 90.0% | 3.7% | 235 | 27.3% | 3.0% | 213 | 50.4% | 2.5% |
| Responsable des achats | 1183 | 69.2% | 3.3% | 440 | 51.9% | 3.3% | 744 | 86.3% | 3.2% | 289 | 68.5% | 2.6% |
| PCS Individu | ||||||||||||
| Agriculteurs | 28 | 1.6% | 5.5% | 20 | 2.3% | 5.7% | 8 | 0.9% | 5.1% | - | - | - |
| Petits patrons | 36 | 2.1% | 2.3% | 28 | 3.3% | 2.5% | 8 | 0.9% | 1.8% | 34 | 8.0% | 2.3% |
| Affaires et Cadres | 105 | 6.2% | 2.2% | 64 | 7.6% | 2.3% | 41 | 4.8% | 2.0% | 97 | 23.0% | 2.2% |
| Professions intermédiaires | 219 | 12.8% | 3.0% | 94 | 11.1% | 2.7% | 125 | 14.5% | 3.4% | 173 | 41.1% | 3.0% |
| Employés | 219 | 12.8% | 2.6% | 51 | 6.0% | 2.3% | 168 | 19.4% | 2.7% | 53 | 12.5% | 2.8% |
| Ouvriers | 243 | 14.2% | 3.8% | 192 | 22.6% | 3.8% | 51 | 5.9% | 3.8% | 14 | 3.2% | 4.0% |
| Retraités | 593 | 34.7% | 4.6% | 324 | 38.2% | 5.3% | 269 | 31.2% | 4.1% | 2 | 0.5% | 1.1% |
| Autres inactifs | 268 | 15.7% | 2.6% | 75 | 8.8% | 2.0% | 193 | 22.4% | 2.9% | 49 | 11.6% | 1.5% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 41 | 2.4% | 5.5% | 25 | 3.0% | 6.2% | 16 | 1.9% | 4.7% | - | - | - |
| Petits patrons | 60 | 3.5% | 2.3% | 29 | 3.4% | 2.1% | 31 | 3.6% | 2.4% | 60 | 14.2% | 2.3% |
| Affaires et Cadres | 136 | 8.0% | 2.0% | 72 | 8.4% | 2.1% | 64 | 7.5% | 1.9% | 136 | 32.2% | 2.0% |
| Professions intermédiaires | 226 | 13.2% | 2.9% | 98 | 11.6% | 2.5% | 128 | 14.8% | 3.3% | 226 | 53.6% | 2.9% |
| Employés | 133 | 7.8% | 2.5% | 61 | 7.2% | 2.6% | 72 | 8.4% | 2.4% | - | - | - |
| Ouvriers | 321 | 18.8% | 3.4% | 195 | 23.0% | 3.8% | 127 | 14.7% | 2.9% | - | - | - |
| Retraités | 655 | 38.3% | 4.4% | 339 | 40.0% | 5.0% | 316 | 36.6% | 3.9% | - | - | - |
| Autres inactifs | 137 | 8.0% | 3.3% | 29 | 3.4% | 1.8% | 108 | 12.5% | 4.1% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 331 | 19.3% | 3.3% | 163 | 19.3% | 3.7% | 167 | 19.4% | 3.0% | 51 | 12.0% | 2.8% |
| 2 personnes | 706 | 41.3% | 3.9% | 347 | 40.9% | 4.0% | 360 | 41.7% | 3.8% | 90 | 21.4% | 2.2% |
| 3 personnes | 245 | 14.3% | 2.7% | 128 | 15.1% | 2.8% | 116 | 13.5% | 2.5% | 90 | 21.3% | 2.3% |
| 4 personnes | 252 | 14.7% | 2.7% | 133 | 15.6% | 2.9% | 119 | 13.9% | 2.6% | 106 | 25.0% | 2.1% |
| 5 personnes et + | 176 | 10.3% | 3.2% | 77 | 9.1% | 2.8% | 99 | 11.5% | 3.5% | 86 | 20.3% | 3.3% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 439 | 25.7% | 2.8% | 209 | 24.7% | 2.8% | 230 | 26.6% | 2.8% | 205 | 48.6% | 2.6% |
| Non | 1271 | 74.3% | 3.5% | 638 | 75.3% | 3.6% | 632 | 73.4% | 3.3% | 217 | 51.4% | 2.3% |
| Habitat | ||||||||||||
| Communes rurales | 555 | 32.5% | 4.6% | 282 | 33.2% | 4.9% | 273 | 31.7% | 4.4% | 107 | 25.3% | 3.2% |
| Agglo. - 20 000 hab | 526 | 30.7% | 5.8% | 249 | 29.4% | 5.9% | 276 | 32.0% | 5.7% | 120 | 28.5% | 4.7% |
| Agglo. 20 000 à 100 000 hab | 270 | 15.8% | 3.9% | 137 | 16.2% | 4.0% | 133 | 15.4% | 3.7% | 62 | 14.8% | 3.4% |
| Agglo. + 100 000 hab | 338 | 19.7% | 2.2% | 167 | 19.7% | 2.2% | 171 | 19.8% | 2.1% | 127 | 30.0% | 2.2% |
| Agglo. Paris | 22 | 1.3% | 0.3% | 13 | 1.6% | 0.3% | 8 | 1.0% | 0.2% | 6 | 1.4% | 0.2% |
| Régions INSEE | ||||||||||||
| Ile de France | 25 | 1.5% | 0.3% | 16 | 1.9% | 0.3% | 10 | 1.1% | 0.2% | 8 | 1.9% | 0.2% |
| Nord Pas de Calais | 8 | 0.5% | 0.3% | 4 | 0.5% | 0.3% | 4 | 0.5% | 0.3% | 3 | 0.7% | 0.3% |
| Alsace | 3 | 0.2% | 0.2% | 3 | 0.3% | 0.4% | - | - | - | - | - | - |
| Champagne Ardennes | 1 | 0.1% | 0.1% | 1 | 0.1% | 0.2% | - | - | - | - | - | - |
| Picardie | 3 | 0.2% | 0.2% | 3 | 0.4% | 0.5% | - | - | - | - | - | - |
| Bourgogne | 1 | - | - | - | - | - | 1 | 0.1% | 0.1% | 1 | 0.1% | 0.2% |
| Haute Normandie | 13 | 0.7% | 0.8% | 8 | 0.9% | 1.1% | 5 | 0.5% | 0.6% | 1 | 0.3% | 0.2% |
| Basse Normandie | 269 | 15.8% | 22.2% | 135 | 15.9% | 23.2% | 135 | 15.6% | 21.4% | 53 | 12.5% | 16.2% |
| Centre | 7 | 0.4% | 0.4% | 1 | 0.1% | 0.1% | 7 | 0.8% | 0.6% | 1 | 0.4% | 0.2% |
| Pays de Loire | 599 | 35.1% | 20.1% | 283 | 33.4% | 19.7% | 317 | 36.7% | 20.5% | 170 | 40.2% | 18.2% |
| Bretagne | 757 | 44.3% | 28.3% | 382 | 45.1% | 29.6% | 375 | 43.5% | 27.0% | 171 | 40.6% | 22.6% |
| Poitou Charentes | 17 | 1.0% | 1.2% | 9 | 1.0% | 1.2% | 9 | 1.0% | 1.1% | 10 | 2.4% | 2.8% |
| Aquitaine | 3 | 0.2% | 0.1% | 3 | 0.3% | 0.2% | - | - | - | 2 | 0.6% | 0.3% |
| Limousin | 1 | 0.1% | 0.2% | - | - | - | 1 | 0.1% | 0.3% | 1 | 0.2% | 0.5% |
| Rhône Alpes | 1 | 0.1% | - | - | - | - | 1 | 0.1% | - | - | - | - |
| Provence Alpes Côte d'Azur, Corse | 1 | - | - | 1 | 0.1% | - | - | - | - | 1 | 0.2% | 0.1% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 997 | 58.3% | 2.9% | 506 | 59.7% | 2.9% | 491 | 56.9% | 2.8% | 348 | 82.5% | 2.4% |
| Presque tous les jours | 183 | 10.7% | 3.1% | 77 | 9.1% | 2.8% | 106 | 12.3% | 3.3% | 44 | 10.5% | 2.4% |
| 1 à 2 fois par semaine | 80 | 4.7% | 3.1% | 34 | 4.0% | 3.1% | 46 | 5.4% | 3.1% | 12 | 2.7% | 2.2% |
| 1 à 3 fois par mois | 18 | 1.0% | 3.7% | 7 | 0.8% | 3.6% | 11 | 1.3% | 3.7% | 2 | 0.5% | 3.2% |
| Moins souvent | 40 | 2.4% | 5.6% | 27 | 3.1% | 7.3% | 14 | 1.6% | 3.8% | 1 | 0.3% | 2.8% |
| Jamais | 4 | 0.2% | 5.8% | 4 | 0.5% | 10.0% | - | - | - | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 48 | 2.8% | 2.6% | 22 | 2.6% | 2.9% | 26 | 3.0% | 2.4% | 4 | 1.0% | 2.3% |
| De 9 000 à moins de 12 000 euros par an | 67 | 3.9% | 2.2% | 20 | 2.3% | 1.7% | 47 | 5.4% | 2.5% | 4 | 1.0% | 1.7% |
| De 12 000 à moins de 18 000 euros par an | 189 | 11.0% | 3.4% | 101 | 11.9% | 4.2% | 87 | 10.1% | 2.8% | 13 | 3.1% | 2.1% |
| De 18 000 à moins de 24 000 euros par an | 273 | 15.9% | 4.0% | 144 | 17.0% | 4.8% | 129 | 14.9% | 3.4% | 35 | 8.2% | 2.6% |
| De 24 000 à moins de 36 000 euros par an | 401 | 23.5% | 3.5% | 199 | 23.4% | 3.7% | 203 | 23.5% | 3.4% | 98 | 23.3% | 2.8% |
| De 36 000 à moins de 45 000 euros par an | 281 | 16.4% | 3.9% | 148 | 17.4% | 4.0% | 133 | 15.5% | 3.9% | 86 | 20.3% | 2.9% |
| De 45 000 à moins de 65 000 euros par an | 204 | 11.9% | 2.8% | 85 | 10.0% | 2.1% | 119 | 13.8% | 3.7% | 105 | 24.9% | 2.6% |
| 65 000 euros et plus par an | 82 | 4.8% | 2.1% | 48 | 5.7% | 2.1% | 34 | 4.0% | 2.0% | 52 | 12.4% | 1.9% |
| Refus | 96 | 5.6% | 2.8% | 39 | 4.6% | 2.7% | 56 | 6.6% | 2.9% | 14 | 3.4% | 1.3% |
| Ne sait pas | 70 | 4.1% | 4.2% | 42 | 5.0% | 5.8% | 27 | 3.2% | 3.0% | 10 | 2.3% | 1.7% |
