L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 2256 | 100.0% | 4.3% | 1152 | 100.0% | 4.6% | 1105 | 100.0% | 4.1% | 530 | 100.0% | 3.1% |
| Sexe | ||||||||||||
| Homme | 1152 | 51.0% | 4.6% | 1152 | 100.0% | 4.6% | - | - | - | 298 | 56.2% | 3.4% |
| Femme | 1105 | 49.0% | 4.1% | - | - | - | 1105 | 100.0% | 4.1% | 232 | 43.8% | 2.7% |
| Age | ||||||||||||
| 15 à 24 ans | 196 | 8.7% | 2.7% | 90 | 7.8% | 2.4% | 106 | 9.6% | 3.0% | 61 | 11.5% | 2.0% |
| 25 à 34 ans | 210 | 9.3% | 2.8% | 135 | 11.7% | 3.6% | 75 | 6.8% | 1.9% | 91 | 17.3% | 2.8% |
| 35 à 49 ans | 451 | 20.0% | 3.6% | 245 | 21.3% | 4.0% | 205 | 18.6% | 3.3% | 172 | 32.5% | 2.7% |
| 50 à 59 ans | 408 | 18.1% | 4.4% | 215 | 18.6% | 4.7% | 193 | 17.5% | 4.1% | 164 | 30.9% | 4.2% |
| 60 ans et plus | 992 | 44.0% | 6.4% | 467 | 40.5% | 6.9% | 525 | 47.6% | 6.1% | 41 | 7.8% | 4.7% |
| Individu | ||||||||||||
| Ménagères | 964 | 42.7% | 4.1% | - | - | - | 964 | 87.3% | 4.1% | 198 | 37.3% | 2.8% |
| Personne de référence | 1341 | 59.5% | 4.7% | 1024 | 88.9% | 5.0% | 317 | 28.7% | 4.0% | 297 | 56.1% | 3.6% |
| Responsable des achats | 1547 | 68.6% | 4.3% | 588 | 51.1% | 4.5% | 959 | 86.8% | 4.2% | 331 | 62.6% | 3.0% |
| PCS Individu | ||||||||||||
| Agriculteurs | 51 | 2.2% | 10.1% | 41 | 3.6% | 12.0% | 10 | 0.9% | 6.0% | - | - | - |
| Petits patrons | 67 | 3.0% | 4.2% | 48 | 4.2% | 4.2% | 19 | 1.8% | 4.3% | 59 | 11.1% | 4.1% |
| Affaires et Cadres | 133 | 5.9% | 2.7% | 84 | 7.3% | 3.0% | 49 | 4.4% | 2.4% | 112 | 21.2% | 2.5% |
| Professions intermédiaires | 256 | 11.3% | 3.6% | 140 | 12.2% | 4.0% | 116 | 10.5% | 3.2% | 208 | 39.3% | 3.6% |
| Employés | 331 | 14.6% | 4.0% | 98 | 8.5% | 4.4% | 232 | 21.0% | 3.8% | 65 | 12.2% | 3.5% |
| Ouvriers | 238 | 10.6% | 3.8% | 204 | 17.7% | 4.1% | 34 | 3.1% | 2.6% | 8 | 1.5% | 2.2% |
| Retraités | 837 | 37.1% | 6.6% | 418 | 36.3% | 6.8% | 419 | 37.9% | 6.3% | 7 | 1.2% | 3.2% |
| Autres inactifs | 343 | 15.2% | 3.3% | 118 | 10.3% | 3.2% | 225 | 20.4% | 3.4% | 72 | 13.6% | 2.2% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 62 | 2.8% | 8.3% | 43 | 3.7% | 10.4% | 20 | 1.8% | 5.7% | - | - | - |
| Petits patrons | 115 | 5.1% | 4.4% | 66 | 5.7% | 4.9% | 49 | 4.5% | 3.8% | 115 | 21.7% | 4.4% |
| Affaires et Cadres | 171 | 7.6% | 2.5% | 94 | 8.2% | 2.8% | 76 | 6.9% | 2.2% | 171 | 32.3% | 2.5% |
| Professions intermédiaires | 244 | 10.8% | 3.1% | 137 | 11.9% | 3.4% | 106 | 9.6% | 2.7% | 244 | 46.0% | 3.1% |
| Employés | 223 | 9.9% | 4.1% | 98 | 8.5% | 4.1% | 126 | 11.4% | 4.1% | - | - | - |
| Ouvriers | 321 | 14.2% | 3.4% | 193 | 16.7% | 3.8% | 129 | 11.6% | 2.9% | - | - | - |
| Retraités | 945 | 41.9% | 6.4% | 449 | 39.0% | 6.7% | 496 | 44.9% | 6.1% | - | - | - |
| Autres inactifs | 174 | 7.7% | 4.1% | 71 | 6.2% | 4.5% | 103 | 9.3% | 3.9% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 419 | 18.6% | 4.2% | 170 | 14.8% | 3.9% | 249 | 22.5% | 4.4% | 51 | 9.6% | 2.8% |
| 2 personnes | 1011 | 44.8% | 5.6% | 516 | 44.8% | 6.0% | 495 | 44.8% | 5.3% | 154 | 29.1% | 3.7% |
| 3 personnes | 343 | 15.2% | 3.7% | 179 | 15.5% | 3.9% | 164 | 14.8% | 3.6% | 109 | 20.6% | 2.8% |
| 4 personnes | 343 | 15.2% | 3.7% | 196 | 17.0% | 4.3% | 148 | 13.4% | 3.2% | 165 | 31.2% | 3.4% |
| 5 personnes et + | 140 | 6.2% | 2.5% | 91 | 7.9% | 3.4% | 49 | 4.4% | 1.7% | 51 | 9.5% | 2.0% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 482 | 21.4% | 3.1% | 296 | 25.7% | 4.0% | 186 | 16.8% | 2.3% | 189 | 35.6% | 2.4% |
| Non | 1774 | 78.6% | 4.9% | 856 | 74.3% | 4.9% | 919 | 83.2% | 4.9% | 341 | 64.4% | 3.6% |
| Habitat | ||||||||||||
| Communes rurales | 646 | 28.6% | 5.4% | 341 | 29.6% | 6.0% | 305 | 27.6% | 4.9% | 124 | 23.5% | 3.8% |
| Agglo. - 20 000 hab | 509 | 22.6% | 5.6% | 257 | 22.3% | 6.1% | 253 | 22.9% | 5.2% | 107 | 20.3% | 4.2% |
| Agglo. 20 000 à 100 000 hab | 384 | 17.0% | 5.5% | 181 | 15.7% | 5.3% | 203 | 18.4% | 5.7% | 76 | 14.3% | 4.1% |
| Agglo. + 100 000 hab | 696 | 30.8% | 4.5% | 363 | 31.5% | 4.8% | 333 | 30.1% | 4.2% | 214 | 40.3% | 3.7% |
| Agglo. Paris | 21 | 0.9% | 0.2% | 10 | 0.8% | 0.2% | 11 | 1.0% | 0.2% | 9 | 1.6% | 0.2% |
| Régions INSEE | ||||||||||||
| Ile de France | 21 | 0.9% | 0.2% | 10 | 0.9% | 0.2% | 11 | 1.0% | 0.2% | 9 | 1.7% | 0.2% |
| Lorraine | 0 | - | - | 0 | - | - | - | - | - | - | - | - |
| Franche-Comté | - | - | - | - | - | - | - | - | - | - | - | - |
| Champagne Ardennes | 1 | - | 0.1% | - | - | - | 1 | 0.1% | 0.1% | - | - | - |
| Picardie | 1 | 0.1% | 0.1% | 1 | 0.1% | 0.1% | 1 | 0.1% | 0.1% | - | - | - |
| Bourgogne | 0 | - | - | 0 | - | - | - | - | - | 0 | 0.1% | 0.1% |
| Haute Normandie | 1 | - | - | 1 | 0.1% | 0.1% | - | - | - | 1 | 0.1% | 0.1% |
| Centre | 4 | 0.2% | 0.2% | 3 | 0.2% | 0.3% | 1 | 0.1% | 0.1% | 1 | 0.2% | 0.1% |
| Pays de Loire | 3 | 0.1% | 0.1% | 2 | 0.2% | 0.2% | 1 | - | - | 0 | 0.1% | - |
| Bretagne | 4 | 0.2% | 0.1% | 4 | 0.3% | 0.3% | - | - | - | 2 | 0.3% | 0.2% |
| Poitou Charentes | 340 | 15.1% | 22.8% | 172 | 14.9% | 24.0% | 168 | 15.2% | 21.7% | 78 | 14.7% | 21.3% |
| Aquitaine | 989 | 43.9% | 35.5% | 504 | 43.8% | 38.0% | 485 | 43.9% | 33.2% | 222 | 41.9% | 26.3% |
| Midi Pyrénées | 136 | 6.0% | 5.5% | 83 | 7.2% | 7.0% | 53 | 4.8% | 4.2% | 36 | 6.9% | 4.6% |
| Limousin | 5 | 0.2% | 0.9% | 3 | 0.3% | 1.1% | 2 | 0.2% | 0.7% | 1 | 0.2% | 0.8% |
| Auvergne | 8 | 0.4% | 0.7% | 8 | 0.7% | 1.5% | 0 | - | 0.1% | 0 | - | - |
| Rhône Alpes | 12 | 0.5% | 0.2% | 7 | 0.6% | 0.3% | 5 | 0.5% | 0.2% | 5 | 1.0% | 0.3% |
| Languedoc Roussillon | 719 | 31.9% | 31.3% | 347 | 30.1% | 31.9% | 372 | 33.7% | 30.8% | 170 | 32.1% | 24.6% |
| Provence Alpes Côte d'Azur, Corse | 11 | 0.5% | 0.2% | 7 | 0.6% | 0.3% | 4 | 0.4% | 0.2% | 4 | 0.7% | 0.3% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 1369 | 60.7% | 3.9% | 725 | 63.0% | 4.2% | 644 | 58.3% | 3.7% | 457 | 86.3% | 3.1% |
| Presque tous les jours | 242 | 10.7% | 4.1% | 139 | 12.0% | 5.1% | 104 | 9.4% | 3.2% | 50 | 9.4% | 2.7% |
| 1 à 2 fois par semaine | 101 | 4.5% | 3.9% | 34 | 2.9% | 3.1% | 68 | 6.1% | 4.5% | 9 | 1.7% | 1.7% |
| 1 à 3 fois par mois | 27 | 1.2% | 5.7% | 15 | 1.3% | 7.6% | 13 | 1.1% | 4.4% | 2 | 0.4% | 3.5% |
| Moins souvent | 21 | 0.9% | 2.9% | 16 | 1.4% | 4.3% | 5 | 0.5% | 1.4% | 0 | - | 0.4% |
| Jamais | 7 | 0.3% | 9.5% | 5 | 0.5% | 13.6% | 1 | 0.1% | 3.9% | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 83 | 3.7% | 4.6% | 42 | 3.7% | 5.7% | 41 | 3.7% | 3.8% | 10 | 1.8% | 5.0% |
| De 9 000 à moins de 12 000 euros par an | 150 | 6.6% | 5.0% | 70 | 6.1% | 6.1% | 80 | 7.3% | 4.4% | 17 | 3.1% | 7.0% |
| De 12 000 à moins de 18 000 euros par an | 277 | 12.3% | 5.0% | 118 | 10.2% | 4.9% | 160 | 14.4% | 5.1% | 28 | 5.3% | 4.5% |
| De 18 000 à moins de 24 000 euros par an | 356 | 15.8% | 5.2% | 166 | 14.4% | 5.6% | 190 | 17.2% | 5.0% | 55 | 10.4% | 4.1% |
| De 24 000 à moins de 36 000 euros par an | 517 | 22.9% | 4.5% | 249 | 21.6% | 4.6% | 268 | 24.3% | 4.4% | 118 | 22.3% | 3.4% |
| De 36 000 à moins de 45 000 euros par an | 301 | 13.3% | 4.2% | 170 | 14.8% | 4.6% | 130 | 11.8% | 3.8% | 76 | 14.3% | 2.6% |
| De 45 000 à moins de 65 000 euros par an | 281 | 12.5% | 3.8% | 171 | 14.9% | 4.2% | 110 | 9.9% | 3.4% | 124 | 23.3% | 3.0% |
| 65 000 euros et plus par an | 113 | 5.0% | 2.8% | 75 | 6.5% | 3.3% | 38 | 3.4% | 2.2% | 65 | 12.4% | 2.4% |
| Refus | 102 | 4.5% | 3.0% | 53 | 4.6% | 3.6% | 50 | 4.5% | 2.6% | 29 | 5.5% | 2.6% |
| Ne sait pas | 76 | 3.4% | 4.6% | 37 | 3.2% | 5.0% | 39 | 3.5% | 4.3% | 9 | 1.6% | 1.5% |
