L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 1901 | 100.0% | 3.7% | 1001 | 100.0% | 4.0% | 900 | 100.0% | 3.3% | 457 | 100.0% | 2.6% |
| Sexe | ||||||||||||
| Homme | 1001 | 52.7% | 4.0% | 1001 | 100.0% | 4.0% | - | - | - | 234 | 51.1% | 2.7% |
| Femme | 900 | 47.3% | 3.3% | - | - | - | 900 | 100.0% | 3.3% | 224 | 48.9% | 2.6% |
| Age | ||||||||||||
| 15 à 24 ans | 185 | 9.7% | 2.5% | 91 | 9.1% | 2.5% | 94 | 10.4% | 2.6% | 70 | 15.3% | 2.3% |
| 25 à 34 ans | 236 | 12.4% | 3.1% | 149 | 14.9% | 4.0% | 87 | 9.6% | 2.2% | 72 | 15.8% | 2.2% |
| 35 à 49 ans | 416 | 21.9% | 3.3% | 245 | 24.5% | 4.0% | 171 | 19.0% | 2.7% | 170 | 37.1% | 2.7% |
| 50 à 59 ans | 372 | 19.6% | 4.0% | 184 | 18.4% | 4.0% | 188 | 20.9% | 4.0% | 127 | 27.8% | 3.3% |
| 60 ans et plus | 692 | 36.4% | 4.5% | 332 | 33.1% | 4.9% | 360 | 40.0% | 4.2% | 18 | 4.0% | 2.1% |
| Individu | ||||||||||||
| Ménagères | 797 | 41.9% | 3.4% | - | - | - | 797 | 88.6% | 3.4% | 181 | 39.5% | 2.6% |
| Personne de référence | 1099 | 57.8% | 3.9% | 847 | 84.6% | 4.1% | 252 | 28.0% | 3.2% | 222 | 48.5% | 2.7% |
| Responsable des achats | 1275 | 67.1% | 3.5% | 504 | 50.4% | 3.8% | 771 | 85.7% | 3.4% | 281 | 61.4% | 2.5% |
| PCS Individu | ||||||||||||
| Agriculteurs | 24 | 1.2% | 4.7% | 18 | 1.8% | 5.3% | 6 | 0.6% | 3.6% | 3 | 0.6% | 18.7% |
| Petits patrons | 50 | 2.6% | 3.1% | 35 | 3.5% | 3.0% | 15 | 1.6% | 3.3% | 44 | 9.7% | 3.1% |
| Affaires et Cadres | 100 | 5.2% | 2.0% | 62 | 6.2% | 2.2% | 38 | 4.2% | 1.8% | 88 | 19.2% | 2.0% |
| Professions intermédiaires | 211 | 11.1% | 2.9% | 111 | 11.0% | 3.1% | 101 | 11.2% | 2.7% | 163 | 35.6% | 2.8% |
| Employés | 302 | 15.9% | 3.6% | 110 | 11.0% | 5.0% | 192 | 21.3% | 3.1% | 62 | 13.6% | 3.3% |
| Ouvriers | 289 | 15.2% | 4.6% | 252 | 25.1% | 5.0% | 38 | 4.2% | 2.8% | 14 | 3.1% | 4.1% |
| Retraités | 603 | 31.7% | 4.7% | 311 | 31.1% | 5.1% | 292 | 32.5% | 4.4% | 9 | 1.9% | 4.2% |
| Autres inactifs | 322 | 17.0% | 3.1% | 103 | 10.3% | 2.8% | 219 | 24.4% | 3.3% | 75 | 16.3% | 2.3% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 25 | 1.3% | 3.4% | 17 | 1.7% | 4.2% | 8 | 0.9% | 2.4% | - | - | - |
| Petits patrons | 66 | 3.5% | 2.5% | 36 | 3.6% | 2.7% | 30 | 3.3% | 2.3% | 66 | 14.5% | 2.5% |
| Affaires et Cadres | 159 | 8.4% | 2.3% | 76 | 7.6% | 2.2% | 83 | 9.2% | 2.4% | 159 | 34.8% | 2.3% |
| Professions intermédiaires | 232 | 12.2% | 2.9% | 121 | 12.1% | 3.0% | 111 | 12.3% | 2.9% | 232 | 50.7% | 2.9% |
| Employés | 202 | 10.6% | 3.7% | 108 | 10.8% | 4.5% | 94 | 10.4% | 3.1% | - | - | - |
| Ouvriers | 367 | 19.3% | 3.9% | 241 | 24.1% | 4.7% | 126 | 14.0% | 2.9% | - | - | - |
| Retraités | 694 | 36.5% | 4.7% | 332 | 33.2% | 4.9% | 362 | 40.3% | 4.5% | - | - | - |
| Autres inactifs | 156 | 8.2% | 3.7% | 69 | 6.9% | 4.4% | 86 | 9.6% | 3.3% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 342 | 18.0% | 3.4% | 161 | 16.1% | 3.7% | 181 | 20.1% | 3.2% | 40 | 8.7% | 2.2% |
| 2 personnes | 731 | 38.4% | 4.0% | 356 | 35.6% | 4.1% | 374 | 41.6% | 4.0% | 110 | 24.0% | 2.7% |
| 3 personnes | 367 | 19.3% | 4.0% | 219 | 21.8% | 4.7% | 148 | 16.5% | 3.2% | 125 | 27.3% | 3.2% |
| 4 personnes | 266 | 14.0% | 2.9% | 153 | 15.3% | 3.3% | 113 | 12.6% | 2.4% | 115 | 25.2% | 2.3% |
| 5 personnes et + | 195 | 10.3% | 3.5% | 112 | 11.1% | 4.1% | 83 | 9.3% | 3.0% | 68 | 14.8% | 2.6% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 515 | 27.1% | 3.3% | 293 | 29.3% | 4.0% | 222 | 24.7% | 2.7% | 202 | 44.2% | 2.6% |
| Non | 1386 | 72.9% | 3.8% | 708 | 70.7% | 4.0% | 678 | 75.3% | 3.6% | 255 | 55.8% | 2.7% |
| Habitat | ||||||||||||
| Communes rurales | 438 | 23.0% | 3.7% | 217 | 21.7% | 3.8% | 221 | 24.5% | 3.5% | 119 | 26.1% | 3.6% |
| Agglo. - 20 000 hab | 318 | 16.8% | 3.5% | 159 | 15.9% | 3.8% | 159 | 17.7% | 3.3% | 70 | 15.3% | 2.8% |
| Agglo. 20 000 à 100 000 hab | 332 | 17.4% | 4.7% | 179 | 17.9% | 5.3% | 152 | 16.9% | 4.2% | 75 | 16.3% | 4.0% |
| Agglo. + 100 000 hab | 800 | 42.1% | 5.2% | 439 | 43.9% | 5.8% | 361 | 40.1% | 4.5% | 185 | 40.5% | 3.3% |
| Agglo. Paris | 12 | 0.7% | 0.1% | 6 | 0.6% | 0.2% | 6 | 0.7% | 0.1% | 8 | 1.7% | 0.2% |
| Régions INSEE | ||||||||||||
| Ile de France | 17 | 0.9% | 0.2% | 10 | 1.0% | 0.2% | 6 | 0.7% | 0.1% | 9 | 2.0% | 0.2% |
| Nord Pas de Calais | 1098 | 57.7% | 34.0% | 587 | 58.7% | 38.2% | 510 | 56.7% | 30.1% | 272 | 59.6% | 27.9% |
| Lorraine | 2 | 0.1% | 0.1% | 0 | - | - | 1 | 0.2% | 0.1% | 0 | 0.1% | 0.1% |
| Franche-Comté | 0 | - | - | 0 | - | - | - | - | - | 0 | - | 0.1% |
| Champagne Ardennes | 384 | 20.2% | 35.2% | 191 | 19.1% | 36.3% | 193 | 21.4% | 34.1% | 81 | 17.7% | 27.4% |
| Picardie | 380 | 20.0% | 24.6% | 197 | 19.7% | 26.4% | 182 | 20.3% | 22.9% | 89 | 19.5% | 21.1% |
| Bourgogne | 0 | - | - | 0 | - | - | 0 | - | - | - | - | - |
| Haute Normandie | 12 | 0.6% | 0.8% | 10 | 1.0% | 1.4% | 2 | 0.3% | 0.3% | 2 | 0.5% | 0.5% |
| Basse Normandie | 0 | - | - | 0 | - | - | - | - | - | - | - | - |
| Centre | 0 | - | - | 0 | - | - | 0 | - | - | - | - | - |
| Midi Pyrénées | 1 | - | - | 0 | - | - | 1 | 0.1% | 0.1% | 1 | 0.1% | 0.1% |
| Limousin | 0 | - | - | - | - | - | 0 | - | 0.1% | 0 | 0.1% | 0.2% |
| Auvergne | 0 | - | - | - | - | - | 0 | - | - | - | - | - |
| Rhône Alpes | 3 | 0.2% | 0.1% | 3 | 0.3% | 0.1% | 0 | - | - | 2 | 0.3% | 0.1% |
| Languedoc Roussillon | 2 | 0.1% | 0.1% | 2 | 0.2% | 0.1% | 1 | 0.1% | 0.1% | 0 | - | - |
| Provence Alpes Côte d'Azur, Corse | 2 | 0.1% | - | - | - | - | 2 | 0.2% | 0.1% | - | - | - |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 1190 | 62.6% | 3.4% | 653 | 65.2% | 3.8% | 537 | 59.7% | 3.1% | 390 | 85.3% | 2.7% |
| Presque tous les jours | 195 | 10.3% | 3.3% | 107 | 10.7% | 3.9% | 88 | 9.8% | 2.7% | 41 | 9.0% | 2.2% |
| 1 à 2 fois par semaine | 99 | 5.2% | 3.8% | 51 | 5.1% | 4.7% | 48 | 5.3% | 3.2% | 12 | 2.7% | 2.4% |
| 1 à 3 fois par mois | 20 | 1.0% | 4.1% | 8 | 0.8% | 4.1% | 12 | 1.3% | 4.0% | 4 | 0.9% | 6.0% |
| Moins souvent | 25 | 1.3% | 3.5% | 21 | 2.1% | 5.7% | 5 | 0.5% | 1.3% | 0 | 0.1% | 0.7% |
| Jamais | 1 | - | 0.9% | - | - | - | 1 | 0.1% | 2.2% | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 80 | 4.2% | 4.4% | 32 | 3.2% | 4.3% | 48 | 5.3% | 4.4% | 10 | 2.3% | 5.3% |
| De 9 000 à moins de 12 000 euros par an | 147 | 7.7% | 4.9% | 55 | 5.5% | 4.8% | 92 | 10.2% | 5.0% | 4 | 1.0% | 1.9% |
| De 12 000 à moins de 18 000 euros par an | 210 | 11.1% | 3.8% | 98 | 9.8% | 4.1% | 112 | 12.4% | 3.6% | 26 | 5.8% | 4.2% |
| De 18 000 à moins de 24 000 euros par an | 273 | 14.4% | 4.0% | 138 | 13.8% | 4.6% | 135 | 15.0% | 3.5% | 33 | 7.2% | 2.5% |
| De 24 000 à moins de 36 000 euros par an | 415 | 21.9% | 3.6% | 234 | 23.3% | 4.3% | 182 | 20.2% | 3.0% | 101 | 22.1% | 2.9% |
| De 36 000 à moins de 45 000 euros par an | 296 | 15.6% | 4.1% | 166 | 16.6% | 4.5% | 130 | 14.5% | 3.8% | 95 | 20.7% | 3.2% |
| De 45 000 à moins de 65 000 euros par an | 208 | 10.9% | 2.8% | 129 | 12.9% | 3.2% | 79 | 8.8% | 2.4% | 92 | 20.2% | 2.3% |
| 65 000 euros et plus par an | 102 | 5.4% | 2.6% | 58 | 5.8% | 2.5% | 44 | 4.9% | 2.6% | 64 | 14.0% | 2.4% |
| Refus | 123 | 6.5% | 3.6% | 64 | 6.4% | 4.4% | 59 | 6.6% | 3.0% | 23 | 5.0% | 2.0% |
| Ne sait pas | 47 | 2.5% | 2.8% | 27 | 2.7% | 3.7% | 20 | 2.2% | 2.1% | 8 | 1.8% | 1.4% |
