L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 2222 | 100.0% | 4.3% | 1257 | 100.0% | 5.0% | 964 | 100.0% | 3.6% | 730 | 100.0% | 4.2% |
| Sexe | ||||||||||||
| Homme | 1257 | 56.6% | 5.0% | 1257 | 100.0% | 5.0% | - | - | - | 427 | 58.5% | 4.9% |
| Femme | 964 | 43.4% | 3.6% | - | - | - | 964 | 100.0% | 3.6% | 303 | 41.5% | 3.5% |
| Age | ||||||||||||
| 15 à 24 ans | 244 | 11.0% | 3.3% | 134 | 10.6% | 3.6% | 110 | 11.4% | 3.1% | 94 | 12.9% | 3.1% |
| 25 à 34 ans | 301 | 13.5% | 4.0% | 170 | 13.5% | 4.6% | 131 | 13.5% | 3.4% | 123 | 16.8% | 3.8% |
| 35 à 49 ans | 577 | 26.0% | 4.6% | 354 | 28.2% | 5.7% | 223 | 23.1% | 3.5% | 280 | 38.3% | 4.4% |
| 50 à 59 ans | 429 | 19.3% | 4.6% | 277 | 22.0% | 6.0% | 152 | 15.8% | 3.3% | 187 | 25.7% | 4.9% |
| 60 ans et plus | 671 | 30.2% | 4.3% | 322 | 25.6% | 4.7% | 349 | 36.2% | 4.0% | 46 | 6.3% | 5.3% |
| Individu | ||||||||||||
| Ménagères | 830 | 37.4% | 3.5% | - | - | - | 830 | 86.1% | 3.5% | 244 | 33.4% | 3.5% |
| Personne de référence | 1347 | 60.6% | 4.7% | 1071 | 85.2% | 5.2% | 276 | 28.6% | 3.5% | 422 | 57.7% | 5.0% |
| Responsable des achats | 1563 | 70.4% | 4.3% | 763 | 60.7% | 5.8% | 800 | 83.0% | 3.5% | 472 | 64.6% | 4.3% |
| PCS Individu | ||||||||||||
| Agriculteurs | 3 | 0.1% | 0.6% | 1 | 0.1% | 0.2% | 2 | 0.2% | 1.3% | 2 | 0.3% | 14.8% |
| Petits patrons | 73 | 3.3% | 4.6% | 55 | 4.4% | 4.8% | 18 | 1.9% | 4.0% | 66 | 9.1% | 4.6% |
| Affaires et Cadres | 232 | 10.4% | 4.7% | 157 | 12.5% | 5.5% | 75 | 7.7% | 3.6% | 208 | 28.5% | 4.7% |
| Professions intermédiaires | 317 | 14.3% | 4.4% | 187 | 14.9% | 5.3% | 130 | 13.5% | 3.6% | 254 | 34.8% | 4.4% |
| Employés | 395 | 17.8% | 4.7% | 175 | 13.9% | 7.9% | 220 | 22.8% | 3.6% | 78 | 10.7% | 4.2% |
| Ouvriers | 289 | 13.0% | 4.6% | 242 | 19.3% | 4.8% | 47 | 4.8% | 3.5% | 8 | 1.1% | 2.3% |
| Retraités | 551 | 24.8% | 4.3% | 282 | 22.5% | 4.6% | 269 | 27.9% | 4.1% | 4 | 0.5% | 1.7% |
| Autres inactifs | 361 | 16.2% | 3.5% | 157 | 12.5% | 4.2% | 204 | 21.2% | 3.0% | 110 | 15.1% | 3.4% |
| PCS Personne de référence | ||||||||||||
| Agriculteurs | 1 | 0.1% | 0.2% | 1 | 0.1% | 0.2% | 1 | 0.1% | 0.2% | - | - | - |
| Petits patrons | 119 | 5.4% | 4.5% | 60 | 4.8% | 4.5% | 59 | 6.1% | 4.6% | 119 | 16.3% | 4.5% |
| Affaires et Cadres | 280 | 12.6% | 4.1% | 167 | 13.3% | 4.9% | 113 | 11.7% | 3.3% | 280 | 38.3% | 4.1% |
| Professions intermédiaires | 332 | 14.9% | 4.2% | 200 | 15.9% | 5.0% | 132 | 13.7% | 3.4% | 332 | 45.4% | 4.2% |
| Employés | 279 | 12.6% | 5.1% | 170 | 13.5% | 7.2% | 109 | 11.3% | 3.6% | - | - | - |
| Ouvriers | 401 | 18.1% | 4.2% | 268 | 21.3% | 5.3% | 134 | 13.9% | 3.0% | - | - | - |
| Retraités | 664 | 29.9% | 4.5% | 307 | 24.4% | 4.6% | 357 | 37.0% | 4.4% | - | - | - |
| Autres inactifs | 145 | 6.5% | 3.5% | 84 | 6.7% | 5.3% | 61 | 6.3% | 2.3% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 423 | 19.0% | 4.2% | 225 | 17.9% | 5.1% | 197 | 20.5% | 3.5% | 94 | 12.9% | 5.2% |
| 2 personnes | 728 | 32.8% | 4.0% | 413 | 32.8% | 4.8% | 315 | 32.7% | 3.3% | 163 | 22.3% | 3.9% |
| 3 personnes | 389 | 17.5% | 4.2% | 225 | 17.9% | 4.9% | 164 | 17.0% | 3.6% | 173 | 23.6% | 4.4% |
| 4 personnes | 397 | 17.9% | 4.3% | 224 | 17.8% | 4.9% | 173 | 18.0% | 3.7% | 188 | 25.7% | 3.8% |
| 5 personnes et + | 285 | 12.8% | 5.2% | 170 | 13.5% | 6.3% | 115 | 11.9% | 4.1% | 114 | 15.5% | 4.4% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 709 | 31.9% | 4.5% | 421 | 33.5% | 5.7% | 287 | 29.8% | 3.5% | 331 | 45.3% | 4.3% |
| Non | 1513 | 68.1% | 4.1% | 836 | 66.5% | 4.8% | 677 | 70.2% | 3.6% | 399 | 54.7% | 4.2% |
| Habitat | ||||||||||||
| Communes rurales | 251 | 11.3% | 2.1% | 140 | 11.2% | 2.5% | 111 | 11.5% | 1.8% | 59 | 8.1% | 1.8% |
| Agglo. - 20 000 hab | 237 | 10.7% | 2.6% | 128 | 10.2% | 3.0% | 109 | 11.3% | 2.3% | 68 | 9.3% | 2.7% |
| Agglo. 20 000 à 100 000 hab | 218 | 9.8% | 3.1% | 128 | 10.1% | 3.8% | 90 | 9.4% | 2.5% | 42 | 5.7% | 2.3% |
| Agglo. + 100 000 hab | 237 | 10.7% | 1.5% | 151 | 12.0% | 2.0% | 87 | 9.0% | 1.1% | 78 | 10.6% | 1.4% |
| Agglo. Paris | 1278 | 57.5% | 14.9% | 711 | 56.5% | 17.3% | 567 | 58.8% | 12.7% | 484 | 66.3% | 12.2% |
| Régions INSEE | ||||||||||||
| Ile de France | 1462 | 65.8% | 15.2% | 806 | 64.1% | 17.6% | 656 | 68.1% | 13.1% | 541 | 74.0% | 12.4% |
| Nord Pas de Calais | 47 | 2.1% | 1.5% | 29 | 2.3% | 1.9% | 18 | 1.9% | 1.1% | 21 | 2.9% | 2.2% |
| Lorraine | 14 | 0.6% | 0.7% | 8 | 0.6% | 0.8% | 6 | 0.6% | 0.6% | 7 | 0.9% | 1.2% |
| Alsace | 13 | 0.6% | 0.9% | 8 | 0.7% | 1.1% | 5 | 0.5% | 0.6% | 2 | 0.3% | 0.5% |
| Franche-Comté | 7 | 0.3% | 0.7% | 3 | 0.2% | 0.7% | 4 | 0.4% | 0.8% | 2 | 0.2% | 0.7% |
| Champagne Ardennes | 11 | 0.5% | 1.0% | 7 | 0.5% | 1.2% | 5 | 0.5% | 0.8% | 4 | 0.6% | 1.4% |
| Picardie | 209 | 9.4% | 13.6% | 113 | 9.0% | 15.2% | 96 | 9.9% | 12.0% | 49 | 6.7% | 11.7% |
| Bourgogne | 32 | 1.4% | 2.4% | 18 | 1.4% | 2.7% | 14 | 1.5% | 2.0% | 6 | 0.9% | 1.8% |
| Haute Normandie | 54 | 2.4% | 3.6% | 31 | 2.5% | 4.3% | 23 | 2.4% | 2.9% | 9 | 1.3% | 2.0% |
| Basse Normandie | 14 | 0.6% | 1.1% | 10 | 0.8% | 1.8% | 3 | 0.4% | 0.6% | 5 | 0.7% | 1.5% |
| Centre | 63 | 2.8% | 3.0% | 43 | 3.4% | 4.3% | 20 | 2.0% | 1.8% | 16 | 2.2% | 2.5% |
| Pays de Loire | 29 | 1.3% | 1.0% | 18 | 1.4% | 1.3% | 11 | 1.2% | 0.7% | 11 | 1.5% | 1.1% |
| Bretagne | 23 | 1.0% | 0.9% | 14 | 1.1% | 1.1% | 9 | 0.9% | 0.6% | 3 | 0.4% | 0.4% |
| Poitou Charentes | 24 | 1.1% | 1.6% | 14 | 1.1% | 2.0% | 10 | 1.0% | 1.3% | 1 | 0.2% | 0.4% |
| Aquitaine | 24 | 1.1% | 0.8% | 12 | 1.0% | 0.9% | 11 | 1.2% | 0.8% | 5 | 0.7% | 0.6% |
| Midi Pyrénées | 32 | 1.4% | 1.3% | 21 | 1.7% | 1.7% | 11 | 1.1% | 0.8% | 6 | 0.8% | 0.7% |
| Limousin | 9 | 0.4% | 1.5% | 5 | 0.4% | 1.6% | 5 | 0.5% | 1.5% | 2 | 0.2% | 1.0% |
| Auvergne | 10 | 0.5% | 0.9% | 7 | 0.6% | 1.4% | 3 | 0.3% | 0.5% | 2 | 0.3% | 0.6% |
| Rhône Alpes | 60 | 2.7% | 1.2% | 44 | 3.5% | 1.8% | 16 | 1.6% | 0.6% | 19 | 2.6% | 1.0% |
| Languedoc Roussillon | 30 | 1.3% | 1.3% | 11 | 0.9% | 1.0% | 19 | 1.9% | 1.5% | 6 | 0.9% | 0.9% |
| Provence Alpes Côte d'Azur, Corse | 55 | 2.5% | 1.2% | 34 | 2.7% | 1.6% | 21 | 2.1% | 0.9% | 13 | 1.8% | 0.9% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 1539 | 69.3% | 4.4% | 911 | 72.5% | 5.3% | 628 | 65.1% | 3.6% | 631 | 86.4% | 4.3% |
| Presque tous les jours | 209 | 9.4% | 3.5% | 103 | 8.2% | 3.8% | 106 | 11.0% | 3.3% | 60 | 8.2% | 3.3% |
| 1 à 2 fois par semaine | 125 | 5.6% | 4.8% | 59 | 4.7% | 5.5% | 66 | 6.8% | 4.4% | 21 | 2.9% | 4.1% |
| 1 à 3 fois par mois | 12 | 0.6% | 2.6% | 8 | 0.6% | 4.0% | 5 | 0.5% | 1.6% | 0 | 0.1% | 0.6% |
| Moins souvent | 22 | 1.0% | 3.1% | 6 | 0.5% | 1.7% | 16 | 1.7% | 4.5% | 8 | 1.1% | 16.3% |
| Jamais | 1 | 0.1% | 1.8% | - | - | - | 1 | 0.1% | 4.3% | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 66 | 3.0% | 3.6% | 27 | 2.2% | 3.6% | 39 | 4.0% | 3.6% | 13 | 1.8% | 6.9% |
| De 9 000 à moins de 12 000 euros par an | 103 | 4.6% | 3.5% | 45 | 3.6% | 3.9% | 58 | 6.0% | 3.2% | 10 | 1.3% | 4.1% |
| De 12 000 à moins de 18 000 euros par an | 194 | 8.7% | 3.5% | 124 | 9.9% | 5.1% | 69 | 7.2% | 2.2% | 26 | 3.6% | 4.2% |
| De 18 000 à moins de 24 000 euros par an | 256 | 11.5% | 3.8% | 139 | 11.1% | 4.7% | 116 | 12.1% | 3.1% | 55 | 7.5% | 4.1% |
| De 24 000 à moins de 36 000 euros par an | 459 | 20.6% | 4.0% | 248 | 19.7% | 4.6% | 211 | 21.9% | 3.5% | 141 | 19.4% | 4.0% |
| De 36 000 à moins de 45 000 euros par an | 311 | 14.0% | 4.3% | 190 | 15.1% | 5.1% | 121 | 12.5% | 3.5% | 106 | 14.5% | 3.6% |
| De 45 000 à moins de 65 000 euros par an | 378 | 17.0% | 5.2% | 236 | 18.7% | 5.8% | 142 | 14.7% | 4.4% | 157 | 21.5% | 3.9% |
| 65 000 euros et plus par an | 238 | 10.7% | 6.0% | 153 | 12.2% | 6.7% | 85 | 8.8% | 5.0% | 159 | 21.8% | 5.8% |
| Refus | 140 | 6.3% | 4.1% | 71 | 5.7% | 4.9% | 69 | 7.2% | 3.6% | 37 | 5.1% | 3.3% |
| Ne sait pas | 78 | 3.5% | 4.7% | 23 | 1.9% | 3.2% | 54 | 5.6% | 5.9% | 26 | 3.6% | 4.5% |
