L’Alliance pour les Chiffres de la Presse et des Médias
| Ensemble | Hommes | Femmes | Foyers CSP+ | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | Milliers | Structure | Pénétration | |
| ENSEMBLE | 294 | 100.0% | 0.6% | 146 | 100.0% | 0.6% | 149 | 100.0% | 0.5% | 63 | 100.0% | 0.4% |
| Sexe | ||||||||||||
| Homme | 146 | 49.5% | 0.6% | 146 | 100.0% | 0.6% | - | - | - | 38 | 61.3% | 0.4% |
| Femme | 149 | 50.5% | 0.5% | - | - | - | 149 | 100.0% | 0.5% | 24 | 38.7% | 0.3% |
| Age | ||||||||||||
| 15 à 24 ans | 22 | 7.3% | 0.3% | 11 | 7.8% | 0.3% | 10 | 6.8% | 0.3% | 10 | 16.4% | 0.3% |
| 25 à 34 ans | 29 | 9.8% | 0.4% | 11 | 7.7% | 0.3% | 17 | 11.8% | 0.5% | 8 | 12.3% | 0.2% |
| 35 à 49 ans | 64 | 21.9% | 0.5% | 42 | 29.1% | 0.7% | 22 | 14.8% | 0.3% | 20 | 32.0% | 0.3% |
| 50 à 59 ans | 50 | 17.0% | 0.5% | 30 | 20.5% | 0.6% | 20 | 13.5% | 0.4% | 21 | 33.4% | 0.5% |
| 60 ans et plus | 130 | 44.1% | 0.8% | 51 | 34.8% | 0.7% | 79 | 53.1% | 0.9% | 4 | 6.0% | 0.4% |
| Individu | ||||||||||||
| Ménagères | 136 | 46.4% | 0.6% | - | - | - | 136 | 91.9% | 0.6% | 22 | 35.5% | 0.3% |
| Personne de référence | 165 | 56.0% | 0.6% | 125 | 86.2% | 0.6% | 39 | 26.4% | 0.5% | 37 | 59.6% | 0.4% |
| Responsable des achats | 231 | 78.7% | 0.6% | 92 | 63.5% | 0.7% | 139 | 93.7% | 0.6% | 41 | 66.1% | 0.4% |
| PCS Individu | ||||||||||||
| Petits patrons | 8 | 2.7% | 0.5% | 6 | 3.9% | 0.5% | 2 | 1.5% | 0.5% | 6 | 9.1% | 0.4% |
| Affaires et Cadres | 16 | 5.5% | 0.3% | 11 | 7.8% | 0.4% | 5 | 3.3% | 0.2% | 15 | 23.8% | 0.3% |
| Professions intermédiaires | 29 | 9.8% | 0.4% | 15 | 10.3% | 0.4% | 14 | 9.3% | 0.4% | 24 | 37.7% | 0.4% |
| Employés | 49 | 16.8% | 0.6% | 18 | 12.6% | 0.8% | 31 | 20.8% | 0.5% | 3 | 5.5% | 0.2% |
| Ouvriers | 44 | 15.1% | 0.7% | 33 | 22.7% | 0.7% | 11 | 7.5% | 0.8% | 4 | 6.0% | 1.1% |
| Retraités | 100 | 34.0% | 0.8% | 47 | 32.4% | 0.8% | 53 | 35.6% | 0.8% | 2 | 2.7% | 0.8% |
| Autres inactifs | 47 | 16.1% | 0.5% | 15 | 10.2% | 0.4% | 33 | 22.0% | 0.5% | 10 | 15.2% | 0.3% |
| PCS Personne de référence | ||||||||||||
| Petits patrons | 13 | 4.3% | 0.5% | 7 | 5.2% | 0.6% | 5 | 3.6% | 0.4% | 13 | 20.4% | 0.5% |
| Affaires et Cadres | 17 | 5.9% | 0.3% | 12 | 8.2% | 0.3% | 6 | 3.7% | 0.2% | 17 | 27.8% | 0.3% |
| Professions intermédiaires | 32 | 11.0% | 0.4% | 19 | 13.1% | 0.5% | 13 | 9.0% | 0.3% | 32 | 51.8% | 0.4% |
| Employés | 30 | 10.3% | 0.6% | 18 | 12.4% | 0.8% | 12 | 8.4% | 0.4% | - | - | - |
| Ouvriers | 62 | 21.1% | 0.7% | 35 | 24.3% | 0.7% | 27 | 17.9% | 0.6% | - | - | - |
| Retraités | 126 | 42.8% | 0.8% | 53 | 36.4% | 0.8% | 73 | 49.1% | 0.9% | - | - | - |
| Autres inactifs | 13 | 4.4% | 0.3% | 1 | 0.5% | - | 12 | 8.2% | 0.5% | - | - | - |
| Taille du foyer | ||||||||||||
| 1 personne | 50 | 16.9% | 0.5% | 23 | 15.8% | 0.5% | 27 | 18.0% | 0.5% | 9 | 14.0% | 0.5% |
| 2 personnes | 135 | 45.7% | 0.7% | 59 | 40.6% | 0.7% | 75 | 50.7% | 0.8% | 14 | 22.5% | 0.3% |
| 3 personnes | 51 | 17.3% | 0.6% | 24 | 16.8% | 0.5% | 26 | 17.8% | 0.6% | 10 | 15.8% | 0.3% |
| 4 personnes | 34 | 11.4% | 0.4% | 19 | 13.1% | 0.4% | 14 | 9.7% | 0.3% | 18 | 28.4% | 0.4% |
| 5 personnes et + | 25 | 8.7% | 0.5% | 20 | 13.7% | 0.7% | 6 | 3.7% | 0.2% | 12 | 19.3% | 0.5% |
| Présence d'enfants de moins de 15 ans | ||||||||||||
| Oui | 72 | 24.6% | 0.5% | 39 | 26.5% | 0.5% | 34 | 22.8% | 0.4% | 27 | 42.7% | 0.3% |
| Non | 222 | 75.4% | 0.6% | 107 | 73.5% | 0.6% | 115 | 77.2% | 0.6% | 36 | 57.3% | 0.4% |
| Habitat | ||||||||||||
| Communes rurales | 92 | 31.4% | 0.8% | 46 | 31.7% | 0.8% | 46 | 31.1% | 0.7% | 14 | 22.0% | 0.4% |
| Agglo. - 20 000 hab | 49 | 16.7% | 0.5% | 19 | 13.3% | 0.5% | 30 | 20.1% | 0.6% | 13 | 21.3% | 0.5% |
| Agglo. 20 000 à 100 000 hab | 40 | 13.6% | 0.6% | 27 | 18.5% | 0.8% | 13 | 8.8% | 0.4% | 9 | 14.2% | 0.5% |
| Agglo. + 100 000 hab | 110 | 37.4% | 0.7% | 53 | 36.4% | 0.7% | 57 | 38.3% | 0.7% | 25 | 39.3% | 0.4% |
| Agglo. Paris | 3 | 0.9% | - | 0 | 0.1% | - | 3 | 1.7% | 0.1% | 2 | 3.1% | - |
| Régions INSEE | ||||||||||||
| Ile de France | 3 | 0.9% | - | 0 | 0.1% | - | 3 | 1.7% | 0.1% | 2 | 3.1% | - |
| Picardie | 2 | 0.8% | 0.1% | 2 | 1.6% | 0.3% | - | - | - | - | - | - |
| Haute Normandie | 284 | 96.6% | 19.0% | 142 | 97.9% | 20.0% | 142 | 95.3% | 18.2% | 60 | 96.1% | 13.4% |
| Basse Normandie | 1 | 0.2% | 0.1% | 0 | 0.2% | - | 0 | 0.3% | 0.1% | - | - | - |
| Pays de Loire | 0 | 0.2% | - | 0 | 0.2% | - | 0 | 0.1% | - | 0 | 0.5% | - |
| Aquitaine | 4 | 1.2% | 0.1% | - | - | - | 4 | 2.5% | 0.3% | - | - | - |
| Limousin | 0 | 0.1% | - | - | - | - | 0 | 0.1% | - | 0 | 0.2% | 0.1% |
| Habitudes de connection à Internet | ||||||||||||
| Tous les jours | 160 | 54.5% | 0.5% | 80 | 54.9% | 0.5% | 81 | 54.2% | 0.5% | 59 | 93.5% | 0.4% |
| Presque tous les jours | 33 | 11.3% | 0.6% | 18 | 12.6% | 0.7% | 15 | 10.1% | 0.5% | 4 | 6.5% | 0.2% |
| 1 à 2 fois par semaine | 14 | 4.6% | 0.5% | 6 | 4.1% | 0.5% | 8 | 5.2% | 0.5% | - | - | - |
| Moins souvent | 2 | 0.8% | 0.3% | 2 | 1.6% | 0.6% | - | - | - | - | - | - |
| Jamais | 5 | 1.5% | 6.5% | 5 | 3.1% | 11.3% | - | - | - | - | - | - |
| Revenus du foyer | ||||||||||||
| Moins de 9 000 euros par an | 3 | 1.0% | 0.2% | - | - | - | 3 | 1.9% | 0.3% | 0 | 0.3% | 0.1% |
| De 9 000 à moins de 12 000 euros par an | 13 | 4.5% | 0.4% | 8 | 5.4% | 0.7% | 5 | 3.6% | 0.3% | - | - | - |
| De 12 000 à moins de 18 000 euros par an | 43 | 14.5% | 0.8% | 20 | 13.4% | 0.8% | 23 | 15.7% | 0.7% | 6 | 9.1% | 0.9% |
| De 18 000 à moins de 24 000 euros par an | 57 | 19.4% | 0.8% | 23 | 15.8% | 0.8% | 34 | 22.8% | 0.9% | 3 | 4.8% | 0.2% |
| De 24 000 à moins de 36 000 euros par an | 76 | 25.9% | 0.7% | 33 | 23.0% | 0.6% | 43 | 28.8% | 0.7% | 20 | 31.3% | 0.6% |
| De 36 000 à moins de 45 000 euros par an | 36 | 12.3% | 0.5% | 19 | 13.2% | 0.5% | 17 | 11.5% | 0.5% | 6 | 9.7% | 0.2% |
| De 45 000 à moins de 65 000 euros par an | 27 | 9.1% | 0.4% | 16 | 10.8% | 0.4% | 11 | 7.4% | 0.3% | 13 | 21.0% | 0.3% |
| 65 000 euros et plus par an | 13 | 4.4% | 0.3% | 9 | 6.1% | 0.4% | 4 | 2.7% | 0.2% | 9 | 14.2% | 0.3% |
| Refus | 19 | 6.6% | 0.6% | 17 | 11.7% | 1.2% | 2 | 1.5% | 0.1% | 5 | 8.5% | 0.5% |
| Ne sait pas | 7 | 2.3% | 0.4% | 1 | 0.5% | 0.1% | 6 | 4.0% | 0.7% | 1 | 1.2% | 0.1% |
